Factors affecting Consumer Behavior

A: Social Factors • Reference

Group• Family• Role & status

B: Cultural Factor• Culture• Sub-culture• Social Culture

C: Economic Factor• Disposable Income• Size of Family• Consumption &

saving• Credit Available• Additional income

D: Personal Factors• Age & life cycle• Occupation &

lifestyle• Personality &

self Concept

E: Psychological Factors

• Motivation • Perception• Learning• Attitude

A: Social Factors • Reference

Group• Family• Role & status

• Aspirational Group

• Dissociative Group

• Love• Respect• Personal

ambition

B: Cultural Factor• Culture• Sub-culture• Social Culture

Social Values

• Nationality Group• Religious group • Racial group

• Beliefs & Morals • Faith & tradition

C: Economic Factor• Disposable Income• Size of Family• Consumption &

saving• Credit Available• Additional income

Consumer:

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