1. The Digital media Ads Strategies2012 Fady El-Masry profolio

2. 3The Digital media Ads Strategies2012 Fady El-Masry profolioWelcome toThe Digital media2012 Fady El-Masry profolio 3. 5The Digital media Ads Strategies2012 Fady El-Masry profolioChapter - NameStandard BannerInteractive mediaSponsorShip & TakeoverDigital printingNO*O1*O2*O3*O4 *Page No.4285886275785107Digital media Ads Strategies 4. 7The Digital media Ads Strategies2012 Fady El-Masry profolioThe Digital media Ads Strategies2012 Fady El-Masry profolio 5. The Digital media Ads Strategies2012 Fady El-Masry profolioStandard Banner - O1 *Ad placementWeb banner info 9 6. 11The Digital media Ads Strategies2012 Fady El-Masry profolioStandard Banner - O1 *Animated Banners Animated BannersBrand : The noudel ouse Ad placement Brand : MobinilAd placementAd Format : ShowcaseAd Format : ShowcaseInteractive Features : AnimatedInteractive Features : AnimatedCountry : KSACountry : EgyptPublished : 2010Published : 2011 7. 13The Digital media Ads Strategies2012 Fady El-Masry profolioStandard Banner - O1 *Animated Banners Animated BannersBrand : Destinia Ad placement Brand : AXEAd placementAd Format : ShowcaseAd Format : ShowcaseInteractive Features : AnimatedInteractive Features : AnimatedCountry : UAECountry : EgyptPublished : 2010Published : 2010 8. 15The Digital media Ads Strategies2012 Fady El-Masry profolioStandard Banner - O1 *Animated Banners Animated BannersBrand : Toyota Ad placement Brand : MercedesAd placementAd Format : SkyscraperAd Format : SkyscraperInteractive Features : AnimatedInteractive Features : AnimatedCountry : MENACountry : EgyptPublished : 2011Published : 2011 9. 17The Digital media Ads Strategies2012 Fady El-Masry profolioStandard Banner - O1 *Animated Banners Animated BannersBrand : Samsung Corby Ad placement Brand : Samsung D980Ad placementAd Format : SkyscraperAd Format : ShowcaseInteractive Features : 3DInteractive Features : Animated & 3DCountry : EgyptCountry : EgyptPublished : 2010Published : 2011 10. 19The Digital media Ads Strategies2012 Fady El-Masry profolioStandard Banner - O1 *Animated Banners Animated BannersBrand : Aishti Ad placement Brand : FortressAd placementAd Format : SkyscraperAd Format : SkyscraperInteractive Features : AnimatedInteractive Features : AnimatedCountry : LebnonCountry : EgyptPublished : 2010Published : 2010 11. 21The Digital media Ads Strategies2012 Fady El-Masry profolioStandard Banner - O1 *Animated Banners Animated BannersBrand : Better home Ad placement Brand : Palm HillsAd placementAd Format : SkyscraperAd Format : SkyscraperInteractive Features : AnimatedInteractive Features : AnimatedCountry : EgyptCountry : MENAPublished : 2010Published : 2010 12. 23The Digital media Ads Strategies2012 Fady El-Masry profolioStandard Banner - O1 *Animated Banners Animated BannersBrand : Cadory Ad placement Brand : UFEAd placementAd Format : SkyscraperAd Format : SkyscraperInteractive Features : AnimatedInteractive Features : AnimatedCountry : EgyptCountry : MENAPublished : 2011Published : 2010 13. 25The Digital media Ads Strategies2012 Fady El-Masry profolioStandard Banner - O1 *Animated Banners Animated BannersBrand : Tradeline Ad placement Brand : MasrawyAd placementAd Format : SkyscraperAd Format : SkyscraperInteractive Features : AnimatedInteractive Features : AnimatedCountry : EgyptCountry : EgyptPublished : 2009Published : 2010 14. 27The Digital media Ads Strategies2012 Fady El-Masry profolioStandard Banner - O1 *Animated Banners Animated BannersBrand : Best Buy Ad placement Brand : Final Cut & Best ByeAd placementAd Format : SkyscraperAd Format : SkyscraperInteractive Features : AnimatedInteractive Features : AnimatedCountry : EgyprCountry : MENAPublished : 2010Published : 2009 15. 29Animated BannersThe Digital media Ads Strategies2012 Fady El-Masry profolioBrand : ToyotaAd Format : Over the pageInteractive Features : AnimatedCountry : KSA & UAEPublished : 2010 Advantages of standard banner ad sizes are:Banners fit with other banners on various sites withstandard banner ad sizes.No computer graphic design work is needed to resizestandard banners.The disadvantage of standard banner ad size is that bannerad blocking software, which is becoming more widelyused, blocks banners by recognizing standard banner adsizes. Hence the proliferation of non-standard banner adsizes. Non-standard banner ad sizes are fine if the bannersare only displayed on your own website.Standard Banner - O1 *Animated BannersAd placement 16. The Digital media Ads StrategiesO22012 Fady El-Masry profolio 312012 Fady El-Masry profolioThe Digital media Ads Strategies 17. 