factors affecting consumer choice of mobile phones
TRANSCRIPT
Factors Affecting Consumer Choice of Mobile Phones: Two Studies
from FinlandHeikki Karjaluoto, Jari Karvonen, Manne Kesti, Timo Koivumäki, Marjukka Manninen, Jukka Pakola, Annu Ristola,Jari Salo
Content1. Purpose 2. Introduction3. Literature review: consumer choice behavior4. Mobile phone choice5. Methodology6. Results7. Conclutions
1.Purpose of study
1. Factors that influence intention to acquire new mobile phones on one hand
2. Factors that influence on mobile phone change on the other
1.1 Mobile telecommunications
o 2G family: GMS, CDMA, PDCo 3G family: WCDMA, European UMTSo The WCDMA standard is said to dominate the
global market for the next five years
1.3 Personal digital assistants (PDAs)
3 trends:• Communication services such as voice, text
and pictures• wireless Internet services such as browsing, corporate access and e-mail• Different media services such as motion pictures, games and music