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Newsletter Date Volume 1, Issue 1
WSU PRSSA
Fall 2014 Recap LETTER FROM OUR PRESIDENT:
TERESA LANE
Happy 2015!
We are very excited to introduce the first newsletter for the WSU Jay Rockey Chapter of the Public Relations Student Society of America! We hope this semi-annual publication will open a dialogue between the Executive Board, current and past members and people in the community.
As we enter the New Year I want to make sure we recognize Adriana Tejeda, our vice president of finance for the last three years. Last month Adriana graduated with two degrees and a minor. We are so proud of her and thankful for everything she did for the Chapter. Good luck on your next step in life, Adriana!
Last semester we also introduced Murrow Public Relations, a student-run firm providing hands-on experience for members looking to get more involved. We are thrilled to watch the firm grow in the future!
We also introduced two new members to our Executive Board in the last few months— Karrisa Cruz as our vice president of finance and senior account manag-er for Murrow Gear, and Gabi Tousignant as our new vice president of external relations. We are proud to have both these women on our team.
Looking forward into the semester, we are enthusiastic to offer more social events and bring in more guest speakers so keep your eyes peeled for more information about these events!
I’d also like to encourage current PRSSA members to consider getting more in-volved in the New Year. There are always positions available in MPR committees for paid members and Executive Board applications will open in March.
Finally, a big thank you to everyone who continually supports our Chapter, includ-ing our faculty adviser Rebecca Cooney and the Edward R. Murrow College of Communication. We couldn’t do it without you!
Have a happy New Year and spring semester!
All the best,
Teresa Lane
President | PRSSA Jay Rockey Chapter
Washington State University
INSIDE THIS ISSUE
Recruitment ........ 2
Murrow Public Relations .............. 2
Clients ................... 3
Letter from Advi-
sor…………………......3
PRSSA on the Pa-
louse ....................... 4
Social Media ........ 5
What’s Coming Up 5
Meeting
Dates………….…..…..6
“Overall membership of our chapter has increased by 25 percent since Spring 2014.”
Fall 2014 was a very exciting time for our chapter due to the creation of our new student-run firm, Mur-
row Public Relations. MPR was created after the dissolution of the Cougar Communications Group,
which was a health-care oriented student PR firm on the WSU campus. After the dissolution of this
group, our chapter saw that there was a need on campus for students to gain real world PR experience.
It is because of this gap that our vice president, Josh Munson, and our faculty advisor, Rebecca Cooney,
joined forces to create Murrow Public Relations.
Including a student-run firm in our Chapter bring additional hands-on experience to all of our mem-
bers. Our VP Josh has worked tirelessly alongside Rebecca since August to put together this firm and
we are very excited to see the heights this new project can take us.
Currently, we have three clients each headed up by their own senior account manager. This year we
welcomed Elizabeth Jones and Gabrielle Tousignant to our team as the senior account managers for the
Professional Convention Management Association at WSU and the scholarship fund, WSU Alive! Aid.
We also hired on Murrow Gear as a client with vice president of finance, Adriana Tejeda, as the senior
account manager. Since Adriana graduated this December, our new Murrow Gear senior account man-
ager and vice president of finance will be Karrisa Cruz. Welcome to the team Karrisa!
Murrow Public Relations is currently looking to take on either one or two new clients for the spring se-
mester. We will also be looking for new senior account managers to head up these projects. If you have
any interest in either becoming a client or a senior account manager please email Josh Munson at
RECRUITMENT
MURROW PUBLIC RELATIONS
Chapter recruitment went ex-
tremely well this year under
the supervision of our amaz-
ing vice president of member-
ship, Tiffani Caralis. Overall
membership of our chapter
has increased by 25 percent
since Spring 2014. Some of
the recruitment tactics we
used this semester were ta-
bling in the Comption Union
Building and the Goerz-
ten Addition. The beauti-
ful table that was used is
pictured at the right. VP
of membership, Tiffani,
and some of our amazing
members, were present at
the table every week hard
at work recruiting more
members for our growing
community!
2
ABOUT MPR CLIENTS
WSU Professional Convention Management Asso-
ciation—Elizabeth Jones
Members represent the Pacific Northwest chapter of na-
tional organization
Open to all majors
Deliver event management support to the Carson Col-
lege of Business and the Pullman community
WSU Alive! Aid– Gabrielle Tousignant
Created to assist incoming freshmen with the cost of
Alive! Orientation
Price of Alive: $230
Raised last year- $321
Goal by the end of Spring 2015: 5 scholarships awarded
to incoming freshmen.
Murrow Gear– Karrisa Cruz
Project began during the summer of 2012
Collection includes professional and casual wear
Created to show not only Cougar but Murrow Pride
Target Audience: Murrow alumni, faculty, staff and cur-
rent undergraduates.
LETTER FROM OUR FACULTY ADVISOR: REBECCA COONEY
Spring 2015 is my 2.5 year mark with PRSSA at WSU. It has been a tremendous experience all around – personally and profession-ally.
I am in awe of the amazing talent produced by the Murrow College and so impressed by the students I encounter as part of the membership every day. I have had the pleasure of working with three leader-ship teams – your peer students who serve in a behind-the-scenes capacity to design, deliver and en-hance programs and activi-ties delivered to our 65+ member group.
Your 2014-15 leadership team is especially gifted at promotions, member re-cruitment, event planning and engagement. We launched the very first in-house PR agency in the fall (Murrow Public Relations [MPR]), as well as refined chapter bylaws, updated our website, increased ac-countabilities and direc-tives for all leadership, hired on senior account managers with the agency and enhanced our brand and message platform.
