Facebook Strategies for Local Business - Strategy

#3

Creating Compelling Status Updates & Content

8/1/2011

As your fan base develops, you need to nurture your community with

interesting content so the page is valuable to fans—give them a reason to stay and share your content with

others!

But Wait, There’s More

• To keep fans coming back for more, you must provide them a reason for doing so.

• Create a viral impact!– Post content that

others will want to share

– Attract more fans and leads

Powerful Content is a Priority

• Content isn’t limited to what we put into writing

• Photos, Links, Videos, & Questions can grab a consumer’s attention much more effectively than plain text

Keep in Mind…

• Microblogs• Links• How-to videos• Before and after photos• Blogs• Guest blogs• Promotions

Change Up Your “Content”

• You’re a local home services contractor, and you recently finished a new home exterior job where the client was very pleased

Example

o Use this opportunity to post before and after images of the job to Facebook

o Tag the homeowner in the photo and status update (with their permission, of course!)

• Pictures and videos can attract attention better than plain text or links.

• Tag individuals within your posts to cause a viral effect.– Use Facebook “Notes” where appropriate.

• Use guest blogs to build links to your page and leverage another fan base.

• Repurpose online and offline content that you already have for your Facebook page.– Hard-copy newsletters, online blogs, etc.

• Use periodicals, magazines, and newspapers to draw inspiration for attractive headlines.– You want to grab their attention at first glance!

Content Tips to Get the Most out of Your Facebook Page

1. Find a blogger that provides content in alignment with your focus and ask them to guest blog for you.

2. Find a way to incorporate a video or photos once a week as part of your Facebook content strategy.

3. Find one piece of offline content to use on your Facebook page this week.

Action Items

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