fair and handsome case
TRANSCRIPT
![Page 1: Fair and Handsome Case](https://reader035.vdocument.in/reader035/viewer/2022062220/5562653ad8b42aab1a8b4c16/html5/thumbnails/1.jpg)
Tall FAIR and Handsome!
RELOAD YOUR CONFIDENCE
![Page 2: Fair and Handsome Case](https://reader035.vdocument.in/reader035/viewer/2022062220/5562653ad8b42aab1a8b4c16/html5/thumbnails/2.jpg)
nascent…
![Page 3: Fair and Handsome Case](https://reader035.vdocument.in/reader035/viewer/2022062220/5562653ad8b42aab1a8b4c16/html5/thumbnails/3.jpg)
...high potential
![Page 4: Fair and Handsome Case](https://reader035.vdocument.in/reader035/viewer/2022062220/5562653ad8b42aab1a8b4c16/html5/thumbnails/4.jpg)
Markets for fairness creams
India Africa Saudi Arabia Gulf Malaysia Thailand Far East. Sri Lanka Bangladesh
![Page 5: Fair and Handsome Case](https://reader035.vdocument.in/reader035/viewer/2022062220/5562653ad8b42aab1a8b4c16/html5/thumbnails/5.jpg)
Have you wondered why?
![Page 6: Fair and Handsome Case](https://reader035.vdocument.in/reader035/viewer/2022062220/5562653ad8b42aab1a8b4c16/html5/thumbnails/6.jpg)
Emotion : Darker skin is seen as being of lowest social value, and lighter skin of highest.
![Page 7: Fair and Handsome Case](https://reader035.vdocument.in/reader035/viewer/2022062220/5562653ad8b42aab1a8b4c16/html5/thumbnails/7.jpg)
Discrimination against the black
![Page 8: Fair and Handsome Case](https://reader035.vdocument.in/reader035/viewer/2022062220/5562653ad8b42aab1a8b4c16/html5/thumbnails/8.jpg)
![Page 9: Fair and Handsome Case](https://reader035.vdocument.in/reader035/viewer/2022062220/5562653ad8b42aab1a8b4c16/html5/thumbnails/9.jpg)
![Page 10: Fair and Handsome Case](https://reader035.vdocument.in/reader035/viewer/2022062220/5562653ad8b42aab1a8b4c16/html5/thumbnails/10.jpg)
Rs.800-1100 Crores
![Page 11: Fair and Handsome Case](https://reader035.vdocument.in/reader035/viewer/2022062220/5562653ad8b42aab1a8b4c16/html5/thumbnails/11.jpg)
500 CRORE
![Page 12: Fair and Handsome Case](https://reader035.vdocument.in/reader035/viewer/2022062220/5562653ad8b42aab1a8b4c16/html5/thumbnails/12.jpg)
500 CRORE
1/4
![Page 13: Fair and Handsome Case](https://reader035.vdocument.in/reader035/viewer/2022062220/5562653ad8b42aab1a8b4c16/html5/thumbnails/13.jpg)
30-40 % Market Share
![Page 14: Fair and Handsome Case](https://reader035.vdocument.in/reader035/viewer/2022062220/5562653ad8b42aab1a8b4c16/html5/thumbnails/14.jpg)
Women fairness creams•easily available•Men still feel shy
LOREAL,NIVEA,REVLON
![Page 15: Fair and Handsome Case](https://reader035.vdocument.in/reader035/viewer/2022062220/5562653ad8b42aab1a8b4c16/html5/thumbnails/15.jpg)
BAV Power Grid
Low Earning/High Potential
![Page 16: Fair and Handsome Case](https://reader035.vdocument.in/reader035/viewer/2022062220/5562653ad8b42aab1a8b4c16/html5/thumbnails/16.jpg)
HOW TO DIFFERENTIATE
![Page 17: Fair and Handsome Case](https://reader035.vdocument.in/reader035/viewer/2022062220/5562653ad8b42aab1a8b4c16/html5/thumbnails/17.jpg)
AIDA Model:
INTEREST
![Page 18: Fair and Handsome Case](https://reader035.vdocument.in/reader035/viewer/2022062220/5562653ad8b42aab1a8b4c16/html5/thumbnails/18.jpg)
![Page 19: Fair and Handsome Case](https://reader035.vdocument.in/reader035/viewer/2022062220/5562653ad8b42aab1a8b4c16/html5/thumbnails/19.jpg)
Share success stories Judge brand performanceWord of mouth Brand feelings, ImageryBrand awareness Share of mind --------- Share of heartGood Customer relations
![Page 20: Fair and Handsome Case](https://reader035.vdocument.in/reader035/viewer/2022062220/5562653ad8b42aab1a8b4c16/html5/thumbnails/20.jpg)
COME CLOSE TO THE CUSTOMER
![Page 21: Fair and Handsome Case](https://reader035.vdocument.in/reader035/viewer/2022062220/5562653ad8b42aab1a8b4c16/html5/thumbnails/21.jpg)
![Page 22: Fair and Handsome Case](https://reader035.vdocument.in/reader035/viewer/2022062220/5562653ad8b42aab1a8b4c16/html5/thumbnails/22.jpg)
In the long run: SUCCESSFUL SALES FORCE MODELBUSINESS LIFE CYCLE STAGE
UNDERLYING CUSTOMER STRATEGY
DeclineMaturityGrowthStart Up
Penetrate deeper into
existing segments
and develop new ones
Create awareness
and generate quick product
uptake
HIGH
VERY HIGH
MEDIUM
LOW
LOW
MEDIUM
HIGH
VERY HIGH
MEDIUM
VERY HIGH
VERY HIGH
LOW
VERY HIGH
HIGH
LOW
MEDIUM
Emphasize efficiency
protect critical customers
relationships, exit
unprofitable segments
Focus on efficiently
serving and retaining existing
customers
EMPHASIS
Roles of sales force and partners
Size of Sales force
Degree Of Specialization
Sales Force Resource Allocation
Since big players have come up ,so the future lies in the rural sector only.
![Page 23: Fair and Handsome Case](https://reader035.vdocument.in/reader035/viewer/2022062220/5562653ad8b42aab1a8b4c16/html5/thumbnails/23.jpg)
MARKET DEVELOPMENT STRATEGY
SACHET MARKETING!!
![Page 24: Fair and Handsome Case](https://reader035.vdocument.in/reader035/viewer/2022062220/5562653ad8b42aab1a8b4c16/html5/thumbnails/24.jpg)