div class=ts-pagebutton class=gotoPage data-page=1Page 1button div class=ts-imagea href=https:reader040vdocumentinreader040viewer202203242155a62dd91a28ab696d8b461fhtml5page1jpg target=_blank img data-url=fairtrade-foundation-creating-content-that-drives-value-content-marketing-conference-16-april-2015htmlpage=1 data-page=1 class=ts-thumb lazyload alt=Page 1: Fairtrade Foundation - creating content that drives value Content marketing conference 16 April 2015 loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader040vdocumentinreader040viewer202203242155a62dd91a28ab696d8b461fhtml5thumbnails1jpg width=140 height=200 adivpFAIRTRADE MATTERSANDY POWELLASSOCIATE CREATIVE DIRECTOR GOODpdivdiv class=ts-pagebutton class=gotoPage data-page=2Page 2button div class=ts-imagea href=https:reader040vdocumentinreader040viewer202203242155a62dd91a28ab696d8b461fhtml5page2jpg target=_blank img data-url=fairtrade-foundation-creating-content-that-drives-value-content-marketing-conference-16-april-2015htmlpage=2 data-page=2 class=ts-thumb lazyload alt=Page 2: Fairtrade Foundation - creating content that drives value Content marketing conference 16 April 2015 loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader040vdocumentinreader040viewer202203242155a62dd91a28ab696d8b461fhtml5thumbnails2jpg width=140 height=200 adivpWHO ARE WE TALKING TOpdivdiv class=ts-pagebutton class=gotoPage data-page=3Page 3button div class=ts-imagea href=https:reader040vdocumentinreader040viewer202203242155a62dd91a28ab696d8b461fhtml5page3jpg target=_blank img data-url=fairtrade-foundation-creating-content-that-drives-value-content-marketing-conference-16-april-2015htmlpage=3 data-page=3 class=ts-thumb lazyload alt=Page 3: Fairtrade Foundation - creating content that drives value Content marketing conference 16 April 2015 loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader040vdocumentinreader040viewer202203242155a62dd91a28ab696d8b461fhtml5thumbnails3jpg width=140 height=200 adivpHOW LONG DO THEY HAVEpdivdiv class=ts-pagebutton class=gotoPage data-page=4Page 4button div class=ts-imagea href=https:reader040vdocumentinreader040viewer202203242155a62dd91a28ab696d8b461fhtml5page4jpg target=_blank img data-url=fairtrade-foundation-creating-content-that-drives-value-content-marketing-conference-16-april-2015htmlpage=4 data-page=4 class=ts-thumb lazyload alt=Page 4: Fairtrade Foundation - creating content that drives value Content marketing conference 16 April 2015 loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader040vdocumentinreader040viewer202203242155a62dd91a28ab696d8b461fhtml5thumbnails4jpg width=140 height=200 adivpWHEN’S THE MOMENTpdivdiv class=ts-pagebutton class=gotoPage data-page=5Page 5button div class=ts-imagea href=https:reader040vdocumentinreader040viewer202203242155a62dd91a28ab696d8b461fhtml5page5jpg target=_blank img data-url=fairtrade-foundation-creating-content-that-drives-value-content-marketing-conference-16-april-2015htmlpage=5 data-page=5 class=ts-thumb lazyload alt=Page 5: Fairtrade Foundation - creating content that drives value Content marketing conference 16 April 2015 loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader040vdocumentinreader040viewer202203242155a62dd91a28ab696d8b461fhtml5thumbnails5jpg width=140 height=200 adivpHOW DOES IT INTEGRATEpdivdiv class=ts-pagebutton class=gotoPage data-page=6Page 6button div class=ts-imagea href=https:reader040vdocumentinreader040viewer202203242155a62dd91a28ab696d8b461fhtml5page6jpg target=_blank img data-url=fairtrade-foundation-creating-content-that-drives-value-content-marketing-conference-16-april-2015htmlpage=6 data-page=6 class=ts-thumb lazyload alt=Page 6: Fairtrade Foundation - creating content that drives value Content marketing conference 16 April 2015 loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader040vdocumentinreader040viewer202203242155a62dd91a28ab696d8b461fhtml5thumbnails6jpg width=140 height=200 adivpWHAT MAKES IT ENGAGINGpdivdiv class=ts-pagebutton class=gotoPage data-page=7Page 7button div class=ts-imagea href=https:reader040vdocumentinreader040viewer202203242155a62dd91a28ab696d8b461fhtml5page7jpg target=_blank img data-url=fairtrade-foundation-creating-content-that-drives-value-content-marketing-conference-16-april-2015htmlpage=7 data-page=7 class=ts-thumb lazyload alt=Page 7: Fairtrade Foundation - creating content that drives value Content marketing conference 16 April 2015 loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader040vdocumentinreader040viewer202203242155a62dd91a28ab696d8b461fhtml5thumbnails7jpg width=140 