Fall 2006 a publication of the Graduate Arts Administration Program

New Media iN 21st CeNtury arts OrgaNizatiONs:MOre thaN Just teChNOlOgy

Many art forms and arts organizations that have thrived for decades are now in a race for survival, a race that some may not win. Only organizations that are agile enough to embrace new technologies and media, attract new audiences, and provide value to their communities will emerge as the new model of a successful organization.

With the recent advent of our online, connected society, there is an immense change in the way that people experience the arts. Organizations must look beyond their venues to reach and engage their audi-ences. Behavioral and societal trends indi-cate that audience engagement must be both “on-demand” and customized to individual needs.1 Consider the fact that 87% of children aged 12 – 17 are online and using the Internet for entertainment, shopping, news, and health information.2 This age group also considers email to be an outdated form of communica-tion and instead relies on instant messaging, text messaging, blogs, and online social net-works. Over 50 million Americans now rely on the Web for news on any given day and are spending more time online than in front of their televisions.3 Arts organizations need to address this reality through the adoption and use of new technologies and media.

Web-based technologies can strengthen and deepen an organization’s relationships with its constituencies. The delivery of infor-mation directly to an audience via technolo-gies such as RSS (Rich Site Summary or Really Simple Syndication) allows an organization to syndicate its content and deliver it to its audience’s desktop, cell phone, or iPod the moment it is posted to the organization’s web-site. The 21st century arts organization must know how to offer meaningful offline experiences with an online compo-nent that enhances the audience expe-rience. Syndication technologies are widely accepted, universally used, and have minimal technical or finan-cial barriers. It is critical that organi-zations understand this technology and its potential to transform how they relate to their audiences.

Digital audio and video have become both a delivery mechanism and an artistic medium, and their

emergence has transformed how people listen to and look at their world. Streaming audio and video, by which content is delivered online with the click of a mouse, enable audi-ences to experience an art form from any corner of the world at any time. While these experiences may never come close to the per-sonal experience and interaction of a “live” arts event, newer audiences are less concerned about a sense of place when experiencing art due to the convergence of online and offline experiences combined with an “on-demand” culture.

These and many other technologies are emerging into mainstream usage, with many more on the way. In just 17 years, the Web has transformed the way people interact, com-municate, create, entertain themselves, and experience the arts. No other technology has impacted our society so rapidly. Radio took 20 years to reach 10 million people, television took 10 years and Hotmail took 7 months. In fact, the Web is already entering its third generation of evolution, where eventually all content on the Web can be automatically categorized using a universal format that will revolutionize the way that people search for meaningful information.

So how can arts administrators keep up with and leverage these new technologies and media? Organizations must follow a model of dynamic management, which is defined by Hecht and Ramsey as “the continual process of organizational self-reflection and dynamic repositioning that enables the organization to embrace change, capture market oppor-tunities, and serve customers.”4 A dynamic manager understands that a successful orga-

nization must understand its current state (or environmental scan) while also adapting suc-cessful methods, approaches, and technolo-gies. The dynamic manager does not need to be a technology expert, but must understand and recognize that technology is changing audience behaviors and that organizations must evolve to survive.

While technology is changing rapidly, a strategic approach and careful planning are still critical for success. Organizations need to ensure that new technologies and media are integrated into their strategic planning efforts. Without this approach, organizations may struggle with ineffective and costly efforts that dilute their brand and disengage audiences.

As new technologies and media con-tinue to change how our society experiences the arts, organizations must understand that the old ways of doing things may no lon-ger apply. Understanding audience trends, emerging technologies and media, and the concepts of dynamic management will ensure a sustainable 21st century.

Neville Vakharia is an alumnus and Adjunct Professor of Drexel University's Art Administration Graduate Program.

C

O N

T E

N T

S New Media. . . . . . . . . . . . . . . . . . . . . . . . 1

Letter from the Director and Editor. . . 2

AAGA News. . . . . . . . . . . . . . . . . . . . . . . 3

Interview with Charles Croce . . . . . . . . 4

Student and Alumni News . . . . . . . . . 5

The Warhol: Resources and Lessons. . . 6

Fall 2006 Faculty. . . . . . . . . . . . . . . . . . . 7

Winter 2006-2007 Events . . . . . . . . . . . . 8

Students Cre-ating a screen test at The Andy Warhol Musuem for its new edu-cational web-site: The Warhol: Resources and Lessons, teach-ing across the humanities.

