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    INTERNATIONAL PRODUCTLIFE CYCLE THEORY

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    INTRODUCTION

    It explains for the fundamentalmotivations for trade between andamong the nations.

    It relies primarily on the traditionalmarketing theory regarding

    (i) development

    (ii) progress (iii) life span

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    This theory looks at the potentialexport possibilities of product indiscreet stages in the life cycle

    (i) Innovation(ii) Growth

    (iii) Maturity

    (iv) Decline

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    INNOVATION In the first stage of innovation new

    product is manufactured in the domesticarena of the innovating country.

    A lot of effort and hard work of many years isbeing involved in innovating a product.

    Low demand, people wont know much aboutthe product.

    Sales are generally achieved throughexports to other markets, often those of

    the industrial countries In this stage generally it has little

    competition in its market abroad.

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    GROWTH

    The growth of the product sales tendto increase so the competition asother forms enter the arena and the

    product become increasing in thestandardize

    They begin the production abroad to

    maximize the service of foreign marketand meet the activity of thecompetition

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    MATURITY

    The new product enters the maturityof the lifecycle,after enjoying theexcellent marketing all over the world.

    Percentage of sales throughexporting

    The product becomes much familiar

    for the consumer of the world. However the years go by they try to

    evolve substitute product to this new

    product through their own R&D

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    Substitute product enter into themarket competing with popular marketof the product.

    Original firm made to competeeffectively by exploiting

    They have to make all efforts to

    protect its all original brand in thematurity stage

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    Product enters the third stagematurity export from the home country

    decreases because of increasedproduction in overseas location

    Foreign manufacturing facilitates

    increase the competition and tomaximize the profit from higher salesin foreign market.

    At these point the price becomecrucial determinant of thecompetitiveness

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    Minimizing the cost become theimportant objective of the

    manufacturing firm At this point the innovator country

    even decide to discontinue all the

    domestic production and re-export theproduct back to the home country andother market.

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    Maturity is characterized by:

    A decline in exporting from theinnovating country..

    More production standardization.

    Increased competitiveness in pricing.

    Production start up in standardization.

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    DECLINE

    In the decline stage the product becomemore standardize and the price becomesthe main competitive tool.

    Hence the advanced country starts

    shifting the production to the developedcountries. i.e., the product imported back from the

    developing country to the whole country.

    Shifting of location of production isinstrumental in changing the patterns oftrade but not necessarily in the loss ofmarket share profitability, or

    competitiveness of the firm.

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    Contributions

    The most important contribution of thistheory is that it explain internationalinvestment

    This theory is recognize the mobility ofcapital across country, it shift the focusfrom the country to a product.

    Technology is simplified and modified

    as the product moves to the differentlife cycle stages, where it requires lessskilled labor.

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    Limitations

    The main limitation of theory is that it isappropriate the technology basedproduct that are most likely to experiencethe changes in the production process as

    they grow and mature. Other products either resource or service

    based or not easily characterized by

    stages of the life cycle. Finally this theory most relevant to the

    products of mass production andtherefore use cheap labor

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    Example

    History of photocopier:(i) Photocopier first developed in 1950 byxerox in US.

    (ii) Xerox used to sold it to the users initially

    in that country itself.(iii) Originally xerox exported photocopierfrom US to Japan and then advanced toEuropean countries.

    (iv) And the demand grows in thosecountries.

    (v) Xerox entered to the joint venture to setup production in Japan and European

    countries.

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    (vi) Xeroxs patents on the photocopierprocess expired at the foreigncompetitors enter the market

    (vii) As a consequence exports from theUS decline and the users in the USbegan to buy some of the photocopier forlower cost particularly Japan

    (viii) Most recently Japanese companieshave found that manufacturing cost is toohigh in the own country so began toswitch production to develop.

    (ix) As a result US and several othercountries switched from being exporter toimporter of photo copy.

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    Conclusion

    The international product life cycletheory has been found to holdprimarily for such products as

    consumer durables synthetic fabricsand electronically equipment.

    The product that have long lives interms of times span from innovation.

    This theory doesnt hold for theproducts with a rapid time span ofinnovation, development .

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    The international product life cycletheory holds less often these daysbecause of growth of multinational

    global enterprise that often introduceproducts simultaneously in severalmarkets in the world.

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    FACTOR ENDOWMENTTHEORY

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    Web definition of the theory

    A trade theory which holds thatnations will produce and export

    products that use large amounts ofproduction factors that they have inabundance and will import products

    requiring a large amount of productionfactors that they lack.

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    Introduction

    The factor endowments theory (a.k.a.Heckscher-Ohlin theory, and theModern Theory of International Trade)

    is a modern extension of theclassical approach and attempts toexplain thepattern of comparative

    advantage(i.e how one country differsfrom the other).

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    There should be some kind of naturaldistinction between regions.

    The principal criterion used to

    differentiate one region from anotheris its endowment with factors ofproduction.

    Hence, regions have different factor

    endowments, while the factors within aregion are essentially similar.

    How does a country differentiatefrom another?

