fall prevention month 2017: we all have a role to play success … slide decks/fpm... · 2018. 6....
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Fall Prevention Month 2017: We all have a role to play – success stories from across
Canada Thursday, June 28th 2018
Emily Powell, MCI Sc, MHM, CHE, Grey Bruce Health Unit
Kim Furlong, MSc PT, BSc PT, NL Balance and Dizziness Centre Raili Quathamer, RN, BSc N, Renfrew County and District Health Unit
Samantha Bruin, BA, BC Injury Research and Prevention Unit Megan Oakey, MPH, B.HK BC Injury Research and Prevention Unit
THIS WEBINAR IS BEING RECORDED. THE SLIDE DECK AND RECORDING WILL BE
EMAILED AFTER THE WEBINAR.
Webinar technology managed by:
2,000 members (as
of January 2018)
Online, bilingual communication platform
Focus: fall prevention in adults and older
adults
Founded October 2010
Support by Ontario Neurotrauma Foundation
Strategic direction provided by Core Team
www.fallsloop.ca
www.novembresanschute.ca
Fall Prevention Month is a campaign that encourages organizations and individuals to come together to
coordinate fall prevention efforts for a larger impact.
It takes a community to prevent a fall.
We all have a role to play.
@FallPreventCA
#PreventFalls2018
Grey Bruce and Southwest Ontario
#PreventFalls2017 Campaign highlights
#PreventFalls2017
Deputation to city council
Fall prevention education events
Elgin Abbey RNAO BPSO event
Fall prevention displays
OHL Owen Sound Attack game
Interviews air on Rogers TV
Social media sample posts created
Media tips in the toolkit
Find them in the toolkit, and watch for our 2018 videos!
Safe Winter walking is born!
Constellation model
South West Ontario Fall Prevention Network
Grey Bruce Fall Prevention and Intervention Program
Indigenous Fall Prevention Network
Home exercise program
Coalition for the prevention of
falls
Fall Prevention month toolkit
Renfrew County and District Health Unit “Optimal Health for All in Renfrew County and District”
www.rcdhu.com– 1-800-267-1097
CHAMPLAIN FALL PREVENTION
EXERCISE CLASS WORKING GROUP
Raili Quathamer, R.N., B.Sc.N.
Public Health Nurse
Creating a Level Playing Field in
Exercise Class Delivery in Champlain
Presentation Outcomes
Understanding:
1. Where is the Champlain Region?
2. Why was there a need for our project?
3. Who was involved?
4. How were we successful?
5. Next steps
Champlain Region
Background
1. Champlain Fall Prevention Steering Committee
2. Multi-sectoral Steering Committee
3. Adopted the SOYF framework in 2016
Stay on Your Feet® used with permission Department of Health, Western Australia. Stay On Your Feet WA® Trade Mark and Communications Style Guide. Perth, Australia
WHICH EXERCISE PROGRAM IS BEST FOR ME?
Are you an older adult living in Renfrew County and District? If yes, we have exercise programs that can help to build your strength and balance, which can help prevent falls.
I have few worries about my balance
I am able to exercise at least twice/week which
includes:
Getting stronger
Improving my balance and flexibility
Increasing my endurance activities
that increase my heart rate ( such as
a brisk walk)
Goal – To maintain or improve fitness level
I am worried about my balance
I can do all of the following:
Stand on one leg for 2 seconds
Climb 10 stairs
Stand for 20 minutes
Walk 1 block without losing my breath or sitting down
Goal – To improve strength and balance, so I can move around more easily
I am afraid of falling
I have difficulty with:
My balance
Getting out of a chair
Walking (I may need a walking aid like a cane
or a walker)
Goal – To be more mobile, steady and able to be more independent.
Falls Prevention Programs-Stand Up!
Stand Up! is a free, evidence-based exercise program.
Call the Renfrew County and District Active Aging Network for more information (613-735-8651 ext. 516 or 1-800-267-1097 ext. 516).
or
Visit www.champlainhealthline.ca
Click
Scroll to the very bottom of the page
Click Renfrew County –WHICH EXERCISE PROGRAM IS BEST FOR ME?