Read more about the web-site on page 6.

This website © 2006 The Andy Warhol Museum, a museum of Carnegie Institute. All rights reserved.

1. Critical Issues Facing the Arts in California: A Work-ing Paper from The James Irvine Foundation, September 2006.

2. Pew Internet and American Life Project, Teens and Technology: Youth are Leading the Transition to a Fully Wired and Mobile Nation, Pew Internet and American Life Project, July 2005.

3. Pew Internet and American Life Project, More Ameri-cans Turn to the Internet for News About Politics, Septem-ber 2006.

4. Ben Hecht and Rey Ramsey, ManagingNonProfits.org: Dynamic Management for the Digital Age.

By Neville Vakharia

Letter from the Director

drexel uNiversityPerfOrMiNg arts dePartMeNt

ARTS ADMINISTRATIONPROGRAM DIRECTOR

Cecelia Fitzgibbon

RESEARCH DIRECTORXimena Varela

DEPARTMENTADMINISTRATOR

Melissa Valvik

EDITORElizabeth Piercey

CONTRIBUTORSKarla Bieniulis Charles Croce

Younjoung KimAbby Franzen- Sheehan

Neville VakhariaRachel von Wettberg

Zeek Weil

Artsline is a publicationof the Arts Administration

program at Drexel University.

Please feel free to contact the editor with suggestions, comments, or

corrections. If you would like to contribute

contact:Elizabeth Pierceyeap39@drexel.eduPh 215-895-6400Fax 215-895-2452

Artsline is made possible by a generous grant from

The William Penn Foundation.

Message frOM the direCtOr

2 - Artsline, Fall 2006

letter frOM the editOr

Dear Readers,

This issue of Artsline offers insight into the new online media being used by today's non profit arts organizations. Arts organizations are learning to use online tools to captivate new audiences. Neville Vakharia discusses the im-pact new media and technology is having on American society. He reviews the benefits that new media bring to non profit organizations. Many art organizations are beginning to utilize online tools. An interview with Charles Croce explores The Philadelphia Museum of Art's use of new technologies including podcasting, RSS feeds and Guide by Cell. He describes how these technologies have been successful among museum visitors. Also, Abby Franzen- Sheehan reviews The Andy Warhol Museum's success with online educational programs. The museum has designed an interactive website which provides educators with materials to incorporate art into the classroom. The Andy Warhol Museum receives praise from school teachers for their multidisciplinary online re-sources.

Furthermore, there are many events to come sponsored by the AAGA. President Karla Bieniulis discusses the Art Auction, Na-tional Arts Advocacy Day, and the Speaker Series, among other events. Also, be sure to log on to the new AAGA website which will be launched during December 2006 (www.drexel.edu/AAGA). I would like to extend my congratula-tions to all art administration students who are finishing their course work this quarter. I wish you the best of luck completing your master's thesis and hope that you find exciting posi-tions in the art world. Finally, I want to thank the students and alumni for their contributions and I en-courage you to continue updating Artsline on your accomplishments. I would especially like to thank Ximena Varela, the Artsline Advisor, Melissa Valvik and Ann Antanavage for all of their help and guidance in helping me get this issue off the ground.

Happy Holidays! -Elizabeth Piercey

Dear Readers,

Welcome to another issue of Artsline. Every year I am astounded at the acute intel-lectual ability and the extensive experience of the entering class. This class is no exception; they are a joy to teach and a pleasure to have as colleagues. This term we deconstructed the case of the New York Historical Society. In small groups, the class analyzed the institu-tion in terms of mission, executive leadership, board leadership and governance, financial management, collections management and service to the public. Clearly, this class would have done things very differently; ah, the ben-efit of a graduate degree in arts administration and hindsight!

A little while ago I received a call from a colleague writing for the American Theater magazine. He wanted me to comment on the crisis in leadership for cultural organizations, the fact that there are no young people will-ing to step up to be the next wave of cultural leaders. Hogwash! The only crisis is that cur-rent leaders are not recognizing these young people for what they are capable of. We forget

how much opportunity we were given at their age. There is talk that these young people wish to lead balanced lives that cannot meet the demands and grueling expectations of a career in the non profit sector. Perhaps it is true that they seek balance, which indicates how smart they really are. Perhaps it is the expectations of the work of cultural organiza-tions that should change. What I observe is that most of these young people are trying to have a life, are working full time and going to graduate school. If they are able to do all that, then they are more than up to the task of providing vision, energy and acumen to the cultural sector.

