FacebookPlug lsquoN PlayPackages

FallWinter 2016

Pick a problemChoose a package Escape your office

YOU DESERVE A SERVICE TEAM AS OBSESSED WITH YOUR CAMPAIGNS AS YOU AREManaging effective social campaignsmdashfrom ad prep and launch to execution and

analysismdashcan be a daunting task Imagine a team of strategists account managers and

campaign managers with thousands of hours of experience managing billions of dollars

for the worldrsquos largest brands at your fingertips Unified provides you with the best people

using the best technology to deliver the best results for you every time

While there are a host of potential problems brands face only a select number are universal

enough to give social media marketers across the country a headache or two Not to worrymdashwersquove

identified the most common challenges in order to develop corresponding solutions that are easy to

deploy cost-effective and have already been proven successful Add in the fact that your campaigns

will be run by a company that is top-ranked by Forrester in seven key categories the only one of

which received a perfect service score and you can feel confident that true experts are managing

your initiatives Our service team also has a knack for leveraging 1st party 3rd party and social data

to fine-tune targeting and drive real results

Innovative Campaign Strategy Handpicked campaign strategies and recommendations that are

tied directly to important business objectives

End-To-End Campaign Management Expert teams dedicated to your brand to maximize ongoing

social performance whether during work hours or for any real-time event

Advanced Campaign Analysis Data-driven campaign performance analysis and critical learnings

that can significantly enhance live and future campaigns

Complex Campaigns At Scale Eliminate resources and costs needed to develop and deploy

complex campaigns in-house

Twice The Team Brands benefit from the diverse expertise of a team thatrsquos twice the size of the

average industry average

A proud Facebook Marketing Partner since 2012

A two-time Facebook Innovation Award winner

An industry leader in solving complex business problems with advanced technology to drive bigger ad spend on both Facebook and Instagram

Well-versed with Global 2000 brands and the auto entertainment tech telecom financial services and retail industries

WHO WE ARE

WHY USE PLUG Nrsquo PLAY PACKAGES

WHAT WE PROVIDE

Challenge I Need More Market Share

Challenge Irsquom Not Tracking 70 Of My Campaign Performance

Challenge I Lack The Resources ampOr Budget To Deploy A Hyper-Local Campaign

Challenge I Need To Increase Consumer Purchase Intent

Challenge I Lack The Resources ampOr Budget To Deploy A Hyper-Personalized Campaign

Challenge I Need To Increase Sales

Challenge I Need To Increase Awareness For A New Product Or Service

Challenge I Need To Increase Viewership To Achieve My Goal

TABLE OF CONTENTS

Competitive Conquesting

Dark Social Measurement

Localized Marketing

New Customers amp Loyalty

Personalized Content

Sales Event

Product Launch

Video First

4

6

8

10

12

14

16

18

Video Carousel Photo Link

Example Case Study

Competitive Conquesting Package

I Need More Market Share

THE CHALLENGE

THE SOLUTION

Win market share with effective campaigns based on critical competitive intelligence

Example Ad Formats

Why Unified

Campaign Use Cases

Example MetricsUnifiedrsquos unparalleled social advertising expertise coupled with our platformrsquos real-time competitive intelligence ensures brands can uncover what will be successful and what should be avoided

Increasing market share brand conquesting promotions and sales events

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

4

A Leading Reality Show Decreased Their CPV By 50 Leveraging Competitive Targeting (Source Unified 2016)

Cost Per View

Cost Per Engagement

Cost Per Action

Cost Per Sale

Nielsen Brand Effect Metrics (Brand lift purchase intent brand favorability etc)

ReachFrequency

Competitive Conquesting Facebook 2016

Buying Process

Added Value

Competitive Conquesting Package

5

10

8

7

6

$250K in spend over 1 quarter

$500K in spend over 1 quarter

$750K in spend over 1 quarter

$1MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

Process

7ndash10 business days

Submit known competitors business objectives KPIs

Unified executes competitive analysis

Unified provides media plan

Media plan approval

Onboarding Launch

Politics Retail TelcoQSR Tech

Proven Verticals

Nielsen Brand Effect StudyMeasure the extent to which your advertising has shifted consumer perception against awareness attitudes favorability intent or preference

Unified Competitive AuditPre-campaign competitive analysis including creative recommendation targeting strategy and tactics mix

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Local Awareness Ad(video or store locator)

Localized Marketing Package

I Lack The Resources AndOr Budget To Deploy A Hyper-Local Campaign

THE CHALLENGE

THE SOLUTION

Lean on automation experts to launch intricate location-based campaigns without draining resources budget or time

Example Ad Formats

Why Unified

Campaign Use Cases More than half of Marketing Executives agree that personalizing content drives higher response rates but that it is becoming increasingly difficult to launch these types of campaigns

- Forrester 2016 CMO Council 2015

Did You Know

Unified is well-known for award-winning campaign automation which has enabled brands to deploy hyper-personalized ads that are optimized for premium performance

Personalized local content promotions and sales events product catalogues timely moments store specific events

Automotive Retail TelcoFin Serve QSR

Proven Verticals

6

Example Metrics Cost Per View

Cost Per Qualified Lead

Estimated Store Visits

Cost Per Action

Cost Per Sale

Insurance

Localized Marketing Facebook 2016

Buying Process

Added Value

Localized Marketing Package

7

12

10

8

6

$1MM in spend over 1 quarter

$2MM in spend over 1 quarter

$5MM in spend over 1 quarter

$10MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

Process

15ndash20 business days

Unified Local Campaign AutomationMake large-scale impossible campaigns possible

Unified Automation Set up and Professional ServicesAutomation experts to help at every step of the way

Unified Offline Audience AnalysisAnalysis of offline converters using Facebookrsquos Beta Offline conversion API

Store Visits Analysis BetaMeasuring store visits and impact for local campaigns

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Discovery and scoping meeting with Unified

Professional Services team

Project plan acceptance

Local Campaign Automation Implementation amp QA

Launch

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Video Carousel Photo Link

Major Grocer Exceeds CPA Goal By 75 Using The Unified Platform and Service Experts To Deploy CRM-Targeted Facebook Adshttpwwwunifiedcomcase-studycase-study-facebook-otc-pixels-to-conversions

Example Case Study

New Customers amp Loyalty Package

I Need To Increase Consumer Purchase Intent

THE CHALLENGE

THE SOLUTION

Use your CRM audiences to build loyalty among buyers and purchase intent among new customers

Example Ad Formats

Why Unified

Campaign Use Cases

Example Metrics Cost Per Action

Cost Per Sale Estimated store visits

ReachFrequency

Unified optimizes your investments throughout the customer journey offering proven campaign strategies deployed with world-class software

Driving new customers loyalty programs product upsell customer funnel velocity

8

Politics Retail TelcoQSR Tech

Proven Verticals

New Customers amp Loyalty Facebook 2016

Buying Process

Added Value

New Customers amp Loyalty Package

9

10

8

7

6

$250K in spend over 1 quarter

$500K in spend over 1 quarter

$750K in spend over 1 quarter

$1MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

CRM Audience AnalysisDetailed analysis of your CRM audiences including the difference between prospects customers and loyalists

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Process

Submit audiences or place WCA Pixel business objectives KPIs

Unified executes Audience analysis

Unified provides media plan

Media plan approval

Onboarding Launch

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Video Carousel Photo Link

Personalized Content Package

I Lack The Resources AndOr Budget To Deploy A Hyper-Personalized Campaign

THE CHALLENGE

THE SOLUTION

Effortlessly launch highly complex campaigns without draining resources budget or time

Example Ad Formats

Why Unified

Campaign Use Cases

Unified is well-known for award-winning campaign automation which has enabled brands to deploy hyper-personalized ads that are optimized for premium performance

Hyper-personalized contentvideo promotions and sales events

Example Metrics Cost Per View

Cost Per Engagement Cost Per Action

Cost Per Sale

Lexus Deployed Over 1000 Hyper-Personalized Videos Used In 4000 Individual Ads To Reach Over 112MM People Nationwide

httpwwwunifiedcomlexus-case-study

Example Case Study

Facebook Award

Best Use of Data

Cannes Lion

10

Politics Retail TelcoQSR Tech

Proven Verticals

Personalized Content Facebook 2016

Buying Process

Added Value

Personalized Content Package

12

10

8

6

$1MM in spend over 1 quarter

$2MM in spend over 1 quarter

$5MM in spend over 1 quarter

$10MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

15ndash20 business days

Unified Campaign AutomationMake large-scale impossible campaigns possible

Automation Set up and Professional ServicesAutomation experts to help at every step of the way

Audience Segmentation AnalysisDetailed analysis of your viewers and converters driving better future planning targeting and creative

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

11

Process

Discovery and scoping meeting with Unified

Professional Services team

Project plan acceptance

Personalized Content at scale Implementation amp QA

Launch

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Example Ad Formats

Why Unified

Campaign Use Cases

Video Carousel DynamicProduct Ad

Photo Link

Example Metrics Cost Per View

Cost Per Engagement

Cost Per Action

Cost Per Sale

Facebook Conversion Lift

Estimated Store Visits

A Major Retailer Used Facebook To Get Coupon-Clippers Online To Convert Offline With A CTR 1927 Higher Than Goalhttpwwwunifiedcomcase-studycase-study-facebook-retailer-online-offline-conversion

Example Case Study

Sales Event Package

I Need To Increase Sales

THE CHALLENGE

THE SOLUTION

Drive awareness and ROI for major sales events with strategically optimized targeting and placements

Unified has a proven track record for helping brands get the most out of their direct response campaigns with sophisticated optimization and award-winning social advertising expertise

Sales event product promotion limited time offer

12

Politics Retail TelcoQSR Tech

Proven Verticals

Sales Event Facebook 2016

Facebook Conversion Lift StudyDetermine the additional business driven online or offline from people reached by Facebook ads across devices

Unified Offline Audience AnalysisAnalaysis of offline converters using Facebookrsquos Beta Offline conversion API

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Buying Process

Added Value

Sales Event Package

13

10

8

7

6

$250K in spend over 1 quarter

$500K in spend over 1 quarter

$750K in spend over 1 quarter

$1MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

Process

Submit Sales event goals business objectives KPIs

Unified provides media plan

Media plan approval

Onboarding

Launch

Post campaign audience analysis of converted customers

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Video Carousel Photo Link

Product Launch Package

I Need To Increase Awareness For A New Product Or Service

THE CHALLENGE

THE SOLUTION

Use CRM and social audience data to entice the right users at the right time for your product launch

Example Ad Formats

Why Unified

Campaign Use Cases

Unifiedrsquos service experts apply sophisticated intelligence from CRM and social audiences to build customized targeting strategies that offer the best possible campaign performance

Launching new product or brand high impact reach and frequency

Example Metrics

Example Case Study

14

Cost Per View

ReachFrequency

Nielsen Brand Effect Metrics (Brand lift purchase intent brand favorability etc)

A Leading Auto Brand Deploys Customized Targeting For An Upcoming Product Launch Using Unifiedrsquos CRM Audience Intelligence

httpwwwunifiedcomcase-studycase-study-facebook-auto-audience-intelligence

Politics Retail TelcoQSR Tech

Proven Verticals

Product Launch Facebook 2016

Buying Process

Added Value

Product Launch Package

12

10

8

6

$1MM in spend over 1 quarter

$2MM in spend over 1 quarter

$5MM in spend over 1 quarter

$10MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

15

Nielsen Brand Effect StudyMeasure the extent to which your advertising has shifted consumer perception against awareness attitudes favorability intent or preference

Reach and Frequency AnalysisDetailed post-campaign analysis on your reach and frequency buy and how it impacted your campaign

CRM Targeting AnalysisLearn from existing customers how to enhance audience targeting for your upcoming product launch

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Process

Submit audiences or place WCA Pixel business objectives KPIs

Unified executes Audience analysis

Unified provides media plan

Media plan approval

Onboarding Launch

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Video Video Carousel Facebook Live Video

Canvas Ads

A Global Auto Brand Leverages Unified To Prove Facebook Video Drives 25 More Conversions At A Lower Costhttpwwwunifiedcomcase-studycase-study-facebook-auto-video-conversions

Video First Package

I Need To Increase Viewership To Achieve My Goal

THE CHALLENGE

THE SOLUTION

Build loyal viewers with intelligence-informed creative to drive campaign engagement and conversions

Example Ad Formats

Why Unified

Campaign Use Cases

Unifiedrsquos unparalleled social advertising expertise coupled with our platformrsquos real-time intelligence ensures brands can determine the most lucrative creative generate engagement and drive desired actions

Video marketing viral campaigns branding sales and promotions

Example Metrics

Example Case Study

16

Cost Per View ReachFrequency

Politics Retail TelcoQSR Tech

Proven Verticals

Video First Facebook 2016

Buying Process

Added Value

Video First Package

10

8

7

6

$250K in spend over 1 quarter

$500K in spend over 1 quarter

$750K in spend over 1 quarter

$1MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

17

Viewer AnalysisDetailed analysis of your viewers including the differences between full and partial viewers and how it impacts your campaign

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Process

Submit business objectives KPIs

Unified provides media plan

Media plan approval

Onboarding

Launch

Post campaign audience analysis of video viewers

CONTACT US

180 Madison Ave 23rd FlNew York NY 10016

855-236-5482

unified

unified

getunified

+UnifiedPlatform

unifiedcom

salesunifiedcom

To learn more httpawesmz1kNL

wwwunifiedcom

YOU DESERVE A SERVICE TEAM AS OBSESSED WITH YOUR CAMPAIGNS AS YOU AREManaging effective social campaignsmdashfrom ad prep and launch to execution and

analysismdashcan be a daunting task Imagine a team of strategists account managers and

campaign managers with thousands of hours of experience managing billions of dollars

for the worldrsquos largest brands at your fingertips Unified provides you with the best people

using the best technology to deliver the best results for you every time

While there are a host of potential problems brands face only a select number are universal

enough to give social media marketers across the country a headache or two Not to worrymdashwersquove

identified the most common challenges in order to develop corresponding solutions that are easy to

deploy cost-effective and have already been proven successful Add in the fact that your campaigns

will be run by a company that is top-ranked by Forrester in seven key categories the only one of

which received a perfect service score and you can feel confident that true experts are managing

your initiatives Our service team also has a knack for leveraging 1st party 3rd party and social data

to fine-tune targeting and drive real results

Innovative Campaign Strategy Handpicked campaign strategies and recommendations that are

tied directly to important business objectives

End-To-End Campaign Management Expert teams dedicated to your brand to maximize ongoing

social performance whether during work hours or for any real-time event

Advanced Campaign Analysis Data-driven campaign performance analysis and critical learnings

that can significantly enhance live and future campaigns

Complex Campaigns At Scale Eliminate resources and costs needed to develop and deploy

complex campaigns in-house

Twice The Team Brands benefit from the diverse expertise of a team thatrsquos twice the size of the

average industry average

A proud Facebook Marketing Partner since 2012

A two-time Facebook Innovation Award winner

An industry leader in solving complex business problems with advanced technology to drive bigger ad spend on both Facebook and Instagram

