Engagement

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ENGAGEMENT

Facelift brand building technologies GmbH Gerhofstr.19 | 20354 Hamburg | Germany www.facelift-bbt.com | + 49 40 2286 849 0

March 2018

PRODUCT SHEET

Engagement

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Better engagement and higher conversion – social microsites increase the efficiency of digi-tal campaigns. On Facebook, web and mobile. Utilise a consolidated database to reconnect with your fans and customers

An integrated system for social marketing, optimised for Facebook. The Facelift Cloud is a multi-certified soft-ware solution including components for pro-fessional social media marketing — optimised for the most important channel, Facebook. It combines the eight modules Dashboard, Engagement, Publishing, Mod-eration, Advertising, Trendwatch, Social CRM and Benchmarking into a scalable en-terprise solution, making it possible for you to centrally and efficiently manage all mar-keting activities on Facebook and other so-cial channels. In simple terms, a social microsite is an HTML page — executed on Facebook, on the web and/or on mobile devices — which is designed and optimised for engagement with the user. Social microsites make it possible to transform marketing messages into user engagement, i.e. interactive user experience, simultaneously generating qualified user data. Using the Facebook login, you can also receive access to the users’ Open Graph and there-fore make essential Facebook functions usable. Since they can be accessed via desktop AND while mobile, completely independent of the platform, social microsites allow you the maximum reachability of the user — on Facebook, the web and while mobile.

You have access to the world‘s largest catalogue of success mechanisms

The Engagement module offers social microsites, which can be created with just a few clicks, entirely without programming skills or technical support. You have access to the world’s larg-est catalogue of proven Engagement mechanisms for social microsites: with more than 50 interactive mechanisms, making hundreds of different marketing campaigns possible. Rang-ing from simple prize games to complex multi-fan campaigns and the integration of offline instruments such as coupons. All social microsites are editable, maintenance-free and can be used on all channels: Facebook, web and while mobile! Facelift Cloud guarantees maxi-mum reach for each social marketing campaign.

Features Summary

World’s largest cata-logue of Engagement mechanisms for social microsites • Executable on Face-

book, Web and Mobile • Maximum freedom of

design • Operation on servers in

Germany • No insight into data

through Facebook • Same technical basic

framework

All actions are individu-ally configurable • 100% White Label • All media formats can

be integrated • Custom design with

styling engine FASE • CSS, HTML and

JavaScript • Simple templating • Real-time previews • Content library Engagement-Hub combines all actions into one single hub • All actions in one cen-

tral Hub • Execute all actions in

parallel • Immediate access to all

mechanisms • Unique permission for

all actions in the Hub • Forms can be inte-

grated • Personalised user ad-

dress • Activate users by Face-

book notifications • Lifetime tracking via

auto sync with Face-book

• Social CRM integrated Safe, certified and dis-tinguished • Hosting in Germany • ISO 27001 certified • Facelift is part of the

“Facebook Marketing Partner Program” and official “Instagram Part-ner”

Engagement

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Actions with social microsites increase the efficiency of your advertising campaigns:

• Actions with social microsites offer greater user interaction and higher conversion, thanks to the personalisation via the profile data of the user, a variety of Engagement mecha-nisms, and social context.

• Actions with social microsites allow brands the maximum freedom in the expansion of content, for the realisation of all strategic objectives, such as lead generation, multimedia content, and data collection

• Actions with social microsites allow for the structured recording and qualification of user data, e.g. via Facebook login or individual entry forms.

• Actions with social microsites provide for compliance with statutory regulations through the user-friendly integration of participation and privacy conditions; ideal for sales-oriented campaigns (vouchers, etc.), since personalisation and quantitive restrictions are possible.

Facelift exclusive: Bundle all actions into one hub with the Engagement-Hub

With the Engagement-Hub, all actions run in parallel and are bundled into one central loca-tion. In contrast to independent, side-by-side running or individually programmed actions, the Engagement-Hub allows the same master action. In turn, this enables the visibility of all the current actions of the brand. Another advantage is that the users only have to give con-sent once to retrieve their data (e.g. Facebook permission). The Engagement-Hub saves this permission and applies it to all following actions.

For every contact with the users, the Hub synchronises their data so that a qualified user da-tabase can be gradually built: name, birthday, email, education, city, friends, likes, check-ins and/or photos, etc. The Engagement-Hub uses this data for all further actions, e.g. to per-sonalise content and therefore to increase the intensity of use and conversion. It is the de facto starting point of your own “social CRM”! The “interconnection” of actions leads to a measurable increase of use of the individual actions, easier administration and higher adver-tising efficiency.

