The Bachelor of Corporate Communication (Honours) programme provides students with a solid foundation in communication concepts, managerial practices, as well as strategic planning skills, media handling and public relations in an organisational context, to help them meet real-life scenarios and overcome future challenges. Besides learning key theories and relevant

concepts that cover important aspects of corporate communication, they will also be given the opportunity to apply knowledge to face the real corporate world. These allow students to learn while engaging in hands-on exercises and assessments, guided by our experienced lecturers and industry experts.

Bachelor of Corporate Communication (Honours) JPT/BPP(MQA/FA4518)09/24

The Bachelor of Mass Communication (Honours) Journalism programme has been carefully designed with inputs from industry experts and scholars to produce passionate aspiring journalists who meet market demands and stay ahead of their competitors. Students will be exposed to a variety of journalistic writing and reporting that include conducting research

and investigations. They also learn to evaluate and present critical information for both market and societal needs. Key communication theories combined with a comprehensive curriculum that are student-centred make learning at QIU the best possible experience.

Bachelor of Mass Communication (Honours) Journalism JPT/BPP(MQA/FA4517)07/20

The Bachelor of Mass Communication (Honours) Advertising programme aims to address the demand for up-and-coming specialists by training them to excel in the advertising industry. Those pursuing this course will be exposed to theoretical knowledge, practical skills and development of critical and creative practices including strategies in real life applications. This

programme promotes students’ creativity and encourages bold and innovative approaches. We offer practical training using industry-relevant facilities and up-to-date curriculum content that has been designed to integrate problem-solving, creativity, analytical and critical thinking skills.

Bachelor of Mass Communication (Honours) Advertising JPT/BPP(MQA/FA4516)03/20

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Communication@ QIU

COMMUNICATIONCHAMPION?

Explore Communication @ QIUand be Cool, Creative & Connected

Blended Learning(Face to Face & Online Learning)

Mode of Study:Full-time orPart-time

Intakes:

Mode of Delivery:

April, July andSeptember /

October

CURIOUS ON HOW TO BECOME A

Duration:3 years

Assessment:

● Individual Assignment● Group Assignment● Final Examination / Final Project / Final Assessment

+605 2490500Quest International University Perak (DU021(A)No. 227, Plaza Teh Teng Seng (Level 2), Jalan Raja Permaisuri Bainun, 30250 Ipoh, Perak Darul Ridzuan, Malaysia. Tel: +605 249 0500 Fax: +605 249 0503 Email: enquiries@qiup.edu.my

Facilities

QIU's hostels provide accommodation for students who yearn for the experience of independent life in a secure environment. Nestled in the greenery of the Kinta Valley, our condominium units give students the option of staying in a single or twin- sharing room, with 4 or 6 occupants to a unit.

Transportation is provided to shuttle students between the residences and the city campus. Security checkpoints are installed outside each unit, as part of the 24-hour security surveillance system operated by QIU-appointed personnel.

● 24 Hours Security● Free Internet & WIFI● Outdoor Playground & Swimming Pool

Hostel

Accommodation

At QIU, our counsellors are available to help students with academic and/or personal concerns. Students at QIU will be given personalised attention to assist them in meeting their academic needs.

Student and Career Counselling

QIU will help students with their accommodation arrangements, ensuring that they can enjoy a fun, enjoyable university experience.

Assistance with Accommodation

At QIU, students are not just taught academic programmes but are mentored to excel in their future careers and become responsible citizens who will contribute to the betterment of society.

Mentorship Programmes

Student Services

● Library● Computer Labs● State-of-the-Art Science Labs● Multidisciplinary Medical Labs● Anatomy Lab● Anatomy & Pathology Resource Centre● Pharmacy Labs● Biotechnology Lab● Clinical Skills Lab● Cafeteria● Student Lounge● Bookstore● Music Room● Fine Dining Restaurant● Data Ecosystem Laboratory of Technology and Applications● QIU Sustainable Agri-research● Commercial Kitchen● Buzz Hub Studio

Apply communication concepts in real-world projects. Students have the opportunity to work with real clients in designing advertising campaigns and marketing of communication projects under QIU’s own student-run advertising agency, ad.U.

