factors of environment
TRANSCRIPT
-
7/29/2019 Factors of Environment
1/6
Micro Environment of Business
Micro environment of business becomes from internal part of company. This environment includes
different factors which can be controlled by company. Following are the main factors of micro
environment
1. Suppliers
These people supply the goods to company. We can control them, if we pay them on the time. We
should also keep contacts with multiple sources because it is very less risky. If one supplier stops to
supply us, we can get raw material from other supplier.
2. Customers
Customers also affect on company's business. If we do not care our customers, our customers will
buy from other company. Due to this, our sale will decrease. We should make good relation with our
customers.
3. Market Intermediaries
Middlemen, physical distribution firms and marketing service agencies are main market
intermediaries. We should choose best market intermediaries for fast distribution of our products.
4. Competitions
Company also have to face competition. If company has to win competition, it has to sell good
quality product at lower price.
5. Public
Public is any group that has an actual or potential interest in or impact on an organisations ability to
achieve its interests. Examples are
a) Media
b) Citizen
c) Local public
If we have to make public happy, we have to protect our environment. We have to produce ourproducts in less polluted system.
Macro Environment of BusinessMacro environment of business means that environment which can not be controlled by company.
In this environment economic, social, political and technical environments are included. These
environment powers affect not only our company or firm but these may affect whole industry. So,
we can not stop of its affect. It means changing in this environment may be risky for our business.
I can explain this in simple world. For example a MNC is doing his business from 30 years in India. It
is generating high profit and providing high value to the peoples of India. It has controlled its micro
http://business.svtuition.org/2011/08/micro-environment-of-business.htmlhttp://business.svtuition.org/2011/08/macro-environment-of-business.htmlhttp://business.svtuition.org/2011/08/macro-environment-of-business.htmlhttp://business.svtuition.org/2011/08/micro-environment-of-business.html -
7/29/2019 Factors of Environment
2/6
environment. But Govt. now has changed and Govt. has issued order to stop the business of that
MNC because it may decrease domestic business. So, it may be very risky. So, MNC's officers should
have to prepare for this. If they study macro environment of business. They can also get good idea
for protecting its risk.
Technological EnvironmentDefinition of Technological Environment :-
Technological Environment means the development in the field of technology which affects
business by new inventions of productions and other improvements in techniques to perform the
business
work. "
Explanation
We see that in 21st century, technology is changing fastly. Now, all work is done online and business
shops are using machinery at high level. There are following technological environment factors
which affects business.
New inventions to produce the products.
New inventions relating to marketing like BPO for selling online in international market.
Status of Technological Environment or Technology in India :-
After Independence, India had basic problems like poverty , unemployment and development of
India . Indian Govt. has taken many following steps for technological development.
1. Establishment of technological and research institute
Indian govt. has established 500 technological institutes for providing education to Indian students.
It has also established 1080 research institutes. In these institutes major names like space research
centre, medical research centre and agricultural research centre have developed India technically.
2. Positive Technical policy
India has strong and positive technical policy for technological development. This policy opens door
to import technology from foreign countries for increasing agricultural and industrial developments.
3. High Growth Rate of Information Technology in India
In India, IT sector is developing with 35% growth rate, India is second country after China who is
using internet at large scale for e-commerce , e-education and e-accounting .
4. Incentive for promoting Technology in India
Indian Govt. has given 100% income tax exemption for expenses incurred in research of technology
in India.
State financial corporation is uplifting domestic technology by supporting finance to domestic
Industries.
http://business.svtuition.org/2009/11/what-is-technological-environment-and.htmlhttp://business.svtuition.org/2009/11/what-is-technological-environment-and.html -
7/29/2019 Factors of Environment
3/6
Economic EnvironmentWe can introduce economic environment as all the factors which affect business due to changing
the economic policies, economic system and economic conditions. In big companies, there may be
large number of economist whose work is to make economic policies and economic planning. They
control the prices of product of company. They also control the production level and try to best to
reach it on optimum level. They monitor all external economic factors and to reduce company's
economic weaknesses and risks.
