facebook presentation: groups and more
TRANSCRIPT
Facebook for your BusinessShannon Hayes + Corinne Shanahan Adopt A Business Interns
Agenda
Part 1: FaceBasics
Part 2: Building Your Network
Part 3: Posting--From Start to Finish
Part 4: What Not to Do
Part 5: Responding to Followers
Terms to know: ● FB = Facebook● Touchpoint = any point of
contact between a buyer and seller
FaceBasicsI. FB stats + importance
II. FB demographicsIII. Filling in your FB infoIV. Profile + cover photosV. Username
Stats to Consider
● Worldwide, there are over 1.71 billion monthly active Facebook users (Facebook MAUs)
which is a 15 percent increase year over year. (Source: Facebook as of 7/27/16)
● There are 1.57 billion mobile active users (Mobile Facebook MAU) as of June 2016
(Source: Facebook as of 7/27/16) an increase of 20 percent year-over-year.
● 42% of marketers report that Facebook is critical or important to their business. (Source:
State of Inbound Marketing 2012)
● 16 Million local business pages have been created as of May 2013, which is a 100 percent
increase from 8 million in June 2012. (Source: Facebook)
Key Points: ● More women than men● Wide range of income and
education● Primarily suburban● Skewed younger but
especially strong with older women
● High usage all around
FB User Demographics (2015)
Importance of Your Facebook
Information
For this section it is crucial to make sure that the information provided is up to date, accurate, and relevant.
● Small information icons will appear next to Products and Company overview.
● Company milestones are also good to include!
About Section:-Business Info-Contact Info-Our Story
Profile + Cover Photo
● Add a recognizable profile picture (i.e. logo, storefront, NOT your selfie or a product photo)● Choose an engaging cover photo (can be more creative here)● These photos are an important visual touchpoint● Change in format from older Facebook version ● How to change
Example A: generic cover photo Example B: specific cover photo
Create a Fitting Username
Your default FB URL will look something like this:
You want it to look like this:
3 steps to create your own username:
This will appear both in your URL and throughout your page! Be thoughtful when choosing a name.
Building your Network
I. Connecting with competitors, related organizations, + community groups
II. Sharing your page
Creating network connectionsJoining Facebook groups provides visibility and networking.
Groups are more visible because people who belong to the group get notifications about new posts, which tends to keep discussion going.
*Disclaimer: You have to join as your personal Facebook profile- your page cannot join a group.
Before you Join!
○ When you’re looking at a new group, read the About section to see the mission of the group. This will give you a feel for whether it’s right for you. You may also find that the group restricts membership based on certain qualifications.
○ Focusing on 10-20 would be ideal to figure out which ones you’ll be active in regularly and have the highest impact.
○ If you join a group and feel that it isn’t for you, don’t feel bad if you leave right away!
Finding Groups
Here are some ways in finding groups:
1. Results Page2. Default View
Discover Groups
Share Share Share!
● Sharing is an important action to take while
running your page!
● Your News Feed includes status updates,
photos, videos, links, app activity and likes
from people, pages and groups that you
follow on Facebook. You can share these
posts to your page for your followers to
see. How to share
Posting--From Start to Finish I. Drafting what + when
II. Boosting basicsIII. Insights + trends
What + WhenWhat to post: ● The Golden Post:
○ 1-3 lines of copy○ 2 hashtags (general + specific)○ Possibly a link○ 1 clear and related photo○ Disclaimer: One size does not fit all
● The best posts *tell a story*When to post: ● Weekdays 1-4PM and 7-7:30PM● Before and after 8AM/PM● Can schedule your posts for these times!● Highest traffic occurs mid-week between 1 to 3pm ● On Thursdays and Fridays, engagement is 18%
higher
Boosting Basics
● Boosting involves paying a specific amount of money so more users will see your post (Usually costs $5-20)
● Boost only the best ● Benefits: more people reached, can boost to
specific audiences (segment based on location, age, sex, etc.), low cost + risk
● Drawbacks: doesn’t last forever, doesn’t guarantee action from viewers, hard to pinpoint a good segment
Post Insights
Check important statistics on
your posts:
● # of people reached
● Engagement levels
Use to compare success of
different posts/posts over
time!
Find your insights
What NOT to Do I. Don’t be that guy.
Don’ts
● Don’t post too frequently or infrequently○ Your fans actively choose to follow you, don’t spam them with posts or leave them
wondering if your business still exists
● Don’t post with grammatical errors ○ Please please please proofread your posts (we can help!)
● Don’t post blurry or irrelevant pictures○ Social media is one of many touchpoints and it should positively reflect your brand
● Don’t leave your followers hanging○ You should respond to comments, reviews, etc. from your followers when fitting,
especially if they are negative
Responding to Followers I. Things to consider
Take aways: ● Social media takes work, but has rewarding
benefits● Use what Facebook gives you● Follow the pros● Don’t stop learning
Questions?Thank you!