Well-versed with Global 2000 brands and the auto entertainment tech telecom financial services and retail industries

WHO WE ARE

WHY USE PLUG Nrsquo PLAY PACKAGES

WHAT WE PROVIDE

Challenge I Need More Market Share

Challenge Irsquom Not Tracking 70 Of My Campaign Performance

Challenge I Lack The Resources ampOr Budget To Deploy A Hyper-Local Campaign

Challenge I Need To Increase Consumer Purchase Intent

Challenge I Lack The Resources ampOr Budget To Deploy A Hyper-Personalized Campaign

Challenge I Need To Increase Sales

Challenge I Need To Increase Awareness For A New Product Or Service

Challenge I Need To Increase Viewership To Achieve My Goal

TABLE OF CONTENTS

Competitive Conquesting

Dark Social Measurement

Localized Marketing

New Customers amp Loyalty

Personalized Content

Sales Event

Product Launch

Video First

4

6

8

10

12

14

16

18

Video Carousel Photo Link

Example Case Study

Competitive Conquesting Package

I Need More Market Share

THE CHALLENGE

THE SOLUTION

Win market share with effective campaigns based on critical competitive intelligence

Example Ad Formats

Why Unified

Campaign Use Cases

Example MetricsUnifiedrsquos unparalleled social advertising expertise coupled with our platformrsquos real-time competitive intelligence ensures brands can uncover what will be successful and what should be avoided

Increasing market share brand conquesting promotions and sales events

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

4

A Leading Reality Show Decreased Their CPV By 50 Leveraging Competitive Targeting (Source Unified 2016)

Cost Per View

Cost Per Engagement

Cost Per Action

Cost Per Sale

Nielsen Brand Effect Metrics (Brand lift purchase intent brand favorability etc)

ReachFrequency

Competitive Conquesting Facebook 2016

Buying Process

Added Value

Competitive Conquesting Package

5

10

8

7

6

$250K in spend over 1 quarter

$500K in spend over 1 quarter

$750K in spend over 1 quarter

$1MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

Process

7ndash10 business days

Submit known competitors business objectives KPIs

Unified executes competitive analysis

Unified provides media plan

Media plan approval

Onboarding Launch

Politics Retail TelcoQSR Tech

Proven Verticals

Nielsen Brand Effect StudyMeasure the extent to which your advertising has shifted consumer perception against awareness attitudes favorability intent or preference

Unified Competitive AuditPre-campaign competitive analysis including creative recommendation targeting strategy and tactics mix

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Local Awareness Ad(video or store locator)

Localized Marketing Package

I Lack The Resources AndOr Budget To Deploy A Hyper-Local Campaign

THE CHALLENGE

THE SOLUTION

Lean on automation experts to launch intricate location-based campaigns without draining resources budget or time

Example Ad Formats

Why Unified

Campaign Use Cases More than half of Marketing Executives agree that personalizing content drives higher response rates but that it is becoming increasingly difficult to launch these types of campaigns

- Forrester 2016 CMO Council 2015

Did You Know

Unified is well-known for award-winning campaign automation which has enabled brands to deploy hyper-personalized ads that are optimized for premium performance

Personalized local content promotions and sales events product catalogues timely moments store specific events

Automotive Retail TelcoFin Serve QSR

Proven Verticals

6

Example Metrics Cost Per View

Cost Per Qualified Lead

Estimated Store Visits

Cost Per Action

Cost Per Sale

Insurance

Localized Marketing Facebook 2016

Buying Process

Added Value

Localized Marketing Package

7

12

10

8

6

$1MM in spend over 1 quarter

$2MM in spend over 1 quarter

$5MM in spend over 1 quarter

$10MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

Process

15ndash20 business days

Unified Local Campaign AutomationMake large-scale impossible campaigns possible

Unified Automation Set up and Professional ServicesAutomation experts to help at every step of the way

Unified Offline Audience AnalysisAnalysis of offline converters using Facebookrsquos Beta Offline conversion API

Store Visits Analysis BetaMeasuring store visits and impact for local campaigns

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Discovery and scoping meeting with Unified

Professional Services team

Project plan acceptance

Local Campaign Automation Implementation amp QA

Launch

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Video Carousel Photo Link

Major Grocer Exceeds CPA Goal By 75 Using The Unified Platform and Service Experts To Deploy CRM-Targeted Facebook Adshttpwwwunifiedcomcase-studycase-study-facebook-otc-pixels-to-conversions

Example Case Study

New Customers amp Loyalty Package

I Need To Increase Consumer Purchase Intent

THE CHALLENGE

THE SOLUTION

Use your CRM audiences to build loyalty among buyers and purchase intent among new customers

Example Ad Formats

Why Unified

Campaign Use Cases

Example Metrics Cost Per Action

Cost Per Sale Estimated store visits

ReachFrequency

Unified optimizes your investments throughout the customer journey offering proven campaign strategies deployed with world-class software

Driving new customers loyalty programs product upsell customer funnel velocity

8

Politics Retail TelcoQSR Tech

Proven Verticals

New Customers amp Loyalty Facebook 2016

Buying Process

Added Value

New Customers amp Loyalty Package

9

10

8

7

6

$250K in spend over 1 quarter

$500K in spend over 1 quarter

$750K in spend over 1 quarter

$1MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

CRM Audience AnalysisDetailed analysis of your CRM audiences including the difference between prospects customers and loyalists

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Process

Submit audiences or place WCA Pixel business objectives KPIs

Unified executes Audience analysis

Unified provides media plan

Media plan approval

Onboarding Launch

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Video Carousel Photo Link

Personalized Content Package

I Lack The Resources AndOr Budget To Deploy A Hyper-Personalized Campaign

THE CHALLENGE

THE SOLUTION

Effortlessly launch highly complex campaigns without draining resources budget or time

Example Ad Formats

Why Unified

Campaign Use Cases

Unified is well-known for award-winning campaign automation which has enabled brands to deploy hyper-personalized ads that are optimized for premium performance

Hyper-personalized contentvideo promotions and sales events

Example Metrics Cost Per View

Cost Per Engagement Cost Per Action

Cost Per Sale

Lexus Deployed Over 1000 Hyper-Personalized Videos Used In 4000 Individual Ads To Reach Over 112MM People Nationwide

httpwwwunifiedcomlexus-case-study

Example Case Study

Facebook Award

Best Use of Data

Cannes Lion

10

Politics Retail TelcoQSR Tech

Proven Verticals

Personalized Content Facebook 2016

Buying Process

Added Value

Personalized Content Package

12

10

8

6

$1MM in spend over 1 quarter

$2MM in spend over 1 quarter

$5MM in spend over 1 quarter

$10MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

15ndash20 business days

Unified Campaign AutomationMake large-scale impossible campaigns possible

Automation Set up and Professional ServicesAutomation experts to help at every step of the way

Audience Segmentation AnalysisDetailed analysis of your viewers and converters driving better future planning targeting and creative

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

11

Process

Discovery and scoping meeting with Unified

Professional Services team

Project plan acceptance

Personalized Content at scale Implementation amp QA

Launch

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Example Ad Formats

Why Unified

Campaign Use Cases

Video Carousel DynamicProduct Ad

Photo Link

Example Metrics Cost Per View

Cost Per Engagement

Cost Per Action

Cost Per Sale

Facebook Conversion Lift

Estimated Store Visits

A Major Retailer Used Facebook To Get Coupon-Clippers Online To Convert Offline With A CTR 1927 Higher Than Goalhttpwwwunifiedcomcase-studycase-study-facebook-retailer-online-offline-conversion

Example Case Study

Sales Event Package

I Need To Increase Sales

THE CHALLENGE

THE SOLUTION

Drive awareness and ROI for major sales events with strategically optimized targeting and placements

Unified has a proven track record for helping brands get the most out of their direct response campaigns with sophisticated optimization and award-winning social advertising expertise

Sales event product promotion limited time offer

12

Politics Retail TelcoQSR Tech

Proven Verticals

Sales Event Facebook 2016

Facebook Conversion Lift StudyDetermine the additional business driven online or offline from people reached by Facebook ads across devices

Unified Offline Audience AnalysisAnalaysis of offline converters using Facebookrsquos Beta Offline conversion API

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Buying Process

Added Value

Sales Event Package

13

10

8

7

6

$250K in spend over 1 quarter

$500K in spend over 1 quarter

$750K in spend over 1 quarter

$1MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

Process

Submit Sales event goals business objectives KPIs

Unified provides media plan

Media plan approval

Onboarding

Launch

Post campaign audience analysis of converted customers

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Video Carousel Photo Link

Product Launch Package

I Need To Increase Awareness For A New Product Or Service

THE CHALLENGE

THE SOLUTION

Use CRM and social audience data to entice the right users at the right time for your product launch

Example Ad Formats

Why Unified

Campaign Use Cases

Unifiedrsquos service experts apply sophisticated intelligence from CRM and social audiences to build customized targeting strategies that offer the best possible campaign performance

Launching new product or brand high impact reach and frequency

Example Metrics

Example Case Study

14

Cost Per View

ReachFrequency

Nielsen Brand Effect Metrics (Brand lift purchase intent brand favorability etc)

A Leading Auto Brand Deploys Customized Targeting For An Upcoming Product Launch Using Unifiedrsquos CRM Audience Intelligence

httpwwwunifiedcomcase-studycase-study-facebook-auto-audience-intelligence

Politics Retail TelcoQSR Tech

Proven Verticals

Product Launch Facebook 2016

Buying Process

Added Value

Product Launch Package

12

10

8

6

$1MM in spend over 1 quarter

$2MM in spend over 1 quarter

$5MM in spend over 1 quarter

$10MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

15

Nielsen Brand Effect StudyMeasure the extent to which your advertising has shifted consumer perception against awareness attitudes favorability intent or preference

Reach and Frequency AnalysisDetailed post-campaign analysis on your reach and frequency buy and how it impacted your campaign

CRM Targeting AnalysisLearn from existing customers how to enhance audience targeting for your upcoming product launch

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Process

Submit audiences or place WCA Pixel business objectives KPIs

Unified executes Audience analysis

Unified provides media plan

Media plan approval

Onboarding Launch

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Video Video Carousel Facebook Live Video

Canvas Ads

A Global Auto Brand Leverages Unified To Prove Facebook Video Drives 25 More Conversions At A Lower Costhttpwwwunifiedcomcase-studycase-study-facebook-auto-video-conversions

Video First Package

I Need To Increase Viewership To Achieve My Goal

THE CHALLENGE

THE SOLUTION

Build loyal viewers with intelligence-informed creative to drive campaign engagement and conversions

Example Ad Formats

Why Unified

Campaign Use Cases

Unifiedrsquos unparalleled social advertising expertise coupled with our platformrsquos real-time intelligence ensures brands can determine the most lucrative creative generate engagement and drive desired actions

Video marketing viral campaigns branding sales and promotions

Example Metrics

Example Case Study

16

Cost Per View ReachFrequency

Politics Retail TelcoQSR Tech

Proven Verticals

Video First Facebook 2016

Buying Process

Added Value

Video First Package

10

8

7

6

$250K in spend over 1 quarter

$500K in spend over 1 quarter

$750K in spend over 1 quarter

$1MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

17

Viewer AnalysisDetailed analysis of your viewers including the differences between full and partial viewers and how it impacts your campaign

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Process

Submit business objectives KPIs

Unified provides media plan

Media plan approval

Onboarding

Launch

Post campaign audience analysis of video viewers

CONTACT US

180 Madison Ave 23rd FlNew York NY 10016

855-236-5482

unified

unified

getunified

+UnifiedPlatform

unifiedcom

salesunifiedcom

To learn more httpawesmz1kNL

wwwunifiedcom

Challenge I Need More Market Share

Challenge Irsquom Not Tracking 70 Of My Campaign Performance

Challenge I Lack The Resources ampOr Budget To Deploy A Hyper-Local Campaign

Challenge I Need To Increase Consumer Purchase Intent

Challenge I Lack The Resources ampOr Budget To Deploy A Hyper-Personalized Campaign

Challenge I Need To Increase Sales

Challenge I Need To Increase Awareness For A New Product Or Service

Challenge I Need To Increase Viewership To Achieve My Goal

TABLE OF CONTENTS

Competitive Conquesting

Dark Social Measurement

Localized Marketing

New Customers amp Loyalty

Personalized Content

Sales Event

Product Launch

Video First

4

6

8

10

12

14

16

18

Video Carousel Photo Link

Example Case Study

Competitive Conquesting Package

I Need More Market Share

THE CHALLENGE

THE SOLUTION

Win market share with effective campaigns based on critical competitive intelligence

Example Ad Formats

Why Unified

Campaign Use Cases

Example MetricsUnifiedrsquos unparalleled social advertising expertise coupled with our platformrsquos real-time competitive intelligence ensures brands can uncover what will be successful and what should be avoided

Increasing market share brand conquesting promotions and sales events

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

4

A Leading Reality Show Decreased Their CPV By 50 Leveraging Competitive Targeting (Source Unified 2016)

Cost Per View

Cost Per Engagement

Cost Per Action

Cost Per Sale

Nielsen Brand Effect Metrics (Brand lift purchase intent brand favorability etc)

ReachFrequency

Competitive Conquesting Facebook 2016

Buying Process

Added Value

Competitive Conquesting Package

5

10

8

7

6

$250K in spend over 1 quarter

$500K in spend over 1 quarter

$750K in spend over 1 quarter

$1MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

Process

7ndash10 business days

Submit known competitors business objectives KPIs

Unified executes competitive analysis

Unified provides media plan

Media plan approval

Onboarding Launch

Politics Retail TelcoQSR Tech

Proven Verticals

Nielsen Brand Effect StudyMeasure the extent to which your advertising has shifted consumer perception against awareness attitudes favorability intent or preference

Unified Competitive AuditPre-campaign competitive analysis including creative recommendation targeting strategy and tactics mix

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Local Awareness Ad(video or store locator)

Localized Marketing Package

I Lack The Resources AndOr Budget To Deploy A Hyper-Local Campaign

THE CHALLENGE

THE SOLUTION

Lean on automation experts to launch intricate location-based campaigns without draining resources budget or time

Example Ad Formats

Why Unified

Campaign Use Cases More than half of Marketing Executives agree that personalizing content drives higher response rates but that it is becoming increasingly difficult to launch these types of campaigns

- Forrester 2016 CMO Council 2015

Did You Know

Unified is well-known for award-winning campaign automation which has enabled brands to deploy hyper-personalized ads that are optimized for premium performance

Personalized local content promotions and sales events product catalogues timely moments store specific events