Political Environment of Business
Political environment is the mixture of the environment of legislature, executive and judiciary. In
legislature and executive of Govt. decide the different work of nation. Judiciary sees whether it is
legal or illegal. It is continue changing. As a businessman you should watch it. You can see the
changes in the political environment with the help of media. Media shows the updates of politics.
These days, Indian corruption is on the top of politics. You can watch and also analyze its effect onyour business.
Political environment also affects business with different business laws. These laws controls all the
activities of business. In India, there are lots of laws which has been made by Indian Govt. In these
laws, we can add company law 1956 and Factory act 1948. For controlling stock exchanges, Govt. has
made SEBI. For controlling banking business, Govt. has made RBI.
Social Environment of BusinessSocial class, Social circle, Social group, Social mobility, Social position, Social status
Meaning of Social Environment
Social or Societary environment of business means all factors which affects business socially . Every
business works in a society , so societies ' different factors like family , educational institutions and
religion affects business .
Main elements Of Societies and its effect on Business
1. Family :- Family is basic part of society from the birth of a person and upto death , he lives in
family so personal decision of buying and selling of goods are affects from family . In the culture of a
family , it may happen that parent does not allow to use any product , then sale of such product will
decrease , so businessman must analyze different families needs . Many occasion of family like
marriage of any family member , can increase the demand of goods .
2. Educational institutions :- Educational institutions are also main part of societies . They provide
good knowledge , education , awareness , thinking what should students buy or not to buy . Suppose
if a student is habitual to drink the tea and if his teacher advice him that this is harmful to his health
after his guidance students can avoid to drink tea after this the sale of tea will decrease .
3. Religion :- Like family and education institution , religion is also effects the business socially .Religion means the system in which group of persons trust in God . They believe that there is one
http://business.svtuition.org/2010/09/introduction-to-economic-environment.htmlhttp://business.svtuition.org/2011/09/political-environment-of-business.htmlhttp://business.svtuition.org/2009/11/social-evironment-of-business-and-its.htmlhttp://business.svtuition.org/2009/11/social-evironment-of-business-and-its.htmlhttp://business.svtuition.org/2011/09/political-environment-of-business.htmlhttp://business.svtuition.org/2010/09/introduction-to-economic-environment.html -
7/29/2019 Factors of Environment
4/6
supernatural power in this earth and its name is God . They gives many name like Ek onkar sat nam ,
om and many more etc. Different religions have different principles , rules and regulations in which
they sacrifice to use some products and to eat some food , in Hindu religion , they never use leather
products . They affects the sale of leather industries . So, businessman must analyse the targeted
audience and after listening their religious thoughts , he should produce the goods .
Natural Environment of Business
Natural environment is the group of natural resources which is used by business. Let me explain it in
detail. Suppose, one business is of manufacturing. You know, from where will it get its raw material?
For producing goods, manufacturing business gets all raw material from nature. All agricultural input
will use in manufacturing. His machines are also made by nature's metals. His used energy is also
from natural gas or diesel oil or electricity which come from nature.
In business, when we use these natural resources without any limit, natural environment changes.
Global worming, floods, famines, tsunami and earth quake are its result. So, now it is the duty of
business to protect this natural environment. He should support for planting more and more trees.
He also stops to misuse of natural resources. After this, he can create co-ordination with nature.
1. SOCIO-CULTURAL ENVIRONMENTA business can not exist without the contributions of society. To interact efficiently with the society,
we have to know its cultural background and social practices. Because the behaviour and
expectations of the surrounding people are determined by this environment.
Our country follows traditional culture. It is transmitted through numerous generations to us. So we
have different set of social systems and practices. The customs, habits, ceremonies, attitudes,
values, beliefs, tastes and preferences etc., of or people are to be understood to take the right
business decisions.
The reactions of people while playing the roles of workers, consumers, suppliers and others are to
be studied. Then only the positive relations with them could be developed by businessmen.
