The New Facebook Changes:Your Marketing Tool Box

www.FBAdQueen.com

Victoria GibsonFacebook Ads Specialist

Facebook Page: www.fb.com/adqueenpageLet me know you’re listening in...

Monday, 23 April 12

Let’s Run Through The Changes

www.FBAdQueen.com

• Today You’ll Learn:

• The Facebook Changes You Need To Know

• Strategies From The New Facebook Marketing Tool Box

• Why Facebook Ads Are More Important Than Ever

Plus Your Questions...

Monday, 23 April 12

The New Marketing Tool Box

Monday, 23 April 12

www.FBAdQueen.com

FacebookPage

Views & Apps

Pinned Posts

Featured Posts

Ad Messages

Page Messaging

Interest Lists Offers

Premium Ads

Monday, 23 April 12

The New Facebook Page

• Your New Web Home Page

• Preview before publishing

• Timeline Cover 851x315

• Logo as Profile Pic 180x180

• Include a link in “About”

• Insights now more obvious

www.FBAdQueen.comMonday, 23 April 12

Other New Features

New Admin Panel Sits Above Timeline Cover

& Includes Insights

Recent Posts & Page Likes At Top Right Of Page Under Timeline

New Admin Panel Sits Above Timeline Cover

& Includes Insights

Friend Activity Shown First

Monday, 23 April 12

Cover Guidelines

• No price or purchase information

• No contact information - web address, email or mailing address

• No “Like” or “Share”

• No calls to action such as “Get It Now” or “Tell Your Friends”

Monday, 23 April 12

Highlighted Page Posts

Monday, 23 April 12

Pinned Posts

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Stays at top of page for 7 Days

Monday, 23 April 12

Featured Posts

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New Larger Photos 404x 404

Click On StarOn Top Right To Feature Posts

You can also delete and change dates

Great Visual Impact

Feature Posts843x 403

Monday, 23 April 12

Apps & Views

Monday, 23 April 12

The New Apps & Views

• Now Easier To Find - Serves As Table Of Contents

• Existing Custom & Reveal Tabs Still Work

• Custom Images 111x74

• Rearrange by clicking top right and choosing pencil icon

www.FBAdQueen.comMax of 12 Shown

Monday, 23 April 12

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App Cover Images

Monday, 23 April 12

The New Custom Apps

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• Wider Format 810px

• Like Gating Still Works

• Unique URL for each App

• Collect emails and include interactivity

• Use third party tools to create

Monday, 23 April 12

Facebook Ad Messages

Monday, 23 April 12

Ad Messages

• Best way to drive traffic direct to Tabs

• Select your Custom Tab

• You can also send to the URL of your App

www.FBAdQueen.comMonday, 23 April 12

Interest Lists

Monday, 23 April 12

Interest Lists

• Opportunity

• Include your Page on a list with more popular Pages

• Suggested Interests

• News Feed activity

www.FBAdQueen.comAdd One Now & Post It

at www.fb.com/adqueenpageMonday, 23 April 12

Page Messaging

Monday, 23 April 12

Page Messaging

• Great communication channel

• Customer Service Opportunities

• Covers personal questions and issues

• Only users can initiate Admins

www.FBAdQueen.comMonday, 23 April 12

Facebook Offers

Monday, 23 April 12

Offers

• Excellent Promotional Tool

• Available soon in “Composer”

• Select Tab and Add A Photo and Offer

• Users Get Offer Emailed To Them

• News Feed Activity

www.FBAdQueen.comMonday, 23 April 12

Premium Ads

Monday, 23 April 12

Premium Ads

• Only available to high spend advertisers

• Great idea for greater visibility, but you can use Sponsored Stories and Page Post Ads

www.FBAdQueen.comMonday, 23 April 12

Let’s Talk About Ads

• More options

• My favourites are still Ads To Custom Apps

• These will get you better conversions and Likes

• Impact of Timeline? Need to stand out more than ever... Image is everything

Monday, 23 April 12

Look Over My Shoulder...

www.FBAdQueen.com

Let me teach you how to create Facebook Ads that get noticed, get clicked and bring the world’s most targeted traffic to you.

www.fbadqueen/sellmore

Monday, 23 April 12

Of course, Facebook Ads are only affordable and effective if you know how to do them right...

Monday, 23 April 12

Group Coaching Program

• Quick Start Guide - Foundation and Set Up

• 4 Facebook Ad Training Modules:

• Finding Your Ideal Customers

• Creating Images, Headlines & Copy

• Testing and Custom Apps

• Bidding Strategies and Optimisation

www.FBAdQueen.comMonday, 23 April 12

What Do You Get?

• 4 Live Group Q&A Calls with me

• Facebook Group for more Questions and Access To Me

www.FBAdQueen.com

PLUS...

www.fbadqueen/sellmore Take A Peek Inside

Monday, 23 April 12

What They’re Saying

“Victoria's course was brilliant - easy to understand but complex enough that I immediately KNEW it was a good investment - why try and figure that out for

yourself, when you can get the real deal immediately?”Denise Duffield-Thomas

“The videos are good quality thus far. I’m already feeling like I’ve underpaid for this course. Great job!”

Brian Gilbert

Who?Information & Affiliate Marketers

ConsultantsMarketing Managers

CoachesExperts

Creatives Ernie Waldner

Monday, 23 April 12

Schedule

• Instant Access to Your Quick Start Module gets you set up

• Module 1 Starts This Week

• Each module delivered weekly for another 3 weeks

• Live Weekly Q&A Calls + Facebook Group

www.FBAdQueen.com

www.fbadqueen/sellmore

Monday, 23 April 12

Limited Time Offer

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$197For First 10 Purchasers Only

Get a 30min Private Coaching Session

www.fbadqueen/sellmore

Monday, 23 April 12

Key Takeaways

• Changes Offer More Exposure For Your Brand

• Your Facebook Page Is Now Even More Like A Website

• Ads Will Fast Track Your Success On Facebook

• You Can Create A High-Impact Timeline Page Quickly & Easily

www.FBAdQueen.comMonday, 23 April 12

Questions?

www.FBAdQueen.comMonday, 23 April 12

Resources

• Custom Tab Creation www.fbadqueen.com/lujure

• Timeline Dimensions www.jonloomer.com/2012/03/07/dimensions-for-facebook-timeline-for-pages-infographic/

• Facebook Pages Guide www.facebook.com/about/pages

• Facebook Ads Program www.fbadqueen.com/sellmore

Monday, 23 April 12