I hope you enjoy this issue of Artsline and send you best wishes for a happy holiday season!

Greetings students, faculty and alumni!

The Arts Administration Graduate Students Association has already been hard at work this year. Our dedicated board includes Melissa Valvik as Vice President, Elizabeth Piercey as Secretary, Ramon Jones as Treasurer, Kendra Lawton as Special Events Coordinator, Zeek Weil as Public Relations Coordinator, and two Special Committee mem-bers, Rachel vonWettberg and Younjoung Kim. The year began with a well-attended welcome party in September for incoming and current students organized by Kendra Lawton and hosted by Chrissie Bonner. On October 10th the AAGA held an informational “Town Hall” meeting, inviting everyone to become involved in future AAGA activities. The AAGA subsidized discounted tickets for twenty-five Drexel graduate students to see the Philadelphia premiere of the suspenseful comedy, The Pillowman, at the Wilma Theater on October 20th. We are already looking ahead to the 4th Annual AAGA Art Auction. Save the date for February 9th on your calendar! We will be continuing to work with emerging artists and emerging leaders in the community and will be featuring the works of these creative individuals in the silent auction at the Paul Peck Center. The proceeds from the silent auc-tion will be used to subsidize arts administration students’ attendance at the National Arts Advocacy Day in March 2007 in Washington, D.C. The AAGA will also be offering a unique art trip during each quarter. You can also look forward to an advocacy workshop in the winter to brush up on your persuasive speaking skills. On May 22, 2007, we will also be hosting a new speaker event which will feature speaker Adrian Ellis on The Impact of Globalization on the Cultural Sector. More details on all of these events are soon to come! If you have any suggestions for speakers or activities, please let us know. We are thrilled to be able to enhance the Arts Administration program here at Drexel by providing opportunities for learning, networking and socializing!

Enjoy 2006-2007!Karla Bieniulis

President, Arts Administration Graduate Students AssociationKarla.bieniulis@gmail.com

the aaga BOard

PresidentKarla Bieniulis

karla.bieniulis@drexel.edu

Vice PresidentMelissa Valvik

mjv28@drexel.edu

SecretaryElizabeth Pierceyeap39@drexel.edu

TreasurerRamon Jones

rmj28@drexel.edu

Special Events CoordinatorKendra Lawton kl94@drexel.edu

Public Relations ManagerZeek Weil

zw36@drexel.edu

AAGA News

Artsline,Fall 2006 - 3

all aBOut aagaAn Introduction

letter frOM the PresideNt

The Arts Administration Graduate As-sociation (AAGA), came into existence in Fall 1997 in order to enhance the Arts Administration program academically and socially. AAGA of-fers networking, social, and professional oppor-tunities to its members, the Arts Administration graduate students. The association serves as a forum for Arts Administration students to voice their opinions and have them represented by the AAGA Board to the Graduate Student Association (GSA). The goals of AAGA are: 1) to supplement the Arts Administration pro-gram by providing learning opportunities such as guest speakers, panel discussions, and work-shops 2) to develop and sustain supportive relation-ships within Drexel’s Arts Administration com-munity through extra-curricular activities 3) to develop beneficial contacts in the cultural community at large by providing networking op-portunities You can get involved by attending our events, volunteering, and assisting in our special event planning, from our Speaker Series to our Annual Art Auction. Alumni can get involved too! For more information, contact one of the officers or visit or our Yahoo Group at http://groups.yahoo.com/group/arts-administration/or visit our website at www.drexel.edu/AAGA.

save the date

the 4th aNNual arts auCtiONfeBruary 9, 2007

www.drexel.edu/aaga

Younjoung Kim is in her second year of the Art Administration program. She transferred from an art administration program at the University of Akron in Akron, OH. Kim is from Seoul, South Korea, where she worked as a researcher at the Tourism and Cultural Institute under the South Korea Government.

