AIESales and Key Account Executive Certificate

Duration: Full Time • 8 months (5 Sessions/Week, 3:00 hours each, class times are between 08:30 - 12:00 or 12:30 – 16:00) • All hours are achieved via your study duration at the institute and project-based assignments. *Sessions will be grouped together to lower cost of traveling, however, in some cases classes may not follow this convention and schedules are subject to change. Online & Part Time • Online = 8 Months (Online live Q&A classes, once/week, 17:00 - 18:00) • Part Time = 8 months (2 x evening classes, 18:00 to 21:00, Mon & Wed OR Tues & Thur) • Hours are obtained through a combination of live virtual Q&A sessions, pre-recorded video lectures and project-based tasks.

Features and Benefits

• This programme combines two crucial but traditionally separate roles that current market conditions and trends have forced and moulded into one. • It includes specializations based on the student’s industry of choice including technical selling.• Scarce industry skills such as Project Management (Internationally recognized), technical selling and others was added to further maximum employment success.

• Through our myWay learning methodology, a unique and modern approach to blended learning we deliver our programmes via flexible study method options including class-based sessions and blended learning for online student. • For online students, we ensure that you are supported by technology and people throughout your academic journey. We focus on a blended learning approach, combining online Virtual Classrooms, at home exercises, activities and project-based assignments bundled with fully developed video lectures, all managed by our student learning platform. • Our programmes are practical in nature that prepare the student for the working environment and suitable salary expectations. • Internship: this programme guarantees a internship for each learner after completion for 2-3 months. During this internship, each delegate will be paid a stipend of R2000/month to cover expenses. • Job placement assistance through our industry network and online recruitment portal.

Admission Requirements • Proficient in English

Articulation Options The following programmes are highly complementary, and students can articulate with direct access into the following:

• Business Management, Entrepreneurship and New Technology

Overview

Companies do most of their business with fewer customers than ever before. To acquire, retain and grow these key accounts, uncover opportunity and managing such opportunity to closure is of paramount importance and has become a critical skill in an increasingly competitive world. Not only are these clients your most important assets, they are expensive to acquire and are also the ones most at risk of attack from your competition. The loss of one major account could have a disastrous effect on your survival, conversely acquiring an extra one can double profitability.

Employers demand effective sales management, building sustainable relationships, excellent customer retention, improve sales, increase margins and ensure ongoing customer loyalty. Customers want a strategic planning approach that goes way beyond the traditional selling approach. Modern Sales and Key Account Executive requires a set of skills that includes dealing with high level individuals, have insight into economic and environmental factors effecting business in a highly technological landscape all while needing to be well versed and adaptable in interpersonal relationships and strategic account management. This certificate programme provides delegates with the necessary skills to meet all levels of sales and key account management. Whether you want to enhance your sales skills, enter the job market as a sales and account manager or want to move into sales and account management, this certificate programme will give you a new perspective on modern sales and customer relationships management.Internship: This programme guarantees an internship for each learner after completion for 2-3 months. During this internship, each intern will be paid a stipend of R2000/month to cover expenses.

Did you know? Statistics has shown that sales, sales management and key account management remains critical and scarce skills

while jobs are high in demand.

For more information, please contact a student advisor:

Gauteng: 011 262 5115 l Cape Town: 021 000 0462info@aie.ac l www.aie.ac

AcademicInstitute ofExcellence

Career Options

Career opportunities for graduates of this degree have been identified in entry-level positions in:

• Sales Consultant• Sales Executive• Junior Key Account Manager• Senior Key Account Manager• Sales Manager/Director• Account Executive• Inside Sales Representative• Customer Relations Manager

Mode of Delievery Full Time / Part Time / Online

What you get On completion the student will earn:   • Sales and Key Account Executive Certificate • Learnfast Project management

Regulatory InformationAIE (Academic Institute of Excellence) has been granted provisional registration as a private college in terms of Section 31(3) of the CET Act and Regulation 12(4), with registration number 2018/FE07/003 for a period of three years.

To ensure students have the ability to demonstrate knowledge, understand key terms and apply principles of the elements and basics of Personal Effectiveness in South Africa. In particular, these principles are: • Critical Thinking and Problem Solving• Emotional Intelligence• Time Management • Effective Business and Personal Communication• Presentation Techniques and Public Speaking• PowerPoint Beginner to Advanced• Excel Beginners to Advanced• Building and Maintaining a Personal Brand

Mod

ule

1: P

erso

nal E

ffec

tiven

ess

This module introduces the student to the role that sales manager takes in the managing, planning and supporting the sales team:

• The Art of Managing People• Managing and motivating teams• Managing your sales team• Sales forecasting• Sales pipeline management

Mod

ule

3: S

ales

Man

agem

ent

This module introduces students to the importance of a customer relationship management: • Customer Relationship Management• Account management Basics• Developing a key account• Understanding your customers buying cycle. • Project Management• Contract Negotiation M

odul

e 4:

Key

Acc

ount

M

anag

emen

t

• Technology Basics• New Disruptive Technology, The World of Tomorrow

Mod

ule

6: T

echn

ical

Sel

ling

(Sal

es

with

in s

cien

ce a

nd te

chno

logy

pro

duct

s)

• Digital Marketing• Personal Branding• Digital Brand and Marketing Strategy

Mod

ule

5: M

arke

ting

for t

he d

igita

l age

:

Mod

ule

2: S

ales

Tec

hniq

ues

for S

ales

Rep

rese

ntat

ive

To ensure students have the ability to demonstrate knowledge, understand key terms and apply the principles of:

• Selling over the phone• Sales techniques• Sales psychology• Value Selling • Sales Objectives and Overcoming Them • Sales CRM systems• Negotiation Skills

Curriculum

Study Kit

Your study kit is included in your fees and will contain:

• Free WIFI (10GB/Month, On Campus only). • Electronic study guides and textbook for online students. • A prescribed textbook list and a recom mended reading list will be issued to face to face students. • Orientation kit including: Student Card, Welcome Letter, and Getting Started Guide. • Access to our myAcademy student portal and student support team via phone, email and tickets

FREE Wi Fi

Salaries & SkillsSALARIES (ANNUAL)

SAU

K

Sales Consultant - R47,903 - R238,188

Sales Executive - R42,894 - R528,506

Junior Accountant - R60,584 - R241,507

Sales Consultant - £13,323 - £40,448

Sales Executive - £14,792 - £30,951

Junior Accountant - £11,699 - £24,698