height=200 adivpNOW FOR THE FUNFRIGHTENING BIT**DELETE AS APPLICABLEpdivdiv class=ts-pagebutton class=gotoPage data-page=8Page 8button div class=ts-imagea href=https:reader040vdocumentinreader040viewer202203242155a62dd91a28ab696d8b461fhtml5page8jpg target=_blank img data-url=fairtrade-foundation-creating-content-that-drives-value-content-marketing-conference-16-april-2015htmlpage=8 data-page=8 class=ts-thumb lazyload alt=Page 8: Fairtrade Foundation - creating content that drives value Content marketing conference 16 April 2015 loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader040vdocumentinreader040viewer202203242155a62dd91a28ab696d8b461fhtml5thumbnails8jpg width=140 height=200 adivpCHOOSE CAREFULLYpdivdiv class=ts-pagebutton class=gotoPage data-page=9Page 9button div class=ts-imagea href=https:reader040vdocumentinreader040viewer202203242155a62dd91a28ab696d8b461fhtml5page9jpg target=_blank img data-url=fairtrade-foundation-creating-content-that-drives-value-content-marketing-conference-16-april-2015htmlpage=9 data-page=9 class=ts-thumb lazyload alt=Page 9: Fairtrade Foundation - creating content that drives value Content marketing conference 16 April 2015 loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader040vdocumentinreader040viewer202203242155a62dd91a28ab696d8b461fhtml5thumbnails9jpg width=140 height=200 adivpPREPARATION IS WHAT YOU NEEDpdivdiv class=ts-pagebutton class=gotoPage data-page=10Page 10button div class=ts-imagea href=https:reader040vdocumentinreader040viewer202203242155a62dd91a28ab696d8b461fhtml5page10jpg target=_blank img data-url=fairtrade-foundation-creating-content-that-drives-value-content-marketing-conference-16-april-2015htmlpage=10 data-page=10 class=ts-thumb lazyload alt=Page 10: Fairtrade Foundation - creating content that drives value Content marketing conference 16 April 2015 loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader040vdocumentinreader040viewer202203242155a62dd91a28ab696d8b461fhtml5thumbnails10jpg width=140 height=200 adivpSHOOT SHOOT SHOOTpdivdiv class=ts-pagebutton class=gotoPage data-page=11Page 11button div class=ts-imagea href=https:reader040vdocumentinreader040viewer202203242155a62dd91a28ab696d8b461fhtml5page11jpg target=_blank img data-url=fairtrade-foundation-creating-content-that-drives-value-content-marketing-conference-16-april-2015htmlpage=11 data-page=11 class=ts-thumb lazyload alt=Page 11: Fairtrade Foundation - creating content that drives value Content marketing conference 16 April 2015 loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader040vdocumentinreader040viewer202203242155a62dd91a28ab696d8b461fhtml5thumbnails11jpg width=140 height=200 adivpEDIT EDIT EDITpdivdiv class=ts-pagebutton class=gotoPage data-page=12Page 12button div class=ts-imagea href=https:reader040vdocumentinreader040viewer202203242155a62dd91a28ab696d8b461fhtml5page12jpg target=_blank img data-url=fairtrade-foundation-creating-content-that-drives-value-content-marketing-conference-16-april-2015htmlpage=12 data-page=12 class=ts-thumb lazyload alt=Page 12: Fairtrade Foundation - creating content that drives value Content marketing conference 16 April 2015 loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader040vdocumentinreader040viewer202203242155a62dd91a28ab696d8b461fhtml5thumbnails12jpg width=140 height=200 adivpBE PREPARED FOR THE UNEXPECTEDpdivdiv class=ts-pagebutton class=gotoPage data-page=13Page 13button div class=ts-imagea href=https:reader040vdocumentinreader040viewer202203242155a62dd91a28ab696d8b461fhtml5page13jpg target=_blank img data-url=fairtrade-foundation-creating-content-that-drives-value-content-marketing-conference-16-april-2015htmlpage=13 data-page=13 class=ts-thumb lazyload alt=Page 13: Fairtrade Foundation - creating content that drives value Content marketing conference 16 April 2015 loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader040vdocumentinreader040viewer202203242155a62dd91a28ab696d8b461fhtml5thumbnails13jpg width=140 height=200 adivpFIRST THE FILM THEN QUESTIONSp div class=annotationa href=https:vimeocom119866505 rel=ugc nofollow target=_blankhttps:vimeocom119866505adivdivdiv class=ts-pagebutton class=gotoPage data-page=14Page 14button div class=ts-imagea href=https:reader040vdocumentinreader040viewer202203242155a62dd91a28ab696d8b461fhtml5page14jpg target=_blank img data-url=fairtrade-foundation-creating-content-that-drives-value-content-marketing-conference-16-april-2015htmlpage=14 data-page=14 class=ts-thumb lazyload alt=Page 14: Fairtrade Foundation - 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