facebook & privacy 2010

Facebook: Maintaining Your Professional Privacy


Robin Fay, robinfay.netJanuary 2010

Find me at robinfay.net, facebook, twitter, linkedin, blogger, slideshare, etc. Aka georgiawebgurlI blog at http://contentdivergent.blogspot.com

Find me at robinfay.net, facebook, twitter, linkedin, blogger, slideshare, etc. Aka georgiawebgurlI blog at http://contentdivergent.blogspot.com



Robin Fay, robinfay.netOctober 2009

• Uses of facebook • Privacy issues/concerns/control• Your digital identity• Netiquette for social media • Everything available at

http://del.icio.us/georgiawebgurl/facebook_presentationhttp://del.icio.us/georgiawebgurl/facebook_presentation



Uses of facebook– PR (Groups, Fan pages)– Share links– Blog– Discussion groups– Email / IM– Read blogs /get news– Network /recruit/ headhunt– Play games– Learn – Genealogy– Organize events– Create a digital identity– Share photos/video (image gallery) Robin Fay, robinfay.net

October 2009




Viral marketing!Viral marketing!



• In March 2009, Nielson released an report that “SOCIAL NETWORKS & BLOGS NOW 4TH MOST POPULAR ONLINE ACTIVITY, AHEAD OF PERSONAL EMAIL…

• Facebook is the no. 1 website for college students.

• 300 million users.




How Universities are using Facebook• Career services: help alumni / students

find jobs• Student services / groups• Fundraising• Alumni relations• Student recruitment• IM/Contact info• Outreach & PR• Faculty “office hours” via Facebook



Robin Fay, robinfau.net, 2009/10




• Unfortunately Facebook is also used:– As a screening device (in employment,

among others)– To harass and bully others– To Spam – As a employment tool (firing over

inappropriate conduct, etc.)– As a way to spy– Even insurance companies are using

Facebook.



• In short:• You (and we as a University) should be

using social media.• However, we need to be smart about

how we use it. • Remember, if you do not build

your digital identity, someone else (or someone with the same name) will build one for you.

• Not having a digital identity is not the answer. If you are in higher ed, or a member of the IT profession, you should have a professional digital identity online.

• Your digital identity = YOUR BRAND.



Smart uses of social media: – Read the TOS and Privacy statements.

Yes, they are boring and confusing….and they sometimes change.

– Always doublecheck preferences or options in any social media site.

– Think about the information you give away. Use a “throwaway” email address if possible.

– Don’t make your private life public (unless that is your goal). Be aware of social networking etiquette.

– ..and always be aware of UGA Computer usage policies.



• You can control who some of the information that others see about you; however, I decided if I didn't want people to read my feeds, then I shouldn't "friend" them. I use this rule for other social media sites, too.

• I keep part of profile public, so that those I meet at conferences or events can find me.

• I don't 'friend' anyone I supervise or any students from one of my workshops/presentations, but if they friend me, I accept the friendship.

Robn Fay, robinfau.net, 2009/10



• I do think about what I write and if I wouldn't say it in public, it doesn't go on Facebook.

• I don't friend (or accept friend requests) from strangers unless they have a very good reason (which they explain) for friending me.

• I mostly watch my language. If I don't want my mom to read it (and she does), then it doesn't go on Facebook.

• Only a few people can see my family photos and some notes. Everyone can see my artwork, blog posts, the majority of my notes.




• I do not post any photos or video of my family without permission. I expect them to do the same.

• I use Facebook for networking, promotional, and professional development. I push out technology posts and art updates. I follow several colleagues and artists who send me wonderful links and readings through facebook.

• I don't spy using facebook.




• I accept that my family, friends & colleagues use Facebook and unless they post something really inappropriate (like they were going to bring a gun to work tomorrow or they enjoy stealing from the company), then I wouldn't call them out on it. I may not agree with their politics or personal beliefs or work habits, but I understand that we are all human and have the right to our thoughts. It is really about respect. However, if I discovered that anyone I knew were abusing the internet (regardless of website), then I would question that.




• I use it in place of email for almost all non-official email. If I need to archive or I need the email to represent me in an official capacity, then I use an "official" email address.

• I don't let it interfere with my work, be it at home or here at work.

• I turn off the services I don't use in Facebook, like IM. Sorry, message or email me instead.

• Remember if it is on the WORLD wide web, it’s out there somewhere.




Update your settings as needed. Everyone now means = on the web NOT on facebook

Update your settings as needed. Everyone now means = on the web NOT on facebook

http://www.facebook.com



Decide how much info is ok for your profile and who can see it.Decide how much info is ok for your profile and who can see it.



Use Facebook appropriately.Use Facebook appropriately.

• Page:• Pages represent a public figure, artist, brand, business or organization and are generally not a discussion oriented.

• Group: • Groups can be created by any user and are for shared discussions, generally on a specific topic or interest.

• Causes:• Causes represent advocacy groups and/or online campaigns used to raise money, raise awareness, etc.

• Events:•Events are generally one-time happenings such as parties, gatherings, etc.

•Profiles:•Individual personal space.



• Most importantly:• Cultivate and protect your digi-cred

– Turn off FriendFeed in facebook– Create lists of users – Doublecheck your application settings –

you need to do this every time you take a quiz or add an application!



• Google yourself and cultivate your web presence. Remember, you are your brand.

• Use digital identity services like claimID and openID.

• Do own your domain namesake (if that is important to you).




• Social media is an amazing tool, but it brings together all aspects of our lives in one spot. Considering that, use it effectively, yet don’t be afraid to use it.

• Just be safe.• I’ll go through settings and show you

my application and privacy settings.• All materials available at

http://www.robinfay.net/site/presentations/


facebook & privacy 2010

Technology

facebook robin fay

facebook http

robn fay

personal email facebook

dont use

facebook pr groups

facebook career services

dont friend