33Interactive media - O2 *Ad FormatRich Media infoCertifiedRich MediacontentRich MediaRichMediaThe Digital media Ads Strategies2012 Fady El-Masry profolio 18. 35The Digital media2012 Fady El-Masry profolioThe BannersAd placementInteractive media - O2 *Brand : CadillacAd Format : ShowcaseInteractive Features : Expand It Full Screen & 3DCountry : UAEPublished : 2011 19. 37The Digital media2012 Fady El-Masry profolioThe BannersAd placementInteractive media - O2 *Brand : VolkswagenAd Format : ShowcaseInteractive Features : Expand It Full Screen, 3D & 3 channelsCountry : MENAPublished : 2011 20. 39The Digital media2012 Fady El-Masry profolioThe BannersAd placementInteractive media - O2 *Brand : ChevroletAd Format : ShowcaseInteractive Features : Expand It Full Screen, 3D & 5 channelsCountry : UAEPublished : 2011 21. 41The Digital media2012 Fady El-Masry profolioThe BannersAd placementInteractive media - O2 *Brand : ChevroletAd Format : A ssociated bannerInteractive Features : Connected animatedCountry : MENAPublished : 2009 22. 43The Digital media2012 Fady El-Masry profolioThe BannersAd placementInteractive media - O2 *Brand : Chanel Rouge CocoAd Format : A ssociated bannerInteractive Features : Connected animated & Expand It Full Screen.Country : MENAPublished : 2010 23. 45The Digital media2012 Fady El-Masry profolioThe BannersAd placementInteractive media - O2 *Brand : Chanel N o 5Ad Format : A ssociated bannerInteractive Features : Connected animated , 3D & Expand It Full Screen.Country : MENAPublished : 2010 24. 47The Digital media2012 Fady El-Masry profolioThe BannersAd placementInteractive media - O2 *Brand : Chanel Chanel ChanceAd Format : A ssociated bannerInteractive Features : Connected animated , 3D & Expand It Full Screen.Country : MENAPublished : 2010 25. 49The Digital media2012 Fady El-Masry profolioThe BannersAd placementInteractive media - O2 *Brand : MBC2Ad Format : ShowcaseInteractive Features : Expand It Full ScreenCountry : KSAPublished : 2011 26. 51The Digital media2012 Fady El-Masry profolioThe BannersAd placementInteractive media - O2 *Brand : Nestle Mega Ice CreamAd Format : A ssociated bannerInteractive Features : Connected animatedCountry : EgyptPublished : 2008 27. 53The Digital media2012 Fady El-Masry profolioThe BannersAd placementInteractive media - O2 *Brand : Fad AdvAd Format : FB GameInteractive Features : Connected animated Aps FBCountry : GlobalPublished : 2011 28. 55The Digital media2012 Fady El-Masry profolioThe BannersAd placementInteractive media - O2 *Brand : AXEAd Format : FB GameInteractive Features : Connected animated Aps FBCountry : EgyptPublished : 2010 29. 57The Digital media2012 Fady El-Masry profolioThe BannersAd placementInteractive media - O2 *Brand : Dominos pizzaAd Format : FB Intro ApsInteractive Features : Connected animated Aps FBCountry : EgyptPublished : 2009 30. 59The Digital media2012 Fady El-Masry profolioThe BannersAd placementInteractive media - O2 *Brand : SamsungAd Format : ShowcaseInteractive Features : Expand It Full Screen, 3D & 5 channelsCountry : AlgeriePublished : 2011 31. The Digital media Ads StrategiesO32012 Fady El-Masry profolio 612012 Fady El-Masry profolioThe Digital media Ads Strategies 32. 63SponsorShip & Takeover - O3 *The new media Ads Strategies2012 Fady El-Masry profolio 33. 65The Digital media Ads Strategies2012 Fady El-Masry profolioAnimated BannersAd placementSponsorShip & Takeover - O3 *Brand : VolkswagenAd Format : TakeoversCountry : UAEPublished : 2011 34. 67The Digital media Ads Strategies2012 Fady El-Masry profolioAnimated BannersAd placementSponsorShip & Takeover - O3 *Brand : NokiaAd Format : TakeoversCountry : MENAPublished : 2010 35. 69The Digital media Ads Strategies2012 Fady El-Masry profolioAnimated BannersAd placementSponsorShip & Takeover - O3 *Brand : Dubai tvAd Format : TakeoversCountry : MENAPublished : 2010 36. 71The Digital media Ads Strategies2012 Fady El-Masry profolioAnimated BannersAd placementSponsorShip & Takeover - O3 *Brand : SpriteAd Format : TakeoversCountry : MENAPublished : 2010 37. 73The Digital media Ads Strategies2012 Fady El-Masry profolioAnimated BannersAd placementSponsorShip & Takeover - O3 * 38. 75The Digital media Ads Strategies2012 Fady El-Masry profolioAnimated BannersAd placementSponsorShip & Takeover - O3 *Brand : FordAd Format : TakeoversCountry : UAEPublished : 2010 39. 77The Digital media Ads Strategies2012 Fady El-Masry profolioAnimated BannersAd placementSponsorShip & Takeover - O3 *Brand : Dream tvAd Format : TakeoversCountry : MENAPublished : 2010 40. 79The Digital media Ads Strategies2012 Fady El-Masry profolioAnimated BannersAd placementSponsorShip & Takeover - O3 *Brand : JanakleesAd Format : TakeoversCountry : EgyptPublished : 2011 41. 