facing the camera...facing the camera dr vartika nanda head, department of journalism lady shri ram...
TRANSCRIPT
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Facing the Camera
Dr Vartika NandaHead, Department of Journalism
Lady Shri Ram CollegeDelhi University
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Art of giving bytes(PREPARATION )n Bilingual press release n Needs of TV & Print are
differentn Decorate room
accordinglyn Avoid white background
behind your chairn Avoid small rectangular
room
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Art of giving bytes
n Keep at least one flowerpot in the room
n Allow the crew to make temporary changes
n Try to give bytes where crew wants
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Art of giving bytes
n Change clothes before crew arrives – taking cutaways
n Avoid white shirt/ close stripes/overcoats
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Art of giving bytes
n Don’t insist for a lapel instead of a gun microphone.
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Art of giving bytes(DO THE HOME WORK)n Ask the reporter what
byte he wants exactly (The story angle).
n Confirm the tentative duration.
n Let him read the Press Release before the recording.
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Art of giving bytes
n Must recognize the beat correspondent/ reporter.
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Art of giving bytes(KEEP IN MIND)
n Give at least bare factsn Differentiate between
OB and a Byten Confirm if your BOSS
has already given the byte on the same topic!!!!!!
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Art of giving bytes(SHOW CONFIDENCE)
n Avoid tension.
n Even if it is there, don’t reveal.
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Art of giving bytes
n Learn the art of giving a positive news in a story form.
n Give them “And Finally” story on a lean day.
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Success Mantra n While 10 seconds is the goal, radio and TV
often use bites that are 20 or 30 seconds. Just remember that a 10 second bite makes the reporter's job much easier.
n It also gets you labeled as someone who is media friendly.
n This means that you will be at the top of the list when a reporter needs an expert to comment on a story you are qualified to talk about.
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Art of giving bytes( DURING THE RECORDING)
n Difference of ‘looking room’ ( film and TV)
n Looking straight into the camera
n Control over facial expressions
n Proper pauses ( no pause problematic during edit)
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Pace matters…
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Art of giving bytes(MENTAL PREPARATION)
n Avoid giving obvious bytes
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n Try again.
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Crisis communication
6 tips
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Tip # 1Communicate facts
openly and continuously
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Communicate as detailed answers as possible to these questions:§ What happened?§ When did it happen?§ Where did it happen? § How many people are involved? § Where are those people now?§ How dangerous is the situation?§ What happens next?
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No news is often worse than bad news.
Therefore, it is important to communicate continuously.
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Tip # 2Listen to what people
are saying onsocial media
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Tip # 3Decide on ONE GOAL
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Choose one and only one goal. Be very clear about what that goal is.
Carlos Ghosn
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Tip # 4Prioritize
information
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Tip # 5Make a decision when a decision
made by youcreates added
value
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Tip # 6Delegate decision
making power when it creates more value
to do that
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Delegate decision making power to people who are closer to the crisis situation and therefore better able to make the right decision.
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Be ready to divert from the plan when you need to because uncertain factors influence the situation
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Admit mistakes. Only then can you fix them immediately.
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Delegate decision making power to people who are closer to the crisis situation and therefore better able to make the right decision.
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Admit mistakes. Only then can you fix them immediately.
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With Gratituden Contact details:n [email protected] www.vartikananda.blogspot.com