factors affecting consumer behaviour
TRANSCRIPT
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Factors affecting Consumer Behavior
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A: Social Factors • Reference
Group• Family• Role & status
B: Cultural Factor• Culture• Sub-culture• Social Culture
C: Economic Factor• Disposable Income• Size of Family• Consumption &
saving• Credit Available• Additional income
D: Personal Factors• Age & life cycle• Occupation &
lifestyle• Personality &
self Concept
E: Psychological Factors
• Motivation • Perception• Learning• Attitude
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A: Social Factors • Reference
Group• Family• Role & status
• Aspirational Group
• Dissociative Group
• Love• Respect• Personal
ambition
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B: Cultural Factor• Culture• Sub-culture• Social Culture
Social Values
• Nationality Group• Religious group • Racial group
• Beliefs & Morals • Faith & tradition
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C: Economic Factor• Disposable Income• Size of Family• Consumption &
saving• Credit Available• Additional income
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Consumer:
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