Experiential

General Certificate of Education Advanced (“A”) Level PassA Level or equivalent with a minimum of grade D in TWO (2) subjects AND a credit in English at O level

Sijil Tinggi Persekolahan Malaysia (STPM)

Unified Examination Certificate (UEC) or equivalentPass with a minimum grade B IN five (5) subjects including English

DiplomaPass with a minimum CGPA 2.00 and a credit in English at SPM level or its equivalent

Matriculation / Diploma

Pass with a minimum CGPA 2.00 and a credit in English at SPM level or its equivalent

Other Qualifications

Other equivalent qualifications recognised by the Malaysian Government

English Proficiency for International Students

(TOEFL) score of 500 OR (IELTS) score of 5.0 OR its equivalent

Pass STPM or equivalent with a minimum of grade C (CGPA 2.0) in TWO (2) subjects AND a credit in English at SPM level

Minimum

Entry Requirements

Why

Choose QIU?

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Master communication using Buzz Hub, our state-of-the-art communication studio. Students have the chance to produce their own podcasts related to current affairs and updates about the university via our very own podcast channel, On-the-Q.

Enrichment

Develop strategic and creative skills. Students are able to apply knowledge taught in class through the production of e-Q, the university’s online news portal.

Excellence

Learn from our group of qualified and passionatelecturers to prepare them for the world beyond. The programmes are designed with assistance from industry experts and experienced academics.

Experts

Work with the community and industry to promote life enrichment and networking skills. Students have the opportunity to collaborate with experts from the industry by coming up withvarious events. For instance, organising personal image management workshops to create better impressions for both professional and personal image; along with corporate social responsibility (CSR) and corporate philanthropy (CP) programmes to improve the lives of disadvantaged communities.

Engagement

General Studies Subjects

● TITAS* / Bahasa Melayu Komunikasi 2** (U1)● Hubungan Etnik* / Malaysian Studies 3** (U1)● Bahasa Kebangsaan A #/Communication Skills (U2)● Media Community (U3)● Community Service (U4)

University Courses

Compulsory Courses

● English for Academic Purposes● Devices, Networks & Applications● Disciplined Entrepreneurship

● Design Thinking ● Co-curricular Activities

● Introduction to Corporate Communication● Mass Media and Society● Communication Theory● Scripting for Media● Elective 1: Sociology / Introduction to Journalism● Persuasive and Strategic Communication● Marketing Communication● Rhetoric, Articulation and Persuasion● Media & Consumer Analytics● Elective 2: Social Psychology / Digital Photography & Videography● Personal Image Management● Corporate Writing● Media Law and Ethics ● Visual Communication● Event Management

● Communication Research● Introduction to Brand Management● Media Psychology● Crisis Management● Media Relations and Publicity Strategies● Globalisation and Communication● Research Project I● Corporate Social Responsibility● Managerial Communication● Innovative Media● Research Project II● PR Issues and Campaigns● Corporate Identity Management● Industry Training

Programme

Content

Bachelor of Corporate Communication (Honours)

● Creative and Critical Thinking● Mass Media in Society● Communication Theory● Scripting for Media● Elective 1: Introduction to Corporate Communication / Introduction to Journalism● Sociology● Persuasive and Strategic Communication● Marketing Communication● Rhetoric, Articulation and Persuasion● Media and Consumer Analytics● Social Psychology● Digital Photo & Videography● Media Law and Ethics● Creative Writing for Media

● Visual Communication● Event Management● Communication Research● Introduction to Brand Management● Media Psychology● Advertising Principles● Globalisation and Communication● Research Project I● Strategic Media Planning● Innovative Media● Research Project II● Brand Identity Design● Advertising Campaign● Industry Training

Bachelor of Mass Communication (Honours) Advertising

● Introduction to Journalism● Mass Media in Society● Communication Theory● Scripting for Media● Elective 1: Creative and Critical Thinking / Marketing Communication● Rhetoric, Articulation and Persuasion● Media and Consumer Analytics● Elective 2: Social Psychology/ Sociology● Media Law and Ethics ● Event Management● Intro to Brand Management● Media Psychology● Communication Research● Introduction to Digital Videography● Reporting and Editing for Media

● Specialised Journalism● Feature Writing in the Digital Age● Creative Writing for Media● Introduction to Digital Photography● Data Journalism● Investigative Journalism● Visual Communication● Broadcast and Digital Journalism ● Politics and the Media● Photojournalism● Convergence Journalism ● Digital Newspaper and E-Magazine Production● Research Project I● Globalisation and Communication● Research Project II● Industry Training

Bachelor of Mass Communication (Honours) Journalism

Sahibzada Mubashir NoorQIU Valedictorian 2019 andRecipient of the Dato' Sri Dr Vijay Eswaran AwardAlumni Bachelor of Mass Communication (Honours) Journalism

“QIU gave me the tools to unlock my latent ability in a broad range of media skills. It is the perfect tertiary education provider for individuals such as myself who seek to excel in their chosen professions.”