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    Varying ability and advantages ofspecialization

    What are the causes of division oflabor in general?

    Why do individuals trade with eachother, instead of each one producing

    his own requirements? Why does division of labor increase

    the total efficiency of production? The reasons may be grouped under

    two headings: varying abilityandadvantages of specialization.

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    VARYING ABILITY

    First of all, some individuals havegreater ability for certain tasks thanothers. Varying natural aptitudes makeone more fit to be an engineer,

    another better suited for the work ofphysician or a lawyer. Some peopletake greater interest in gardening thanin other occupations, and hence

    probably make better gardeners thanothers.

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    ADVANTAGE OFSPECIALIZATION

    Second, even if all individuals hadexactly the same natural abilities, itwould be still be advantageous tohave specialization in one or a smallnumber of occupations. In this waymuch greater skill can be acquiredthan if everyone produced everything

    for himself. Furthermore, the workmanwho constantly attends to one taskwastes no time changing over fromone occupation to another.

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    In short, there results an increase inskill and a saving of time when each

    individual is occupied in the production

    of a large number of one particulararticle instead of cooperating in the

    production of a small quantity of many

    different articles.

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    Sources of comparativeadvantage

    Turning from individuals to regions, onefinds that the two regions might be quitedifferently endowed with facilities for theproduction of various articles. One reasonis that they are differently supplied withproductive factors. One region may haveplenty of iron and coal but little land forwheat-growing, while another has plenty ofwheat-growing land but a scanty supply of

    mineral resources; clearly the former isbetter adapt to iron production and less welladapt to wheat-growing than the latter.

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    It is the proportion of the factors in a

    region that determines its fitness forspecific industry.

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    Australia vs Great

    Britain29

    Australia has more agricultural land

    but less labor, and capital, and mines

    than Great Britain; consequently,

    Australia is better adapted to theproduction of goods that require great

    quantities of agricultural land,

    whereas Great Britain has an

    advantage in the production of goodsrequiring considerable quantities of

    other factors.

    Nature of a companys factory

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    Nature of a companys factory

    endowment and its comparativeadvantages

    The nature of a countrys factor

    endowment determinesthe method ofproduction and then the relative price ofproduction factors and consequently the

    relative costs of products and at last the

    comparative advantages of a particularcountry.

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    What will happen?

    Relatively abundant factor extensivemethod of employment relatively low

    price of this factor price of the goods

    requiring relatively large proportions of theabundant factor would be relatively low.

    Relatively scarce factor intensive method

    of employment relatively high price of this

    factor price of the goods requiringrelatively large proportions of the scarce

    factor would be relatively high.

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    32

    In brief, each region is best equipped

    to produce the goods that require large

    proportions of the factors relatively

    abundant there; it is least fit to produce

    goods that require large proportions offactors existing within its borders in

    small quantities or not at all. Clearly,

    this is the cause of interregional trade,

    just as varying individual abilities is

    cause of individual exchanges.

    http://www.immigration2australia.com/australia_kangaroo.jpg
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    Case of Australia

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    Australia has an abundant supply of agricultural landbut a scanty population. Land is cheap and wages arehigh in comparison with most other countries;therefore, production of goods that require vast areasof land but little labor is cheap. This is the case with

    wool, for example. Sheep-raising requires great areasof land but little labor, and the shearing is a relativelysimple process; hence, wool can be produced at alower cost than in countries where land is expensive,even if wages in the other countries are somewhatlower than in Australia. Similarly, regions with anabundant supply of labor, technically trained as wellas unskilled, and of capital will find it profitable tospecialize in manufactures, for labor is cheaper insuch regions than in Australia.

    kangaroo

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    Brief Summary Countries differ in their

    relative stocks of thedifferent factors ofproduction, these differentialfactor supplies influence thecosts of producing particulargoods. Differences in

    production costs lead to thecomparative advantages of acountry in internationaltrade.

    A country with an abundant

    supply of capital and littlelabor, and therefore has acomparative advantage inand exports such capital-intensive goods.

    34

    The conclusion follows that eachregion has an advantage inproduction of commodities intowhich enter considerable amounts

    of factors abundant and cheap inthat region

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    Prominent characteristics of thetheory

    Factor Endowment Theory ofHeckscher and Ohlin hasaprominent characteristicwhich

    obviously separate itself from tradetheory so far of the older generationsof economists.

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    Comments on factor endowmenttheory Factor endowment theory breaks away

    from the classical labor value theory andtries to explain the reason of internationaltrade in an entirely new way.

    Heckscher-Ohlin theory holds thatcomparative advantages enjoyed bydifferent countries are the pre-requisite of

    trade. These comparative advantages,however, do not come from the relativedifferences in labor inputs of production asthe classical economists described.

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    It is the differences in a countrys productionfactor endowment that determines theproduction costs of different countries andthus their respective comparativeadvantages in international trade.

    That is to say it is factor endowmenttheory not labor value theory that

    functions as the foundation forinternational trade.

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    This implies that comparativeadvantages and thus internationaltrade do not related with labor at all.

    The very important comparativeadvantages are only the gifts of thenature.

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