Automotive Retail TelcoFin Serve QSR

Proven Verticals

6

Example Metrics Cost Per View

Cost Per Qualified Lead

Estimated Store Visits

Cost Per Action

Cost Per Sale

Insurance

Localized Marketing Facebook 2016

Buying Process

Added Value

Localized Marketing Package

7

12

10

8

6

$1MM in spend over 1 quarter

$2MM in spend over 1 quarter

$5MM in spend over 1 quarter

$10MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

Process

15ndash20 business days

Unified Local Campaign AutomationMake large-scale impossible campaigns possible

Unified Automation Set up and Professional ServicesAutomation experts to help at every step of the way

Unified Offline Audience AnalysisAnalysis of offline converters using Facebookrsquos Beta Offline conversion API

Store Visits Analysis BetaMeasuring store visits and impact for local campaigns

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Discovery and scoping meeting with Unified

Professional Services team

Project plan acceptance

Local Campaign Automation Implementation amp QA

Launch

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Video Carousel Photo Link

Major Grocer Exceeds CPA Goal By 75 Using The Unified Platform and Service Experts To Deploy CRM-Targeted Facebook Adshttpwwwunifiedcomcase-studycase-study-facebook-otc-pixels-to-conversions

Example Case Study

New Customers amp Loyalty Package

I Need To Increase Consumer Purchase Intent

THE CHALLENGE

THE SOLUTION

Use your CRM audiences to build loyalty among buyers and purchase intent among new customers

Example Ad Formats

Why Unified

Campaign Use Cases

Example Metrics Cost Per Action

Cost Per Sale Estimated store visits

ReachFrequency

Unified optimizes your investments throughout the customer journey offering proven campaign strategies deployed with world-class software

Driving new customers loyalty programs product upsell customer funnel velocity

8

Politics Retail TelcoQSR Tech

Proven Verticals

New Customers amp Loyalty Facebook 2016

Buying Process

Added Value

New Customers amp Loyalty Package

9

10

8

7

6

$250K in spend over 1 quarter

$500K in spend over 1 quarter

$750K in spend over 1 quarter

$1MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

CRM Audience AnalysisDetailed analysis of your CRM audiences including the difference between prospects customers and loyalists

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Process

Submit audiences or place WCA Pixel business objectives KPIs

Unified executes Audience analysis

Unified provides media plan

Media plan approval

Onboarding Launch

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Video Carousel Photo Link

Personalized Content Package

I Lack The Resources AndOr Budget To Deploy A Hyper-Personalized Campaign

THE CHALLENGE

THE SOLUTION

Effortlessly launch highly complex campaigns without draining resources budget or time

Example Ad Formats

Why Unified

Campaign Use Cases

Unified is well-known for award-winning campaign automation which has enabled brands to deploy hyper-personalized ads that are optimized for premium performance

Hyper-personalized contentvideo promotions and sales events

Example Metrics Cost Per View

Cost Per Engagement Cost Per Action

Cost Per Sale

Lexus Deployed Over 1000 Hyper-Personalized Videos Used In 4000 Individual Ads To Reach Over 112MM People Nationwide

httpwwwunifiedcomlexus-case-study

Example Case Study

Facebook Award

Best Use of Data

Cannes Lion

10

Politics Retail TelcoQSR Tech

Proven Verticals

Personalized Content Facebook 2016

Buying Process

Added Value

Personalized Content Package

12

10

8

6

$1MM in spend over 1 quarter

$2MM in spend over 1 quarter

$5MM in spend over 1 quarter

$10MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

15ndash20 business days

Unified Campaign AutomationMake large-scale impossible campaigns possible

Automation Set up and Professional ServicesAutomation experts to help at every step of the way

Audience Segmentation AnalysisDetailed analysis of your viewers and converters driving better future planning targeting and creative

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

11

Process

Discovery and scoping meeting with Unified

Professional Services team

Project plan acceptance

Personalized Content at scale Implementation amp QA

Launch

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Example Ad Formats

Why Unified

Campaign Use Cases

Video Carousel DynamicProduct Ad

Photo Link

Example Metrics Cost Per View

Cost Per Engagement

Cost Per Action

Cost Per Sale

Facebook Conversion Lift

Estimated Store Visits

A Major Retailer Used Facebook To Get Coupon-Clippers Online To Convert Offline With A CTR 1927 Higher Than Goalhttpwwwunifiedcomcase-studycase-study-facebook-retailer-online-offline-conversion

Example Case Study

Sales Event Package

I Need To Increase Sales

THE CHALLENGE

THE SOLUTION

Drive awareness and ROI for major sales events with strategically optimized targeting and placements

Unified has a proven track record for helping brands get the most out of their direct response campaigns with sophisticated optimization and award-winning social advertising expertise

Sales event product promotion limited time offer

12

Politics Retail TelcoQSR Tech

Proven Verticals

Sales Event Facebook 2016

Facebook Conversion Lift StudyDetermine the additional business driven online or offline from people reached by Facebook ads across devices

Unified Offline Audience AnalysisAnalaysis of offline converters using Facebookrsquos Beta Offline conversion API

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Buying Process

Added Value

Sales Event Package

13

10

8

7

6

$250K in spend over 1 quarter

$500K in spend over 1 quarter

$750K in spend over 1 quarter

$1MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

Process

Submit Sales event goals business objectives KPIs

Unified provides media plan

Media plan approval

Onboarding

Launch

Post campaign audience analysis of converted customers

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Video Carousel Photo Link

Product Launch Package

I Need To Increase Awareness For A New Product Or Service

THE CHALLENGE

THE SOLUTION

Use CRM and social audience data to entice the right users at the right time for your product launch

Example Ad Formats

Why Unified

Campaign Use Cases

Unifiedrsquos service experts apply sophisticated intelligence from CRM and social audiences to build customized targeting strategies that offer the best possible campaign performance

Launching new product or brand high impact reach and frequency

Example Metrics

Example Case Study

14

Cost Per View

ReachFrequency

Nielsen Brand Effect Metrics (Brand lift purchase intent brand favorability etc)

A Leading Auto Brand Deploys Customized Targeting For An Upcoming Product Launch Using Unifiedrsquos CRM Audience Intelligence

httpwwwunifiedcomcase-studycase-study-facebook-auto-audience-intelligence

Politics Retail TelcoQSR Tech

Proven Verticals

Product Launch Facebook 2016

Buying Process

Added Value

Product Launch Package

12

10

8

6

$1MM in spend over 1 quarter

$2MM in spend over 1 quarter

$5MM in spend over 1 quarter

$10MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

15

Nielsen Brand Effect StudyMeasure the extent to which your advertising has shifted consumer perception against awareness attitudes favorability intent or preference

Reach and Frequency AnalysisDetailed post-campaign analysis on your reach and frequency buy and how it impacted your campaign

CRM Targeting AnalysisLearn from existing customers how to enhance audience targeting for your upcoming product launch

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Process

Submit audiences or place WCA Pixel business objectives KPIs

Unified executes Audience analysis

Unified provides media plan

Media plan approval

Onboarding Launch

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Video Video Carousel Facebook Live Video

Canvas Ads

A Global Auto Brand Leverages Unified To Prove Facebook Video Drives 25 More Conversions At A Lower Costhttpwwwunifiedcomcase-studycase-study-facebook-auto-video-conversions

Video First Package

I Need To Increase Viewership To Achieve My Goal

THE CHALLENGE

THE SOLUTION

Build loyal viewers with intelligence-informed creative to drive campaign engagement and conversions

Example Ad Formats

Why Unified

Campaign Use Cases

Unifiedrsquos unparalleled social advertising expertise coupled with our platformrsquos real-time intelligence ensures brands can determine the most lucrative creative generate engagement and drive desired actions

Video marketing viral campaigns branding sales and promotions

Example Metrics

Example Case Study

16

Cost Per View ReachFrequency

Politics Retail TelcoQSR Tech

Proven Verticals

Video First Facebook 2016

Buying Process

Added Value

Video First Package

10

8

7

6

$250K in spend over 1 quarter

$500K in spend over 1 quarter

$750K in spend over 1 quarter

$1MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

17

Viewer AnalysisDetailed analysis of your viewers including the differences between full and partial viewers and how it impacts your campaign

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Process

Submit business objectives KPIs

Unified provides media plan

Media plan approval

Onboarding

Launch

Post campaign audience analysis of video viewers

CONTACT US

180 Madison Ave 23rd FlNew York NY 10016

855-236-5482

unified

unified

getunified

+UnifiedPlatform

unifiedcom

salesunifiedcom

To learn more httpawesmz1kNL

wwwunifiedcom

Video Carousel Photo Link

Example Case Study

Competitive Conquesting Package

I Need More Market Share

THE CHALLENGE

THE SOLUTION

Win market share with effective campaigns based on critical competitive intelligence

Example Ad Formats

Why Unified

Campaign Use Cases

Example MetricsUnifiedrsquos unparalleled social advertising expertise coupled with our platformrsquos real-time competitive intelligence ensures brands can uncover what will be successful and what should be avoided

Increasing market share brand conquesting promotions and sales events

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

4

A Leading Reality Show Decreased Their CPV By 50 Leveraging Competitive Targeting (Source Unified 2016)

Cost Per View

Cost Per Engagement

Cost Per Action

Cost Per Sale

Nielsen Brand Effect Metrics (Brand lift purchase intent brand favorability etc)

ReachFrequency

Competitive Conquesting Facebook 2016

Buying Process

Added Value

Competitive Conquesting Package

5

10

8

7

6

$250K in spend over 1 quarter

$500K in spend over 1 quarter

$750K in spend over 1 quarter

$1MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

Process

7ndash10 business days

Submit known competitors business objectives KPIs

Unified executes competitive analysis

Unified provides media plan

Media plan approval

Onboarding Launch

Politics Retail TelcoQSR Tech

Proven Verticals

Nielsen Brand Effect StudyMeasure the extent to which your advertising has shifted consumer perception against awareness attitudes favorability intent or preference

Unified Competitive AuditPre-campaign competitive analysis including creative recommendation targeting strategy and tactics mix

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Local Awareness Ad(video or store locator)

Localized Marketing Package

I Lack The Resources AndOr Budget To Deploy A Hyper-Local Campaign

THE CHALLENGE

THE SOLUTION

Lean on automation experts to launch intricate location-based campaigns without draining resources budget or time

Example Ad Formats

Why Unified

Campaign Use Cases More than half of Marketing Executives agree that personalizing content drives higher response rates but that it is becoming increasingly difficult to launch these types of campaigns

- Forrester 2016 CMO Council 2015

Did You Know

Unified is well-known for award-winning campaign automation which has enabled brands to deploy hyper-personalized ads that are optimized for premium performance

Personalized local content promotions and sales events product catalogues timely moments store specific events

Automotive Retail TelcoFin Serve QSR

Proven Verticals

6

Example Metrics Cost Per View

Cost Per Qualified Lead

Estimated Store Visits

Cost Per Action

Cost Per Sale

Insurance

Localized Marketing Facebook 2016

Buying Process

Added Value

Localized Marketing Package

7

12

10

8

6

$1MM in spend over 1 quarter

$2MM in spend over 1 quarter

$5MM in spend over 1 quarter

$10MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

Process

15ndash20 business days

Unified Local Campaign AutomationMake large-scale impossible campaigns possible

Unified Automation Set up and Professional ServicesAutomation experts to help at every step of the way

Unified Offline Audience AnalysisAnalysis of offline converters using Facebookrsquos Beta Offline conversion API

Store Visits Analysis BetaMeasuring store visits and impact for local campaigns

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Discovery and scoping meeting with Unified

Professional Services team

Project plan acceptance

Local Campaign Automation Implementation amp QA

Launch

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Video Carousel Photo Link

Major Grocer Exceeds CPA Goal By 75 Using The Unified Platform and Service Experts To Deploy CRM-Targeted Facebook Adshttpwwwunifiedcomcase-studycase-study-facebook-otc-pixels-to-conversions

Example Case Study

New Customers amp Loyalty Package

I Need To Increase Consumer Purchase Intent

THE CHALLENGE

THE SOLUTION

Use your CRM audiences to build loyalty among buyers and purchase intent among new customers

Example Ad Formats

Why Unified

Campaign Use Cases

Example Metrics Cost Per Action

Cost Per Sale Estimated store visits

ReachFrequency

Unified optimizes your investments throughout the customer journey offering proven campaign strategies deployed with world-class software

Driving new customers loyalty programs product upsell customer funnel velocity

8

Politics Retail TelcoQSR Tech

Proven Verticals

New Customers amp Loyalty Facebook 2016

Buying Process

Added Value

New Customers amp Loyalty Package

9

10

8

7

6

$250K in spend over 1 quarter

$500K in spend over 1 quarter

$750K in spend over 1 quarter

$1MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

CRM Audience AnalysisDetailed analysis of your CRM audiences including the difference between prospects customers and loyalists

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Process

Submit audiences or place WCA Pixel business objectives KPIs

Unified executes Audience analysis

Unified provides media plan

Media plan approval

Onboarding Launch

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Video Carousel Photo Link

Personalized Content Package

I Lack The Resources AndOr Budget To Deploy A Hyper-Personalized Campaign

THE CHALLENGE

THE SOLUTION

Effortlessly launch highly complex campaigns without draining resources budget or time

Example Ad Formats

Why Unified

Campaign Use Cases

Unified is well-known for award-winning campaign automation which has enabled brands to deploy hyper-personalized ads that are optimized for premium performance

Hyper-personalized contentvideo promotions and sales events

Example Metrics Cost Per View

Cost Per Engagement Cost Per Action

Cost Per Sale

Lexus Deployed Over 1000 Hyper-Personalized Videos Used In 4000 Individual Ads To Reach Over 112MM People Nationwide

httpwwwunifiedcomlexus-case-study

Example Case Study

Facebook Award

Best Use of Data

Cannes Lion

10

Politics Retail TelcoQSR Tech

Proven Verticals

Personalized Content Facebook 2016

Buying Process

Added Value

Personalized Content Package

12

10

8

6

$1MM in spend over 1 quarter

$2MM in spend over 1 quarter

$5MM in spend over 1 quarter

$10MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

15ndash20 business days

Unified Campaign AutomationMake large-scale impossible campaigns possible

Automation Set up and Professional ServicesAutomation experts to help at every step of the way

Audience Segmentation AnalysisDetailed analysis of your viewers and converters driving better future planning targeting and creative

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

11

Process

Discovery and scoping meeting with Unified

Professional Services team

Project plan acceptance

Personalized Content at scale Implementation amp QA

Launch

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Example Ad Formats

Why Unified

Campaign Use Cases

Video Carousel DynamicProduct Ad

Photo Link

Example Metrics Cost Per View

Cost Per Engagement

Cost Per Action

Cost Per Sale

Facebook Conversion Lift

Estimated Store Visits

A Major Retailer Used Facebook To Get Coupon-Clippers Online To Convert Offline With A CTR 1927 Higher Than Goalhttpwwwunifiedcomcase-studycase-study-facebook-retailer-online-offline-conversion

