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Hi, my name is Misty (:I’m a Marketing Coach

Founder of Marketing 101 and Your Marketing Coach

My formal education is in Marketing and Graphic Communications and over 16 years of sales experience.

I empower small business owners to take control of their business growth by showing them how to inexpensively, yet effectively market their business.

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MARKETING 101Fundamentals of Marketing

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www.yourmarketingcoachonline.com

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WHATWE

AREGOING

TO COVERTODAY

• 4 “Must Know’s” in setting up your Page• 6 Strategies that work to Grow your Fan Base• 4 of THE ABSOLUTE BEST STRATEGIES to

Capturing Leads on Facebook

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www.yourmarketingcoachonline.com

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SETTING UP YOUR PAGE

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www.yourmarketingcoachonline.com

Branding

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SETTING UP YOUR PAGE

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www.yourmarketingcoachonline.com

Link Profile to Page

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SETTING UP YOUR PAGE . . .

www.yourmarketingcoachonline.com

Change Custom URL (www.facebook.com/YourMarketingCoach)

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SETTING UP YOUR PAGE

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www.yourmarketingcoachonline.com

Add CTA (call to action) to About Section

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SETTING UP YOUR PAGE

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www.yourmarketingcoachonline.com

Add CTA (call to action) to About Section

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GROW YOUR FAN BASE

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www.yourmarketingcoachonline.com

Facebook “Like” Box

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GROW YOUR FAN BASE

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www.yourmarketingcoachonline.com

Email Signature

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GROW YOUR FAN BASE

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www.yourmarketingcoachonline.com

Offline Activities:

Print MaterialsNetworking (special offer)

Signs at Business

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GROW FAN BASE

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www.yourmarketingcoachonline.com

Embed Updates

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GROW FAN BASE

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www.yourmarketingcoachonline.com

Facebook “LIKE” Ads

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GROW FAN BASE AND CAPTURE LEADS

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Facebook Custom Applications

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GROW FAN BASE AND CAPTURE LEADS

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www.yourmarketingcoachonline.com

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GROW FAN BASE AND CAPTURE LEADS

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Facebook Custom Applications

Promotions and GiveawaysContests (Vote Tabs, Photo Contests)

Puzzle Piece Promos (Partner with Other Businesses)Contact Us Page

Video Page

Complete Integration…

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CAPTURE LEADS

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Facebook Timeline Cover Photo

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CAPTURE LEADS

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www.yourmarketingcoachonline.com

Facebook Offers

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CAPTURE LEADS

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www.yourmarketingcoachonline.com

Facebook Offers

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CAPTURE LEADS

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www.yourmarketingcoachonline.com

In the News Feed

QUESTIONS

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www.yourmarketingcoachonline.com

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WHATWE

COVEREDTODAY

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www.yourmarketingcoachonline.com

• 4 “Must Know’s” in setting up your Page• 6 Strategies that work to Grow your Fan Base• 4 of THE ABSOLUTE BEST STRATEGIES to

Capturing Leads on Facebook

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ACTION STEPS

1. Make a list of lead generation opportunities2. Map out when you will execute3. Attend my next webinar

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www.yourmarketingcoachonline.com