Engagement

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Perform adjustments easily with the Facelift Style Engine

The eight advantages that the Engagement of the Facelift Cloud has to offer:

1. Quick and simple realisation of mobile-optimised social microsites and interactive Facebook microsites at any time

2. World’s largest selection of success mechanisms with over 50 mechanisms for hundreds of different marketing campaigns

3. Implement all actions with little effort in your own design and content

4. All actions can be easily executed in Facebook, on the web, and while mobile

5. Test, optimise, and adapt all actions, even while being live

6. Full transparency of all participant data and performance values of every action, including the source of the traffic

7. Social logins (Facebook, Twitter, Google) enable convenient and simple participation for each user

8. All actions are guaranteed to be Facebook-compliant, including automatic updates

Conclusion: Actions with social microsites use Engagement, personalisation and data col-lection to greatly increase the efficiency of advertising campaigns within and outside of Face-book and facilitate social CRM.

Engagement

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Create Options for every action • Design settings • Campaign-specific

settings • Additional settings

Basic settings per action: • Action name • Target fan page • Action description • Duration of action • Notes • Language selection • Final page • Sharing • Send dialog Additional settings for every campaign possible • Mobile devices • Short URL • iFrame integration • Canvas • Promotion rules Three different design set-tings for every action pos-sible • Standard configuration • Own design with FASE

styling engine • Individual programming in

code view Content library • Comprehensive Facelift

Cloud archive for all content assets, such as graphics, images, videos, logos, texts

• Categorisation function • Integrated editing function

for all images (e.g., crop-ping, filters, texts, size changing, etc.)

Design Standard design „base style“ Standard components for each action, easily inter-changeable: • Background image • Images and graphics for

header and footer areas • Action motto • Headlines • Copy texts • Predefined CSS themes

and scripts Own design with „FASE styling engine • Sophisticated web design

toolkit • Meets the latest HTML5

and CSS3 standards • Design in real-time Individual CSS adaptation via the “theme roller” • Texts • Colours • Buttons • Navigation • Forms • Containers • Overlays Individual programming with scripts • Change to code view and

overwrite the existing code • CSS, HTML and JavaScript Mobile device simulation possible for • Desktop • iOS Tablet • Android Tablet • Windows Tablet • iOS Smartphone • Android Smartphone • Windows Smartphone

Publish Publish each campaign in different channels • As a social media microsite

through iFrame integration on a website, subdomain or microsite

• Automatic generation of the embedded codes

• As a Facebook microsite by adding to the fan page

• Set and change the start and end date of the cam-paign at any time

• Different presentations possible on Facebook and the web: The header im-age, background theme, and footer area are variable

• Always mobile optimised

Evaluate Analyse campaigns during and after the runtime • Performance analysis:

Clicks, visitors, visits, visit time, visits by weekday, length of visit, outgoing links

• Technical analysis: Browser used, devices, screens, operating systems

• User analysis: Countries, geo, IP port function: Export data as a CSV file, reports as PNG, JPG, PDF, SVG

• Extensive Hub analytics • Participant tagging and fil-

tering

Manage Clearly arranged dash-board for every campaign: • Campaign overview with

the main KPIs • Edit action • Participant management • Participant groups • Edit key messages • Statistics and analyses • Event handler for integra-

tion of external sources • Campaign-based email no-

tifications and HTTP inter-face

• Short URLs for action

Clearly arranged dash-board for all participants: • Participants • Winners • Participation on (date, time) • Attempts • Viral boost • Export function • Various filters available:

Time period of participa-tion, first name, last name, email, Facebook ID, city, country, birthday, winner

Engagement

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About Facelift With over 200 employees and more than 1,200 customers worldwide, Facelift is the leading provider of social media marketing technologies in Europe. Facelift Cloud is a multi-certified software solution with all components for professional social media marketing at enterprise level. Facelift Cloud is fully hosted in Germany as a SaaS (Software as a Service) system, is ISO 27001 certified and thus meets the highest IT security standards. Facelift is part of the official Facebook Marketing Partner Program and Instagram Partner Program.

Facelift brand building technologies GmbH Gerhofstr.19 | 20354 Hamburg | Germany www.facelift-bbt.com | + 49 40 2286 849 0