Example Case Study

Sales Event Package

I Need To Increase Sales

THE CHALLENGE

THE SOLUTION

Drive awareness and ROI for major sales events with strategically optimized targeting and placements

Unified has a proven track record for helping brands get the most out of their direct response campaigns with sophisticated optimization and award-winning social advertising expertise

Sales event product promotion limited time offer

12

Politics Retail TelcoQSR Tech

Proven Verticals

Sales Event Facebook 2016

Facebook Conversion Lift StudyDetermine the additional business driven online or offline from people reached by Facebook ads across devices

Unified Offline Audience AnalysisAnalaysis of offline converters using Facebookrsquos Beta Offline conversion API

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Buying Process

Added Value

Sales Event Package

13

10

8

7

6

$250K in spend over 1 quarter

$500K in spend over 1 quarter

$750K in spend over 1 quarter

$1MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

Process

Submit Sales event goals business objectives KPIs

Unified provides media plan

Media plan approval

Onboarding

Launch

Post campaign audience analysis of converted customers

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Video Carousel Photo Link

Product Launch Package

I Need To Increase Awareness For A New Product Or Service

THE CHALLENGE

THE SOLUTION

Use CRM and social audience data to entice the right users at the right time for your product launch

Example Ad Formats

Why Unified

Campaign Use Cases

Unifiedrsquos service experts apply sophisticated intelligence from CRM and social audiences to build customized targeting strategies that offer the best possible campaign performance

Launching new product or brand high impact reach and frequency

Example Metrics

Example Case Study

14

Cost Per View

ReachFrequency

Nielsen Brand Effect Metrics (Brand lift purchase intent brand favorability etc)

A Leading Auto Brand Deploys Customized Targeting For An Upcoming Product Launch Using Unifiedrsquos CRM Audience Intelligence

httpwwwunifiedcomcase-studycase-study-facebook-auto-audience-intelligence

Politics Retail TelcoQSR Tech

Proven Verticals

Product Launch Facebook 2016

Buying Process

Added Value

Product Launch Package

12

10

8

6

$1MM in spend over 1 quarter

$2MM in spend over 1 quarter

$5MM in spend over 1 quarter

$10MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

15

Nielsen Brand Effect StudyMeasure the extent to which your advertising has shifted consumer perception against awareness attitudes favorability intent or preference

Reach and Frequency AnalysisDetailed post-campaign analysis on your reach and frequency buy and how it impacted your campaign

CRM Targeting AnalysisLearn from existing customers how to enhance audience targeting for your upcoming product launch

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Process

Submit audiences or place WCA Pixel business objectives KPIs

Unified executes Audience analysis

Unified provides media plan

Media plan approval

Onboarding Launch

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Video Video Carousel Facebook Live Video

Canvas Ads

A Global Auto Brand Leverages Unified To Prove Facebook Video Drives 25 More Conversions At A Lower Costhttpwwwunifiedcomcase-studycase-study-facebook-auto-video-conversions

Video First Package

I Need To Increase Viewership To Achieve My Goal

THE CHALLENGE

THE SOLUTION

Build loyal viewers with intelligence-informed creative to drive campaign engagement and conversions

Example Ad Formats

Why Unified

Campaign Use Cases

Unifiedrsquos unparalleled social advertising expertise coupled with our platformrsquos real-time intelligence ensures brands can determine the most lucrative creative generate engagement and drive desired actions

Video marketing viral campaigns branding sales and promotions

Example Metrics

Example Case Study

16

Cost Per View ReachFrequency

Politics Retail TelcoQSR Tech

Proven Verticals

Video First Facebook 2016

Buying Process

Added Value

Video First Package

10

8

7

6

$250K in spend over 1 quarter

$500K in spend over 1 quarter

$750K in spend over 1 quarter

$1MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

17

Viewer AnalysisDetailed analysis of your viewers including the differences between full and partial viewers and how it impacts your campaign

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Process

Submit business objectives KPIs

Unified provides media plan

Media plan approval

Onboarding

Launch

Post campaign audience analysis of video viewers

CONTACT US

180 Madison Ave 23rd FlNew York NY 10016

855-236-5482

unified

unified

getunified

+UnifiedPlatform

unifiedcom

salesunifiedcom

To learn more httpawesmz1kNL

wwwunifiedcom

Competitive Conquesting Facebook 2016

Buying Process

Added Value

Competitive Conquesting Package

5

10

8

7

6

$250K in spend over 1 quarter

$500K in spend over 1 quarter

$750K in spend over 1 quarter

$1MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

Process

7ndash10 business days

Submit known competitors business objectives KPIs

Unified executes competitive analysis

Unified provides media plan

Media plan approval

Onboarding Launch

Politics Retail TelcoQSR Tech

Proven Verticals

Nielsen Brand Effect StudyMeasure the extent to which your advertising has shifted consumer perception against awareness attitudes favorability intent or preference

Unified Competitive AuditPre-campaign competitive analysis including creative recommendation targeting strategy and tactics mix

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Local Awareness Ad(video or store locator)

Localized Marketing Package

I Lack The Resources AndOr Budget To Deploy A Hyper-Local Campaign

THE CHALLENGE

THE SOLUTION

Lean on automation experts to launch intricate location-based campaigns without draining resources budget or time

Example Ad Formats

Why Unified

Campaign Use Cases More than half of Marketing Executives agree that personalizing content drives higher response rates but that it is becoming increasingly difficult to launch these types of campaigns

- Forrester 2016 CMO Council 2015

Did You Know

Unified is well-known for award-winning campaign automation which has enabled brands to deploy hyper-personalized ads that are optimized for premium performance

Personalized local content promotions and sales events product catalogues timely moments store specific events

Automotive Retail TelcoFin Serve QSR

Proven Verticals

6

Example Metrics Cost Per View

Cost Per Qualified Lead

Estimated Store Visits

Cost Per Action

Cost Per Sale

Insurance

Localized Marketing Facebook 2016

Buying Process

Added Value

Localized Marketing Package

7

12

10

8

6

$1MM in spend over 1 quarter

$2MM in spend over 1 quarter

$5MM in spend over 1 quarter

$10MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

Process

15ndash20 business days

Unified Local Campaign AutomationMake large-scale impossible campaigns possible

Unified Automation Set up and Professional ServicesAutomation experts to help at every step of the way

Unified Offline Audience AnalysisAnalysis of offline converters using Facebookrsquos Beta Offline conversion API

Store Visits Analysis BetaMeasuring store visits and impact for local campaigns

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Discovery and scoping meeting with Unified

Professional Services team

Project plan acceptance

Local Campaign Automation Implementation amp QA

Launch

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Video Carousel Photo Link

Major Grocer Exceeds CPA Goal By 75 Using The Unified Platform and Service Experts To Deploy CRM-Targeted Facebook Adshttpwwwunifiedcomcase-studycase-study-facebook-otc-pixels-to-conversions

Example Case Study

New Customers amp Loyalty Package

I Need To Increase Consumer Purchase Intent

THE CHALLENGE

THE SOLUTION

Use your CRM audiences to build loyalty among buyers and purchase intent among new customers

Example Ad Formats

Why Unified

Campaign Use Cases

Example Metrics Cost Per Action

Cost Per Sale Estimated store visits

ReachFrequency

Unified optimizes your investments throughout the customer journey offering proven campaign strategies deployed with world-class software

Driving new customers loyalty programs product upsell customer funnel velocity

8

Politics Retail TelcoQSR Tech

Proven Verticals

New Customers amp Loyalty Facebook 2016

Buying Process

Added Value

New Customers amp Loyalty Package

9

10

8

7

6

$250K in spend over 1 quarter

$500K in spend over 1 quarter

$750K in spend over 1 quarter

$1MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

CRM Audience AnalysisDetailed analysis of your CRM audiences including the difference between prospects customers and loyalists

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Process

Submit audiences or place WCA Pixel business objectives KPIs

Unified executes Audience analysis

Unified provides media plan

Media plan approval

Onboarding Launch

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Video Carousel Photo Link

Personalized Content Package

I Lack The Resources AndOr Budget To Deploy A Hyper-Personalized Campaign

THE CHALLENGE

THE SOLUTION

Effortlessly launch highly complex campaigns without draining resources budget or time

Example Ad Formats

Why Unified

Campaign Use Cases

Unified is well-known for award-winning campaign automation which has enabled brands to deploy hyper-personalized ads that are optimized for premium performance

Hyper-personalized contentvideo promotions and sales events

Example Metrics Cost Per View

Cost Per Engagement Cost Per Action

Cost Per Sale

Lexus Deployed Over 1000 Hyper-Personalized Videos Used In 4000 Individual Ads To Reach Over 112MM People Nationwide

httpwwwunifiedcomlexus-case-study

Example Case Study

Facebook Award

Best Use of Data

Cannes Lion

10

Politics Retail TelcoQSR Tech

Proven Verticals

Personalized Content Facebook 2016

Buying Process

Added Value

Personalized Content Package

12

10

8

6

$1MM in spend over 1 quarter

$2MM in spend over 1 quarter

$5MM in spend over 1 quarter

$10MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

15ndash20 business days

Unified Campaign AutomationMake large-scale impossible campaigns possible

Automation Set up and Professional ServicesAutomation experts to help at every step of the way

Audience Segmentation AnalysisDetailed analysis of your viewers and converters driving better future planning targeting and creative

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

11

Process

Discovery and scoping meeting with Unified

Professional Services team

Project plan acceptance

Personalized Content at scale Implementation amp QA

Launch

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Example Ad Formats

Why Unified

Campaign Use Cases

Video Carousel DynamicProduct Ad

Photo Link

Example Metrics Cost Per View

Cost Per Engagement

Cost Per Action

Cost Per Sale

Facebook Conversion Lift

Estimated Store Visits

A Major Retailer Used Facebook To Get Coupon-Clippers Online To Convert Offline With A CTR 1927 Higher Than Goalhttpwwwunifiedcomcase-studycase-study-facebook-retailer-online-offline-conversion

Example Case Study

Sales Event Package

I Need To Increase Sales

THE CHALLENGE

THE SOLUTION

Drive awareness and ROI for major sales events with strategically optimized targeting and placements

Unified has a proven track record for helping brands get the most out of their direct response campaigns with sophisticated optimization and award-winning social advertising expertise

Sales event product promotion limited time offer

12

Politics Retail TelcoQSR Tech

Proven Verticals

Sales Event Facebook 2016

Facebook Conversion Lift StudyDetermine the additional business driven online or offline from people reached by Facebook ads across devices

Unified Offline Audience AnalysisAnalaysis of offline converters using Facebookrsquos Beta Offline conversion API

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Buying Process

Added Value

Sales Event Package

13

10

8

7

6

$250K in spend over 1 quarter

$500K in spend over 1 quarter

$750K in spend over 1 quarter

$1MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

Process

Submit Sales event goals business objectives KPIs

Unified provides media plan

Media plan approval

Onboarding

Launch

Post campaign audience analysis of converted customers

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Video Carousel Photo Link

Product Launch Package

I Need To Increase Awareness For A New Product Or Service

THE CHALLENGE

THE SOLUTION

Use CRM and social audience data to entice the right users at the right time for your product launch

Example Ad Formats

Why Unified

Campaign Use Cases

Unifiedrsquos service experts apply sophisticated intelligence from CRM and social audiences to build customized targeting strategies that offer the best possible campaign performance

Launching new product or brand high impact reach and frequency

Example Metrics

Example Case Study

14

Cost Per View

ReachFrequency

Nielsen Brand Effect Metrics (Brand lift purchase intent brand favorability etc)

A Leading Auto Brand Deploys Customized Targeting For An Upcoming Product Launch Using Unifiedrsquos CRM Audience Intelligence

httpwwwunifiedcomcase-studycase-study-facebook-auto-audience-intelligence

Politics Retail TelcoQSR Tech

Proven Verticals

Product Launch Facebook 2016

Buying Process

Added Value

Product Launch Package

12

10

8

6

$1MM in spend over 1 quarter

$2MM in spend over 1 quarter

$5MM in spend over 1 quarter

$10MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

15

Nielsen Brand Effect StudyMeasure the extent to which your advertising has shifted consumer perception against awareness attitudes favorability intent or preference

Reach and Frequency AnalysisDetailed post-campaign analysis on your reach and frequency buy and how it impacted your campaign

CRM Targeting AnalysisLearn from existing customers how to enhance audience targeting for your upcoming product launch

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Process

Submit audiences or place WCA Pixel business objectives KPIs

Unified executes Audience analysis

Unified provides media plan

Media plan approval

Onboarding Launch

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Video Video Carousel Facebook Live Video

Canvas Ads

A Global Auto Brand Leverages Unified To Prove Facebook Video Drives 25 More Conversions At A Lower Costhttpwwwunifiedcomcase-studycase-study-facebook-auto-video-conversions

Video First Package

I Need To Increase Viewership To Achieve My Goal

THE CHALLENGE

THE SOLUTION

Build loyal viewers with intelligence-informed creative to drive campaign engagement and conversions

Example Ad Formats

Why Unified

Campaign Use Cases

Unifiedrsquos unparalleled social advertising expertise coupled with our platformrsquos real-time intelligence ensures brands can determine the most lucrative creative generate engagement and drive desired actions

Video marketing viral campaigns branding sales and promotions

Example Metrics

Example Case Study

16

Cost Per View ReachFrequency

Politics Retail TelcoQSR Tech

Proven Verticals

Video First Facebook 2016

Buying Process

Added Value

Video First Package

10

8

7

6

$250K in spend over 1 quarter

$500K in spend over 1 quarter

$750K in spend over 1 quarter

$1MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

17

Viewer AnalysisDetailed analysis of your viewers including the differences between full and partial viewers and how it impacts your campaign

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Process

Submit business objectives KPIs

Unified provides media plan

Media plan approval

Onboarding

Launch

Post campaign audience analysis of video viewers

CONTACT US

180 Madison Ave 23rd FlNew York NY 10016

855-236-5482

unified

unified

getunified

+UnifiedPlatform

unifiedcom

salesunifiedcom

To learn more httpawesmz1kNL

wwwunifiedcom

Local Awareness Ad(video or store locator)

Localized Marketing Package

I Lack The Resources AndOr Budget To Deploy A Hyper-Local Campaign

THE CHALLENGE

THE SOLUTION

Lean on automation experts to launch intricate location-based campaigns without draining resources budget or time

Example Ad Formats

Why Unified

Campaign Use Cases More than half of Marketing Executives agree that personalizing content drives higher response rates but that it is becoming increasingly difficult to launch these types of campaigns

- Forrester 2016 CMO Council 2015

Did You Know

Unified is well-known for award-winning campaign automation which has enabled brands to deploy hyper-personalized ads that are optimized for premium performance

Personalized local content promotions and sales events product catalogues timely moments store specific events

