Mission

"Facebook's mission is to give people the power to share and make the world more open and

connected." 

Vision

“People use Facebook to stay connected with friends and family, to discover what’s going on in

the world, and to share and express what matters to them." 

Their mission statement takes a modest view, establishing that all they can do is offer and

maintain a service, while their vision statement clearly indicates that Facebook can be so much

more than just a website.

Firm: Facebook as a social networking web service organization provides people the power to share and make the world more open and connected online.

How old is it? 9 Years(started in Feb 4th 2004)

What industry is the firm active? Internet(Social Networking)

What product or services does it sell?

Social Networking Web Service (Social network services are web-based and provide means for users to interact over the Internet, such as e-mail, Community based and instant messaging)Facebook Marketplace - Sale, Housing, Jobs

Who are its principal competitors? Stumbleupon

Other cometitors – Google, yahoo, ehow, Microsoft, Tumblr, Hi5, Flickr, Linkedin, Myspace and Twitter

Is it active internationally? In 45 countries using 70 languages

How many employees does it have?

5299 employees till June 2013

What are its sales and profit? Makes profits through impression based online advertisements and offerings - Revenue of 5.1 Billion US$ in 2012

CEO’s PROFILE

Born Mark Elliot ZuckerbergMay 14, 1984 (age 29)White Plains, New York, US

Residence Palo Alto, California, US

Nationality American

Alma mater

Harvard College

Occupation

Chairman & CEO of Facebook, Inc.

Years active

2004–present

Known for Co-founding Facebook in 2004;world's 2nd youngest self-made billionaire (2012)

Net worth  US$ 16.8 billion(2013)

Religion Jewish atheism

Spouse(s) Priscilla Chan (m. 2012)

Relatives Randi, Donna and Arielle(sisters)

Awards Time Person of the Year 2010

Organization Structure – Functional Matrix

Chairmen Mark

Zuckerberg

Director Mark Anderson

Director Erskine Bowles

Director Susan

CEO

Mark Zuckerberg

CFO David

Ebersman

CIO Timothy Campos

COO & Director

Sheryl Sandberg

Human Resources Lori Goler

Mobile Henri Moissinac

Mid Market Sales EMEA Rick Kelley

Small Business Dan Levy

Advertising & Global

David Fischer

Growth, Engagement Javier Olivan

Security Joe Sullivan

CTO Mike Schroepfer

Communication & Marketing

Elliott Schrage

Director Donald Graham

Director Reed Hastings

Director Peter Thiel

• The Facebook corporate headquarters are located in Menlo Park, California. 

• Operations in 45 locations around the world.

• The Facebook corporate headquarters are located in Menlo Park, California. 

• Operations in 45 locations around the world.

• The international headquarters of Facebook are located in Dublin, Ireland. 

• 5 subsidiaries in various locations to evade US Taxes for their business operations namely Facebook Canada, Facebook France, Facebook Germany, Facebook India and Instagram.

Various Teams and operating locations of Facebook

1 Type of industry Rapidly changing fast growing or fiercely competitive industries

Facebook operates in social networking industry among 264 competitors where Google, yahoo and eHow are present. The below chart explains the market share of Facebook.

2 Parent role Headquarters is closely involved with business unit in formulation of plans and decisions. Clear sense of direction

Facebook has 5 subsidiaries1. Instagram2. Facebook Canada3. Facebook France4. Facebook Germany5. Facebook India

Acquisitions - Total of 37 acquisitionsand merges till date which has the potential (Human Resource).

Recent Acquisitions• February 28, 2013

– Atlas Advertiser Suite• March 14, 2013

– HOT STUDIO Design Agency• April 14, 2013

– PARSE Mobile app backend• July 18, 2013

– MONODICS Automatic verification

Official Goal - Connecting peopleOperative Goal - Earn money through Marketing Strategy

Year Revenue Billion US$

2008 0.272

2009 0.777

2010 1.97

2011 3.71

2012 5.09

Year Users Million

August 2008 100

September 2009 300

July 2010 500

September 2011 800

October 2012 1000March 2013 1100

3 Business role Divisions and business units seek consensus with headquarters and other units for business initiatives (in line with strategic targets)

FACEBOOK

INSTAGRAM

COMMUNITY

ENGINEERING

CANADA

GLOBAL MARKETING SOLUTION

SALES

FRANCE

CLIENT PARTNERSHIP

CORPORATE AFFAIRS

PR AND COMMUNICATION

INDIA

ONLINE OPERATIONS

USER OPERATIONS

GERMANY

SALES

PUBLIC POLICY

4 Organizational structure Large or powerful functional staffs at centre. Shared service departments (marketing, R&D, etc..)

CEO Mark

CFO David Ebersman

CIO Timothy Campos

Infrastructure Engineering Jay Parihk

COO Sheryl Sandberg

HR Lori Goler

Advertising David Fischer

Small Business Dan Levy

Asia Pacific Dan Neary

EMEA Nicola Mendelsohn

CTO Mike Schroepfar

Software Development Haiping Zaho

Data Science Cameron Marlow

Engineering and product Greg Badros

Hardware and Design Frank Frolonsky

5 Planning process Resource allocation driven by requirements of long-term strategies, planning influence of headquarters is flexible

Making a Net Income of 53 Million$ 2012 March Attaining more 100% growth in Sales revenue annually since 2006.

Operating in over 45 location With over 6000 employees

Acquisition and Merge strategy for resources.

6 Control process Headquarters puts low priority on monitoring monthly financial results.

Control by headquarters is flexible. Below image provides a outlook of facebooks

workplace at various locations across the globe.

7 Value creation focus Creation of new business units for long-term business development

Glass Door – 2013 Facebook Best Places to work among 65000 Organizations

Questions Please

?

Source:www.theofficalboard.comwww.Wikipedia.orgwww.marketwatch.comwww.thenewyorktimes.com