facebook's 12 deadly sins - john mcelhenney - user-design-ux-ui-interface
DESCRIPTION
For the world's largest social network, facebook still gets a lot of user interface concepts wrong. In a series of pop quizes, John McElhenney takes on what's wrong with facebook. #facebookfailTRANSCRIPT
facebook’s 12 deadly sins
How the world’s largest social network can still get it wrong.
socialmediainnovation group
[email protected] © 2010 John McElhenney
1. Facebook logo 2. Home 3. Profile 4. Account
5. Wall 6. Info
facebook POP QUIZ #1: Which link do you click to get to your friends?
socialmediainnovation group
[email protected] © 2010 John McElhenney
facebook POP QUIZ #2: Does the ad feedback system do anything?
Uh, maybe not so much… And why don’t you like it? We’ll do better. Oh, it’s you again!
socialmediainnovation group
[email protected] © 2010 John McElhenney
facebook POP QUIZ #3: Why so many settings pages, can’t we just have ONE?
Credits are here, because…
The settings you WANT to manage
socialmediainnovation group
[email protected] © 2010 John McElhenney
facebook POP QUIZ #4: What is the primary user goal?
FRIENDS – what 90% of facebook is about
Friends
?
socialmediainnovation group
[email protected] © 2010 John McElhenney
facebook POP QUIZ #5: Why can’t you remember how I upload photos?
I want to ALWAYS use the Simple Uploader.
Please set my preference and remember it!
socialmediainnovation group
[email protected] © 2010 John McElhenney
facebook POP QUIZ #6: Which is it Facebook or facebook?
Clearly they have not figured it out for themselves. But why not?
socialmediainnovation group
[email protected] © 2010 John McElhenney
facebook POP QUIZ #7: Why Are You Killing Profile Boxes?
Why are the profile boxes going away? It’s not really a Help Center issue, is it?
socialmediainnovation group
[email protected] © 2010 John McElhenney
facebook POP QUIZ #8: Do you really want to poke me?
If you can’t think of anything to say, just poke.
You’ve been poked.
socialmediainnovation group
[email protected] © 2010 John McElhenney
facebook POP QUIZ #9: Adding Friends in three easy steps.
Why does it take three clicks to add a friend on facebook? At least now the 3rd box goes away on its own.
socialmediainnovation group
[email protected] © 2010 John McElhenney
facebook POP QUIZ #10: How can facebook ads can be SO BAD?
The anatomy of every facebook ad. It’s not rocket science, but it’s free to play. Do you click?
Headline
Image
Copy
1. Write a generic headline
2. Pick a generic image from astock photography site
3. Forget everything you knowor knew about compelling copywriting. Use clichés.
4. Explode your competition!
Failure in 4 easy steps
socialmediainnovation group
[email protected] © 2010 John McElhenney
facebook POP QUIZ #11: Why bury the “Friends” link, ever?
One of the most important changes facebook could make, would be to make the panel below persistent.
socialmediainnovation group
[email protected] © 2010 John McElhenney
facebook POP QUIZ #12: Friending people you don’t know, really?
Since when did facebook start caring about if I knew someone or not? And how can you have too many friend requests?
I don’t really know her…
socialmediainnovation group
[email protected] © 2010 John McElhenney