Automotive Retail TelcoFin Serve QSR

Proven Verticals

6

Example Metrics Cost Per View

Cost Per Qualified Lead

Estimated Store Visits

Cost Per Action

Cost Per Sale

Insurance

Localized Marketing Facebook 2016

Buying Process

Added Value

Localized Marketing Package

7

12

10

8

6

$1MM in spend over 1 quarter

$2MM in spend over 1 quarter

$5MM in spend over 1 quarter

$10MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

Process

15ndash20 business days

Unified Local Campaign AutomationMake large-scale impossible campaigns possible

Unified Automation Set up and Professional ServicesAutomation experts to help at every step of the way

Unified Offline Audience AnalysisAnalysis of offline converters using Facebookrsquos Beta Offline conversion API

Store Visits Analysis BetaMeasuring store visits and impact for local campaigns

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Discovery and scoping meeting with Unified

Professional Services team

Project plan acceptance

Local Campaign Automation Implementation amp QA

Launch

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Video Carousel Photo Link

Major Grocer Exceeds CPA Goal By 75 Using The Unified Platform and Service Experts To Deploy CRM-Targeted Facebook Adshttpwwwunifiedcomcase-studycase-study-facebook-otc-pixels-to-conversions

Example Case Study

New Customers amp Loyalty Package

I Need To Increase Consumer Purchase Intent

THE CHALLENGE

THE SOLUTION

Use your CRM audiences to build loyalty among buyers and purchase intent among new customers

Example Ad Formats

Why Unified

Campaign Use Cases

Example Metrics Cost Per Action

Cost Per Sale Estimated store visits

ReachFrequency

Unified optimizes your investments throughout the customer journey offering proven campaign strategies deployed with world-class software

Driving new customers loyalty programs product upsell customer funnel velocity

8

Politics Retail TelcoQSR Tech

Proven Verticals

New Customers amp Loyalty Facebook 2016

Buying Process

Added Value

New Customers amp Loyalty Package

9

10

8

7

6

$250K in spend over 1 quarter

$500K in spend over 1 quarter

$750K in spend over 1 quarter

$1MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

CRM Audience AnalysisDetailed analysis of your CRM audiences including the difference between prospects customers and loyalists

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Process

Submit audiences or place WCA Pixel business objectives KPIs

Unified executes Audience analysis

Unified provides media plan

Media plan approval

Onboarding Launch

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Video Carousel Photo Link

Personalized Content Package

I Lack The Resources AndOr Budget To Deploy A Hyper-Personalized Campaign

THE CHALLENGE

THE SOLUTION

Effortlessly launch highly complex campaigns without draining resources budget or time

Example Ad Formats

Why Unified

Campaign Use Cases

Unified is well-known for award-winning campaign automation which has enabled brands to deploy hyper-personalized ads that are optimized for premium performance

Hyper-personalized contentvideo promotions and sales events

Example Metrics Cost Per View

Cost Per Engagement Cost Per Action

Cost Per Sale

Lexus Deployed Over 1000 Hyper-Personalized Videos Used In 4000 Individual Ads To Reach Over 112MM People Nationwide

httpwwwunifiedcomlexus-case-study

Example Case Study

Facebook Award

Best Use of Data

Cannes Lion

10

Politics Retail TelcoQSR Tech

Proven Verticals

Personalized Content Facebook 2016

Buying Process

Added Value

Personalized Content Package

12

10

8

6

$1MM in spend over 1 quarter

$2MM in spend over 1 quarter

$5MM in spend over 1 quarter

$10MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

15ndash20 business days

Unified Campaign AutomationMake large-scale impossible campaigns possible

Automation Set up and Professional ServicesAutomation experts to help at every step of the way

Audience Segmentation AnalysisDetailed analysis of your viewers and converters driving better future planning targeting and creative

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

11

Process

Discovery and scoping meeting with Unified

Professional Services team

Project plan acceptance

Personalized Content at scale Implementation amp QA

Launch

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Example Ad Formats

Why Unified

Campaign Use Cases

Video Carousel DynamicProduct Ad

Photo Link

Example Metrics Cost Per View

Cost Per Engagement

Cost Per Action

Cost Per Sale

Facebook Conversion Lift

Estimated Store Visits

A Major Retailer Used Facebook To Get Coupon-Clippers Online To Convert Offline With A CTR 1927 Higher Than Goalhttpwwwunifiedcomcase-studycase-study-facebook-retailer-online-offline-conversion

Example Case Study

Sales Event Package

I Need To Increase Sales

THE CHALLENGE

THE SOLUTION

Drive awareness and ROI for major sales events with strategically optimized targeting and placements

Unified has a proven track record for helping brands get the most out of their direct response campaigns with sophisticated optimization and award-winning social advertising expertise

Sales event product promotion limited time offer

12

Politics Retail TelcoQSR Tech

Proven Verticals

Sales Event Facebook 2016

Facebook Conversion Lift StudyDetermine the additional business driven online or offline from people reached by Facebook ads across devices

Unified Offline Audience AnalysisAnalaysis of offline converters using Facebookrsquos Beta Offline conversion API

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Buying Process

Added Value

Sales Event Package

13

10

8

7

6

$250K in spend over 1 quarter

$500K in spend over 1 quarter

$750K in spend over 1 quarter

$1MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

Process

Submit Sales event goals business objectives KPIs

Unified provides media plan

Media plan approval

Onboarding

Launch

Post campaign audience analysis of converted customers

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Video Carousel Photo Link

Product Launch Package

I Need To Increase Awareness For A New Product Or Service

THE CHALLENGE

THE SOLUTION

Use CRM and social audience data to entice the right users at the right time for your product launch

Example Ad Formats

Why Unified

Campaign Use Cases

Unifiedrsquos service experts apply sophisticated intelligence from CRM and social audiences to build customized targeting strategies that offer the best possible campaign performance

Launching new product or brand high impact reach and frequency

Example Metrics

Example Case Study

14

Cost Per View

ReachFrequency

Nielsen Brand Effect Metrics (Brand lift purchase intent brand favorability etc)

A Leading Auto Brand Deploys Customized Targeting For An Upcoming Product Launch Using Unifiedrsquos CRM Audience Intelligence

httpwwwunifiedcomcase-studycase-study-facebook-auto-audience-intelligence

Politics Retail TelcoQSR Tech

Proven Verticals

Product Launch Facebook 2016

Buying Process

Added Value

Product Launch Package

12

10

8

6

$1MM in spend over 1 quarter

$2MM in spend over 1 quarter

$5MM in spend over 1 quarter

$10MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

15

Nielsen Brand Effect StudyMeasure the extent to which your advertising has shifted consumer perception against awareness attitudes favorability intent or preference

Reach and Frequency AnalysisDetailed post-campaign analysis on your reach and frequency buy and how it impacted your campaign

CRM Targeting AnalysisLearn from existing customers how to enhance audience targeting for your upcoming product launch

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Process

Submit audiences or place WCA Pixel business objectives KPIs

Unified executes Audience analysis

Unified provides media plan

Media plan approval

Onboarding Launch

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Video Video Carousel Facebook Live Video

Canvas Ads

A Global Auto Brand Leverages Unified To Prove Facebook Video Drives 25 More Conversions At A Lower Costhttpwwwunifiedcomcase-studycase-study-facebook-auto-video-conversions

Video First Package

I Need To Increase Viewership To Achieve My Goal

THE CHALLENGE

THE SOLUTION

Build loyal viewers with intelligence-informed creative to drive campaign engagement and conversions

Example Ad Formats

Why Unified

Campaign Use Cases

Unifiedrsquos unparalleled social advertising expertise coupled with our platformrsquos real-time intelligence ensures brands can determine the most lucrative creative generate engagement and drive desired actions

Video marketing viral campaigns branding sales and promotions

Example Metrics

Example Case Study

16

Cost Per View ReachFrequency

Politics Retail TelcoQSR Tech

Proven Verticals

Video First Facebook 2016

Buying Process

Added Value

Video First Package

10

8

7

6

$250K in spend over 1 quarter

$500K in spend over 1 quarter

$750K in spend over 1 quarter

$1MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

17

Viewer AnalysisDetailed analysis of your viewers including the differences between full and partial viewers and how it impacts your campaign

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Process

Submit business objectives KPIs

Unified provides media plan

Media plan approval

Onboarding

Launch

Post campaign audience analysis of video viewers

CONTACT US

180 Madison Ave 23rd FlNew York NY 10016

855-236-5482

unified

unified

getunified

+UnifiedPlatform

unifiedcom

salesunifiedcom

To learn more httpawesmz1kNL

wwwunifiedcom

Localized Marketing Facebook 2016

Buying Process

Added Value

Localized Marketing Package

7

12

10

8

6

$1MM in spend over 1 quarter

$2MM in spend over 1 quarter

$5MM in spend over 1 quarter

$10MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

Process

15ndash20 business days

Unified Local Campaign AutomationMake large-scale impossible campaigns possible

Unified Automation Set up and Professional ServicesAutomation experts to help at every step of the way

Unified Offline Audience AnalysisAnalysis of offline converters using Facebookrsquos Beta Offline conversion API

Store Visits Analysis BetaMeasuring store visits and impact for local campaigns

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Discovery and scoping meeting with Unified

Professional Services team

Project plan acceptance

Local Campaign Automation Implementation amp QA

Launch

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Video Carousel Photo Link

Major Grocer Exceeds CPA Goal By 75 Using The Unified Platform and Service Experts To Deploy CRM-Targeted Facebook Adshttpwwwunifiedcomcase-studycase-study-facebook-otc-pixels-to-conversions

Example Case Study

New Customers amp Loyalty Package

I Need To Increase Consumer Purchase Intent

THE CHALLENGE

THE SOLUTION

Use your CRM audiences to build loyalty among buyers and purchase intent among new customers

Example Ad Formats

Why Unified

Campaign Use Cases

Example Metrics Cost Per Action

Cost Per Sale Estimated store visits

ReachFrequency

Unified optimizes your investments throughout the customer journey offering proven campaign strategies deployed with world-class software

Driving new customers loyalty programs product upsell customer funnel velocity

8

Politics Retail TelcoQSR Tech

Proven Verticals

New Customers amp Loyalty Facebook 2016

Buying Process

Added Value

New Customers amp Loyalty Package

9

10

8

7

6

$250K in spend over 1 quarter

$500K in spend over 1 quarter

$750K in spend over 1 quarter

$1MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

CRM Audience AnalysisDetailed analysis of your CRM audiences including the difference between prospects customers and loyalists

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Process

Submit audiences or place WCA Pixel business objectives KPIs

Unified executes Audience analysis

Unified provides media plan

Media plan approval

Onboarding Launch

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Video Carousel Photo Link

Personalized Content Package

I Lack The Resources AndOr Budget To Deploy A Hyper-Personalized Campaign

THE CHALLENGE

THE SOLUTION

Effortlessly launch highly complex campaigns without draining resources budget or time

Example Ad Formats

Why Unified

Campaign Use Cases

Unified is well-known for award-winning campaign automation which has enabled brands to deploy hyper-personalized ads that are optimized for premium performance

Hyper-personalized contentvideo promotions and sales events

Example Metrics Cost Per View

Cost Per Engagement Cost Per Action

Cost Per Sale

Lexus Deployed Over 1000 Hyper-Personalized Videos Used In 4000 Individual Ads To Reach Over 112MM People Nationwide

httpwwwunifiedcomlexus-case-study

Example Case Study

Facebook Award

Best Use of Data

Cannes Lion

10

Politics Retail TelcoQSR Tech

Proven Verticals

Personalized Content Facebook 2016

Buying Process

Added Value

Personalized Content Package

12

10

8

6

$1MM in spend over 1 quarter

$2MM in spend over 1 quarter

$5MM in spend over 1 quarter

$10MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

15ndash20 business days

Unified Campaign AutomationMake large-scale impossible campaigns possible

Automation Set up and Professional ServicesAutomation experts to help at every step of the way

Audience Segmentation AnalysisDetailed analysis of your viewers and converters driving better future planning targeting and creative

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

11

Process

Discovery and scoping meeting with Unified

Professional Services team

Project plan acceptance

Personalized Content at scale Implementation amp QA

Launch

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Example Ad Formats

Why Unified

Campaign Use Cases

Video Carousel DynamicProduct Ad

Photo Link

Example Metrics Cost Per View

Cost Per Engagement

Cost Per Action

Cost Per Sale

Facebook Conversion Lift

Estimated Store Visits

A Major Retailer Used Facebook To Get Coupon-Clippers Online To Convert Offline With A CTR 1927 Higher Than Goalhttpwwwunifiedcomcase-studycase-study-facebook-retailer-online-offline-conversion

Example Case Study

Sales Event Package

I Need To Increase Sales

THE CHALLENGE

THE SOLUTION

Drive awareness and ROI for major sales events with strategically optimized targeting and placements

Unified has a proven track record for helping brands get the most out of their direct response campaigns with sophisticated optimization and award-winning social advertising expertise

Sales event product promotion limited time offer

12

Politics Retail TelcoQSR Tech

Proven Verticals

Sales Event Facebook 2016

Facebook Conversion Lift StudyDetermine the additional business driven online or offline from people reached by Facebook ads across devices

Unified Offline Audience AnalysisAnalaysis of offline converters using Facebookrsquos Beta Offline conversion API

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Buying Process

Added Value

Sales Event Package

13

10

8

7

6

$250K in spend over 1 quarter

$500K in spend over 1 quarter

$750K in spend over 1 quarter

$1MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

Process

Submit Sales event goals business objectives KPIs

Unified provides media plan

Media plan approval

Onboarding

Launch

Post campaign audience analysis of converted customers

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Video Carousel Photo Link

Product Launch Package

I Need To Increase Awareness For A New Product Or Service

THE CHALLENGE

THE SOLUTION

Use CRM and social audience data to entice the right users at the right time for your product launch

Example Ad Formats

Why Unified

Campaign Use Cases

Unifiedrsquos service experts apply sophisticated intelligence from CRM and social audiences to build customized targeting strategies that offer the best possible campaign performance

Launching new product or brand high impact reach and frequency

Example Metrics

Example Case Study

14

Cost Per View

ReachFrequency

Nielsen Brand Effect Metrics (Brand lift purchase intent brand favorability etc)

A Leading Auto Brand Deploys Customized Targeting For An Upcoming Product Launch Using Unifiedrsquos CRM Audience Intelligence

httpwwwunifiedcomcase-studycase-study-facebook-auto-audience-intelligence

Politics Retail TelcoQSR Tech

Proven Verticals

Product Launch Facebook 2016

Buying Process

Added Value

Product Launch Package

12

10

8

6

$1MM in spend over 1 quarter

$2MM in spend over 1 quarter

$5MM in spend over 1 quarter

$10MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

15

Nielsen Brand Effect StudyMeasure the extent to which your advertising has shifted consumer perception against awareness attitudes favorability intent or preference

Reach and Frequency AnalysisDetailed post-campaign analysis on your reach and frequency buy and how it impacted your campaign