Rachel von Wettberg is a new Art Administration student and the Graduate Assistant for the Leonard Pearlstein Gallery in Drexel University. She has over four years of gallery experience and has been employed by several for profit galleries in the San Francisco area, working in art consulting and gallery management.

aaga we l C O M e s sP e C i a l COMMitee BOard MeMBers

4 - Artsline, Fall 2006

iNterviewCharles Croce Discusses Uses for New Media at the

Philadelphia Museum of Artby Elizabeth PierceyWhat are some of the ways PMA is using new technology?Podcasts are one of our most widely used new technologies. This year, we added some-thing we call Museum Minutes, these are downloadable from the website and feature a PMA curator telling you about an exhibition. Users can create their own tours by downloading exhibitions of their interest and bringing their IPod or Mp3 player to the Museum. Downloads are available through PMA’s website, as well as on ITunes. The downloads are much easier to use than the self-guided audio tours because they are free and they give them total independence to create their own experience at the museum.Also, our RSS Feeds are a great tool because they update subscribers when new information is available on PMA’s website. This way they do not have to constantly check the website or wait for the email updates.

Can you tell us about Guide by Cell?Guide by Cell is a pilot program that I would love to see widely used. This program gives visitors the opportunity to dial a phone num-ber and listen to information about a specific stop in the exhibition. For now, it is free to use and does not use your cell phone minutes. We are still trying to work out how it will run in the future, perhaps we will need a corporate sponsor to pay for the minutes.

Can visitors use Guide by Cell in the exhibi-tions now?Currently, we have an exhibition entitled Mexico and Modern Printmaking which is using this technology. We have 12-14 stops along the exhibition where you can dial a number and learn about the specific part of the exhibition. There are signs with instruc-tions on how to use the program throughout the exhibition. I think that this will be the new wave of the future; it’s great because of the immediacy it allows.

What kind of upgrades has PMA made to its website?PMA redesigned its website in February 2006 to include an interactive map. A user types in a keyword, for instance Van Gogh, and the program will show you where Van Gogh is located throughout the museum. Our goal

with the website was not just to be informa-tional, but to be as interactive as possible.

What kind of audience are you trying to tar-get with these new technologies?The new technologies are generally more embraced by younger generations. They are the hardest group to reach because there are so many other competing forms of entertain-ment. We also cannot abandon our core audi-ence. We try to use new technologies that compliment the values of the museum so that it can remain a place of solace and refuge.

How many people are taking advantage of these online technologies? Are they becom-ing popular?They are extremely popular! In July 2006 we introduced the downloads to our website and ITunes and there were 7,738 downloads that month. By October 2006 there were over 52,000 downloads. Guide by Cell opened October 21, 2006 and has already received nearly 700 calls; like the downloads, we are expecting that number to increase exponen-tially in the next few months.

What does the rapid growth of use tell you about the technologies?We do not exactly receive direct feedback but I think that the growth specifically tells us that there is a definite interest. People like the technology because of the freedom it gives them. There is an opportunity to learn about

the collections before or after they come to the museum. I think that it specifically tells us that people want to receive the information

when they want it, and they wish to receive it in the form that they want it.

Do you think that it is important for other non profit arts organiza-tions to take advantage of these technologies?Definitely, I think that a lot of them are already beginning to use them. I have noticed that sev-eral arts organization's websites have music and video streams to give people the opportunity to learn about the art form. They are ideal for perspective visitors to go online and get a taste for the art form and become comfortable. It allows the more established arts patrons to sample a show or exhi-bition before they decide to pur-chase tickets.

Have you come across any challenges in using these new technologies?We have to be careful to balance the messages we are sending visitors. On one hand we are telling them to check their bags and laptops at the door; on the other, we invite them to use the wireless internet access in the galleries. Same goes for cell phone use, we do not want talking in the galleries to disrupt other's visit, but we want them to use their cell phones for Guide by Cell.

What are PMA's plans for these technologies in the future?We would like to expand our online programs, which means more Podcasts and downloads, and exhibitions with the Guide by Cell. We are keeping these technologies in mind while we prepare for our new building, which will open in the summer of 2007. We want all the galler-ies to be entirely wireless.Furthermore, PMA receives 1 million visitors every year. The website receives 3 million visitors. The technologies open up new ways people can experience the collections and exhibitions and offer the world a portal into the museum. Charles Croce is the Director of Marketing and Public Relations at the Philadelphia Museum of Art.

A visitor using Guide by Cell in the exhibition Mexico and Modern Printmaking: A Revolution in the Graphic Arts, 1920-1950.

