Falcon Punch Enterprises:

Eric Bonapace-Potvin, Nolan Johnson, Alex Krizek, & John Nora

Sales totals• 1000 T-shirts sold • $3.86/shirt for S-XL• $4.86/shirt for XXL

• Total Sales = $4177.80

• Total Profits = $277.20 • 7% “Finder’s Fee”

Customers

Tim Thiel High End Sales Representative

Anheuser-Busch

T-shirt Designs

Sales Process• Approached Tim with original idea of #BarstoolOpen shirt

• Pivoted to football giveaway shirt

• Coordinated between WI Distributors & Underground to create

a design within budget

• Negotiated quantity, price, etc.

Challenges• Difficulties negotiating profit margin

• Finder’s fee

• Bureaucratic issues

• 10+ designs due to customer need

• Delayed artwork revisions & final

payment

Tim

Abbey

Send Approv

alSteve

Team

Lessons Learned & Advice• Brainstorm friends/family that might

have guaranteed customers• Scrap ideas fast and move on if they

don’t pan out• Document everything in writing

• Be prepared to pivot and assess which

design will guarantee sales

Questions?