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Faculty of Mass Media CommunicationUniversity of SS. Cyril and Methodius in Trnava
Programme of International Scientific Conference
7th - 8th November 2017Smolenice Castle
CONFERENCE PROGRAMME:
SECTION 1: Room / Miestnosť: Main Hall / Hlavná sálaChairs / Garanti: prof. PhDr. Dušan Pavlů, CSc. prof. PhDr. Hana Pravdová, PhD. doc. Mgr. Ondřej Roubal, Ph.D.
SECTION 2: Room / Miestnosť: Hunting Salon / Poľovnícky salónikChairs / Garanti: prof. Ing. Alena Kusá, PhD. doc. Ing. Rudolf Rybanský, CSc. Mgr. Peter Krajčovič, PhD.
SECTION 3: Room / Miestnosť: Red Salon / Červený salónik Chairs / Garanti: doc. PhDr. Dana Petranová, PhD. doc. PhDr. Slavomír Magál, CSc. doc. Mgr. Norbert Vrabec, PhD.
SECTION 4: Room / Miestnosť: Library / KnižnicaChairs / Garanti: prof. Ing. Jaroslav Světlík, PhD. Mgr. Martin Klementis, PhD. Mgr. Pavol Minár
#ONLINEVSOFFLINE
#CONSUMERSANDGENERATIONS
#EDUCATIONANDGAMES
#STRATEGIESANDCAMPAIGNS
TUESDAY 7th NOVEMBER 2017
08.00 – 09.00 Registration of the participants
09.00 – 10.30 Opening ceremony
• Opening speech given by doc. PhDr. Dana Petranová, PhD. Dean of FMK UCM in Trnava
• Dr. h. c. doc. Ing. Jozef Matúš, CSc., mim. prof. Rector of the University of SS. Cyril and Methodius in Trnava
• Presentation of the new issue of scientific journal Communication Today
• Presentation of the new issue of art journal European Journal of Media, Art and Photography
• Award presentation ceremony: Granátt 2017
10.30 – 11.00 Coffee break
11.00 – 12.30 Main plenary speeches
• The Online Identity of Universities / Onlinová identita univerzít assoc. prof. Mariana Cernicova-Buca, PhD. Faculty of Communication Sciences, Politehnica University in Timisoara, Romania
• How to Attract Students via YouTube / Ako získať študentov na YouTube Mgr. Martina Sokolíková, GOOGLE
• Teaching and Studying Japan’s Videogame Culture: Some Challenges of Playing Games and Mining Data / Japonská kultúra digitálnych hier vo svetle vzdelávacích aktivít: Vybrané výzvy spojené s hraním digitálnych hier a dolovaním dát Dr. Martin Roth, Institute of East Asian Studies at the Faculty of History, Arts and Oriental Studies, Leipzig University, Germany
• Trends in Digital Marketing / Trendy v digitálnom marketingu Ing. Peter Šebo, PS:DIGITAL
12.30 – 13.30 Lunch
13.30 - 13.40 Butterfly Effect: Signature of a Memorandum on Cooperation
Slovak Syndicate of Journalists: Signature of a Memorandum on Cooperation
13.40 – 15.00 Main plenary speeches
• The Ways Technology Helps Creativity / Ako pomáha technológia kreativite Ing. Martin Woska, TRIAD ADVERTISING
• Offline + Online = Love Forever / Offline + Online = VL Mgr. art. Ivana Váleková, JANDL Marketing and Advertising
• The Megatrend of Online Video: What Worked Best for Zaraguza / Megatrend online video: Čo Zaraguze fungovalo najlepšie Mgr. Juraj Pobjecký, ZARAGUZA
15.00 – 15.30 Coffee break15.30 – 18.30 Discussion sessions19.00 Banquet
WEDNESDAY 8th NOVEMBER 2017
08.00 – 09.00 Registration of the participants09.00 – 10.30 Discussion sessions10.30 – 11.00 Coffee break11.00 – 12.30 Discussion sessions12.30 – 13.30 Lunch
CONFERENCE SECTIONS:
Digital and Print Media Textsprof. Mgr. Katarína Fichnová, PhD. Faculty of Arts, Constantine the Philosopher University in Nitra, Slovakia
Telo a konštrukcia identity online v perspektíve hyperkonzumnej kultúryPhDr. Sabína Gáliková Tolnaiová, PhD.Faculty of Mass Media Communication, UCM in Trnava, Slovakia
K problému identity a diferencie medzi online a offline bytímprof. PhDr. Slavomír Gálik, PhD. Faculty of Mass Media Communication, UCM in Trnava, Slovakia
Personality and History – Mediastic Controversy about Ľudovít Štúrdoc. PhDr. Eva Odlerová, PhD. – Mgr. Katarína HýllováFaculty of Mass Media Communication, UCM in Trnava, Slovakia
Vplyv multitaskingu na efektivitu reklamyMgr. Magdaléna Kačániová, PhD.Faculty of Mass Media Communication, UCM in Trnava, Slovakia
