facebook places
DESCRIPTION
TRANSCRIPT
FACEBOOK PLACES
Group D
WHAT IS FACEBOOK PLACES
location-based functionality within Facebook Ability to “check-in” and comment on business Shows up in news feed
WHY FACEBOOK PLACES?
250 million users access Facebook through their mobile device
They are twice as active Track the people who are stopping by your store, office,
or venue
MARKETING OBJECTIVE
Why should I create a place on Facebook for my business?
“By giving your potential customers the ability to check in at your business, you give them the power to tell their friends about it.”
Source: http://www.facebook.com/help/?page=173862936001320
LOGISTICS OF FACEBOOKS PLACES
Source Video: http://www.youtube.com/watch?v=w7_2dMungww
FACEBOOK PLACE CLAIM
FACEBOOK PLACE PAGE
CHECK-IN BUTTONS
TAGGING FRIENDS
INTEGRATED WITH FACEBOOK STATUS UPDATES
MARKETING CAMPAIGNS
Maximizing Check-in’s with Deals Leveraging Events: Electronic Arts UK Creating Event-Specific Places: Onitsuka Tiger Daily Check-in’s: University of Kentucky Leader Boards: VisitBritain
Source: http://mashable.com/2011/01/10/facebook-places-campaigns/
MAXIMIZE CHECK-IN’S WITH DEALS1) Individual-targeted Deals
2) Loyalty Deals
3) Friend Deals
4) Charity Deals
Source: http://www.socialmediaexaminer.com/how-to-use-facebook-places-and-facebook-deals-for-local-business/
INDIVIDUAL-TARGETED DEALS One-time offer Receive an individual deal upon checking-in Coupon/voucher displayed via mobile device to claim the
deals
LOYALTY DEALS
Ideal for businesses with frequent repeat customers Deal offered based on certain number of check-in’s
FRIEND DEALS
Ideal for business where product/service is consumed by groups at one visitation e.g. bowling alleys
Deals offered based a minimum amount of people in the group checking-in
CHARITY DEALS
Organizations can donate money to charitable causes
SOCIAL RESPONSIBILITY: RECYCLING KING Coca Cola Recycling King