www.du.ac.in Page 1

Title Ms. First Name SHWETA Last Name

Photograph

Designation ASSISTANT PROFESSOR

Address H.No. 9/122, SUBHASH STREET VISHWAS

NAGAR SHAHDARA DELHI-110032

Phone No Office 01129258544

Residence

Mobile 9871387104

Email Kardam_shweta@yahoo.in

Web-Page

Educational Qualifications

Degree Institution Year M.Phil. The Global Open University, Nagaland 2009

PG Motilal Nehru College, Delhi University 2006

UG Kamala Nehru College, Delhi University 2004

Any Other

Qualification

Net Qualified, UGC 2006

Career Profile

Presently Teaching In College of Vocational Studies, As Assistant Professor from

17/07/ 2008 to the Date.

Administrative Assignments

Appointed as Teacher –in-charge, department of commerce for the academic session 2012-

2013.

Appointed As A Governing Body Member In College Of Vocational Studies For The

Academic Session 2012—2013.

Appointed as a member in College Building Committee in 2014.

Appointed as a convener for setting the paper “Advertising and Sales Promotion 3.3”, for the

course B.A. (VS) MMRB Part – II, in Semester scheme in Nov-Dec. 2016.

Appointed as a convener for setting the paper “Services Marketing – 3.3”, for the course B.A.

(VS) MMI Part - II in Semester scheme in Nov-Dec. 2016.

Appointed as a member for setting the paper “Organizational Behaviour - I (Core Discipline)

3.2” for the course B.A. (VS) HRM Part – II in semester scheme in Nov-Dec. 2016.

Appointed as a member for setting the paper “Organizational Behavior – I (3.3)” for the

course B.A. (VS) HRM Part – II in semester scheme in Nov-Dec. 2016.

Appointed as a convener for setting the paper “Services Marketing” for the course B.A. (VS)

MMI - III Semester in Non-CBCS Semester scheme in Nov-Dec. 2017.

Appointed as a member for setting the paper “Advertising and Sales Promotion” for the

Faculty Details proforma for DU Web-site

www.du.ac.in Page 2

course B.A. (VS) MMRB - III Semester in Non - CBCS - Semester scheme in Nov-Dec. 2017.

Appointed as a convener for setting the paper “Insurance Marketing”, for the course B.A.

(VS) MMI V Semester, in CBCS - Semester scheme in Nov-Dec. 2017.

Appointed as a convener for setting the paper “Insurance Marketing (4.4)”, for the course

B.A. (VS) MMI - IV in Semester scheme in May-June. 2017.

Appointed as a convener for setting the paper “Rural Marketing (6.4)”, for the course B.A.

(VS) MMRB – VI in Semester scheme in May-June. 2017.

Appointed as a member for setting the paper “Organization and Management of MSMEs

(2.4)” for the course B.A. (VS) SME – II in Semester scheme in May-June. 2017.

Appointed as a member for setting the paper “Corporate Laws (Core Discipline) 4.3” for the

course B.A. (VS) OMSP – IV in Semester Scheme (CBCS) in May-June. 2017.

Appointed as a member for setting the paper “Advertising and Sales Promotion” for the

course B.A. (VS) MMRB - III Semester in Non - CBCS - Semester Scheme in Nov-Dec. 2018.

Appointed as a convener for setting the paper “Services Marketing” for the course B.A. (VS)

MMI - III Semester in Non - CBCS - Semester scheme in Nov-Dec. 2018.

Appointed as a convener for setting the paper “Insurance Marketing” for the course B.A. (VS)

MMI V Semester in CBCS - Semester scheme in Nov-Dec. 2018.

Appointed as a member for setting the paper “Organization and Management of MSMEs

(2.4)” for the course B.A. (VS) SME Semester II in Non - CBCS - Semester Scheme in May-

June. 2018.

Appointed as a convener for setting the paper “Rural Marketing (6.4)” for the course B.A.

(VS) MMRB Semester VI in Non- CBCS - Semester scheme in May-June. 2018.

Appointed as a convener for setting the paper “Insurance Marketing (4.4)” for the course B.A.

(VS) MMI Semester IV in Non- CBCS - Semester scheme in May-June. 2018.

Appointed as a convener for setting the paper “Marketing Management in MSMEs (Core

Discipline – 6.1)” for the course B.A. (VS) SME Semester VI in CBCS - Semester scheme in

May-June. 2018.

Appointed as a convener for setting the paper “Practice of Life Insurance and Health

Insurance (Core Discipline - 6.1)” for the course B.A. (VS) MMI Semester VI in CBCS -

Semester scheme in May-June. 2018.

Appointed as a convener for setting the paper “MSMEs Policy Framework (Core Discipline -

4.2)” for the course B.A. (VS) SME Semester IV in CBCS - Semester scheme in May-June.

2019.

Appointed as a convener for setting the paper “Rural Marketing (6.4)” for the course B.A.

(VS) MMRB Semester VI in Non-CBCS - Semester scheme in May-June. 2019.

Appointed as a convener for setting the paper “Industrial Relations (Core Discipline - 6.1)” for

the course B.A. (VS) HRM Semester VI in CBCS - Semester scheme in May-June. 2019.