Look for a YELLOW LEVEL 4 exercise program
Community/Municipal Exercise Programs
Call 211/www.211ontario.ca and ask for a level 5 exercise program
or
Visit www.champlainhealthline.ca
Click
Scroll to the very bottom of the page
Click Renfrew County –WHICH EXERCISE PROGRAM IS BEST FOR ME?
Look for a GREEN LEVEL 5 exercise program
Exercise Programs
Call the Renfrew County and District Active Aging Network for more information (613-735-8651 ext. 516 or 1-800-267-1097 ext. 516).
or
Visit www.champlainhealthline.ca
Click
Scroll to the very bottom of the page
Click Renfrew County –WHICH EXERCISE PROGRAM IS BEST FOR ME?
Look for a PINK LEVEL 1,2 or 3 exercise program
I have a HIGH activity level (Level 5) I have a MEDIUM activity level (Level 4) I have a LOW activity level (Level 1,2 or 3)
Talk to your family doctor
Check your risk of falls by completing the Staying Independent Checklist on the back of this sheet
Check your risk of falls by completing the Staying Independent Checklist on the back of this sheet
Why was there a need?
Working Group Purpose
1. Determine standards for exercise class instructors
2. Determine standards for fall prevention program
content
3. Explore opportunities for better integration among
the various available programs/services
Instructor Training Standards
• In the Champlain, exercise class instructors ranged
from volunteers to paid instructors, with different
backgrounds and competencies
• Competencies from WHO and National guidelines
reviewed
• A Knowledge and Skills Framework was developed
• Common certifications were compared
Instructor Training Standards
• Literature review identified no consistency in
competency standards which reflected our regional
situation
• Agreed on two certifications for exercise class
instructors that matched the Knowledge and Skills
framework
• Canadian Centre for Activity and Aging Senior Fitness
Instructor Certificate
• YMCA Older Adult Fitness Instructor
Instructor Training Standards
Our Recommendation included that:
• Heartwise education from the Ottawa Heart Institute
was an excellent value added
• Fall Prevention class instructors should have
additional Fall Prevention training
• Support for training, recertification, and mentorship
should be included in the sustainability
considerations
Fall Prevention Class Content
• Strength training, balance, flexibility, gait/mobility
training
• Education component is a valued addition
• 12 weeks, 2 hours per week minimum
• 3 hours per week gives the maximum benefit to the
client
What happened next?
• Presented the recommended standards and
Knowledge and Skills Framework to the Steering
Committee
• Agreed that this would be recommended to the
LHIN for use in the contracts for providers
• With some education funds we were able to support
the training of 59 CCAA Senior Fitness Instructors in
the Champlain Region
• Evaluated the “Which Exercise Program is Best for
Me?” decision chart
Evaluation Results – Which Exercise
Program is Best for Me? Decision Chart
2018 Next Steps
Build on this work to develop:
• A sustainability plan which will include mapping of
LHIN funded classes and models of provision looking
at capacity, demand and duplication.
• Maximizing the use of navigation tool in community
settings
Members of the Exercise Class
Working Group
Kelly Milne, Regional Geriatric Program of Eastern Ontario
Caroline Desrochers, Pinecrest Queensway Community Health Centre
Christine Bidmead, Regional Geriatric Program of Eastern Ontario (Chair)
Christine Gagne-Rodger, Champlain LHIN
France Brunet, Eastern Ontario Health Unit
Guy LaFleche, Centre de santé communautaire de l’Estrie
Heather Seaman, Ottawa Public Health
Jeanne Bonnell, Champlain LHIN
Joanne King, Barry's Bay & Area Senior Citizens Home Support Services
Kara Symbolic, North Lanark Community Health Centre
Kathy Blomquist, Barry's Bay & Area Senior Citizens Home Support Services
Mary Haller, Champlain Falls Assessment Streamlined Treatment (C-FAST) Clinic
Raili Quathamer, Renfrew County and District Health Unit
Rick Marceau, Seaway Valley Community Health Centre
Questions?