Student and Alumni News

Artsline, Fall 2006 - 5

Janelle Ardrey- Dancer, Headline Theater Co. -- Jessica Broderick- Secretary, Drexel University Department of Performing Arts—Michele Byrd-McPhee- Executive Director, Möntazh Performing Arts Company— Christine Fox -Visit Center Coordinator, Drexel University Office of Graduate and Law Admissions—Stephanie Janes -- Kera Jewett -- Youngjoung Kim -- Jennifer Klotz—Nikolas Kozel- Advancement Services Manager, La Salle University -- Hyun-Soo Lee --Andrew Leeson--Elizabeth McClearn —Keiko Nakazawa--Elizabeth Piercey- Artsline Graduate Assistant, Drexel University Department of Performing Arts — Deborah Shapiro- Intern, ArtReach --Tracy E. Smith- Senior Secretary, Department of Architecture at Drexel University — Kelly Van Valkenburg- Subscriptions Assistant, Ticket Philadelphia -- Rachel von Wettberg- Graduate Assistant, Leonard Pearlstein Gallery — Sheila Watts- Assistant Director, Drexel University Undergraduate Admissions -- Zeek Weil- Publicity Graduate Assistant, Drexel University Department of Performing Arts — Timothy Weeks- Executive Assistant, Greater Philadelphia Cultural Alliance — Eugene Westbrook -- Wei Fan Yen

New Students- keep your work information updated by emailing eap39@drexel.edu.

New art adMiNistratiONstudeNts

welCOMe New

graduate assistaNts

KeePiNg Busy! Congratulations to our alumni and students who have received a

promotion, found a new position or are involved in the arts!

Zeek Weil is the Publicity Graduate Assistant for the Department of Performing Arts and the Public Relations Manager of the Arts Administration Graduate Students Association at Drexel University. Before joining the Art Administration program, Zeek worked as the Communication Coordinator at Arts Management Associates (AMA), a talent agency representing classical and performing artists. Zeek is a graduate of Messiah College in Grantham, PA and was introduced to Philadelphia through a satellite program with Temple University. He holds a B.A. in English, concentrating in writing. In addition to his prior work at AMA, Zeek was a co-owner of Revelations Boutique.

Michele Byrd- McPhee - Executive Director, Möntazh Performing Arts Company in collaboration with The Painted Bride Art Center. Under Construction is a four-week “laboratory” for creative exchange and artis-tic dialogue. Three Philadelphia companies – Möntazh Performing Arts Company, Tania Isaac Dance, oLive Dance – collaborate with Oakland-based Marc Bamuthi Joseph to mentor, teach, direct and support each other in the creation of new choreographic work.

Serin Kim Hong - Assistant Director of Concert Operations, the Eastman School of Music, Rochester, NY. She will coordinate scheduling for Eastman ensembles, the Rochester Philharmonic Orchestra, and other Eastman Theatre lessees, (Eastman Theatre is owned by the Eastman School of Music, and it's the main hall for the RPO) and will have substantial office and event management responsibilities.

Leigh Anna Lawler - Development Associate and Grant Writer, Philadelphia Theatre Company, Philadelphia, PA..

Elizabeth Piercey is the Artsline Graduate Assistant for the Department of Performing Arts. She is also the Secretary for Drexel's Arts Administration Graduate Students Association. Before attend-ing Drexel, Elizabeth graduated from Rutgers College and the School of Communication, Information, and Library Studies, receiving her B.A. in Art History and Communication. She previously worked as a cataloger and art assistant with the Sunanda and Umesh Gaur Collection of Contemporary Indian Art in North Brunswick, NJ. Elizabeth also interned with the American Art Curator's Department at The Newark Museum in Newark, NJ and with the Education Department at The Frick Collection in NYC.

Katie Leimbach - Development Director, Mainline Art Center in Haverford, PA.

Stephanie Ihnat - Program Assistant, Fine Arts Administration at Bryn Mawr College, Bryn Mawr, PA.

Brian Moore - Managing Director, The Philadlephia Shakespeare Festival, Philadelphia, PA.

Melissa Valvik - Dancer, Contempra Dance Theatre in Wayne, PA.

Kelly VanValkenburg - Subscriptions Assistant, Ticket Philadelphia managestick-eting for events at The Kimmel Center and The Academy of Music, both Philadelphia, PA.

I Ting Yen - Marketing Membership Intern, Painted Bride and Volunteer InformationDesk Representative, The Kimmel Center, Philadelphia, PA..Tell Artsline about your successes! Email your information to eap39@drexel.edu for submision in the winter newsletter.

