facebook & twitter for the equine vet
TRANSCRIPT
Facebook & Twitter for the Equine Vet Practice
Mike Pownall, DVMwww.mpequine.com
www.slideshare.net/mpownall
• Why?• How to use it?• How to measure it?
Facebook & Twitter
Social MediaWhy is it Different?
• Conversational• Collaborative• Selective• Immediate• Transparent
Social MediaWhy is it the Same?
Strategy
Strategy
• What is our goal?
• How are we going to do this?
• How do we know we are successful?
Strategy
• Facebook is not strategy• Facebook is a tool.
• Herd health is a strategy to minimize the spread of a virus
• A vaccine is a tool
Challenges in equine practice• Economy• Competition• Internet
Why Do I Need Social Media?
Social Media Failure
• Boring• Inconsistent• Preach• Don’t engage• Don’t measure
4Es of Social Media
• Educate• Entertain• Engage• Evangelists
Ease of Use
• iPhones• Droids• Apps
Facebook PagesDon’t want personal page
• Fan pages are indexed by search engines while profiles are not.
• Fan pages provide “Insights” or analytics while profiles do not.
• Fan Pages offer the ability to use Facebook ad
Vanity Urls
www.facebook.comMcKeePownallEquineServices
www.facebook.com/pages/Wisconsin-Equine-Clinic-Hospital/220128931006
Twitter• 140 characters
• Unique language
• Immediate updates
• Share links, photos, videos
• Twitter now has >200,000,000 users
• 8% of Americans
• Fastest growing platform
• # = Hashtag Searching• Ogrdy.ca/vjVduB = short URL• http://mobihealthnews.com/
14703/half-of-doctors-to-use-medical-apps-by-2012/
Twitter Success• The more we tweet the more followers
we get• The more interesting we are the more
followers we get• The more we follow others the more
followers we get
• Retweets• New Users• Mentions
• Interactions• Searches
Thank You
Keep in Touch
• [email protected]• www.equinevetbusiness.com• www.slideshare.net/mpownall