factors contributed to revival of 3 d
TRANSCRIPT
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"3D is antithetical to storytelling, where immersion in character is the goal. It constantly reminds you you're watching a screen - and it completely prevents emotional involvement.
"2D doesn't reveal the smoke and mirrors of filmmaking in the same way. Of course that's partly because we're used to it, but also - it's not trying to mimic our vision.
Nic Knowland
Natural human vision bears no resemblance to 3D in the cinema."
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What factors contributed to the revival of 3D cinema over this period?2000 - Present
23/04/13
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What factors contributed to the revival of 3D cinema over this period?
2000 - Present
23/04/13
Sociological
Audiences are more FRAGMENTED
3D drives audiences back to the cinema for a “shared experience”
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What factors contributed to the revival of 3D cinema over this period?
2000 - Present
23/04/13
Sociological
Audiences given a choice"Most people have become pretty sophisticated about what they genuinely need to see in digital 3D, as opposed to films where they suspect it won't improve the experience - or may even be annoying. After the high-point of Avatar, people got smart about lesser films where it probably wouldn't be worth paying the 3D surcharge.
Rob Mitchel – Variety Magazine 2012
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What factors contributed to the revival of 3D cinema over this period?
2000 - Present
23/04/13
Economic
Studios and cinemas can charge audiences more to see 3D versions
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What factors contributed to the revival of 3D cinema over this period?
2000 - Present
23/04/13
Economic
Cheaper for studios to distribute the films
Cost of projector, but then the DCP is cheaper to copy and distribute
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What is the UK Digital Screen Network?
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What factors contributed to the revival of 3D cinema over this period?
2000 - Present
23/04/13
Economic / Technological
•Prevents piracy
•Rivals online exhibition
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What factors contributed to the revival of 3D cinema over this period?
2000 - Present
23/04/13
Technological
Growth in 3D market and 3D screens internationally
"China alone has around 10,000 screens equipped for 3D - that's almost a quarter of the worldwide total. And where Chinese audiences have been offered a choice between seeing the same film in 3D or flat in 2D, they've overwhelmingly chosen the former. And it's not just in the cinema - CCTV (China's main state broadcaster) is investing heavily as well."
Torsten Hoffmann - 2012
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What factors contributed to the revival of 3D cinema over this period?
2000 - Present
23/04/13
Technological
Directors are creating content suited for the median
Directors can get creative
LINK
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What factors contributed to the revival of 3D cinema over this period?
2000 - Present
A – 6 P.E.E.s two per S.E.T.
B – 4 P.E.E.s two for E.T.
C – 3 P.E.E.s one per S.E.T. factor
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1. Which studios have benefited from the rise of 3D?– Avatar / Toy Story 3 / Alice in
Wonderland2. Do audiences prefer the 3D
experience?– Evidence from your purple pack
3. What is the future for cinema?– The Hobbit and Frame Rate– Future Cinema
Due: Tuesday 30th April