facebook translation presentation 11 02 2009
DESCRIPTION
An introduction to using the Facebook translation FBML tags and the benefits it can have to an application's traffic. From the London Facebook Developer Garage in February 2009TRANSCRIPT
Tripling your Traffic with Translation
London Facebook Developer Garage,February 11th 2009
Facebook Translation - Introduction
Introduction- What a translated application looks like- Why it’s worth doing- How it works- How to implement it- Pros and cons
Facebook Translation - Introduction
A translated application – Six DegreesEnglish
Facebook Translation - Introduction
A translated application – Six DegreesEnglish
French
Facebook Translation - Introduction
A translated application – Six DegreesEnglish
French
Spanish
Facebook Translation - Introduction
A translated application – Six DegreesEnglish
French
Spanish
Danish
Facebook Translation - Introduction
A translated application – Six DegreesEnglish
French
Spanish
Danish
Catalan
…plus dozens others
Facebook Translation - Introduction
Why bother? – Facebook’s international growth
Facebook Translation - Introduction
Why bother? – Six Degrees users now
Facebook Translation - Introduction
Why bother? – Six Degrees users now1. Spain 45,395 45.00%
2. Argentina 12,764 12.65%
3. United States 8,695 8.62%
4. Mexico 3,958 3.92%
5. Chile 3,448 3.42%
6. Australia 3,296 3.27%
7. United Kingdom 3,289 3.26%
8. Italy 2,366 2.35%
9. France 1,805 1.79%
10. Venezuela 1,743 1.73%
Facebook Translation - Introduction
Why bother? – Six Degrees growth, 12 monthsAll users – growth from June 2008
US English – relatively steady
The majority of the growth is Spanish speaking
Facebook Translation - Introduction
How does it work?Users with the translation tool
Submit translations as they find them
Facebook Translation - Introduction
How does it work?Users with the translation tool
Submit translations as they find them
Facebook Translation - Introduction
Technical setupIn your FBML, where you had:<h2>Welcome to my app</h2>
you put<h2><fb:intl>Welcome to my app</fb:intl></h2>
That’s pretty much it
Facebook Translation - Introduction
Technical setupYou can also have translations for HTML or
FBML attribute values:<fb:fbml-attribute name="title">
<fb:intl desc="Name of tab for contacting the application developer.">Contact</fb:intl>
</fb:fbml-attribute>
(With an optional description to help the translator.)
Facebook Translation - Introduction
Technical setupEnable translation in your application:Monitor translations as they come in
Facebook Translation - Introduction
Downsides- You need user volume- Translation will be patchy- Some languages may never be translated- Only works for FBML applications- No access to the translated text- Possible customer support issues
Facebook Translation - Introduction
Why it’s great- More traffic- Users do the work for you- The least satisfying form of vandalism- An advantage for the small player with a loyal
audience
Facebook Translation
ThanksKarl Bunyan, [email protected]