6 - Artsline, Fall 2006

the warhOl: resOurCes aNd lessONsMuseuM uses ONliNe tOOls tO CaPtivate yOuNg audieNCes

by Abigail Franzen- Sheehan

The Andy Warhol Museum (AWM) has recently launched its new educational website: The Warhol: Resources and Lessons, teaching across the humani-ties. The project was built from ten years of the museum’s educa-tional practice working with art-ists, teachers and students to create units of instruction that foster cre-ative and critical thinking, student success and achievement. The site is expanding the educational ser-vices and role of The AWM locally, regionally, nationally and inter-nationally. The value of using a single artist’s work and practice as a means to create effective models for teaching and learning in and through the arts is demonstrated by the many schools who have participated in the planning, devel-opment and use of these lessons in the real world.

Chuck Stout a social studies teacher from Pleasant Hill’s Middle School reviewed his use of the curriculum in the collecting unit: We benefited with the Art/Social Studies collabo-ration. It gave students an insight to collecting as a historian as well as an artistic resource that can be supplied to all subjects.

Pleasant Hills Middle school worked with the AWM staff, a local artist Biko, a print-making facility, as well as a historical museum in Pittsburgh to explore personal, profes-sional and institutional aspects of collecting. Engaging teachers, and youth with Andy Warhol, the museum, contemporary artists, and arts initiatives in their communities is evidenced through the site and will continue as a future model.

The Warhol: Resources & Lessons is designed to continue evolving and to develop fresh content. Over the past three years school audiences and requests for resources have increased by 20% each year. As such, the cur-riculum project is a great opportunity for the museum to expand its educational services and is a logical next step in the museum’s growth. The site is currently available in English and Russian with the goal of adding additional translations in the future as traveling exhibi-tions and global partnerships expand.

Why an Andy Warhol curriculum?Warhol is one of the most important

and popular artists of the late 20th century. However, he is mostly known for his Pop Art works such as Campbell’s Soup or his celeb-rity portraits of Marilyn Monroe. While these are central to Warhol’s art, there is a wide range of work that is much less examined or accessible from his commercial illustrations of shoes to his later abstract work. Warhol is usually thought of first as a painter, but his careers as photographer, writer, music pro-moter, filmmaker, collector and even fashion model, offer rich examples of an artist who embraced interdisciplinary thinking.

His extensive art practices, multiple careers and ways of “being an artist” uniquely situate the museum to use a single artist’s work as a template for interdisciplinary education. His artistic practice, most specifically the ways he went about creating his work, such as reproducing, collecting, documenting, collaborating, experimenting offer extreme-ly effective frameworks for learning and for organizing approaches to exploring and understanding the world and the individual.

About the siteThe resources and lessons explore

historical and cultural contexts, cultural awareness, civic engagement, literacy, the cre-

ative process, critical think-ing skills and career devel-opment. The curriculum is designed for middle and high school students with adap-tations for elementary and some college-age material in the pipeline. The materials are aligned with state arts and humanities standards as well as those of other core academic areas. Creative learning assessments are integrated within instruc-tional units. Each lesson and activity has been tested both in the museum and by work-ing teachers to ensure its relevancy and effectiveness. The site includes student work examples and teacher adaptations. Taking advan-tage of new technology the curriculum features student

podcasts, audio and video clips, printable versions and downloadable PowerPoint pre-sentations.

Site FeaturesArt & Activities section provides

one-day activities using a specific work of art as a springboard into a subject, series, or method. For example Warhol’s Camouflage painting is used to explore intuitive responses and interpretations of an artwork. Sound clips are played while students look at a work of art and write their feelings, thoughts and associa-

tions. Unit Lessons provide

longer units of study address-ing: Creative Thinking and Making, Critical Thinking and Historical and Cultural Context. Like the one-day activities these units explore themes in Warhol’s work, which are then compared, to other contem-porary artist and professional examples.

Interactive features include Time Capsule 21, an

online version of one of Andy Warhol’s Time Capsules, which allows users to explore a stylish virtual archive, gaining information about the objects in TC21, their relationship to Warhol’s art life and practice as well as their cultural significance. Another interac-

"This is a helpful site for teachers who are focusing on twentieth century issues and trends."-MS History Teacher

The Andy Warhol Museum's The Warhol: Resources and Lessons, teaching across the humanites website, http://edu.warhol.org/ This website © 2006 The Andy Warhol Museum, a museum of Carnegie Institute.