81The Digital media Ads Strategies2012 Fady El-Masry profolioAnimated BannersAd placementSponsorShip & Takeover - O3 *Brand : B.TechAd Format : TakeoversCountry : EgyptPublished : 2011 42. 83The Digital media Ads Strategies2012 Fady El-Masry profolioAnimated BannersAd placementSponsorShip & Takeover - O3 *Brand : SchweppesAd Format : Fb TakeoversCountry : EgyptPublished : 2011 43. 85The Digital media Ads Strategies2012 Fady El-Masry profolioAnimated BannersAd placementSponsorShip & Takeover - O3 *Brand : Ajlan & BroAd Format : Fb TakeoversCountry : KSAPublished : 2011 44. 87The Digital media Ads Strategies2012 Fady El-Masry profolioAnimated BannersAd placementSponsorShip & Takeover - O3 *Brand : St.FatimaAd Format : In-House TakeoversCountry : EgyptPublished : 2011 45. The Digital media Ads StrategiesO42012 Fady El-Masry profolio 892012 Fady El-Masry profolioThe Digital media Ads Strategies 46. 91The Digital media Ads Strategies2012 Fady El-Masry profolioDigital printing - O4 *Digital printingrefers to methodsof printing from adigital based imagedirectly to a varietyof media.It usually refersto professionalprinting wheresmall run jobs fromdesktop publishingand other digitalsources are printedusing large formatand/or high volumelaser or inkjetprinters.Digital printing has a higher cost per page thanmore traditional offset printing methods butthis price is usually offset by the cost savingin avoiding all the technical steps in betweenneeded to make printing plates. It also allowsfor on demand printing, short turn around,and even a modification of the image (variabledata) with each impression.The savings in laborand ever increasing capability of digital pressesmeans digital printing is reaching a pointwhere it will match or supersede offset printingtechnologys ability to produce larger printruns at a low price.ProcessThe main difference between digital printingand traditional methods such as lithography,flexography, gravure, or letterpress isthat no printing plates are used,resulting in a quicker and lessexpensive turn around time.The most popular methods include inkjet orlaser printers that deposit pigment or toneronto a wide variety of substrates includingpaper, photo paper, canvas, glass, metal,marble and other substances.Consumer and professional printers such asinkjet or laser printers use the most commonexamples of digital printing. Professionalcompanies now use those practices to gogreen by using better quality ink and betterlaser etching to get a more crisp picture that isdisplayed through digital printing.In many of the processes the ink or tonerdoes not permeate the substrate, as doesconventional ink, but forms a thin layer onthe surface and may in some systems beadditionally adhered to the substrate by usinga fuser fluid with heat process (toner) or UVcuring process (ink)Digital printing methodsFine art digital printing evolved from digitalproofing technology in the printing industry. Asthe printing industry became digital, traditionalfilm-based proofing became cumbersome andcost prohibitive. Kodak, 3M, and other majormanufacturers stepped up to the plate andlarge format inkjet printers were developedusing dye based inks or archival, lightfastpigment based inks. Initially, these printerswere limited to glossy papers, but the IRISGraphics printer allowed the use of a varietyof papers that included traditional and non-traditionalmedia. Graham Nash, of Crosby,Stills, Nash and Young, was one of the earlypioneers of experimental digital printmaking,and he began using the new proofingtechnology from IRIS Graphics to print his ownphotographs and digitally manipulated images.Nash and his associate Mac Holbert openedNash Editions in 1991 and adapted an IRISprinter to meet the needs of artists.Challenges in fine art printmaking includethe need for exceptionally accurate high-resolutionscanning and/or photographingof original artwork, managing large file sizes,viewing and interpreting image files onscreen,and artist-printmaker communication. Keysoftware and computer providers have beenAdobe Photoshop and Apple Computer,along with Silicon Graphics, who were on theforefront of color image management for bothgraphic arts and fine art printmaking.Longevity is always an important considerationin fine art, whether in reproductions (suchas serigraphs or lithographs) or in anoriginal work. It is a well-accepted fact thatpaintings, especially watercolors, must beprotected from the elements, therefore thelightfastness of digital inks was a critical issue.The original proofing inks were not archival,but printmakers experimented with coatingsand substrates