Room / Miestnosť: Main Hall / Hlavná sála8th November 20179.00 – 12.30
Utilization of Eye-Tracking for Development of Effective Marketing Communications: Applications and Areas for Further Researchdoc. Ing. Pavel Štrach, Ph.D., Ph.D.Škoda Auto University in Mladá Boleslav, Czech Republic
Preferences among Online/Offline Communication in Small- and Medium-Sized Czech Enterprises Using CRMIng. Adéla Chromčáková – doc. Ing. Halina Starzyczná, Ph.D.School of Business Administration in Karviná, Silesian University in Opava, Czech Republic
Digital Platforms in TourismDr. h. c. prof. Ing. Tatiana Čorejová, PhD. – Ing. Tatiana GenzorováFaculty of Operation and Economics of Transport and Communications, University of Žilina, Slovakia
The Future of Online and Offline Marketing Communication – Transmedia Storytelling in the Branding ProcessIng. Dominika Moravčíková – prof. Ing. Anna Križanová, CSc.Faculty of Operation and Economics of Transport and Communications, University of Žilina, Slovakia
The Particularities and Limitations of Social Media Utilization in B2B RelationshipsIng. Kateřina Kantorová, Ph.D. – Ing. Aneta SeverováFaculty of Economics and Administration, University of Pardubice, Czech Republic
Factors Influencing Decision Making Processes between E-Tail and Retail Purchasing FormatIng. Martin Klepek, Ph.D. – Ing. Radka BauerováFaculty of Business Administration in Karviná, Silesian University in Opava, Czech Republic
The Use of Selected Unconventional Tools of Marketing Communication in the Czech Republic Ing. Vladimír Vavrečka, CSc. – PaedDr. Jiří Mezuláník, CSc. – PhDr. Lukáš DurdaUniversity of Entrepreneurship and Law, Prague, Czech Republic – Faculty of Economics and Business, PanEuropean University, Slovakia
Room / Miestnosť: Main Hall / Hlavná sála7th November 201715.30 – 18.30
The Impact of Online Marketing of Selected Retail Stores on Consumer's Behaviour of the Young GenerationIng. Alexandra Andocsová – Ing. Andrej Géci – Ing. Andrea KubelakováFaculty of Economics and Management, Slovak University of Agriculture in Nitra, Slovakia
Integrácia online reklamy do integrovaných marketingových komunikáciíprof. Ing. Jaroslav Světlík, PhD.University of Entrepreneurship and Law, Prague, Czech Republic
Impact of Digital Literacy and User Experience on the Use of Electronic Services in Public Administration Sectorprof. Ing. Jana Štofková, PhD. – Ing. Tomáš MišíkFaculty of Operation and Economics of Transport and Communications, University of Žilina, Slovakia
Importance and Effectiveness of Content Marketing in Conditions of E-Commerce B2B ModelIng. Jakub Horváth – Ing. Mária OleárováFaculty of Management, University of Prešov, Slovakia
Assessment of Use of Information Technologies in Tourism Ing. Miroslava Navrátilová – PhDr. Mgr. Lenka Kučírková, Ph.D. – Ing. Marta Stárová, Ph.D. – Ing. Markéta Beranová – Ing. Helena Čermáková, Ph.D.Faculty of Economics and Management, Czech University of Life Sciences in Prague, Czech Republic
Analytical View of the Current Issue of Using Online Ad Blocking Tools Ing. Mária Oleárová – Ing. Jakub HorváthFaculty of Management, University of Prešov, Slovakia
Digital Culture versus Religious Culture: Convergences and ChallengesDura IoanFaculty of Theology, Ovidius University of Constanta, Romania
Modern Marketing in Special ServicesIng. Viktor Šoltés, PhD. – MUDr. Ing. Zuzana Štofková, PhD. – Ing. Jozef KubásFaculty of Security Engineering, University of Žilina, Slovakia
Communication Today:Scientific Journal from the Mass Media and Marketing Communication Field(Vol. 8, No. 2)
Vol. 8, No.2, November 2017
Barić-Šelmić Bittar
Domazetović Erdem
Fašiang FelgerGežík
Gül ÜnlüGündüzHrubec
HulajováKrotz
Kuchta Lesinger
LevakMiklošík
MistríkPravdová
ŠkripcováTkaczyk
SECTION 1:
Chairs / Garanti: prof. PhDr. Dušan Pavlů, CSc. prof. PhDr. Hana Pravdová, PhD. doc. Mgr. Ondřej Roubal, Ph.D.
