facilitating behavioral change
TRANSCRIPT
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Quick TipsFacilitating Behavior Change for Climate Impact
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How can you effectively launch a behavior change campaign at
work to shift towards sustainable choices?
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1. Time it right
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“There is a human survival aspect to it: that we can’t
constantly, everyday, change what we are doing.”
− Matt Biggar
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High-potential opportunities for behavior change• New Office: Chance to change
commute, recycling, and purchases
• New Office Arrangement: Design can create a setting for behavioral shifts
• Outside Factors: Added infrastructure outside (like a bike lane, or subway stop) can promote positive choices
• New Employees: Provides platform to offer direction and support
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2. Reframe motivation
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What motivates your particular audience? Once you know this,
you can affect people’s practicaland intrinsic motivations.
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Change the conversation by shifting language
Move emphasis away from “climate change” and “sustainability” to reach new audiences.
• Sustainable Transportation: Reframe discussion towards active transportation, community-oriented, healthy living
• Sustainable Food: Talk about local, seasonal, healthy food choices
• Energy Conservation: Explain the reduction of business costs and health benefits of natural light
• Waste Reduction: Shift focus from recycling/composting, to sharing items
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3. Design an intervention
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Keys to success?
• Individual commitment• Make it written, specific,
and public• Built-in supportive
social conditions• Find situational relevance with
others. What are the common denominators to influence individuals’ behavioral patterns?
• Promotes healthy and positive peer pressure
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Keys to success (cont.)
• Learn through experience• Provide online and in-person check-ins• Mitigate negative social influences;
use social support• Share knowledge
• Build behavior-specific competence • By experiencing the practical benefits
of what you are changing, the behavior can internalize itself
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Remember: change happens
in loops, not lines.
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Change conditions to facilitate behavior change
Practical & intrinsic motivation
BehaviorHabits
Identity
Specific knowledge & competence
Physical conditions
Social conditions Learning
opportunities
Past experience
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Want more?
View Matt Biggar’s webinarwww.netimpact.org/webinars/facilitating-behavior-change-for-climate-impact
Sign up to join Climate Disruptorswww.netimpact.org/sign-up-to-be-a-climate-disruptor