fairmas trendbarometer - know more – make better decisions

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Fairmas Experts in market analysis for the hospitality industry Know more – make better decisions: Fairmas Trendbarometer

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Currently, traceable and continuous anticipating the evolution for the next four months, compared to last year. Selected hotels regularly provide current data and planning data of their monthly occupancy and revenue expectations. System-supported look into the future based on current data. The trend analysis is expanded with own statement (planning data) and visualized accordingly.

TRANSCRIPT

Page 1: Fairmas Trendbarometer - know more – make better decisions

Fairmas Experts in market analysis for the hospitality industry

Know more – make better decisions: Fairmas Trendbarometer

Page 2: Fairmas Trendbarometer - know more – make better decisions

One must not chase after happiness, one must approach it.

- Aristoteles

Fairmas GmbH, Berlin 2014 2

Page 3: Fairmas Trendbarometer - know more – make better decisions

Fairmas GmbH, Berlin 2014 3

Currently, traceable and continuous anticipating the evolution for the next

four months, compared to last year.

Selected hotels regularly provide current data and planning data of their

monthly occupancy and revenue expectations.

Fairmas Trendbarometer Knowing today what happens tomorrow

Page 4: Fairmas Trendbarometer - know more – make better decisions

Fairmas GmbH, Berlin 2014 4

Fairmas Trendbarometer Advantages & Benefits System-supported look into the future based on current data

The trend analysis is expanded with own statement (planning data)

and visualized accordingly.

Page 5: Fairmas Trendbarometer - know more – make better decisions

Fairmas GmbH, Berlin 2014 5

Monthly determination of own position for three months in advance

Compared to the previous year's data and compared to the previous forecast

Comparison of anonymous results of all participants in a region

Fairmas Trendbarometer Reliable information

Page 6: Fairmas Trendbarometer - know more – make better decisions

Fairmas GmbH, Berlin 2014 6

Own assessment compared with the participating hotels of the destination

Data are processed and accumulated statistically and graphically

Each participating hotel receives an individual report by email

Fairmas Trendbarometer Functions

Page 7: Fairmas Trendbarometer - know more – make better decisions

Fairmas GmbH, Berlin 2014 7

Fairmas Trendbarometer The system

Page 8: Fairmas Trendbarometer - know more – make better decisions

Fairmas GmbH, Berlin 2014 8

Entering the figures in no time

Page 9: Fairmas Trendbarometer - know more – make better decisions

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Plausibility control for quality assurance

Page 10: Fairmas Trendbarometer - know more – make better decisions

Fairmas GmbH, Berlin 2014 10

The Trendbarometer

Page 11: Fairmas Trendbarometer - know more – make better decisions

Fairmas GmbH, Berlin 2014 11

Legal security Don‘t worry Acceptance declaration from the Federal Cartel Office

Accumulated and anonymized data

Regulated criteria for competitor sets

Page 12: Fairmas Trendbarometer - know more – make better decisions

At a glance A few words about Fairmas

Page 13: Fairmas Trendbarometer - know more – make better decisions

Fairmas GmbH, Berlin 2014 13

Software for hotels with focus on: Daily hotel benchmarking

Planning processes (budgeting / forecasting)

Controlling and Management Reporting

System interfaces

Page 14: Fairmas Trendbarometer - know more – make better decisions

Fairmas GmbH, Berlin 2014 14

Track record of past 10 years:

1,100 hotels and 3,500 users work with our daily benchmarking system

Page 15: Fairmas Trendbarometer - know more – make better decisions

Fairmas GmbH, Berlin 2014 15

Ausgewählte Referenzen

Page 16: Fairmas Trendbarometer - know more – make better decisions

Thank you for your attention Fairmas Gesellschaft für Marktanalysen mbH

Sachsendamm 6

10829 Berlin, Germany

T +49 30 322 340 5 20

F +49 30 322 940 5 21

E [email protected]

I www.fairmas.com

Fairmas GmbH, Berlin 2014 16