Fact or Fiction: 5 Common Digital Marketing Myths Busted

Featuring Meredith Oliver, MIRM, CSP

Meredith Oliver, CSP, MIRM President & Creative Director

MeredithCommunications.com

Twitter @MeredithCSP

#FanFactor

Website Design

Social Media Marketing

Digital Marketing

Lead Management

Myth #1

Websites can be beautiful OR functional but not both

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Myth #2

@Meredith CSP

No one clicks on Google Ads (or any digital ads for that matter)

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Myth #3

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SEO is dead

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Myth #4

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Our builder has to be on every social platform

MGS™

@MeredithCSP

ABC Builder Marketing Mix✓ Website ✓ Google SEO ✓ Google Text Ads ✓ Google Retargeting Banners ✓ Facebook Sponsored Posts & Ads ✓ Facebook Retargeting Ads ✓ Blogging

What’s Yours?

evaluate each channel✓ Does my audience frequently use this channel? ✓ Is my goal to drive lead generation or visibility? ✓ Am I going to DIY or outsource? ✓ How much budget per month can I afford? ✓ Where am I most active organically?

Myth #5

@Meredith CSP

Negative online reviews & comments are bad for business

Your homebuyers are having online conversations with or without you!

#TRUTH

Negative reviews legitimize positive reviews and showcase your customer service capabilities

Research shows 4.2 - 4.5 (out of 5) is the ideal range for your overall rating

Be the hero with your response!

JayBaer.com/hug-your-haters/

AvailableonAmazon

MeredithSpeaks.com/fact-or-fiction✓ Slides

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MeredithSpeaks.com/fact-or-fiction

Thank You!