to achieve greater longevity.A collaborative effort by artists, including thegroup known as Unique Editions, worked withprintmakers to produce archival quality ona variety of substrates. The IRIS printer wasthe standard for fine art digital printmakingfor many years, and is still in use today, butas the field grew, printmakers, and printermanufacturers began to offer alternativeequipment for printmaking. More powerfulcomputers, improved software, and viewingtechnologies have expanded possibilities forartists and printmakers.Substrates in gicle printmaking includetraditional fine art papers such as RivesBFK, Arches watercolor paper, treated anduntreated canvas, experimental substrates(such as metal and plastic), and fabric.who were on the forefront ofcolor image management forboth graphic arts and fine artprintmaking. 47. 93The Digital media Ads Strategies2012 Fady El-Masry profolioDigital printing - O4 *This has allowed for the creation of limitedand unlimited reproductions of artworks.Depending on the printing inks and substrate,longevity of the digital print may be limited.Although the color range of the digital processcannot always match an original pigment,artists and fine art digital printmakers canwork together for exceptional quality withrepeatability.Experimental artists often add texture or othermedia to the surface of the final prints, or usethem as part of a mixed-media work. Manyterms for the process have been used over theyears, including digigraph, but fine art digitalprintmaking is generally known as gicle,and, although there are still a few exceptions,gicles are widely accepted as a fine artmedium by museums and galleries. Thousandsof digital printmakers now offer services topainters, photographers, and digital artistsaround the world.Digital laser exposure ontotraditional photographic paperDigital images are exposed onto true, lightsensitive photographic paper with lasers andprocessed in photographic developers andfixers. These prints are true photographs andhave continuous tone in the image detail. Thearchival quality of the print is as high as themanufacturers rating for any given photopaper used. In large format prints, the greatestadvantage is that, since no lens is used, there isno vignetting or detail distortion in the cornersof the image.Digital printing technology hasgrown significantly over thepast few years with substantialdevelopments in quality and sheetsizes. The four main digital printingpresses are the Canon imagePRESS,HP Indigo, Xerox iGen and KodakNexpress all have their points ofdifferences and advantages.What are the advantages ofdigital printing over traditionalprinting methods?As there are no plates etc the cost of shortruns are greatly reduced. With digital printingthe image is freshly constructed every time it isprinted, this means that every image on a runcan be varied. This could be simply the nameand address for a mailing, of for an advertisingcampaign, it could also be the productfeatured, allowing for a very well targetedmailing.Digital printing also allows forthe output of digital art of alltypes as finished pieces or as anelement in a further art piece. 48. 95The Digital media Ads Strategies2012 Fady El-Masry profolioDigital printing - O4 *SponsorShip & TakeoverBrand : Rotaract ClubAd Format : BrochureCountry : EgyptPublished : 2011Brand : OriantoryAd Format : RollupCountry : EgyptPublished : 2007 49. 97The Digital media Ads Strategies2012 Fady El-Masry profolioDigital printing - O4 *Brand : LecielAd Format : Rollup & LogoCountry : EgyptPublished : 2011Brand : LecielAd Format : Rollup & LogoCountry : EgyptPublished : 2011 50. 99The Digital media Ads Strategies2012 Fady El-Masry profolioDigital printing - O4 *Brand : AtksAd Format : RollupCountry : EgyptPublished : 2010 51. 101The Digital media Ads Strategies2012 Fady El-Masry profolioDigital printing - O4 *Brand : Link.netAd Format : RollupCountry : EgyptPublished : 2010 52. 103The Digital media Ads Strategies2012 Fady El-Masry profolioDigital printing - O4 *Brand : FadAd Format : PosterCountry : EgyptPublished : 2010 53. 105The Digital media Ads Strategies2012 Fady El-Masry profolioDigital printing - O4 *Brand : FadAd Format : PosterCountry : EgyptPublished : 2010 54. 107The Digital media Ads Strategies2012 Fady El-Masry profolioDigital printing - O4 *Brand : FadAd Format : MENA -OTCountry : EgyptPublished : 2010 55. 109The Digital media Ads Strategies2012 Fady El-Masry profolioDigital printing - O4 *Brand : FadAd Format : MENA -OTCountry : EgyptPublished : 2010 56. 111The Digital media Ads Strategies2012 Fady El-Masry profolioThank youThe Digital media2012 Fady El-Masry profolio 57. 112