2. ECONOMIC ENVIRONMENT.It means the total climate that affect the human activities related to production of wealth. We know
that the basic economic activity is producing and exchanging commodities to satisfy the people. The
business process involves some inputs namely the factors of production. The cost and their
availability are the important economic factors, which will finally determine price of commodities.
On the other side the output of business is the goods or services that reach consumers. Here also
the economic phenomenon namely the purchasing power of people will determine the demand
level.
http://business.svtuition.org/2011/08/natural-environment-of-business.htmlhttp://business.svtuition.org/2011/08/natural-environment-of-business.html -
7/29/2019 Factors of Environment
5/6
There are also some general economic conditions that affect volume of trade domestically and in
foreign markets. Hence a businessman should analyze carefully the trend and changes in the
economy, to know his opportunities and challenges.
3. POLITICAL AND LEGAL ENVIRONMENTThis means and includes the various controls, programs and activities of the government. In the
mixed economy like India the role of government is considerable in promoting industries and
controlling private business enterprises.
In the economic planning the sources of funds and its allocation to various sectors are decided by
the govt. In the fiscal policy, government d3ecides the tax revenue, public expenditure and public
debt. That is, it reallocates the funds of the society. Moreover, the industrial development,
assistance for agriculture, employment generation, public welfare measures etc. are made by the
government. All these activities affect business units directly or indirectly.
The government as the regulatory organ of the society, takes a number of control measures on the
business units. Such regulations include registration under the Acts, licensing, control on investment
and location, control on prices and trade practices and so, on. Much legislation for the welfare of
workers, consumers and the public.
The governments policies on foreign exchanges, international trade, public sector industries,
banking regulations public utility services etc. indicate that the political climate has numerous
influences on business sector.
4. TECHNOLOGICAL ENVIRONMENTThis factor may be considered as a part of economic environment. But its impact on business and
industries is quite large. The technological changes helps business to grow by means of new and
improved goods, reduction in cost and variety in goods.
The term technology indicates macro level improvements in the method of production. A
technological change in a country results in a total change of atmosphere in industry. For example,
electronic industry, computer industry, space research and satellites, resulted in mushroom growth
of industries and wide application of these facilities for the development of business.
Therefore, every unit tries to cope up with the technological changes, other wise it can not produce
improved goods to compete in the market. The consumers tastes and preferences are also changing
fast. So, the scientific inventions, and the results of industrial research and development ( R & D ) are
converted into innovative products and services. We have to remember here, that some countries
that could imp[rove the technologies more effectively, have become economic giants in the world.
-
7/29/2019 Factors of Environment
6/6
5. NATURAL ENVIRONMENTThe natural resources are the gifts to a country by which economic activities could be developed.
The minerals, materials and also the climate, coil conditions, rainfall etc., help in this progress. On
the other side, the people, especially the businessmen, should take care I preserving natural and
ecological balance of the earth.
There are many challenges to the natural environment, which will affect the society in the long run.
For example, air, water and atmospheric pollution, soil erosion, holes in ozone layer, green house
effect on sea levels, climatic disorders, acid-rains and so on. Finding solutions is not only the moral
duty of the businessmen but also for their future business growth.
6. COMPETITIVE AND GLOBAL ENVIRONMENTTo meet out the competition is the routine task for business. This is because the producers of goods
and services become unlimited. Hence close watch on the competitive strategies on prices,improved products and promotion appeals will help a businessman to take right decisions. This is so
important, as it is a question of survival and growth in the market.
The globalization concept has opened up the market for international competition as well as
opportunities. Now, our businessmen have to face the challenges from the multinational
corporations (MNCs) and trans national corporations, other than the local competitors. The
technology and resources of MNCs are very much improved and our businessmen should increase
their ability up-to the international standard.
The merit claimed for globalization is that our share in the world trade would increase due tomultilateral agreements. For this, we have to increase our productivity. Also there is a danger of
excess reliance of developing nations on the developed countries.
Thus leading the competitors or following them is unavoidable for business, challenging with
international standards will also become a part of this game in the near future.