faculty of creative industries and business department of management and marketing 2015 māori...

Faculty of Creative Industries and Business

Department of Management and Marketing

2015

Māori BusinessNgaire Molyneux

Department of Management and MarketingFaculty of Creative Industry and Business

>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS

Sept 09 Stand out in a Crowd

Sept 23 PPD Business Forum

… where we will facilitate a panel discussion featuring some of New Zealand’s most inspiring business leaders. This is a unique opportunity to ‘undress’ the qualities that drive success by these successful business leaders.What is it that inspires these people to learn more, do more and become more? How have they overcome obstacles to increase their business performance?

Link to register: http://us3.campaign-archive2.com/?u=b2a9f46e28f5c0ab9e6ff57a9&id=b6c62ffcbc&e=1e91a32efd

Admin

>>DEPARTMENT TITLE EDIT IN HEADER & FOOTER

http://us3.campaign-archive2.com/?u=b2a9f46e28f5c0ab9e6ff57a9&id=b6c62ffcbc&e=1e91a32efd

http://us3.campaign-archive2.com/?u=b2a9f46e28f5c0ab9e6ff57a9&id=b6c62ffcbc&e=1e91a32efd


Marae protocol and briefing from Hohepa

Additional material on Moddle Week 7

Maori Business lecture courtesy Ngaire

Finalising Teams

Assign Two and Three- need to check in with each of you

Marking?

Marae Visit Tuesday 15th meet 182-2001 3pm for 3.10 outside Marae 3.15 to 4.15 concluding in wharekai for light refreshments

Week 7 BSNS5600 Evening class



Nga mihi nui kia koutou, nga tauira (students) o te whare

wananga o wairaka (Unitec)

Mataatua te waka (canoe)

Ohinemataroa te awa (river or ocean)

Maunga Pōhatu o Taiarahia oku Maunga (mountain)

Ko Tuhoe te iwi (Tribe)

Ko Ngatirongo te hapu (subtribe)

Tauarau te marae (village)

Pepeha

DEPARTMENT OF MARKETING AND MANAGEMENT


• Kaupapa Māori Entrepreneurship: Henry (2007)

defined it as, “entrepreneurial flair, underpinned by a

sense of commitment to Māori community, whether it

be whanau, hapu or iwi….entrepreneurship and

innovation for, with Māori”.

• Kaupapa Māori – A Māori world view

Kaupapa Māori

DEPARTMENT OF MARKETING AND MANAGEMENT


• Māori are among the most entrepreneurial indigenous ethnicities in the world (GEM 2005)

• Commerce, entrepreneurship and business enterprise was a central feature of Traditional Māori life

• Trading within and between hapu and iwi was common.

What is Māori Business

>>DEPARTMENT OF MARKETING AND MANAGEMENT


• Māori Business aimed at providing for the;

• Physical, social and spiritual wellbeing of whanau, hapu and iwi groups

• Protecting and building the resource base (kaitiakitanga)

• Assets and resources were collectively ‘owned’ .

• Multiple bottom line, “social, cultural, environmental, spiritual, economic goals.

Characteristics of Māori Business



Rangatiratanga: (leadership, authority, guardianship and ownership rights)

1. Management for current and future requirements.

2. Strategic development and oversight,

3. Relationship development and maintenance,

4. Problem-solving, conflict resolution and peace-making,

5. Adaptation, risk analysis and management.




• Control and strategic decision-making vested primarily in rangatira

• Tino Rangatiratanga – Self determination.




Features that identify a Māori Business as being Māori are flexible and may be; Māori shareholding 2degrees ( 20%)

https://www.2degreesmobile.co.nz/company/

Shotover Jet (100% )http://www.shotoverjet.com/

Nga Tahu Tourism (100%) (11 mins)

http://www.ngaitahutourism.co.nz/


>>DEPARTMENT MARKETING AND MANAGEMENT

http://www.2degreesmobile.co.nz/tereo



http://www.shotoverjet.com/

http://www.shotoverjet.com/




Māori ownership, partnership, joint ventures with other Māori businesses

Koru Cabs - exclusive crew carrier to our national airline.http://www.tpk.govt.nz/en/mo-te-puni-kokiri/kokiri-magazine/kokiri-25-2012/maori-taxi-co-first-off-the-rank/#.Ve9QeJdH69Y

Wijohn Consulting group.- Now Deloitte New Zealandhttps://nz.linkedin.com/pub/leon-wijohn/40/2a1/5a7



http://www.tpk.govt.nz/en/mo-te-puni-kokiri/kokiri-magazine/kokiri-25-2012/maori-taxi-co-first-off-the-rank/#.Ve9QeJdH69Y



https://nz.linkedin.com/pub/leon-wijohn/40/2a1/5a7

https://nz.linkedin.com/pub/leon-wijohn/40/2a1/5a7


Organisational culture reflecting Māori values Tainui Group Holdingshttp://www.tgh.co.nz/default.asp?sid=1&cid=&aid=