Spring 2006 Faculty

Artsline, Fall 2006 - 7

A d j u n c t F a c u l t y F a l l 2 0 0 6

the warhOl continued from page 6

Brian Moore teaches Fund Development and Advanced Fund Development for the Arts, as well as Performing Arts Management for the Graduate Art Administration Program. Brian has ten years of public relations experience includ-ing work on Broadway and in Los Angeles, where he owned his own boutique Public Relations company. In Philadelphia, Brian was the Director of Development for The Wilma Theatre for three years. Brian was also formerly the Program Associate for the Philadelphia Theatre Initiative, a program funded by The Pew Charitable Trusts and administered by the University of the Arts.

Brian is currently the Managing Director of The Philadelphia Shakespeare Festival. He is also an arts consultant special-izing in development, marketing, communica-tions and Strategic Digital Planning (SDP).

Pamela D. Thomas teaches Financial Accounting for Nonprofit Arts Organizations in Drexel University’s Arts Administration Program. Thomas has more than ten years

of successful experience in accounting and financial analysis.

Thomas is currently employed as Supervisor at McGladrey and Pullen, LLP in Blue Bell, PA. She is responsible for oversee-ing all aspects of the engagement, including drafting Financial Statements and Cash Flow Statements. .

Thomas’s other professional experi-ence includes Assistant Controller for The Rubenstein Company and Regional Accounting Manager for Tower Realty Management Corporation, where she was responsible for centralizing the accounting department within the Northeast Region.

Her education includes a B.S. in Accounting from the College of Business and Public Administration at New York University. She also passed the Certified Public Accounting Examination in 2002.

Thomas is an Associate Member of the American Institute of Certified Public Accountants, a Liaison for ECS Programs, and a Committee Member, St. James of Kingsessing Church

tive feature allows users to understand the photographic silkscreen process and to create a virtual silkscreen project. Later this year the museum will launch an interactive timeline.

Reviewing & Building the ResourceThe University of Pittsburgh Center

for Learning in Out-of-School Environments (UPCLOSE) conducted a series of evaluations of the web-based project as it was being devel-oped including online user surveys, telephone interviews, and educator focus groups. The response was tremendously positive with eval-uations provided by educators from over 27 states and four countries (France, Switzerland, England and the Ukraine). Eighty-six percent of the pre-launch participants tested were schoolteachers and 14 percent were educa-tors from other museums. Of those surveyed, 88 percent of the educators agree or strongly agree that the site promotes artistic practice as a focus on which to build curriculum and activities. The following are just a few of the positive comments obtained through online user surveys:

Incredible! I love its in-depth infor-mative structure. I love the one-day projects. I love the warm-up practices. MS Art Teacher, Pennsylvania.

If you're looking for fresh, inventive, and pertinent ideas to incorporate in your class projects, you must visit the Warhol site. HS Art Teacher, Georgia.

Excellent, thought provoking options for exploring Warhol's work and its links with American history and literature. HS English Teacher, Minnesota.

This is a helpful site for teachers who are focusing on twentieth century issues and trends. MS History Teacher, Pennsylvania.

The Warhol site encourages educa-tors and users to participate in a virtual com-munity of learners through email feedback and local learning labs. These are areas where growth may take any variety of future forms as people use and share the materials around the globe.

Abigail Franzen- Sheehan is the Assistant Education Curator of Interpretation and Resources at The Andy Warhol Museum in Pittsburg. She is the project manager and lead writer for the website.

The online curriculum is sponsored by the Alcoa Foundation with additional funding pro-vided by W.L.S. Spencer Foundation and Verizon.

f u l l t i M e f a C u l t y

Cecelia Fitzgibbon is the Head of the Department of Performing Arts and Program Head and Associate Professor of the Graduate Arts Administration Program. Professor Fitzgibbon teaches courses on leadership, strategic planning, and evaluation, among others.

Ximena Varela is the Research Director for the Arts Administration graduate programs and an active board member of Latin American Institute of Museums (ILAM). Professor Varela teaches courses on audience development, international and American cultural policy, and visual arts management.

Cecelia Fitzgibbon presented “The Development of Standards for Arts Administration Education Programs: Process, Product, and Implications for Teaching Management of the Cultural Industries” at the 32nd annual conference of Social Theory, Politics and the Arts held in Vienna, Austria, from July 8 to July 10, 2006, and at the 35th annual conference of the Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA), held in Chicago from November 15-18, 2006.

