facebook pixel helper ppt
TRANSCRIPT
FACEBOOK PIXEL HELPER
Facebook Pixel Helper-Tool Purpose
• To verify the facebook Ad’s pixels were found on the page, and whether they have loaded successfully.
• It works in the background to review the websites code that looks like a Facebook marketing pixel.
• Pixel Helper reports common errors and give troubleshoot suggestion to improve performance.
Installation of Facebook Pixel Helper
• Install the Facebook Pixel Helper from the Google Chrome web store.
• Ensure the extension is enabled by selecting tools -> Extensions, and verify the Facebook Pixel Helper is enabled.
• Once the Pixel Helper is installed a small icon </> will appear next to your address bar.
How to use Facebook Pixel Helper
• If a website has a facebook pixel installed the icon </> will turn blue.
• A small badge indicating the number of pixels on the page.
• If the icon does not turn blue then there are no Facebook pixels installed on this page.
How to use Facebook Pixel Helper cntd..
• Click the </> icon and a popup will appear with useful information for debugging pixel implementation.
• The popup will tell what pixels were found on the page
How to use Facebook Pixel Helper cntd..
• Click on “View Event Log” to find the pixel ID, URL called, Pixel location and Load time.
Some common errors
• The Facebook Pixel Helper reports common errors.
• These indicates that needs to fix something in order to use the pixel product properly.
• The below shows the common errors which can be found using this tool:
1. Pixel Did Not Load.
2. Encoded Characters.
3. Resembles a Standard Event.
4. Pixel Activated Multiple Times.
5. Invalid Pixel ID
Some common errors cntd..
1. Pixel did not load
• This error means that similar Facebook pixel code is found on site, but the actual HTTP call was never made.
Some common errors cntd..
2. Encoded characters
• This error means that double-encoded characters are found.
Some common errors cntd..
3. Resembles a standard event
• This warning means that an event similar to a facebook standard event is found.
Some common errors cntd..
4. Pixel’s activated multiple times
• This error means that a pixel with the same ID and event name was sent multiple times to facebook.
Some common errors cntd..
5. Invalid pixel ID
• This error means that the sent ID for the pixel did not match a known pixel ID in our system.
Advantages
• Facebook Ad’s pixel’s ID can be found easily.
• Error’s with respect to facebook Ad’s pixel on the site can be easily found.
Disadvantages
• Troubleshooting suggestions are only with respect to tool version change not for the error’s found on the site.
Thank You