facebook presentation: cover photos and more
TRANSCRIPT
Facebook For Your Business
Heather Molzon and Kelly Driver
Adopt-A-Business Interns
Why is Facebook Important to Small Businesses?.
● Who here has a Facebook page?
○ A personal account?
○ One for your business?
● Most popular form of social network
● Easy way to connect to customers
● Respond to personal messages and inquiries
● People can “see” your business before they
come in
● Features to show off new products or specials
Demographics .● 1.71 BILLION active users
● 1.57 BILLION use mobile
● 16 million local businesses have
accounts
● People spend average of 55
minutes on FB per day
● More women use than men
● Wide range of income and
education
Branding Your Facebook Page for Your Business .ASK YOURSELF:
-What do you want people to see when they click
on your Facebook Page?
-What is most important for you/and your
business to communicate to customers?
-What specific customer demographic are you
trying to reach?
Checklist for a GREAT Facebook Profile Picture:.
1. The image quality is clear and it
is correctly sized
2. It is something easily
recognizable such as a business
logo or a photo of your store
3. It is unique to your specific
business, not just your industry!Current Suggested Dimensions:
UPLOAD AS A 180px by 180px
From a Customer Standpoint what do the following profile pictures communicate to customers?
Are there any positive
or negative qualities you find?
Cover Photos.● Should be changed more frequently than a profile picture
● Same rules as profile photo apply in terms of clarity and correct image sizing
Specific Cover Photo Generic Cover Photo
● Needs to be changed more
frequently
● Has a purpose. Might be to
advertise an event, promotion or
sale
● Usually has a seasonal or monthly
time stamp
● Can remain up for a longer period
of time
● Basic or general graphic
● Has no time stamp
Specific
General
CANVA → designing.● Perfect way to create specific cover photos,
posts and advertisements for your business
Cover Photos: General
Specific: Cover Photos, Coupons etc.
Promotional Sale Coupon for FB
and IG
Canva - How to.1. Choose post type
2. Choose template or start from scratch
3. Upload or select images
4. Add in text
5. “Download” as PNG
https://www.canva.com/create-a-design
Posting.WHAT to post?
○ 1-3 lines of copy
○ Possibly 2 hashtags
○ Possibly a link
○ Clear and related photo or graphic
WHEN to post:
● Weekdays 1-4PM and 7-7:30PM
● Before and after 8AM/PM
● Can schedule your posts for these times!
● Highest traffic occurs mid-week between 1 to 3pm
● On Thursdays and Fridays, engagement is 18% higher
Scheduling Posts.WHY you should schedule
posts:
1. Allows you to create posts
when is is convenient for
you
2. Removes the risk of
forgetting to post
3. Allows you to plan ahead
for big events/promotions
HOW to schedule posts:
1. Start by creating a post at the top
of your page’s timeline
2. Click next to Publish and select
Schedule
3. Below Publication, select the
date and time when you want to
publish the post
4. Click Schedule
Scheduled Post Examples● On Facebook:
1. Format Post
2. Click arrow next to Publish
3. Select “schedule”
4. Pick time to post
https://www.facebook.com/DeltaPhiEpsilonSUNYGeneseo/?ref=aymt_ho
mepage_panel
Scheduled Post Examples● On Google Calendar:
1. Create or use existing “gmail”
account
2. Go to google homepage
3. Click grid
4. Click Calendar
5. Click “create”
6. Add in post details
https://calendar.google.com/calendar/render#mai
n_7
Using Hashtags While Posting.What are hashtags?
● They are words preceded by a number
sign that create a clickable “link” on
Facebook and other social media outlets
REMINDER: Capitals do not affect the
hashtags ability to be a link, but additional
punctuation does!
EX) #tbt
#dunkindonuts
#OneKnight
Using Hashtags While Posting.
Benefits of Hashtagging.● Expand your reach
○ Hashtags help people interested in
certain topics find conversations
● Amplify your brand
○ Most customers will use a well-known
hashtag when they themselves post about
your business
● Cross Social Platforms
○ Can be used on Instagram, Twitter etc.
● Promote Specials or Events
○ Gets people excited and keeps
information about the event relevant
Boosting.● Boosting is when you pay a specific amount of money so
users will see your post
● Only boost the best
○ New products
○ Promotions
○ Events
● Benefits:
○ More people reached
○ Choose specific audience
○ Low cost and risk
● Drawbacks:
○ Doesn’t last forever
○ Doesn’t guarantee action
● https://www.facebook.com/DeltaPhiEpsilonSUNYGeneseo/
Connect with Customers.● Why Responding to Customer
Comments is important:
○ Their feedback can be useful, it
shows what they like and what
they might not!
○ Responding shows customers you
are engaged and care about their
thoughts
○ Gives credibility to your Facebook
Page, letting people know that it’s
active
○ It is an extension of your in-store
customer service
● Do’s and Don’ts of Responding to
Customer Comments
○ DO respond in a timely manner
○ DON’T get into arguments with
unhappy customers
○ DO deal with negative comments
through a different form of
communication, such as email
○ DON’T respond without proofreading
first!
○ DO personalize responses, including
the commenter's name is a nice touch
○ DON’T forget to acknowledge your
positive feedback, this will encourage
more people to voice their
compliments
Linking to Other Social Accounts.
● Make sure you use the proper
social media accounts for your
business
● Facebook is universal, however
some of the other platforms
are not
● Make sure you choose
platforms that go along with
your business
Instagram.● Most beneficial for businesses to
allow customers to visualize products
or services
● Like Facebook, can post photos and
videos with captions and hashtags
● Display photos of your business as
well as get information to customers
about new products, promotions,
sales, coupons etc.
Linking to Instagram.● Easy way to post to both Instagram AND
Facebook all in one post
● Must start on Instagram
1. Options
2. Settings
3. Linked accounts
4. Facebook
5. Share to → Change timeline to select your page
● If you want to learn more about these other
platforms, schedule an intern appointment!
Questions?