Ximena Varela presented “Taking Cultural Policy Seriously” as part of a work-shop on Cultural Policy and Cultural Industries at the 2006 annual meeting of the American Political Science Association. She present-ed “Institutional Pressure, Organizational Change and Innovation: The Case of the Latin American Heritage Sector,” a paper co-authored with Rafael A. Corredoira of the Wharton School, University of Pennsylvania at the 35th annual conference of the Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA), held in Chicago from November 15-18, 2006.

F u l l T i m e F a c u l t y R e s e a R c h N o t e s

At the same conference, Varela also presented a paper entitled “New Technologies and Formative Assessment: Using Blogs to Teach Management and Policy.”

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PAIDPhiladelphia, PA

PERMIT NO. 144

Arts Administration3141 Chestnut St.MacAlister Hall 2018Philadelphia, PA 19104http://www.drexel.edu/comad/

Winter Events

Artsline, Fall 2006 - 8

January 25-January 27, 2007 - WINTER DANCE CONCERT-ThresholdsThe Drexel Dance ensemble will present an exciting concert featuring the work of the 2006 Ellen Forman Memorial Award recipient, Nichole Canuso, along with student choreography and a new rhythmic work by dance program director Miriam Giguere in collaboration with percussionist Hoagy Wing. (215) 895-ARTS

January 28, 2007 and February 4, 2007 - PHILADELPHIA YOUTH ORCHESTRA The Philadelphia Youth Orchestra presents Beethoven's Symphony No.3 in E-flat Major, and Op. 55 "Eroica," along with Rimsky-Korsakov's Scheherazade.(215) 545-0502 www.pyos.org.. February 11, 2007 - AN EVENING OF AFRICAN MUSICDrexel University Gospel choir and Jazztet celebrate Black History Month with a special concert. (215) 895-ARTS

February 2, 2007- VERDI'S AÏDAThe Delaware Valley Opera Company presents Verdi's Aïda sung in Italian at the Hermitage Mansion. (215) 725-4171, info@dvopera.org

February 7 - March 11, 2007 ENEMIES, A LOVE STORYThe Wilma Theater presents a show based on the

novel by Isaac Bashevis Singer, recipient of the Nobel Prize in Literature, Enemies, A Love Story is a bittersweet, realistic and poignant tale of loss, love and redemption. (215) 546-7824, http://www.wil-matheater.org/index.html

February 19, 2006. UNDER CONSTRUCTIONThe Painted Bride Art Center hosts three Philadelphia companies – Möntazh, Tania Isaac Dance, oLive Dance –who collaborate with Oakland-based Marc Bamuthi Joseph to mentor, teach, direct and support each other in the creation of new choreographic work. (215).925-.9914

February 22- March 3, 2007- THE ROCKY HORROR PICTURE SHOWDrexel Players present Richard O' Brien's musical at the Mandell Theatre. (215).895-.ARTS.

March 8, 2007- JAZZ EXTRAVAGANZAThe nationally-renowned all female Spelman College Jazz Ensemble will appear in concert with the Drexel University Jazz Orchestra concert. (215) 895-ARTS

March 9-10, 2007- WINTER MUSIC SERIESDrexel's Winter Music Series features an exciting mix of musical styles ranging from classical masters, swinging jazz and big band sounds, to contemporary gospel and early renaissance concert. (215) 895-ARTS

November 17- January 19, 2007- 25 x 25Cerealart presents an exhibition that will consist of 25 works by 25 artists who have shown with or who are associated with White Columns. It is a collection of original works, editions recently published, and select editions from White Columns’ history. (215) 627-5060

December 1- December 31, 2006 - CELEBRATING THE WORLDS MANY FAITHS FOR THE HOLIDAYS. The National Liberty Museum explores the holiday traditions of cultures worldwide. (215) 925-2800, www.libertymuseum.org.

January 6, 2007 - ARTIST SALON: AYESHA RAHIMPhiladelphia Folklore Project presents Ayesha Rahim who has made exquisite crocheted hats (crowns) for decade. Time to watch this master crafts woman work, ask questions, and share your own stories about Ayesha and her hats.(215) 726-1106, http://www.folkloreproject.org/

January 8, 2007 - DREXEL WINTER TERM BEGINS January 13-March 11, 2007 - MODERN INDIAN WORKS ON PAPER POST INDEPENDENCE ART Come see the traveling exhibition featuring 64 mod-ern and contemporary pieces from the Umesh and Sunanda Gaur Collection. http://www.upenn.edu/ARG/archive/Indian/index.html