facebook tips & tricks, the new twitter, and the art of social listening & response
TRANSCRIPT
Facebook Tips & Tricks, An Introduction to the
New Twitter, and The Art of Social Listening & Response
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Part Two of a Bootcamp for the Mount Washington Valley
Economic Council (MWVEC.com)
Presented by Lani & Allen VoivodCo-owners and Content Lovers
of Epiphanies, Inc.http://Facebook.com/AhaYourself
On Twitter? Our Twitter handles are on each slide, use hashtag #AhaNH
During Part Two...
Faceboook Tips & Tricks We’ve Learned and Loved Along the Way
As If Twitter Wasn’t Confusing Enough...
The Art of Social Listening & Response
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Success Story
“Someone from Florida found me on Twitter, saw my shop posting, was on vacation in NH, stopped into my little ol' boutique, and bought three of my custom signs. Ding! Crazy Twitter success!”
Stacey Lucas (VeggieArtGirl.com)Holderness, NH
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Do Automate... 1. “Evergreen” content and brand-building content
Quotes related to your message, mission, and vision
Links – to existing content on your blog or site, to external content, news stories, articles, etc.
Tips, resources, and recommendations for customers/clients/strategic partners
Fun facts and trivia (industry-related or otherwise)
2. Promotions to complement your marketing strategy and sales calendar
3. Your “Thanks for Following” message (auto DM)
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Don’t Automate... 1. Relationship building
2. Professional “flirting” – engaging industry VIPs, retweeting colleagues and connections
3. “Karma” tweets – props, kudos, greetings to others
4. Time-sensitive content
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Karl Menninger“Listening is a magnetic and strange thing, a creative force.
“The friends who listen to us are the ones we move toward.
“When we are listened to, it creates us, makes us unfold and expand.”
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Aberdeen GroupProduct Marketing and Market Research
Public Relations
Customer Support and Retention
Brand Reputation Risk
Competitive Intelligence
Overall Biz Innovation
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Target Market
Industry Groups
Media
Superstars
Partners/Vendors
Existing Clients
Who?
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
What?Company Name
Competitor Names
Products/Services
Key Employees
Branding Assets
Industry Keywords
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
How?Free alerts
Built into software
Actively search
Pay for monitoring services
Social CRM suites
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
1. How You Act
2. How You React
3. How to handle user-generated content on your own social channels
Three Basics
Source: Vancouver Film School http://www.flickr.com/photos/vancouverfilmschool/3673604186
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Brand * Action * Responsiveness
The “BAR”
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Professional Flirting
Think casual, natural, friendly. Add a comment here, a thoughtful observation there, share a joke,
“smile” through your communications – online or in
person. Think LEVITY. Social media platforms are
particularly ripe for these types of exchanges. RELAX.
Spread good vibes. Enjoy life.
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Treat people the way YOU want to be
treated
Thank you! If you got information of value out of this presentation that made it worth your time to be here, please:
1. Become a “Liker” at:http://facebook.com/AhaYourselfor by cell, text LIKE AHAYOURSELF to FBOOK (32665) to become a Liker
2. Write on our wall and tell the world about one gem you got out of our time together.
3. If you saw us live and took photos or videos, please post them to our Page, too!
4. Tweet with the hashtag #AhaNH
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself