faculty of sexual and reproductive healthcare · faculty of sexual and reproductive healthcare...

Faculty of Sexual and

Reproductive Healthcare

Survival Skills for Digital Managers -

First Year Post Go-Live

Abby Wright-Parkes

Head of Membership and Marketing

Emma Barrett

Digital Content Manager

Background to FSRH

Membership body for Sexual and Reproductive Healthcare (SRH) clinicians

Doctors, nurses working general practice primarily and SRH specialist services

providing contraception advice to patients.

15, 000 members

Membership is via qualifications

Faculty of RCOG but separate to

25 years old

Staff team of 20

Supported by 200 committee members (FSRH members, volunteers)

© Faculty of Sexual and Reproductive Healthcare

New Website

Modernisation journey

2.5 years project

Selected NetXtra to provide new website

Connected to Civicrm (drupal based)

Full-time project manager employed

Co-incided with new brand rollout

Go live 25 May 2016

www.fsrh.org


http://www.fsrh.org/

Improvement 1 – What is FSRH ‘Standards &

Guidance?

Our most used resource on our

website (indicated by our analytics)

Produced by our Clinical

Effectiveness Unit (CEU) based in

Edinburgh in Scotland. Content

advised by a member-led committee.


FSRH Standards & Guidance – where we started


FSRH Standards & Guidance – where we started

at go live May 2016


FSRH Standards & Guidance – how we

solved the problem.

Talking to members

Interview with CEU (trip to Edinburgh)

Looked at analytics – problems with search

results – next case study

NetXtra helped


FSRH Standards & Guidance – where we are now


FSRH Standards & Guidance – It’s all ok now!

“Wow, thank you, it’s so

much easier now to find

what you want in the

standards and guidance

section – great

improvement!”


FSRH Standards & Guidance – It’s all

ok now!

Less searching using the main search bar on

the website

Huge increase in individual page views of our

clinical guidance documents – 431%


Improvement 2 – Searching our website

Our users like to use the search bar on the website – 9-10% of

our visitors use this function.

Search gives us an insight including unfamiliar words (to non-

clinicians)


Using our members’ expertise

Talking to members helped me to understand

what these key words are.

By gaining a better understanding of top-searched

words, we can better meet the needs of our

members using this function.

Started making some changes to the CMS to

better meet the needs of our members.


Using analytics to implement improvements


Using the website analytics to drive business change

Visitors tell you all kinds of ‘things’ about themselves – use it!

Changing how we work

Protecting our intellectual property

Connecting with organisations that refer traffic to us

Demographic analysis

Engaging with ‘younger’ audience


One and a half years later – Reflections

We expected too much from a website project!

We should have focused more on what our old site ‘told us’

We went through a massive organisational change. It’s still going on!

We’ve achieved a lot.

Would have been good to have a wider advisory group for website

project. We now have an advisory panel helping us with future plans.

Invest the time in analytics and act on the findings – make it a project

goal.

Work in partnership with your website company.

Visitors have increased by 161%! Developments continue.


Questions?

Thank you!

Abby Wright-Parkes – [email protected]

Emma Barrett – [email protected]


mailto:[email protected]

mailto:[email protected]

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