#ONLINEVSOFFLINE
Reputation Management Using Online and Offline Communication Toolsdoc. Ing. Milan Kubina, PhD. – Ing. Diana Zraková – Ing. Patrik Ferenc – Ing. Kristína Poláčková Faculty of Management Science and Informatics, University of Žilina, Slovakia
The Impact of Social Media on the Reputation of the Sports Clubdoc. Ing. Michal Varmus, PhD. – doc. Ing. Milan Kubina, PhD. – Ing. Roman Adámik Faculty of Management Science and Informatics, University of Žilina, Slovakia
The Online Reputation of Slovak Gambling Industrydoc. Mgr. Jakub Soviar, PhD. – Ing. Miroslav Rechtorík Faculty of Management Science and Informatics, University of Žilina, Slovakia
The Impacts of Reputation Management in Automotive Industryprof. Ing. Josef Vodák, PhD. – Ing. Barbora Línek Faculty of Management Science and Informatics, University of Žilina, Slovakia
Intensity and the Way of Using Online Digital Media within the Context of Offline Reality of the Young PeopleMgr. Lic. Martin Fero, PhD. – Mgr. Ivana Novotná, PhD. – Mgr. Jarmila BlahováFaculty of Materials Science and Technology in Trnava, Slovak University of Technology in Bratislava, Slovakia
Online vzdělávání při třídení odpadůdoc. Ing. Roman Kozel, Ph.D. – Ing. Petr Šikýř – Ing. Karel BařinkaFaculty of Mining and Geology, Technical University of Ostrava, Czech Republic
K hodnotám v mediálnej kultúre v ére konvergenciePhDr. Ladislav Volko, PhD.Faculty of Mass Media Communication, UCM in Trnava, Slovakia
Literárny text a mediálny (kon)text v postsovietskom období – jazykové a žánrové transformácie (O textoch Dubravky Ugrešič a Milorada Paviča)Mgr. Boris Brendza, PhD. – Mgr. Irena DimováFaculty of Mass Media Communication, UCM in Trnava, Slovakia
Discussion on results of the research project supported by the Grant Agency of the Ministry of Education of the Slovak Republic and the Slovak Academy of Sciences (VEGA) No. 1/0611/16 titled Multi-platform Concepts of Journalism in the Context of Development of Digital Technologies in Media Environment in the Slovak Republic - attended by the project’s participants.
EJMAP:Art Journal: European Journal of Media, Art and Photography(Vol. 5, No. 2)
ej
map
European Journal of Media, Art & Photography
Faculty of Mass Media CommunicationUniversity of SS. Cyril and Methodius in Trnava
Vol. 5, No. 2November 2017
ejmap 2/2017
European Journal of Media, Art & Photography
Faculty of Mass Media CommunicationUniversity of SS. Cyril and Methodius in Trnava
2017, Vol. 5, No. 2
ejmap
2/2017
www.ejmap.sk www.fmk.sk www.ucm.sk
Conference speakers
assoc. prof. Mariana Cernicova-Buca, PhD. Politehnica University in Timisoara, Romania The Online Identity
of Universities
Dr. Martin Roth Leipzig University,
GermanyTeaching and Studying
Japan’s Videogame Culture: Some
Challenges of Playing Games and Mining Data
Mgr. Martina Sokolíková
GOOGLEAko získať študentov na
YouTube
Ing. Peter Šebo PS:DIGITAL
Trendy v digitálnom marketingu
Ing. Martin Woska TRIAD ADVERTISING
Ako pomáha technológia kreativite
Mgr. art. Ivana Váleková JANDL Marketing and
AdvertisingOffline + Online = VL
Mgr. Juraj Pobjecký ZARAGUZA
Megatrend online video: Čo Zaraguze fungovalo
najlepšie
SECTION 2:
Chairs / Garanti: prof. Ing. Alena Kusá, PhD. doc. Ing. Rudolf Rybanský, CSc. Mgr. Peter Krajčovič, PhD.
