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FINAL INDIVIDUALCOURSE WORK

Name: fahad zafar siddiqui

Course: Consumer eha!ior

Su"mi##ed #o: Sir Na"ee$ Nisar

%rodus:

1. %e'si

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() *ush 'u''ies

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+) Do$'hin "a,er-s Rus,

INDIVIDUAL COURSE WORK

Summar.:

In this report tried to explain my buying behavior related to the theories of

consumer behavior, that what influences me to buy a particular product like

Pepsi, hush puppy shoes and dolphin bakers Rusk. These three products have

different psychological influences in my cognitive process.

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%e'si

Pepsi is a very famous brand of PepsiCo Company which is known as a drink

for the cricket lovers in Pakistan, im a big font of cricket and I like shahid afridi

too who is a famous cricketer of Pakistan cricket team.

I freuently buy Pepsi because I like afridi , when I was young I never liked cola

drinks but when Pepsi was paired with the person I like in their advertisements,

then i started liking Pepsi even though it is a cola drink.

In this case classical conditioning has taken place where two stimuli are paired to

generate a response which is unconditional response !I like Pepsi", but after

continuous repetition of pairing Pepsi with #fridi, when Pepsi is exposed to me

alone I still generates the same response that i like to drink pepsi. This is the

psychological process that I can recogni$e has been processed in my cognitive

process has played a part.

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*ush 'u''ies

I%m a kind of a person who likes to wear rough and comfortable shoes. in

early age of my life my father always brought T# shoes for me but I never

liked it, because I never felt comfortable with T# it was the case because in

schools T# shoes was a kind of a brand which was reuired.

'hen started buying by my own, once I buy hush puppies shoes four years

back in (arachi I got reward for buying hush puppies which is the reuired

comfort, and it strengthen my behavior to buy hush puppies again and again. #t

the back end I think the psychological process that I%m engaged in is called

instrumental or operant conditioning in which reward is increasing the tendency

to purchase the same brand again, I wore this brand for long four years and still

it is comfortable and in shape to wear it. 'hile wearing )ush puppy shoe I can

come to I also I can go to party events and it does not bother me even in

summer I can wear it anywhere,that%s why I guess I brought hush puppies shoe

again last week and I have become a loyal customer of )ush puppies because it

provides me with the reward of feeling comfortable.

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Do$'hin "a,ers Rus,

*rom last decade I have been continuously buying Rusk from the same

store dolphin bakers but I can+t exactly recogni$e, why I do this I even don+t

like to eat Rusk in breakfast still I eat husks because I don+t have any other

option to eat in breakfast.

The only reason that I can identify in my buying behavior is the pressure of

my family because my father has been ordering since my childhood to buy the

same product !Rusk of dolphin baker%s" everyone including my parents and four

brothers like that Rusk of dolphin bakers in breakfast so, to be the part of my

family and specially to be brother I also eat the same breakfast.

This is called peer pressure in consumer behavior theories my brothers are my

friends and they are my peers to be included in them and to have breakfast

among them in a chill boys environment I also eat the same breakfast, I cannot

change the behavior of the whole group but to be a part of them I also use the

product that I don+t like very much.

Referen&es:

Consumer eha!ior /0#hedi#ion: S&hiffman1 Les$ie Lazar1 Ramesh Kumar)

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A''endi5:

Name: fahad zafar siddiqui

Su"6e: Consumer eha!ior

Su"mi##ed #o: Na"ee$ Nisar

Dair. of #he Wee, from ((#h Se'#em"er #o (7#h Se'#em"er

8onda.:

1. Pepsi!Cafeteria -I"

2. Rusk!dolphin baker%s"

9uesda.:

1. -amosas!Cafeteria -I"


Wednesda.

1. -hoes form )ush puppies


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9hursda.:


Frida.:

no#hin4

Sa#urda.:

1. &iryani !caf -I"

2. Pepsi!caf -I"

Sunda.:

1. Pepsi

Reasoning/

I%m a lover and loyal customer of Pepsi and hush puppies as far as rusks are

concern I buy it due to peer pressure, Pepsi gives me the confidence to play

cricket like a champion and )ush puppies shoes are the most comfortable and

rewarding shoes brand I have ever experienced.

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fahad

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