CRM Targeting AnalysisLearn from existing customers how to enhance audience targeting for your upcoming product launch

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Process

Submit audiences or place WCA Pixel business objectives KPIs

Unified executes Audience analysis

Unified provides media plan

Media plan approval

Onboarding Launch

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Video Video Carousel Facebook Live Video

Canvas Ads

A Global Auto Brand Leverages Unified To Prove Facebook Video Drives 25 More Conversions At A Lower Costhttpwwwunifiedcomcase-studycase-study-facebook-auto-video-conversions

Video First Package

I Need To Increase Viewership To Achieve My Goal

THE CHALLENGE

THE SOLUTION

Build loyal viewers with intelligence-informed creative to drive campaign engagement and conversions

Example Ad Formats

Why Unified

Campaign Use Cases

Unifiedrsquos unparalleled social advertising expertise coupled with our platformrsquos real-time intelligence ensures brands can determine the most lucrative creative generate engagement and drive desired actions

Video marketing viral campaigns branding sales and promotions

Example Metrics

Example Case Study

16

Cost Per View ReachFrequency

Politics Retail TelcoQSR Tech

Proven Verticals

Video First Facebook 2016

Buying Process

Added Value

Video First Package

10

8

7

6

$250K in spend over 1 quarter

$500K in spend over 1 quarter

$750K in spend over 1 quarter

$1MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

17

Viewer AnalysisDetailed analysis of your viewers including the differences between full and partial viewers and how it impacts your campaign

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Process

Submit business objectives KPIs

Unified provides media plan

Media plan approval

Onboarding

Launch

Post campaign audience analysis of video viewers

CONTACT US

180 Madison Ave 23rd FlNew York NY 10016

855-236-5482

unified

unified

getunified

+UnifiedPlatform

unifiedcom

salesunifiedcom

To learn more httpawesmz1kNL

wwwunifiedcom

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Video Carousel Photo Link

Major Grocer Exceeds CPA Goal By 75 Using The Unified Platform and Service Experts To Deploy CRM-Targeted Facebook Adshttpwwwunifiedcomcase-studycase-study-facebook-otc-pixels-to-conversions

Example Case Study

New Customers amp Loyalty Package

I Need To Increase Consumer Purchase Intent

THE CHALLENGE

THE SOLUTION

Use your CRM audiences to build loyalty among buyers and purchase intent among new customers

Example Ad Formats

Why Unified

Campaign Use Cases

Example Metrics Cost Per Action

Cost Per Sale Estimated store visits

ReachFrequency

Unified optimizes your investments throughout the customer journey offering proven campaign strategies deployed with world-class software

Driving new customers loyalty programs product upsell customer funnel velocity

8

Politics Retail TelcoQSR Tech

Proven Verticals

New Customers amp Loyalty Facebook 2016

Buying Process

Added Value

New Customers amp Loyalty Package

9

10

8

7

6

$250K in spend over 1 quarter

$500K in spend over 1 quarter

$750K in spend over 1 quarter

$1MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

CRM Audience AnalysisDetailed analysis of your CRM audiences including the difference between prospects customers and loyalists

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Process

Submit audiences or place WCA Pixel business objectives KPIs

Unified executes Audience analysis

Unified provides media plan

Media plan approval

Onboarding Launch

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Video Carousel Photo Link

Personalized Content Package

I Lack The Resources AndOr Budget To Deploy A Hyper-Personalized Campaign

THE CHALLENGE

THE SOLUTION

Effortlessly launch highly complex campaigns without draining resources budget or time

Example Ad Formats

Why Unified

Campaign Use Cases

Unified is well-known for award-winning campaign automation which has enabled brands to deploy hyper-personalized ads that are optimized for premium performance

Hyper-personalized contentvideo promotions and sales events

Example Metrics Cost Per View

Cost Per Engagement Cost Per Action

Cost Per Sale

Lexus Deployed Over 1000 Hyper-Personalized Videos Used In 4000 Individual Ads To Reach Over 112MM People Nationwide

httpwwwunifiedcomlexus-case-study

Example Case Study

Facebook Award

Best Use of Data

Cannes Lion

10

Politics Retail TelcoQSR Tech

Proven Verticals

Personalized Content Facebook 2016

Buying Process

Added Value

Personalized Content Package

12

10

8

6

$1MM in spend over 1 quarter

$2MM in spend over 1 quarter

$5MM in spend over 1 quarter

$10MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

15ndash20 business days

Unified Campaign AutomationMake large-scale impossible campaigns possible

Automation Set up and Professional ServicesAutomation experts to help at every step of the way

Audience Segmentation AnalysisDetailed analysis of your viewers and converters driving better future planning targeting and creative

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

11

Process

Discovery and scoping meeting with Unified

Professional Services team

Project plan acceptance

Personalized Content at scale Implementation amp QA

Launch

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Example Ad Formats

Why Unified

Campaign Use Cases

Video Carousel DynamicProduct Ad

Photo Link

Example Metrics Cost Per View

Cost Per Engagement

Cost Per Action

Cost Per Sale

Facebook Conversion Lift

Estimated Store Visits

A Major Retailer Used Facebook To Get Coupon-Clippers Online To Convert Offline With A CTR 1927 Higher Than Goalhttpwwwunifiedcomcase-studycase-study-facebook-retailer-online-offline-conversion

Example Case Study

Sales Event Package

I Need To Increase Sales

THE CHALLENGE

THE SOLUTION

Drive awareness and ROI for major sales events with strategically optimized targeting and placements

Unified has a proven track record for helping brands get the most out of their direct response campaigns with sophisticated optimization and award-winning social advertising expertise

Sales event product promotion limited time offer

12

Politics Retail TelcoQSR Tech

Proven Verticals

Sales Event Facebook 2016

Facebook Conversion Lift StudyDetermine the additional business driven online or offline from people reached by Facebook ads across devices

Unified Offline Audience AnalysisAnalaysis of offline converters using Facebookrsquos Beta Offline conversion API

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Buying Process

Added Value

Sales Event Package

13

10

8

7

6

$250K in spend over 1 quarter

$500K in spend over 1 quarter

$750K in spend over 1 quarter

$1MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

Process

Submit Sales event goals business objectives KPIs

Unified provides media plan

Media plan approval

Onboarding

Launch

Post campaign audience analysis of converted customers

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Video Carousel Photo Link

Product Launch Package

I Need To Increase Awareness For A New Product Or Service

THE CHALLENGE

THE SOLUTION

Use CRM and social audience data to entice the right users at the right time for your product launch

Example Ad Formats

Why Unified

Campaign Use Cases

Unifiedrsquos service experts apply sophisticated intelligence from CRM and social audiences to build customized targeting strategies that offer the best possible campaign performance

Launching new product or brand high impact reach and frequency

Example Metrics

Example Case Study

14

Cost Per View

ReachFrequency

Nielsen Brand Effect Metrics (Brand lift purchase intent brand favorability etc)

A Leading Auto Brand Deploys Customized Targeting For An Upcoming Product Launch Using Unifiedrsquos CRM Audience Intelligence

httpwwwunifiedcomcase-studycase-study-facebook-auto-audience-intelligence

Politics Retail TelcoQSR Tech

Proven Verticals

Product Launch Facebook 2016

Buying Process

Added Value

Product Launch Package

12

10

8

6

$1MM in spend over 1 quarter

$2MM in spend over 1 quarter

$5MM in spend over 1 quarter

$10MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

15

Nielsen Brand Effect StudyMeasure the extent to which your advertising has shifted consumer perception against awareness attitudes favorability intent or preference

Reach and Frequency AnalysisDetailed post-campaign analysis on your reach and frequency buy and how it impacted your campaign

CRM Targeting AnalysisLearn from existing customers how to enhance audience targeting for your upcoming product launch

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Process

Submit audiences or place WCA Pixel business objectives KPIs

Unified executes Audience analysis

Unified provides media plan

Media plan approval

Onboarding Launch

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Video Video Carousel Facebook Live Video

Canvas Ads

A Global Auto Brand Leverages Unified To Prove Facebook Video Drives 25 More Conversions At A Lower Costhttpwwwunifiedcomcase-studycase-study-facebook-auto-video-conversions

Video First Package

I Need To Increase Viewership To Achieve My Goal

THE CHALLENGE

THE SOLUTION

Build loyal viewers with intelligence-informed creative to drive campaign engagement and conversions

Example Ad Formats

Why Unified

Campaign Use Cases

Unifiedrsquos unparalleled social advertising expertise coupled with our platformrsquos real-time intelligence ensures brands can determine the most lucrative creative generate engagement and drive desired actions

Video marketing viral campaigns branding sales and promotions

Example Metrics

Example Case Study

16

Cost Per View ReachFrequency

Politics Retail TelcoQSR Tech

Proven Verticals

Video First Facebook 2016

Buying Process

Added Value

Video First Package

10

8

7

6

$250K in spend over 1 quarter

$500K in spend over 1 quarter

$750K in spend over 1 quarter

$1MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

17

Viewer AnalysisDetailed analysis of your viewers including the differences between full and partial viewers and how it impacts your campaign

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Process

Submit business objectives KPIs

Unified provides media plan

Media plan approval

Onboarding

Launch

Post campaign audience analysis of video viewers

CONTACT US

180 Madison Ave 23rd FlNew York NY 10016

855-236-5482

unified

unified

getunified

+UnifiedPlatform

unifiedcom

salesunifiedcom

To learn more httpawesmz1kNL

wwwunifiedcom

Politics Retail TelcoQSR Tech

Proven Verticals

New Customers amp Loyalty Facebook 2016

Buying Process

Added Value

New Customers amp Loyalty Package

9

10

8

7

6

$250K in spend over 1 quarter

$500K in spend over 1 quarter

$750K in spend over 1 quarter

$1MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

CRM Audience AnalysisDetailed analysis of your CRM audiences including the difference between prospects customers and loyalists

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Process

Submit audiences or place WCA Pixel business objectives KPIs

Unified executes Audience analysis

Unified provides media plan

Media plan approval

Onboarding Launch

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Video Carousel Photo Link

Personalized Content Package

I Lack The Resources AndOr Budget To Deploy A Hyper-Personalized Campaign

THE CHALLENGE

THE SOLUTION

Effortlessly launch highly complex campaigns without draining resources budget or time

Example Ad Formats

Why Unified

Campaign Use Cases

Unified is well-known for award-winning campaign automation which has enabled brands to deploy hyper-personalized ads that are optimized for premium performance

Hyper-personalized contentvideo promotions and sales events

Example Metrics Cost Per View

Cost Per Engagement Cost Per Action

Cost Per Sale

Lexus Deployed Over 1000 Hyper-Personalized Videos Used In 4000 Individual Ads To Reach Over 112MM People Nationwide

httpwwwunifiedcomlexus-case-study

Example Case Study

Facebook Award

Best Use of Data

Cannes Lion

10

Politics Retail TelcoQSR Tech

Proven Verticals

Personalized Content Facebook 2016

Buying Process

Added Value

Personalized Content Package

12

10

8

6

$1MM in spend over 1 quarter

$2MM in spend over 1 quarter

$5MM in spend over 1 quarter

$10MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

15ndash20 business days

Unified Campaign AutomationMake large-scale impossible campaigns possible

Automation Set up and Professional ServicesAutomation experts to help at every step of the way

Audience Segmentation AnalysisDetailed analysis of your viewers and converters driving better future planning targeting and creative

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

11

Process

Discovery and scoping meeting with Unified

Professional Services team

Project plan acceptance

Personalized Content at scale Implementation amp QA

Launch

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Example Ad Formats

Why Unified

Campaign Use Cases

Video Carousel DynamicProduct Ad

Photo Link

Example Metrics Cost Per View

Cost Per Engagement

Cost Per Action

Cost Per Sale

Facebook Conversion Lift

Estimated Store Visits

A Major Retailer Used Facebook To Get Coupon-Clippers Online To Convert Offline With A CTR 1927 Higher Than Goalhttpwwwunifiedcomcase-studycase-study-facebook-retailer-online-offline-conversion

Example Case Study

Sales Event Package

I Need To Increase Sales

THE CHALLENGE

THE SOLUTION

Drive awareness and ROI for major sales events with strategically optimized targeting and placements

Unified has a proven track record for helping brands get the most out of their direct response campaigns with sophisticated optimization and award-winning social advertising expertise

Sales event product promotion limited time offer

12

Politics Retail TelcoQSR Tech

Proven Verticals

Sales Event Facebook 2016

Facebook Conversion Lift StudyDetermine the additional business driven online or offline from people reached by Facebook ads across devices

Unified Offline Audience AnalysisAnalaysis of offline converters using Facebookrsquos Beta Offline conversion API

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Buying Process

Added Value

Sales Event Package

13

10

8

7

6

$250K in spend over 1 quarter

$500K in spend over 1 quarter

$750K in spend over 1 quarter

$1MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

Process

Submit Sales event goals business objectives KPIs

Unified provides media plan

Media plan approval

Onboarding

Launch

Post campaign audience analysis of converted customers

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Video Carousel Photo Link

Product Launch Package

I Need To Increase Awareness For A New Product Or Service

THE CHALLENGE

THE SOLUTION

Use CRM and social audience data to entice the right users at the right time for your product launch

Example Ad Formats

Why Unified

Campaign Use Cases

Unifiedrsquos service experts apply sophisticated intelligence from CRM and social audiences to build customized targeting strategies that offer the best possible campaign performance

Launching new product or brand high impact reach and frequency

Example Metrics

Example Case Study

14

Cost Per View

ReachFrequency

Nielsen Brand Effect Metrics (Brand lift purchase intent brand favorability etc)

A Leading Auto Brand Deploys Customized Targeting For An Upcoming Product Launch Using Unifiedrsquos CRM Audience Intelligence

httpwwwunifiedcomcase-studycase-study-facebook-auto-audience-intelligence

Politics Retail TelcoQSR Tech

Proven Verticals

Product Launch Facebook 2016

Buying Process

Added Value

Product Launch Package

12

10

8

6

$1MM in spend over 1 quarter

$2MM in spend over 1 quarter

$5MM in spend over 1 quarter

$10MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

15

Nielsen Brand Effect StudyMeasure the extent to which your advertising has shifted consumer perception against awareness attitudes favorability intent or preference

Reach and Frequency AnalysisDetailed post-campaign analysis on your reach and frequency buy and how it impacted your campaign

CRM Targeting AnalysisLearn from existing customers how to enhance audience targeting for your upcoming product launch

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Process

Submit audiences or place WCA Pixel business objectives KPIs

Unified executes Audience analysis

Unified provides media plan

Media plan approval

Onboarding Launch

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Video Video Carousel Facebook Live Video

Canvas Ads

A Global Auto Brand Leverages Unified To Prove Facebook Video Drives 25 More Conversions At A Lower Costhttpwwwunifiedcomcase-studycase-study-facebook-auto-video-conversions