#CONSUMERSANDGENERATIONS
Room / Miestnosť: Hunting Salon / Poľovnícky salón7th November 201715.30 – 18.30
Deti v sieti YoutuberovMgr. Erika Moravčíková, PhD.Faculty of Arts, Constantine the Philosopher University in Nitra, Slovakia
Generational Differences in the Digital Information Literacy Mgr. Martina Porubčinová, PhD. Centre of Social and Psychological Sciences, Slovak Academy of Sciences, Bratislava, Slovakia
The Study of the Advertising Perception on the Customers Segment of Mobile Operators in Slovak Republicdoc. Ing. Radovan Madleňák, PhD.Faculty of Operation and Economics of Transport and Communications, University of Žilina, Slovakia
Electronic Commerce and Changes in Consumer Behavior Ing. Alexandra Andocsová – prof. Ing. Ľudmila Nagyová, PhD. – Ing. Zdenka Kádeková, PhD.Faculty of Economics and Management, Slovak University of Agriculture in Nitra, Slovakia
Spotrebiteľ destinácieMgr. Andrej KóňaFaculty of Mass Media Communication, UCM in Trnava, Slovakia
Koncepčné základy fenoménu digitalizácie a jej spoločenské prejavy (nielen) v marketinguJUDr. Marek Švec, PhD., LL.M. – PhDr. Adam Madleňák, PhD.Faculty of Mass Media Communication, UCM in Trnava, Slovakia
Nové trendy segmentácie trhuPhDr. Jana Galera Matúšová, PhD. – Dr. h. c. doc. Ing. Jozef Matúš, CSc.Faculty of Mass Media Communication, UCM in Trnava, Slovakia
Maximalisté a uspokojovači v proměnách spotřební kulturydoc. Mgr. Ondřej Roubal, Ph.D.Faculty of Economic Studies, University of Finance and Administration in Prague, Czech Republic
Audit selektivní pozornosti kupujícího v online prostředíPhDr. Ing. Václav Kupec, Ph.D. Faculty of Economic Studies, University of Finance and Administration in Prague, Czech Republic
Generational Comparison of Attitudes towards Health and SenescenceIng. Mária Hasprová, PhD. – Ing. Dana Vokounová, PhD. – doc. Ing. Štefan Žák, PhD. – Ing. Tomáš RužičkaFaculty of Commerce, University of Economics in Bratislava, Slovakia
Servqual Model Used for Prediction of Customers’ Satisfaction in Czech Fitness CentresPhDr. Jan Šíma, Ph.D. – Mgr. Tomáš RudaFaculty of Physical Education and Sport, Charles University in Prague, Czech Republic
Is Paper Still Attractive for Generation Y?Ing. Vladislav Kaputa, PhD. – Ing. Miroslava Triznová, PhD. – Ing. Hana Maťová, PhD.Faculty of Wood Sciences and Technology, Technical University in Zvolen, Slovakia
Determinants of the Purchase Behaviour of Generation Ydoc. Ing. Aleš Hes, CSc. Faculty of Economic Studies, University of Finance and Administration in Prague, Czech Republic
Mobile Marketing of Banking Entities as a Brand Value-Enhancing Tool and its Perception from the Perspective of Consumer Generations X, Y, ZIng. Margaréta Nadányiová, PhD. – Ing. Eva Kicová, PhD.Faculty of Operation and Economics of Transport and Communications, University of Žilina, Slovakia
Perceptions of Millennials’ Media Consumption and Communication Means in the Area of Financial Services Ing. Kateřina Matušínská, Ph.D. – Ing. Veronika BraciníkováFaculty of Business Administration in Karviná, Silesian University in Opava, Czech Republic
Room / Miestnosť: Hunting Salon / Poľovnícky salón8th November 20179.00 – 12.30
Specifické segmenty – Specifické strategie segmentaceprof. PhDr. Dušan Pavlů, CSc.Faculty of Mass Media Communication, UCM in Trnava, Slovakia
Skvalitňovanie života ľudí s autizmom pomocou moderných technológií a zvyšovanie povedomia verejnosti o autizme cez médiáMgr. Renáta KocúrováFaculty of Social Sciences, UCM in Trnava, Slovakia
