facebook presentation for uw-milwaukee
TRANSCRIPT
Profile vs. group vs. pageWhat’s what?!
Where do my posts show?
Edge Rank
• Goal: Get 1% of fans to like, comment or share post
• Example 1,000 fans
– 6 likes, 3 comments, 1 share
– 10/1000 = 1%
Only 3 – 7.5% of fans ever see any given
status update published to a page
Quality over quantity.
WRITE quality, engaging posts
More posts don’t = engagement
• Growth isn’t as successful as engagement
• 10 most engaging pages in the nation averaged 14.8 posts
• 60.7% of pages that increased engagement in 2011 decreased # of posts
• 81.2% of pages that decreased engagement in 2011 increased # of posts
Trust me, this is really true…
Trust me, this is really true…
Trust me, this is really true…
Less is more
• Limited time to read
• Keep posts short – 100 to 250 characters (less than 3 lines of text)
• See 60% more likes, comments and shares for posts using less than 250 characters
Rich media draws more attention
Pick a photo & write an update
Look at your audience
Get to know your audiencePost at various times
Don’t use a 3rd party -- facebookpenalizes 3rd party API’s EdgeRank
Don’t give it all away – Tease ‘em
Be relevant & timely
Other ideas for engagement
• Fill-in-the-blanks
• Give your fans access to exclusive information
• Reward your fans with deals & perks
• Fans opinion
• Any others?
