facebook q&a - a nerdery interactive primer

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Page 1: Facebook Q&A - A Nerdery Interactive Primer
Page 2: Facebook Q&A - A Nerdery Interactive Primer

FACEBOOK Q&AI N T E R A C T I V E P R I M E R S E R I E S

Page 3: Facebook Q&A - A Nerdery Interactive Primer

THE NERDERY

We help our partners get big ideas out of their heads and onto their clients’ websites

Website: www.nerdery.comTwitter: @the_nerdery

Page 4: Facebook Q&A - A Nerdery Interactive Primer

KONRSENIOR DEVELOPER

Page 5: Facebook Q&A - A Nerdery Interactive Primer

DANSENIOR DEVELOPER

Page 6: Facebook Q&A - A Nerdery Interactive Primer

JONSENIOR DEVELOPER

Page 7: Facebook Q&A - A Nerdery Interactive Primer

HOW TO PARTICIPATE

Using the questions panels in the GoToMeeting app

On Twitter @The_Nerdery

Send us an email at [email protected]

Page 8: Facebook Q&A - A Nerdery Interactive Primer

What is the difference between an app and a tab?

Page 9: Facebook Q&A - A Nerdery Interactive Primer

TABS vs. APPS

With iframes on Tabs, there is very little difference between the two.

The major difference is the placement in Facebook and branding

Page 10: Facebook Q&A - A Nerdery Interactive Primer

TABS

520 pixels wide

Access to other parts of the Fan page experience

Easier and more recognizable URL

http://www.facebook.com/TheNerdery

http://apps.facebook.com/nerderyapp

Lives in the Facebook Fan page chrome

Page 11: Facebook Q&A - A Nerdery Interactive Primer

FAN PAGE CHROME

Page 12: Facebook Q&A - A Nerdery Interactive Primer

APPS

760 pixels wide

Stand alone and not part of the overall Fan page

URL is not tied directly to fan page

Always starts with http://apps.facebook.com

Lives in the Facebook App chrome

Page 13: Facebook Q&A - A Nerdery Interactive Primer

APP CHROME

Page 14: Facebook Q&A - A Nerdery Interactive Primer

What is the determining factor that decides if a user must click the "I approve this app

to obtain information on me" or not?

Page 15: Facebook Q&A - A Nerdery Interactive Primer

DATA PERMISSIONS

Getting information about the user

Events

Friends

Groups

Likes

Photos

Email Address

Page 16: Facebook Q&A - A Nerdery Interactive Primer

PUBLISHING PERMISSIONS

Publishing Wall posts

Creating an Event

Offline Access

Page 17: Facebook Q&A - A Nerdery Interactive Primer

ALL PERMISSION LEVELShttp://nrdry.com/fbperms

Page 18: Facebook Q&A - A Nerdery Interactive Primer

How does Facebook Places compare to other location

based apps like Foursquare and Gowalla?

Page 19: Facebook Q&A - A Nerdery Interactive Primer

FEATURESCheck-ins

Connect with nearby friends

Deals

Check-ins

Loyalty

Friends

Charity

Page 20: Facebook Q&A - A Nerdery Interactive Primer

ACTIVE USERS

Gowalla -600,000 users (November 2010)Source: http://en.wikipedia.org/wiki/Gowalla

Foursquare - 7.5M users (March 2011)Source: http://foursquare.com/user/7500000

Facebook - More than 500M active users (July 2010)Source: http://www.facebook.com/press/info.php?statistics

Page 21: Facebook Q&A - A Nerdery Interactive Primer

QUESTIONS?Using the questions panels in the GoToMeeting app

On Twitter @The_Nerdery

Send us an email at [email protected]

More answers online at http://nerdery.com