Perception of Green Solutions by Generation Ydoc. Ing. Jana Přikrylová, PhD. – Ing. Eva Jaderná, Ph.D. – Bc. Denisa Apková Škoda Auto University in Mladá Boleslav, Czech Republic
Factors Influencing the Sales of Food for Special Nutrition – The Use of Digital Forms of SalesIng. Daniela Šálková, Ph.D.Faculty of Economics and Management, Czech University of Life Sciences in Prague, Czech Republic – Faculty of Economic Studies, University of Finance and Administration in Prague, Czech Republic
Digitalization as an Innovative Approach to the Sales of FoodIng. Michal Eichler – doc. Ing. Aleš Hes, CSc. Faculty of Economics and Management, Czech University of Life Sciences in Prague, Czech Republic – Faculty of Economic Studies, University of Finance and Administration in Prague, Czech Republic
Consumer Behaviour and Internetdoc. Ing. Zdenka Musová, PhD. – doc. Ing. Martina Minárová, PhD. – Ing. Eva Poliačiková, PhD.Faculty of Economics, Matej Bel University in Banská Bystrica, Slovakia
Lifestyle Changes and Shopping Behaviour in the Digital Environment Ing. Marta Regnerová, CSc. – Ing. Olga RegnerováFaculty of Economics and Management, Czech University of Life Sciences in Prague, Czech Republic
SECTION 3:
Chairs / Garanti: doc. PhDr. Dana Petranová, PhD. doc. PhDr. Slavomír Magál, CSc. doc. Mgr. Norbert Vrabec, PhD.
Room / Miestnosť: Red Salon / Červený salónik7th November 201715.30 – 18.30
Times Higher Education Branding MasterclassSimon ChanTimes Higher Education, London, United Kingdom
The Intra-Organizational Marketing as the Basis for Competitiveness of Educational Institutionsprof. Irina Ershova – assist. prof. Valeria Buvina – Elena Okunkova Department of Regional Economics and Management, Southwest State University in Kursk, Russia – Faculty of Marketing, Plekhanov Russian University of Economics in Moscow, Russia
Digital Skills in Period of Digital EconomyMUDr. Ing. Zuzana Štofková, PhD. – doc. Ing. Dagmar Hrašková, PhD. – Mgr. Petra Pitlová, PhD. Faculty of Operation and Economics of Transport and Communication, University of Žilina, Slovakia
An Innovative Digital Game as a Support of Speech TherapyIng. Natália Stalmašeková – Ing. Katarína GašováFaculty of Operation and Economics of Transport and Communications, University of Žilina, Slovakia
Gamers’ Approaches towards Easter Eggs and Features Affecting ThemMgr. Zdenko Mago, PhD.Faculty of Mass Media Communication, UCM in Trnava, Slovakia
Rozšírená realita v praxiMgr. Dušan Blahút, PhD.Faculty of Mass Media Communication, UCM in Trnava, Slovakia
Počítačové hry ako príklad komunikácie budúcnostiMgr. Barbara VolkováFaculty of Mass Media Communication, UCM in Trnava, Slovakia
One and More Players: Typology of Digital Games Based on Number of PlayersMgr. Silvester BučekFaculty of Mass Media Communication, UCM in Trnava, Slovakia
New Game CriticismMgr. Tomáš Farkaš, PhD.Faculty of Mass Media Communication, UCM in Trnava, Slovakia
Advertainment – The Relation between Guerrilla Marketing and Digital GamesMgr. Łukasz Wojciechowski, PhD. – Mgr. Zdenko Mago, PhD.Faculty of Mass Media Communication, UCM in Trnava, Slovakia
#EDUCATIONANDGAMES
SECTION 4:
Chairs / Garanti: prof. Ing. Jaroslav Světlík, PhD. Mgr. Martin Klementis, PhD. Mgr. Pavol Minár
Room / Miestnosť: Library / Knižnica7th November 201715.30 – 18.30
Is the Strategic Approach to Online Marketing Worth for SMEs?Ing. Hana Stojanová, Ph.D. – Mgr. Veronika Blašková, Ph.DFaculty of Business and Economics, Mendel University in Brno, Czech Republic