Video First Package

I Need To Increase Viewership To Achieve My Goal

THE CHALLENGE

THE SOLUTION

Build loyal viewers with intelligence-informed creative to drive campaign engagement and conversions

Example Ad Formats

Why Unified

Campaign Use Cases

Unifiedrsquos unparalleled social advertising expertise coupled with our platformrsquos real-time intelligence ensures brands can determine the most lucrative creative generate engagement and drive desired actions

Video marketing viral campaigns branding sales and promotions

Example Metrics

Example Case Study

16

Cost Per View ReachFrequency

Politics Retail TelcoQSR Tech

Proven Verticals

Video First Facebook 2016

Buying Process

Added Value

Video First Package

10

8

7

6

$250K in spend over 1 quarter

$500K in spend over 1 quarter

$750K in spend over 1 quarter

$1MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

17

Viewer AnalysisDetailed analysis of your viewers including the differences between full and partial viewers and how it impacts your campaign

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Process

Submit business objectives KPIs

Unified provides media plan

Media plan approval

Onboarding

Launch

Post campaign audience analysis of video viewers

CONTACT US

180 Madison Ave 23rd FlNew York NY 10016

855-236-5482

unified

unified

getunified

+UnifiedPlatform

unifiedcom

salesunifiedcom

To learn more httpawesmz1kNL

wwwunifiedcom

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Video Carousel Photo Link

Personalized Content Package

I Lack The Resources AndOr Budget To Deploy A Hyper-Personalized Campaign

THE CHALLENGE

THE SOLUTION

Effortlessly launch highly complex campaigns without draining resources budget or time

Example Ad Formats

Why Unified

Campaign Use Cases

Unified is well-known for award-winning campaign automation which has enabled brands to deploy hyper-personalized ads that are optimized for premium performance

Hyper-personalized contentvideo promotions and sales events

Example Metrics Cost Per View

Cost Per Engagement Cost Per Action

Cost Per Sale

Lexus Deployed Over 1000 Hyper-Personalized Videos Used In 4000 Individual Ads To Reach Over 112MM People Nationwide

httpwwwunifiedcomlexus-case-study

Example Case Study

Facebook Award

Best Use of Data

Cannes Lion

10

Politics Retail TelcoQSR Tech

Proven Verticals

Personalized Content Facebook 2016

Buying Process

Added Value

Personalized Content Package

12

10

8

6

$1MM in spend over 1 quarter

$2MM in spend over 1 quarter

$5MM in spend over 1 quarter

$10MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

15ndash20 business days

Unified Campaign AutomationMake large-scale impossible campaigns possible

Automation Set up and Professional ServicesAutomation experts to help at every step of the way

Audience Segmentation AnalysisDetailed analysis of your viewers and converters driving better future planning targeting and creative

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

11

Process

Discovery and scoping meeting with Unified

Professional Services team

Project plan acceptance

Personalized Content at scale Implementation amp QA

Launch

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Example Ad Formats

Why Unified

Campaign Use Cases

Video Carousel DynamicProduct Ad

Photo Link

Example Metrics Cost Per View

Cost Per Engagement

Cost Per Action

Cost Per Sale

Facebook Conversion Lift

Estimated Store Visits

A Major Retailer Used Facebook To Get Coupon-Clippers Online To Convert Offline With A CTR 1927 Higher Than Goalhttpwwwunifiedcomcase-studycase-study-facebook-retailer-online-offline-conversion

Example Case Study

Sales Event Package

I Need To Increase Sales

THE CHALLENGE

THE SOLUTION

Drive awareness and ROI for major sales events with strategically optimized targeting and placements

Unified has a proven track record for helping brands get the most out of their direct response campaigns with sophisticated optimization and award-winning social advertising expertise

Sales event product promotion limited time offer

12

Politics Retail TelcoQSR Tech

Proven Verticals

Sales Event Facebook 2016

Facebook Conversion Lift StudyDetermine the additional business driven online or offline from people reached by Facebook ads across devices

Unified Offline Audience AnalysisAnalaysis of offline converters using Facebookrsquos Beta Offline conversion API

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Buying Process

Added Value

Sales Event Package

13

10

8

7

6

$250K in spend over 1 quarter

$500K in spend over 1 quarter

$750K in spend over 1 quarter

$1MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

Process

Submit Sales event goals business objectives KPIs

Unified provides media plan

Media plan approval

Onboarding

Launch

Post campaign audience analysis of converted customers

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Video Carousel Photo Link

Product Launch Package

I Need To Increase Awareness For A New Product Or Service

THE CHALLENGE

THE SOLUTION

Use CRM and social audience data to entice the right users at the right time for your product launch

Example Ad Formats

Why Unified

Campaign Use Cases

Unifiedrsquos service experts apply sophisticated intelligence from CRM and social audiences to build customized targeting strategies that offer the best possible campaign performance

Launching new product or brand high impact reach and frequency

Example Metrics

Example Case Study

14

Cost Per View

ReachFrequency

Nielsen Brand Effect Metrics (Brand lift purchase intent brand favorability etc)

A Leading Auto Brand Deploys Customized Targeting For An Upcoming Product Launch Using Unifiedrsquos CRM Audience Intelligence

httpwwwunifiedcomcase-studycase-study-facebook-auto-audience-intelligence

Politics Retail TelcoQSR Tech

Proven Verticals

Product Launch Facebook 2016

Buying Process

Added Value

Product Launch Package

12

10

8

6

$1MM in spend over 1 quarter

$2MM in spend over 1 quarter

$5MM in spend over 1 quarter

$10MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

15

Nielsen Brand Effect StudyMeasure the extent to which your advertising has shifted consumer perception against awareness attitudes favorability intent or preference

Reach and Frequency AnalysisDetailed post-campaign analysis on your reach and frequency buy and how it impacted your campaign

CRM Targeting AnalysisLearn from existing customers how to enhance audience targeting for your upcoming product launch

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Process

Submit audiences or place WCA Pixel business objectives KPIs

Unified executes Audience analysis

Unified provides media plan

Media plan approval

Onboarding Launch

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Video Video Carousel Facebook Live Video

Canvas Ads

A Global Auto Brand Leverages Unified To Prove Facebook Video Drives 25 More Conversions At A Lower Costhttpwwwunifiedcomcase-studycase-study-facebook-auto-video-conversions

Video First Package

I Need To Increase Viewership To Achieve My Goal

THE CHALLENGE

THE SOLUTION

Build loyal viewers with intelligence-informed creative to drive campaign engagement and conversions

Example Ad Formats

Why Unified

Campaign Use Cases

Unifiedrsquos unparalleled social advertising expertise coupled with our platformrsquos real-time intelligence ensures brands can determine the most lucrative creative generate engagement and drive desired actions

Video marketing viral campaigns branding sales and promotions

Example Metrics

Example Case Study

16

Cost Per View ReachFrequency

Politics Retail TelcoQSR Tech

Proven Verticals

Video First Facebook 2016

Buying Process

Added Value

Video First Package

10

8

7

6

$250K in spend over 1 quarter

$500K in spend over 1 quarter

$750K in spend over 1 quarter

$1MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

17

Viewer AnalysisDetailed analysis of your viewers including the differences between full and partial viewers and how it impacts your campaign

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Process

Submit business objectives KPIs

Unified provides media plan

Media plan approval

Onboarding

Launch

Post campaign audience analysis of video viewers

CONTACT US

180 Madison Ave 23rd FlNew York NY 10016

855-236-5482

unified

unified

getunified

+UnifiedPlatform

unifiedcom

salesunifiedcom

To learn more httpawesmz1kNL

wwwunifiedcom

Politics Retail TelcoQSR Tech

Proven Verticals

Personalized Content Facebook 2016

Buying Process

Added Value

Personalized Content Package

12

10

8

6

$1MM in spend over 1 quarter

$2MM in spend over 1 quarter

$5MM in spend over 1 quarter

$10MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

15ndash20 business days

Unified Campaign AutomationMake large-scale impossible campaigns possible

Automation Set up and Professional ServicesAutomation experts to help at every step of the way

Audience Segmentation AnalysisDetailed analysis of your viewers and converters driving better future planning targeting and creative

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

11

Process

Discovery and scoping meeting with Unified

Professional Services team

Project plan acceptance

Personalized Content at scale Implementation amp QA

Launch

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Example Ad Formats

Why Unified

Campaign Use Cases

Video Carousel DynamicProduct Ad

Photo Link

Example Metrics Cost Per View

Cost Per Engagement

Cost Per Action

Cost Per Sale

Facebook Conversion Lift

Estimated Store Visits

A Major Retailer Used Facebook To Get Coupon-Clippers Online To Convert Offline With A CTR 1927 Higher Than Goalhttpwwwunifiedcomcase-studycase-study-facebook-retailer-online-offline-conversion

Example Case Study

Sales Event Package

I Need To Increase Sales

THE CHALLENGE

THE SOLUTION

Drive awareness and ROI for major sales events with strategically optimized targeting and placements

Unified has a proven track record for helping brands get the most out of their direct response campaigns with sophisticated optimization and award-winning social advertising expertise

Sales event product promotion limited time offer

12

Politics Retail TelcoQSR Tech

Proven Verticals

Sales Event Facebook 2016

Facebook Conversion Lift StudyDetermine the additional business driven online or offline from people reached by Facebook ads across devices

Unified Offline Audience AnalysisAnalaysis of offline converters using Facebookrsquos Beta Offline conversion API

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Buying Process

Added Value

Sales Event Package

13

10

8

7

6

$250K in spend over 1 quarter

$500K in spend over 1 quarter

$750K in spend over 1 quarter

$1MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

Process

Submit Sales event goals business objectives KPIs

Unified provides media plan

Media plan approval

Onboarding

Launch

Post campaign audience analysis of converted customers

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Video Carousel Photo Link

Product Launch Package

I Need To Increase Awareness For A New Product Or Service

THE CHALLENGE

THE SOLUTION

Use CRM and social audience data to entice the right users at the right time for your product launch

Example Ad Formats

Why Unified

Campaign Use Cases

Unifiedrsquos service experts apply sophisticated intelligence from CRM and social audiences to build customized targeting strategies that offer the best possible campaign performance

Launching new product or brand high impact reach and frequency

Example Metrics

Example Case Study

14

Cost Per View

ReachFrequency

Nielsen Brand Effect Metrics (Brand lift purchase intent brand favorability etc)

A Leading Auto Brand Deploys Customized Targeting For An Upcoming Product Launch Using Unifiedrsquos CRM Audience Intelligence

httpwwwunifiedcomcase-studycase-study-facebook-auto-audience-intelligence

Politics Retail TelcoQSR Tech

Proven Verticals

Product Launch Facebook 2016

Buying Process

Added Value

Product Launch Package

12

10

8

6

$1MM in spend over 1 quarter

$2MM in spend over 1 quarter

$5MM in spend over 1 quarter

$10MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

15

Nielsen Brand Effect StudyMeasure the extent to which your advertising has shifted consumer perception against awareness attitudes favorability intent or preference

Reach and Frequency AnalysisDetailed post-campaign analysis on your reach and frequency buy and how it impacted your campaign

CRM Targeting AnalysisLearn from existing customers how to enhance audience targeting for your upcoming product launch

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Process

Submit audiences or place WCA Pixel business objectives KPIs

Unified executes Audience analysis

Unified provides media plan

Media plan approval

Onboarding Launch

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Video Video Carousel Facebook Live Video

Canvas Ads

A Global Auto Brand Leverages Unified To Prove Facebook Video Drives 25 More Conversions At A Lower Costhttpwwwunifiedcomcase-studycase-study-facebook-auto-video-conversions

Video First Package

I Need To Increase Viewership To Achieve My Goal

THE CHALLENGE

THE SOLUTION

Build loyal viewers with intelligence-informed creative to drive campaign engagement and conversions

Example Ad Formats

Why Unified

Campaign Use Cases

Unifiedrsquos unparalleled social advertising expertise coupled with our platformrsquos real-time intelligence ensures brands can determine the most lucrative creative generate engagement and drive desired actions

Video marketing viral campaigns branding sales and promotions

Example Metrics

Example Case Study

16

Cost Per View ReachFrequency

Politics Retail TelcoQSR Tech

Proven Verticals

Video First Facebook 2016

Buying Process

Added Value

Video First Package

10

8

7

6

$250K in spend over 1 quarter

$500K in spend over 1 quarter

$750K in spend over 1 quarter

$1MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

17

Viewer AnalysisDetailed analysis of your viewers including the differences between full and partial viewers and how it impacts your campaign

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Process

Submit business objectives KPIs

Unified provides media plan

Media plan approval

Onboarding

Launch

Post campaign audience analysis of video viewers

CONTACT US

180 Madison Ave 23rd FlNew York NY 10016

855-236-5482

unified

unified

getunified

+UnifiedPlatform

unifiedcom

salesunifiedcom

To learn more httpawesmz1kNL

wwwunifiedcom

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Example Ad Formats

Why Unified

Campaign Use Cases

Video Carousel DynamicProduct Ad

Photo Link

Example Metrics Cost Per View

Cost Per Engagement

Cost Per Action

Cost Per Sale

Facebook Conversion Lift

Estimated Store Visits

A Major Retailer Used Facebook To Get Coupon-Clippers Online To Convert Offline With A CTR 1927 Higher Than Goalhttpwwwunifiedcomcase-studycase-study-facebook-retailer-online-offline-conversion

Example Case Study

Sales Event Package

I Need To Increase Sales

THE CHALLENGE

THE SOLUTION

Drive awareness and ROI for major sales events with strategically optimized targeting and placements

Unified has a proven track record for helping brands get the most out of their direct response campaigns with sophisticated optimization and award-winning social advertising expertise

Sales event product promotion limited time offer

12

Politics Retail TelcoQSR Tech

Proven Verticals

Sales Event Facebook 2016

Facebook Conversion Lift StudyDetermine the additional business driven online or offline from people reached by Facebook ads across devices

Unified Offline Audience AnalysisAnalaysis of offline converters using Facebookrsquos Beta Offline conversion API

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Buying Process

Added Value

Sales Event Package

13

10

8

7

6

$250K in spend over 1 quarter

$500K in spend over 1 quarter

$750K in spend over 1 quarter

$1MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

Process

Submit Sales event goals business objectives KPIs

Unified provides media plan

Media plan approval

Onboarding

Launch

Post campaign audience analysis of converted customers

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Video Carousel Photo Link

Product Launch Package

I Need To Increase Awareness For A New Product Or Service

THE CHALLENGE

THE SOLUTION

Use CRM and social audience data to entice the right users at the right time for your product launch

Example Ad Formats

Why Unified

Campaign Use Cases

Unifiedrsquos service experts apply sophisticated intelligence from CRM and social audiences to build customized targeting strategies that offer the best possible campaign performance

Launching new product or brand high impact reach and frequency

Example Metrics

Example Case Study

14

Cost Per View

ReachFrequency

Nielsen Brand Effect Metrics (Brand lift purchase intent brand favorability etc)