Appointed as a convener for setting the paper “Practice of Life Insurance and Health

Insurance (Core Discipline - 6.1)” for the course B.A. (VS) MMI Semester VI in CBCS -

Semester scheme in May-June. 2019.

Appointed as a Convener and Member in various committees e.g., Attendance committee,

student union committee, Magazine committee, Sports committee, Verification committee etc..

www.du.ac.in Page 3

Areas of Interest / Specialization

Principles of Marketing

Marketing Management

Principle of Management

Subjects Taught

Principles of Marketing

Corporate Law

Services Marketing

Insurance Marketing

Business organization and Management

Time table of the subjects taught during the current semester

S.No. Subject Days Time Classroom

1 Business Laws 5 11.30 to 12.30 p.m NB-4 2 Corporate Laws 5 9.30 to 10.30 a.m 132

Research Guidance

Publications Profile

BOOKS AUTHORED

Principles of Marketing, Book Age Publications, Delhi & Agra, 2017, ISBN No. 978-93-

83281-02-2.

ARTICLE IN BOOKS/PROCEEDINGS

“Digital Marketing In Entertainment Industry: A Case Study Of Multiplex Cinemas In

India”, published in proceedings of one day interdisciplinary international conference on

“Mainstreaming The Marginalized: Perspectives in Humanities, Commerce and Science”,

Book VII (Commerce) Edited by Dr. Deepak G. Bidwai & Dr. Jayashri Kulkarni Newman

Publication, Parbhani/Aurangabad/ Mumbai, 2017, pg.28-33,ISBN No. 978-93-83871-46-9.

“Green Marketing: Its Opportunities And Challenges With Special Reference To Few

Indian Companies”, published in proceedings of one day National conference on “Recent

Trends in Humanities and Commerce” Chronicle Of Humanities And Cultural Studies, (A

Bimonthly Refereed International Journal) edited by Dr. Kalyan Gargade, Vol.II, No.5

September 2016, pg.32-37, ISSN No.2454-5503.

ARTICLES IN NATIONAL AND INTERNATIONAL JOURNALS

www.du.ac.in Page 4

“A Study Of CRM Strategies In Retail Selected Store Types”, Educator, FIMT Journal,

Vol.I, (January- May) 2012, pg. 64-70 ISSN No.2277-9736.

“Degrading of Indian Women’s Image in Advertising: A Case Study of Indian Television”,

Educator, The FIMT Bi-annual Peer Reviewed Journal, Vol. VIII, (June- December) 2012,

pg.92-96, ISSN No.2277-9736.

“The Promotional Strategy In Competitive Smartphone Market: A Case Study Of Indian

And Chinese Mobile Handset Companies”, International Journal of Research in Commerce,

IT and Management, (A monthly Peer Reviewed Journal, Approved by UGC), Vol. V, No.7

July 2015,pg.66-69, ISSN No.2231-5756

Publications in the Last one year

Worked as a reviewer for the Multidisciplinary International Journal “Remarking: An

Analisation”, Vol.III, No.5 (Part I) August 2018, published by Social Research Foundation,

Kanpur.

Conference Organization/ Presentations (in the last three years)

Participated in the workshop on “Innovative Teaching : New Indian Accounting Standards”

organized by UGC-HRDC, Human Resource Development Centre, Centre for Professional

Development in Higher Education, University of Delhi, Delhi, from May 22, 2015 to May

23, 2015.

Participated as a delegate in UGC Sponsored National Conference on “Marketing in the 21st

Century: Issues and Challenges” on 5th

& 6th

February 2016, at Shaheed Bhagat Singh

College (University of Delhi).

Participated as a delegate in UGC Sponsored National Seminar on “Changing Business and

Economic Environment in India Vision 2020” on 26-27 February 2016, at Sri Aurbindo

College (University of Delhi).

Presented a paper on “Green Marketing: Its Opportunities And Challenges With Special

Reference To Few Indian Companies”, in one day interdisciplinary National conference on

“Recent Trends in Humanities and Commerce” organized by Mohindar Singh Kabal Singh

Degree College of Arts & Commerce, Kalyan (W) in collaboration with M.G.E.&W

Society’s Centre for Humanities & Cultural Studies, Kalyan (W). on 25 September 2016 at

Mohindar Singh Kabal Singh Degree College of Arts & Commerce, Kalyan (W), Dist.

Thane.

Presented A Paper On “Digital Marketing In Entertainment Industry: A Case Study Of

Multiplex Cinemas In India, In One Day Interdisciplinary International Conference On

Mainstreaming The Marginalized: Perspectives In Humanities, Commerce And Science on

www.du.ac.in Page 5

28th January 2017 at Loknete Gopinathji Munde Arts, Commerce And Science College

Mandangad Dist. Ratnagiri.

Research Projects (Major Grants/Research Collaboration)

Awards and Distinctions

Association With Professional Bodies

Have Been A Member Of The College Governing Body In The Year 2012-2013.

Other Activities

Teaching Experience in Years: Eleven Years. At Present Working As A Permanent Faculty In College Of Vocational Studies (Department Of Commerce) From 17-07-2008 To The Date.

Signature of Faculty Member

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