Astroturfing Marketing in the Political Crisis over the Polish Judiciary Bill in 2017prof. UE dr. hab. Zbigniew WideraUniversity of Economics in Katowice, Poland
The Role of Katowice Special Economic Zone Co.: Marketing Consistent with the “Programme for Silesia”Mgr. Wiktor Widera – MSc. Ewa DudzicUniversity of Economics in Katowice, Poland
Incumbent vs Newcomer. Different Strategies for the Current Paradigmatic Changes in the Energetic MarketMgr. Pavol Minár Faculty of Mass Media Communication, UCM in Trnava, Slovakia
Corporate Social Responsibility and Diversity as the Strategic Elements of the Contemporary Polish Enterprises PolicyIng. Renata Stasiak-Betlejewska, PhD.Faculty of Management, Częstochowa University of Technology, Poland
Building a City Brand in Smart City ConceptsIng. arch. Ing. Petr Štěpánek, Ph.D.Czech Technical University in Prague, Czech Republic
Marketing Project Supporting Non-Profit Organizations’ ActivityIng. Pavla Varvažovská, Ph.D. – PhDr. Martina Jarkovská, Ph.D.Faculty of Economics and Management, Czech University of Life Sciences, Prague, Czech Republic
Online Territorial MarketingPhD. Ewelina Kancik-KołtunFaculty of Political Science, Maria Curie-Sklodowska University in Lublin, Poland
Digital Media Marketing and Corporate Social Responsibility in the U.A.E. Healthcare CompaniesMgr. Emil Velinov, Ph.D.Management and Marketing Department, Škoda Auto University in Mladá Boleslav, Czech Republic
Perception of Outdoor Brands in BusinessIng. Pavel Mráček, Ph.D. – Ing. František Milichovský, Ph.D., MBAFaculty of Business and Management, Brno University of Technology, Czech Republic
Room / Miestnosť: Library / Knižnica8th November 20179.00 – 12.30
Target Marketing Campaign and Social Media Ban: A Successful Story of People’s Party Our Slovakia (Kotleba – ĽSNS)PhDr. Jaroslav Mihálik, PhD. – Mgr. Matúš JankoľaFaculty of Social Sciences, UCM in Trnava, Slovakia
Online Marketing as a CSR Tool for Waste SortingIng. Anežka Podlasová – doc. Ing. Šárka Vilamová, Ph.D. – Ing. Adam LevitFaculty of Mining and Geology, Technical University of Ostrava, Czech Republic
Influence of Selected Tools of Concurrent Innovation Process on Marketing Activities in B2B EnvironmentIng. Martin Krajčovič – doc. Ing. Jaromíra Vaňová, PhD. – prof. Ing. Miloš Čambál, CSc.Faculty of Materials Science and Technology in Trnava, Slovak University of Technology in Bratislava, Slovakia
Marketing Management of Social Services in the Regionprof. Irina Ershova – assist. prof. Alexandra Devyatilova – assist. prof. Daria Kvashnina – assist. prof. Elizaveta ErshovaDepartment of Regional Economics and Management, Southwest State University in Kursk, Russia
Evaluace marketingových aktivit rodinných podniků v ČRIng. Naděžda Petrů – prof. Ing. František Zich, DrSc.Faculty of Economic Sciences, University of Finance and Administration in Prague, Czech Republic
Current and Future Position of Programmatic Buying in Digital Investments on the Slovak MarketIng. Martin Kuchta – doc. Ing. Andrej Miklošík, PhD.Faculty of Commerce, University of Economics in Bratislava, Slovakia
Facebook Fan Page Engagement Antecedents and ConsequencesIng. Martin Klepek, Ph.D. Faculty of Business Administration in Karviná, Silesian University in Opava, Czech Republic
Online komunikácia vyšších územných celkov na SlovenskuMgr. Petra RendkováDepartment of Political Sciences, Alexander Dubček University in Trenčín, Slovakia
Social Services Community Planning and Mass Media CommunicationMgr. Michal Garaj, PhD. Faculty of Social Sciences, UCM in Trnava, Slovakia