A Leading Auto Brand Deploys Customized Targeting For An Upcoming Product Launch Using Unifiedrsquos CRM Audience Intelligence

httpwwwunifiedcomcase-studycase-study-facebook-auto-audience-intelligence

Politics Retail TelcoQSR Tech

Proven Verticals

Product Launch Facebook 2016

Buying Process

Added Value

Product Launch Package

12

10

8

6

$1MM in spend over 1 quarter

$2MM in spend over 1 quarter

$5MM in spend over 1 quarter

$10MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

15

Nielsen Brand Effect StudyMeasure the extent to which your advertising has shifted consumer perception against awareness attitudes favorability intent or preference

Reach and Frequency AnalysisDetailed post-campaign analysis on your reach and frequency buy and how it impacted your campaign

CRM Targeting AnalysisLearn from existing customers how to enhance audience targeting for your upcoming product launch

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Process

Submit audiences or place WCA Pixel business objectives KPIs

Unified executes Audience analysis

Unified provides media plan

Media plan approval

Onboarding Launch

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Video Video Carousel Facebook Live Video

Canvas Ads

A Global Auto Brand Leverages Unified To Prove Facebook Video Drives 25 More Conversions At A Lower Costhttpwwwunifiedcomcase-studycase-study-facebook-auto-video-conversions

Video First Package

I Need To Increase Viewership To Achieve My Goal

THE CHALLENGE

THE SOLUTION

Build loyal viewers with intelligence-informed creative to drive campaign engagement and conversions

Example Ad Formats

Why Unified

Campaign Use Cases

Unifiedrsquos unparalleled social advertising expertise coupled with our platformrsquos real-time intelligence ensures brands can determine the most lucrative creative generate engagement and drive desired actions

Video marketing viral campaigns branding sales and promotions

Example Metrics

Example Case Study

16

Cost Per View ReachFrequency

Politics Retail TelcoQSR Tech

Proven Verticals

Video First Facebook 2016

Buying Process

Added Value

Video First Package

10

8

7

6

$250K in spend over 1 quarter

$500K in spend over 1 quarter

$750K in spend over 1 quarter

$1MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

17

Viewer AnalysisDetailed analysis of your viewers including the differences between full and partial viewers and how it impacts your campaign

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Process

Submit business objectives KPIs

Unified provides media plan

Media plan approval

Onboarding

Launch

Post campaign audience analysis of video viewers

CONTACT US

180 Madison Ave 23rd FlNew York NY 10016

855-236-5482

unified

unified

getunified

+UnifiedPlatform

unifiedcom

salesunifiedcom

To learn more httpawesmz1kNL

wwwunifiedcom

Politics Retail TelcoQSR Tech

Proven Verticals

Sales Event Facebook 2016

Facebook Conversion Lift StudyDetermine the additional business driven online or offline from people reached by Facebook ads across devices

Unified Offline Audience AnalysisAnalaysis of offline converters using Facebookrsquos Beta Offline conversion API

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Buying Process

Added Value

Sales Event Package

13

10

8

7

6

$250K in spend over 1 quarter

$500K in spend over 1 quarter

$750K in spend over 1 quarter

$1MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

Process

Submit Sales event goals business objectives KPIs

Unified provides media plan

Media plan approval

Onboarding

Launch

Post campaign audience analysis of converted customers

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Video Carousel Photo Link

Product Launch Package

I Need To Increase Awareness For A New Product Or Service

THE CHALLENGE

THE SOLUTION

Use CRM and social audience data to entice the right users at the right time for your product launch

Example Ad Formats

Why Unified

Campaign Use Cases

Unifiedrsquos service experts apply sophisticated intelligence from CRM and social audiences to build customized targeting strategies that offer the best possible campaign performance

Launching new product or brand high impact reach and frequency

Example Metrics

Example Case Study

14

Cost Per View

ReachFrequency

Nielsen Brand Effect Metrics (Brand lift purchase intent brand favorability etc)

A Leading Auto Brand Deploys Customized Targeting For An Upcoming Product Launch Using Unifiedrsquos CRM Audience Intelligence

httpwwwunifiedcomcase-studycase-study-facebook-auto-audience-intelligence

Politics Retail TelcoQSR Tech

Proven Verticals

Product Launch Facebook 2016

Buying Process

Added Value

Product Launch Package

12

10

8

6

$1MM in spend over 1 quarter

$2MM in spend over 1 quarter

$5MM in spend over 1 quarter

$10MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

15

Nielsen Brand Effect StudyMeasure the extent to which your advertising has shifted consumer perception against awareness attitudes favorability intent or preference

Reach and Frequency AnalysisDetailed post-campaign analysis on your reach and frequency buy and how it impacted your campaign

CRM Targeting AnalysisLearn from existing customers how to enhance audience targeting for your upcoming product launch

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Process

Submit audiences or place WCA Pixel business objectives KPIs

Unified executes Audience analysis

Unified provides media plan

Media plan approval

Onboarding Launch

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Video Video Carousel Facebook Live Video

Canvas Ads

A Global Auto Brand Leverages Unified To Prove Facebook Video Drives 25 More Conversions At A Lower Costhttpwwwunifiedcomcase-studycase-study-facebook-auto-video-conversions

Video First Package

I Need To Increase Viewership To Achieve My Goal

THE CHALLENGE

THE SOLUTION

Build loyal viewers with intelligence-informed creative to drive campaign engagement and conversions

Example Ad Formats

Why Unified

Campaign Use Cases

Unifiedrsquos unparalleled social advertising expertise coupled with our platformrsquos real-time intelligence ensures brands can determine the most lucrative creative generate engagement and drive desired actions

Video marketing viral campaigns branding sales and promotions

Example Metrics

Example Case Study

16

Cost Per View ReachFrequency

Politics Retail TelcoQSR Tech

Proven Verticals

Video First Facebook 2016

Buying Process

Added Value

Video First Package

10

8

7

6

$250K in spend over 1 quarter

$500K in spend over 1 quarter

$750K in spend over 1 quarter

$1MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

17

Viewer AnalysisDetailed analysis of your viewers including the differences between full and partial viewers and how it impacts your campaign

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Process

Submit business objectives KPIs

Unified provides media plan

Media plan approval

Onboarding

Launch

Post campaign audience analysis of video viewers

CONTACT US

180 Madison Ave 23rd FlNew York NY 10016

855-236-5482

unified

unified

getunified

+UnifiedPlatform

unifiedcom

salesunifiedcom

To learn more httpawesmz1kNL

wwwunifiedcom

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Video Carousel Photo Link

Product Launch Package

I Need To Increase Awareness For A New Product Or Service

THE CHALLENGE

THE SOLUTION

Use CRM and social audience data to entice the right users at the right time for your product launch

Example Ad Formats

Why Unified

Campaign Use Cases

Unifiedrsquos service experts apply sophisticated intelligence from CRM and social audiences to build customized targeting strategies that offer the best possible campaign performance

Launching new product or brand high impact reach and frequency

Example Metrics

Example Case Study

14

Cost Per View

ReachFrequency

Nielsen Brand Effect Metrics (Brand lift purchase intent brand favorability etc)

A Leading Auto Brand Deploys Customized Targeting For An Upcoming Product Launch Using Unifiedrsquos CRM Audience Intelligence

httpwwwunifiedcomcase-studycase-study-facebook-auto-audience-intelligence

Politics Retail TelcoQSR Tech

Proven Verticals

Product Launch Facebook 2016

Buying Process

Added Value

Product Launch Package

12

10

8

6

$1MM in spend over 1 quarter

$2MM in spend over 1 quarter

$5MM in spend over 1 quarter

$10MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

15

Nielsen Brand Effect StudyMeasure the extent to which your advertising has shifted consumer perception against awareness attitudes favorability intent or preference

Reach and Frequency AnalysisDetailed post-campaign analysis on your reach and frequency buy and how it impacted your campaign

CRM Targeting AnalysisLearn from existing customers how to enhance audience targeting for your upcoming product launch

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Process

Submit audiences or place WCA Pixel business objectives KPIs

Unified executes Audience analysis

Unified provides media plan

Media plan approval

Onboarding Launch

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Video Video Carousel Facebook Live Video

Canvas Ads

A Global Auto Brand Leverages Unified To Prove Facebook Video Drives 25 More Conversions At A Lower Costhttpwwwunifiedcomcase-studycase-study-facebook-auto-video-conversions

Video First Package

I Need To Increase Viewership To Achieve My Goal

THE CHALLENGE

THE SOLUTION

Build loyal viewers with intelligence-informed creative to drive campaign engagement and conversions

Example Ad Formats

Why Unified

Campaign Use Cases

Unifiedrsquos unparalleled social advertising expertise coupled with our platformrsquos real-time intelligence ensures brands can determine the most lucrative creative generate engagement and drive desired actions

Video marketing viral campaigns branding sales and promotions

Example Metrics

Example Case Study

16

Cost Per View ReachFrequency

Politics Retail TelcoQSR Tech

Proven Verticals

Video First Facebook 2016

Buying Process

Added Value

Video First Package

10

8

7

6

$250K in spend over 1 quarter

$500K in spend over 1 quarter

$750K in spend over 1 quarter

$1MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

17

Viewer AnalysisDetailed analysis of your viewers including the differences between full and partial viewers and how it impacts your campaign

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Process

Submit business objectives KPIs

Unified provides media plan

Media plan approval

Onboarding

Launch

Post campaign audience analysis of video viewers

CONTACT US

180 Madison Ave 23rd FlNew York NY 10016

855-236-5482

unified

unified

getunified

+UnifiedPlatform

unifiedcom

salesunifiedcom

To learn more httpawesmz1kNL

wwwunifiedcom

Politics Retail TelcoQSR Tech

Proven Verticals

Product Launch Facebook 2016

Buying Process

Added Value

Product Launch Package

12

10

8

6

$1MM in spend over 1 quarter

$2MM in spend over 1 quarter

$5MM in spend over 1 quarter

$10MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

15

Nielsen Brand Effect StudyMeasure the extent to which your advertising has shifted consumer perception against awareness attitudes favorability intent or preference

Reach and Frequency AnalysisDetailed post-campaign analysis on your reach and frequency buy and how it impacted your campaign

CRM Targeting AnalysisLearn from existing customers how to enhance audience targeting for your upcoming product launch

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Process

Submit audiences or place WCA Pixel business objectives KPIs

Unified executes Audience analysis

Unified provides media plan

Media plan approval

Onboarding Launch

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Video Video Carousel Facebook Live Video

Canvas Ads

A Global Auto Brand Leverages Unified To Prove Facebook Video Drives 25 More Conversions At A Lower Costhttpwwwunifiedcomcase-studycase-study-facebook-auto-video-conversions

Video First Package

I Need To Increase Viewership To Achieve My Goal

THE CHALLENGE

THE SOLUTION

Build loyal viewers with intelligence-informed creative to drive campaign engagement and conversions

Example Ad Formats

Why Unified

Campaign Use Cases

Unifiedrsquos unparalleled social advertising expertise coupled with our platformrsquos real-time intelligence ensures brands can determine the most lucrative creative generate engagement and drive desired actions

Video marketing viral campaigns branding sales and promotions

Example Metrics

Example Case Study

16

Cost Per View ReachFrequency

Politics Retail TelcoQSR Tech

Proven Verticals

Video First Facebook 2016

Buying Process

Added Value

Video First Package

10

8

7

6

$250K in spend over 1 quarter

$500K in spend over 1 quarter

$750K in spend over 1 quarter

$1MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

17

Viewer AnalysisDetailed analysis of your viewers including the differences between full and partial viewers and how it impacts your campaign

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Process

Submit business objectives KPIs

Unified provides media plan

Media plan approval

Onboarding

Launch

Post campaign audience analysis of video viewers

CONTACT US

180 Madison Ave 23rd FlNew York NY 10016

855-236-5482

unified

unified

getunified

+UnifiedPlatform

unifiedcom

salesunifiedcom

To learn more httpawesmz1kNL

wwwunifiedcom

Automotive Education Entertainment Food andBeverage

Multi-CulturalCPG Energy Fin Serve Healthcare Pharma

Proven Verticals

Video Video Carousel Facebook Live Video

Canvas Ads

A Global Auto Brand Leverages Unified To Prove Facebook Video Drives 25 More Conversions At A Lower Costhttpwwwunifiedcomcase-studycase-study-facebook-auto-video-conversions

Video First Package

I Need To Increase Viewership To Achieve My Goal

THE CHALLENGE

THE SOLUTION

Build loyal viewers with intelligence-informed creative to drive campaign engagement and conversions

Example Ad Formats

Why Unified

Campaign Use Cases

Unifiedrsquos unparalleled social advertising expertise coupled with our platformrsquos real-time intelligence ensures brands can determine the most lucrative creative generate engagement and drive desired actions

Video marketing viral campaigns branding sales and promotions

Example Metrics

Example Case Study

16

Cost Per View ReachFrequency

Politics Retail TelcoQSR Tech

Proven Verticals

Video First Facebook 2016

Buying Process

Added Value

Video First Package

10

8

7

6

$250K in spend over 1 quarter

$500K in spend over 1 quarter

$750K in spend over 1 quarter

$1MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

17

Viewer AnalysisDetailed analysis of your viewers including the differences between full and partial viewers and how it impacts your campaign

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Process

Submit business objectives KPIs

Unified provides media plan

Media plan approval

Onboarding

Launch

Post campaign audience analysis of video viewers

CONTACT US

180 Madison Ave 23rd FlNew York NY 10016

855-236-5482

unified

unified

getunified

+UnifiedPlatform

unifiedcom

salesunifiedcom

To learn more httpawesmz1kNL

wwwunifiedcom

Politics Retail TelcoQSR Tech

Proven Verticals

Video First Facebook 2016

Buying Process

Added Value

Video First Package

10

8

7

6

$250K in spend over 1 quarter

$500K in spend over 1 quarter

$750K in spend over 1 quarter

$1MM+ in spend over 1 quarter

Percent Spend

RatesCampaign Setup Time

7ndash10 business days

17

Viewer AnalysisDetailed analysis of your viewers including the differences between full and partial viewers and how it impacts your campaign

Unified Investment Manager AccessReal-time transparent reporting on your social investments including pacing performance and custom KPI tracking

Process

Submit business objectives KPIs

Unified provides media plan

Media plan approval

Onboarding

Launch

Post campaign audience analysis of video viewers

CONTACT US

180 Madison Ave 23rd FlNew York NY 10016

855-236-5482

unified

unified

getunified

+UnifiedPlatform

unifiedcom

salesunifiedcom

To learn more httpawesmz1kNL

wwwunifiedcom

CONTACT US

180 Madison Ave 23rd FlNew York NY 10016

855-236-5482

unified

unified

getunified

+UnifiedPlatform

unifiedcom

salesunifiedcom

To learn more httpawesmz1kNL

wwwunifiedcom

wwwunifiedcom