It is an exciting time to be part of PRSSA with upcom-ing meetings and work-shops, spring events and new leadership opportuni-ties in the fall. Thank you to all students who contin-ue to contribute to PRSSA, show your commitment to the field of public relations and work so diligently to become strong, knowledge-able and marketable young professionals.
Happy spring!
Pictured above is the logo for the brand-new, Murrow Public Relations.
3
PRSSA’S ON THE PALOUSE PRO TOUR
A press release from our President, Teresa Lane, regarding
our Pro Tour in Spokane, Washington.
SPOKANE, Wash. (Nov. 19, 2014) — Three Chapters of the Public Relations Student Society of America (PRSSA)
joined forces Nov. 7 at the first “PRSSAs of the Palouse Pro Tour” in Spokane.
The PRSSA Chapters from Eastern Washington University, Washington State University and Gonzaga University, began
the trip with a meet-and-greet with the board of directors for the Greater Spokane Chapter of the Public Relations Society
of America (PRSA).
“The PRSA Board provided an authentic and real glimpse of
what life as a PR professional looks like,” said Josh Munson, vice president and firm director for WSU’s Chapter. “As a sen-
ior about to enter the PR career force, I felt encouraged by their advice and expertise.”
The group then visited Desautel Hege Communications, a public relations agency specializing in integrated marketing
communications. In addition to an employee-led tour, DHC also presented a slideshow detailing the variety of clients
supported by the firm.
“Visiting Desautel Hege confirmed my desire to enter agency
life following graduation,” said Teresa Lane, WSU Chapter president. “Their enthusiasm about their work makes me ea-
ger to find a similar firm to call my home away from home.”
The group continued the trip at Shriners Hospital for Children,
where Kristin Monasmith, director of public relations, dis-
cussed the ins and outs of working with children in a health care setting.
“It was amazing to talk to all the diverse agencies that all
have a passion for where they work, and it was inspiring to see that radiate through their professional life,” said Erin
Bateman, WSU Chapter vice president of internships and
special events.
The group concluded the trip with a presentation by River Park Square marketing director Elizabeth Mills. From repre-
senting a multitude of retail businesses to working with the outside community and nonprofit groups, Mills provided a
thorough explanation of life in retail public relations.
“The trip was an amazing experience for students,”
said Karrisa Cruz, WSU Chapter vice president of finance. “It really served as a sneak peek into the world we want to
be part of.”
EWU Chapter president, Douglaas Schnepel, also said of
the trip, “Coming together with the other Chapters was excit-
ing. We look forward to more adventures as these Chapters
grow.”
### 4
“We were able to hit our goal of 300 likes on our Facebook page, beating the number of likes on the UW PRSSA page!”
We were able to complete one of our goal this last semester in regards to
our social media accounts. We were able to hit our goal of 300 likes on our
Facebook page, beating the number of likes on the UW PRSSA page! Our
vice president of public relations and marketing, Stephannie Ankrah, is in
charge of all our social media accounts. Currently, we have a Facebook page
and a Twitter account, as well as a Instagram account. Internship and job
opportunities are frequently posted on these accounts so they can be easily
accessed by our chapter members. Stephannie also posts fun pictures of our
chapter meetings and chapter activities.
If you would like to follow any of social media accounts, here are the links:
Facebook: https://w w w .facebook.com /prssaw su
Twitter: @prssa_w su
Instagram: @prssa_w su
Also, the link to our website: https://prssawsu.wordpress.com/
PCMA and WSU
Alive! Aid are team-
ing up this semester
to plan a fundrais-
ing event for Alive!
Aid. Check back lat-
er in the semester
for more infor-
mation.
The 2015 National
Convention will be
held in Portland, OR
from March 12th to
March 15th. All
PRSSA’s chapter
members are invited
to attend.
Murrow Gear will be
planning a fashion
show to showcase
their new line
Member of the week
will be continuing,
who knows? It could
be you!
Summer internship
deadlines are quick-
ly approaching!
Check our website
and Facebook for
awesome opportuni-
ties.
SOCIAL MEDIA
WHAT’S COMING UP…...
5
Chapter meetings take
place every other Tuesday
from 4:15 p.m. to 5:15
p.m.
Meeting dates are as fol-
lows:
February 3rd—
Resume Peer Edit
Workshop
February 17th–
Jobs and Internships
with Lisa Laughter
March 3rd– Brand
Ambassador Panel
March 31st– Digital
Profile Workshop
April 14th– TBA
April 28th– End of
Year Celebration
We hope to see you all
there!
SPRING 2015 CHAPTER MEETINGS
Ready to renew your PRSSA membership or join for the first time? Mem-
bership registration is open now! Membership dues are $75 for the year
($50 goes to PRSSA national, $25 for local chapter dues). WSU PRSSA
member benefits include chapter T-shirt, certificate of membership from
PRSSA National, PRSSA membership card, leadership opportunities.
Members also have exclusive rights to attend chapter-sponsored activities
like the PRSSA Pro Tour to Spokane, regional conferences and unique ac-
cess to industry professionals at events like the Murrow Symposium.
Cash or check are required. Checks should be made payable to WSU PRS-
SA.
Three options for submitting your registration:
Come to a PRSSA member meeting and connect with our VP Member-ship & Recruitment Tiffani Caralis
Drop it off to Rebecca Cooney’s office in a marked envelope with your full name, email and phone number (GCADD 205 under the door is fine)
Mail it to Murrow College – attention Rebecca Cooney. 445 Veteran’s Way, Washington State University The Edward R. Murrow College of Communication. Pullman, WA 99164-2520. Please also include your full name, email and phone number.
Act fast! Member T-shirts will be ready at the end of February! The last day
to register is Monday, Feb 23. Learn more about member benefits at prs-
sa.wsu.edu.
Questions? Email [email protected]
2014-2015 Executive Board
Become a member of PRSSA!