Methods for Creating Personalized Marketing Content in B2B Online CommunicationIng. Filip Štroch – Ing. Michal Stoklasa, Ph.D.Faculty of Business Administration in Karviná, Silesian University in Opava, Czech Republic
The Use of Social Media in Integrated Marketing CommunicationIng. Renata Stasiak-Betlejewska, PhD.Faculty of Management, Częstochowa University of Technology, Poland
Holistická koncepcia marketingu v zdravotníctveMgr. Matej Martovič – Dr. h. c. doc. Ing. Jozef Matúš, CSc.Faculty of Mass Media Communication, UCM in Trnava, Slovakia
#STRATEGIESANDCAMPAIGNS
CONTACTS:
E-mail: [email protected]: http://fmk.sk/marketing-identity/Facebook: Konferencie FMK
Contact persons: Ing. Zuzana Bezáková, PhD. Phone: 00 421 905 620 517 Mgr. Dáša Mendelová, PhD. Phone: 00 421 915 120 214Address:University of SS. Cyril and Methodius in TrnavaFaculty of Mass Media CommunicationNámestie Jozefa Herdu 2917 01 TrnavaSLOVAKIA
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SCIENTIFIC COMMITTEE OF THE CONFERENCE:
Dr. h. c. doc. Ing. Jozef Matúš, CSc. University of SS. Cyril and Methodius in Trnava, Slovakiaprof. Diab Al-Badayneh Police College Ministry of Interior, Doha, Qatar President of Ibn Khuldon Center for Research and Studies, Amman, Jordanprof. Dr. Peter A. Bruck, Ph.D. Research Studios Austria Forschungsgeselschaft mbH, Salzburg, Austriaprof. PhDr. Slavomír Gálik, PhD. University of SS. Cyril and Methodius in Trnava, Slovakiaprof. dr. sc. Denis Jelačić University of Zagreb, Croatiaprof. Ing. Alena Kusá, PhD. University of SS. Cyril and Methodius in Trnava, Slovakiaprof. PhDr. Dušan Pavlů, CSc. University of SS. Cyril and Methodius in Trnava, Slovakiaprof. Ing. Anna Zaušková, PhD. University of SS. Cyril and Methodius in Trnava, Slovakiaprof. PhDr. Hana Pravdová, PhD. University of SS. Cyril and Methodius in Trnava, Slovakiaprof. Ing. Jaroslav Světlík, PhD. University of Entrepreneurship and Law, Prague, Czech Republicdoc. Ing. Jaroslav Bednárik, PhD. University of SS. Cyril and Methodius in Trnava, Slovakiadoc. PhDr. Ľudmila Čábyová, PhD. University of SS. Cyril and Methodius in Trnava, Slovakiadoc. Krzysztof Gajdka, PhD. University of Information Technology and Management in Rzeszow, Polanddoc. Ing. Aleš Hes, PhD. University of Finance and Administration in Prague, Czech Republicdoc. PhDr. Slavomír Magál, CSc. University of SS. Cyril and Methodius in Trnava, Slovakiadoc. PhDr. Dana Petranová, PhD. University of SS. Cyril and Methodius in Trnava, Slovakiadoc. Ing. Rudolf Rybanský, CSc. University of SS. Cyril and Methodius in Trnava, Slovakiadoc. Mgr. Norbert Vrabec, PhD. University of SS. Cyril and Methodius in Trnava, SlovakiaPhDr. Katarína Ďurková, PhD. University of SS. Cyril and Methodius in Trnava, SlovakiaPhDr. Daniela Kollárová, PhD. University of SS. Cyril and Methodius in Trnava, SlovakiaPhDr. Peter Murár, PhD. University of SS. Cyril and Methodius in Trnava, SlovakiaDr. Iulian Rusu “Gheorghe Asachi” Technical University of Iaşi, Romania
ORGANISING AND PROGRAMME COMMITTEE MEMBERS:
Ing. Zuzana Bezáková, PhD.Mgr. Martin Graca, PhD.Mgr. Monika Hossová, PhD.Mgr. Vladimíra Jurišová, PhD.Mgr. Martin Klementis, PhD.Mgr. Peter Krajčovič, PhD.Mgr. Dáša Mendelová, PhD.Ing. Renáta Miklenčičová, PhD.PhDr. Jana Radošinská, PhD.Mgr. Zuzana BučkováMgr. Marija HekeljIng. Alena HruškováMgr. Jana HubinováMgr. Matej MartovičMgr. Igor PiatrovMgr. Lenka RusňákováMgr. Lucia ŠkripcováMgr. Jana ŠmotlákováMgr. Zuzana Záziková
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