Having Māori staff (Te Reo specialists)https://www.youtube.com/watch?v=FB66XrTeTk4



http://www.tgh.co.nz/default.asp?sid=1&cid=&aid=

http://www.tgh.co.nz/default.asp?sid=1&cid=&aid=

https://www.youtube.com/watch?v=FB66XrTeTk4

https://www.youtube.com/watch?v=FB66XrTeTk4


Using Māori values in business practices, branding, and marketing (most of them)

Tohu Wines

http://www.tohuwines.co.nz/page/home.aspx

Mangatu Blocks Corporation

http://www.mangatu.co.nz/about-mangatu/

Tamaki Tourshttp://www.tamakitours.com/tamaki-corporate/welcome-to-tamaki-heritageexperience_idl=2_idt=3038_id=17511_.html



http://www.tohuwines.co.nz/page/home.aspx



http://www.tamakitours.com/tamaki-corporate/welcome-to-tamaki-heritageexperience_idl=2_idt=3038_id=17511_.html

http://www.tamakitours.com/tamaki-corporate/welcome-to-tamaki-heritageexperience_idl=2_idt=3038_id=17511_.html


Māori businesses are businesses or enterprises that are:

• Owned by Māori and/or• Fully or substantially controlled by Māori, and/or• Operating according to traditional and/or contemporary Māori

culture and values

There are similarities between Māori businesses and New Zealand businesses

Some Māori businesses operate in an identical manner to non-Māori businesses.




The unique factors to Māori business from general’ businesses in New Zealand can be broken down into two main categories:

Legislative and Māori Culture / ValuesLegislation specific to Māori Business Includes• Māori Reserved Lands Act (1997)• Te Ture Whenua Māori Act (1993)• Māori Fisheries Act (2004)

Unique Factors to Māori Business



Māori Values Tikanga (ways of doing business)Kotahitanga: Māori unity, shared sense of belongingTino rangatiratanga: Self-determination, ownership, controlWhanaungatanga: An ethic of belonging, kinshipKaitiakitanga: Guardianship of natural resourcesWairuatanga: SpiritualityManaakitanga: Hospitality, generosity, care, and givingTuhono: Cross-sectoral alignment of Māori aspirations on all dimensionsPuawaitanga: The best possible return is sought on integrated goalsPurotu: Multiple responsibilities and levels of accountability



Issues for Māori (& Pakeha) Business Interests

Collective ownership of Māori Assets

(cannot use as security for loans, or sell easily)

Intellectual property (taonga) ownership

( Branding & marketing imagery, knowledge)

Treaty of Waitangi claims

(Wai 262 et al)

tino rangatiratanga “full authority”

taonga katoa “all their treasured things”

(traditional knowledge, artistic, cultural works, important places, flora and fauna).

Issues Māori Business



• Between Māori and the Crown

• Gave Tino Rangatiratanga over Taonga Katoa to Māori (there were translation difficulties)

• Gave right to govern and enact laws to Crown.


Treaty of Waitangi (a partnership)


Treaty recognised Māori ownership of their lands and other properties, gave Māori the same rights as British citizens. The 3 principles are Protection, Participation and Partnership.

Provides immense opportunities for business with laid down principles

Helps unleash and discover economic, cultural potential of Whanau, Hapu, Iwi


Treaty of Waitangi (a partnership)


Makes New Zealand/ Aotearoa a bicultural nation• Tangata whenua (people of the land)• Tangata tiriti (people of the treaty)

Treaty of Waitangi



• Māori business leaders understand that business is grown through relationships

• Māori can balance social and economic objectives

• Māori can take a long-term as well as sustainable perspective

• Māori business is increasingly investing, lifting productivity, diversifying and moving up the value chain.

Opportunities



• The Māori owned asset base has an estimated worth of $36 billion

• The collectively owned Māori economy is exposed to the primary sectors of farming, forestry and fishing and has grown faster than the New Zealand economy from 2000-2005

• Māori enterprises are significant contributors to economic performance and important players in export-oriented primary industries (BERL 2011).

• http://www.westpac.co.nz/rednews/business/maori-business-is-new-zealand-business/

Opportunities


http://www.westpac.co.nz/rednews/business/maori-business-is-new-zealand-business/




• Māori culture is a point of difference for Māori businesses and entrepreneurs

• Māori culture can be seen as a latent competitive advantage for New Zealand.

Opportunities



• This competitive advantage provides a vehicle for innovation as well as internationalisation of products and services

Opportunities



• Improvements in one impact positively for the other as the same social and economic drivers underpin both economies

• If the Māori economy can continue to be grown at the same rate or faster than the New Zealand economy, it will produce a win-win situation creating more jobs and growth for all New Zealand.

• Māori and non-Māori interests are complementary and Māori success does not detract from or lessen the prospects of other New Zealanders

Impact on General Business



Impact on General Business


• Central to economic development realisation for Māori and for Aotearoa is the partnership relationship embodied in the Treaty of Waitangi.

• Māori are committed to New Zealand’s success


Iwi Map


faculty of creative industries and business department of management and marketing 2015 māori...

Documents

mori community

businessmori business

business enterprise

business performance

successful business

inspiring business leaders

ppd business forum

iwi groups