facebook tips & tricks, the new twitter, and the art of social listening & response

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Facebook Tips & Tricks, An Introduction to the New Twitter, and The Art of Social Listening & Response @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Part Two of a Bootcamp for the Mount Washington Valley Economic Council (MWVEC.com) Presented by Lani & Allen Voivod Co-owners and Content Lovers of Epiphanies, Inc. http://Facebook.com/AhaYourself On Twitter? Our Twitter handles are on each slide, use hashtag #AhaNH

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Facebook Tips & Tricks, An Introduction to the

New Twitter, and The Art of Social Listening & Response

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

Part Two of a Bootcamp for the Mount Washington Valley

Economic Council (MWVEC.com)

Presented by Lani & Allen VoivodCo-owners and Content Lovers

of Epiphanies, Inc.http://Facebook.com/AhaYourself

On Twitter? Our Twitter handles are on each slide, use hashtag #AhaNH

During Part Two...

Faceboook Tips & Tricks We’ve Learned and Loved Along the Way

As If Twitter Wasn’t Confusing Enough...

The Art of Social Listening & Response

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

Dig Facebook Science

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

Share Your Vision

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

Let Your Audience Be Smart

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

Get Personal

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

Use Privacy Settings

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

Tweak Your Photo

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

Tag Relevantly

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

Like and Comment

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

Old Twitter...

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

New Twitter!

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

Where’s NH?

Success Story

“Someone from Florida found me on Twitter, saw my shop posting, was on vacation in NH, stopped into my little ol' boutique, and bought three of my custom signs. Ding! Crazy Twitter success!”  

Stacey Lucas (VeggieArtGirl.com)Holderness, NH

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

No Gatekeepeers

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

On the Go...

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

Rule of 2K Still Applies

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

New Functionality

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

New Usefulness

Same Editorial Planning

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

Do Automate... 1. “Evergreen” content and brand-building content

Quotes related to your message, mission, and vision

Links – to existing content on your blog or site, to external content, news stories, articles, etc.

Tips, resources, and recommendations for customers/clients/strategic partners

Fun facts and trivia (industry-related or otherwise)

2. Promotions to complement your marketing strategy and sales calendar

3. Your “Thanks for Following” message (auto DM)

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

Don’t Automate... 1. Relationship building

2. Professional “flirting” – engaging industry VIPs, retweeting colleagues and connections

3. “Karma” tweets – props, kudos, greetings to others

4. Time-sensitive content

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

Back on the Go...

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

Karl Menninger“Listening is a magnetic and strange thing, a creative force.

“The friends who listen to us are the ones we move toward.

“When we are listened to, it creates us, makes us unfold and expand.”

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

Why?

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

Aberdeen GroupProduct Marketing and Market Research

Public Relations

Customer Support and Retention

Brand Reputation Risk

Competitive Intelligence

Overall Biz Innovation

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

Target Market

Industry Groups

Media

Superstars

Partners/Vendors

Existing Clients

Who?

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

What?Company Name

Competitor Names

Products/Services

Key Employees

Branding Assets

Industry Keywords

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

How?Free alerts

Built into software

Actively search

Pay for monitoring services

Social CRM suites

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

1. How You Act

2. How You React

3. How to handle user-generated content on your own social channels

Three Basics

Source: Vancouver Film School http://www.flickr.com/photos/vancouverfilmschool/3673604186

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

Brand * Action * Responsiveness

The “BAR”

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

Professional Flirting

Think casual, natural, friendly. Add a comment here, a thoughtful observation there, share a joke,

“smile” through your communications – online or in

person. Think LEVITY. Social media platforms are

particularly ripe for these types of exchanges. RELAX.

Spread good vibes. Enjoy life.

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

UGC on Your Turf

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

Treat people the way YOU want to be

treated

Thank you! If you got information of value out of this presentation that made it worth your time to be here, please:

1. Become a “Liker” at:http://facebook.com/AhaYourselfor by cell, text LIKE AHAYOURSELF to FBOOK (32665) to become a Liker

2. Write on our wall and tell the world about one gem you got out of our time together.

3. If you saw us live and took photos or videos, please post them to our Page, too!

4. Tweet with the hashtag #AhaNH

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself