facebook presentation
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facebookSocial Media Platform ReviewKim GeorgeOct. 1st 2012
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Presentation Overview
•Facebook history and overview•Key Performance Indicators•Personal Use•Business use
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What is facebook?• Launched on February 4th 2004 by 19 year old
Harvard student Mark Zuckerburg
• Originally thefacebook.com
• Facebook active users as of June 2012
• Who runs the show?
•Facebook's mission is to give people the power to share and make the world more open and connected.
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KPI’s• Number of Likes• Number of fans• Number of comments• Wall response time (how long do people stay on your page)• Facebook place check-ins• Number of visits to a company website from a facebook
page or ad • Measured by on site analytics or outside sites such as
Hootsuite
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facebook is the new normalFacebook is the new normal
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Personal Use
• Stay connected or re-connect• Remember what it is used for• KEEP IT CLASSY• Above all remember the golden rules
of life
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Business Use and Advertising
• Connect and interact with consumers
• The good, the bad and the ugly
• Target specific niches of consumers
• How ads work• Under Armour Facebo
ok Page
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Works Cited"About Advertising on Facebook | Facebook." About Advertising on Facebook | Facebook. Facebook Inc., n.d. Web. 25 Sept. 2012. <http://www.facebook.com/photo.php?v=2558730081077>. Kirkpatrick, David. The Facebook Effect: The inside Story of the Company That Is Connecting the World. New York: Simon & Schuster, 2010. Print. "Newsroom." Key Facts. Facebook Inc., n.d. Web. 25 Sept. 2012. <http://newsroom.fb.com/content/default.aspx?NewsAreaId=22>. Porterfield, Amy, Phyllis Khare, and Andrea Vahl. Facebook Marketing All-in-one for Dummies. Hoboken, NJ: Wiley Pub., 2011. Print. "ReadWriteWeb." ReadWriteWeb. SAY Media Inc., 10 May 2009. Web. 26 Sept. 2012. <http://www.readwriteweb.com/archives/mark_zuckerberg_inspiration_for_facebook_before_harvard.php>. Zarrella, Dan, and Allison Zarrella. "The Facebook Marketing Book [Paperback]." The Facebook Marketing Book: Dan Zarrella,Alison Zarrella: 9781449388485: Amazon.com: Books. O'Rilley Media, n.d. Web. 25 Sept. 2012. <http://www.amazon.com/The-Facebook-Marketing-Book-Zarrella/dp/1449388485>.