Contact information:
Raili Quathamer, R.N., B.S.c.N (Working Group Member)
Public Health Nurse
Renfrew County and District Health Unit
Christine Bidmead (Working Group Chair)
Project Manager for the Regional Falls Prevention Strategy
Regional Geriatric Program of Eastern Ontario
Fall Prevention Month Initiatives November 2017
Newfoundland Balance & Dizziness Rehab Inc.
Kim Furlong, Registered PT
Physiotherapist
June 28, 2018
How We Got Involved
Downloads/Toolkit
• “National Statistics”
• ”You can prevent falls”
• “Keep your home safe”
• “Keep Active”
• “Everyday movements for balance”
• “Check your meds”
• “Fall Risk checklists”
• “Foot care and footwear”
• “How to get up by yourself”
• Check the Hazard game
• Fall Myths
Information Booth – Avalon Mall Proclamation Signing
NLBDC Event List
• Proclamation Signing: Nov. 2nd
• Open House: Nov. 8th 3-6pm
• Fall Prevention Display – Avalon Mall Nov. 9th
• Flyer/education mail out to local MD clinics in St. John’s and surrounding areas
NLBDC Event List
• www.nlbalance.com - Fall Prevention Downloadable Content
• Fall Prevention Presentation – AC Hunter Library Nov. 29th
• NLBDC road sign
• Balance Class – as a community service
NLBDC Open House • November 8th 3-6pm
• Preparation and planning began one month beforehand with help from work term students and staff.
• Open to the public, health care professionals, students, family/friends, etc.
• Distributed flyers to MD clinics, dentist offices, old age homes.
• Facebook ads, radio PSA, sidewalk and road signs.
• Posted an initiative to www.fallprevention.ca event calendar.
• Approximately 50 attendees.
• Treatment rooms were set up as educational stations on various topics.
1. Fall statistics
2. Risk factor screening
3. Home assessment
4. Word puzzles/Hazard games
5. Mobility aids
6. How to get up from a fall
7. Balance exercises
8. Footwear and foot care recommendations
iBalance Exercise Class
Questions?
November 2018…
BC SENIORS FALL PREVENTION WEEK 2017 CAMPAIGN
Samantha Bruin and Megan Oakey
Ontario Falls Prevention CoP
June 28, 2018
Overview
BCIRPU 2
• Background
• Campaign Summary
• Terminology
• Twitter Ads
• Facebook Ads
• Take-Aways
• Next Steps
Background
BCIRPU 3
• The BC Injury Research & Prevention Unit is a leader in the production and transfer of injury prevention knowledge, supporting the integration of prevention practice into the daily lives of British Columbians.
– Located at BC Children’s Hospital, Vancouver
• BCIRPU via the Finding Balance BC brand
• In collaboration with the BC Fall Prevention Working Group
• Campaign funded by BC Centre for Disease Control
The Campaign
BCIRPU 4
• Campaign period: November 2017
– BC Seniors Fall Prevention Week: November 6-12
• Poster campaign
• Media relations
• Social media
– Organic posts
– Paid ads
Older Adults are Online
• StatsCan (2013-16)
– Internet usage among ages 65-74 increased 16%
• Revera (2012)
– 88% of seniors 75+ are online at least once a day
– 53% of these belong to a social networking site
BCIRPU 5
RESULTS – SOCIAL MEDIA
BCIRPU 6
Terminology
• Engagement
– How many interactions on your post
– A like, share, retweet, comment, click
• Reach
– How many people saw your post
– Unique people who see your content
• Impressions
– How many times a post was displayed on Facebook/Twitter feed
– Does not mean they engaged with it or saw it
– Counts multiple displays on a single feed
BCIRPU 7
Twitter Ads • November 6-12:
– Spend: $145.03 ($21.42/day)
– Target Audience: 35+
• Keywords: ageing, aging, retirement, retire, indigenous, falling, pension, grandchildren, grandkids
• Behaviours: Gen X’ers, Seniors, Retired, Senior adult in household
– Results:
• 30 new followers
• 27,816 impressions
BCIRPU 8
Facebook Ads • October 30 to November 30
– Spend: $4,066.00
– 2 boosted posts, 19 regular ads
– 3 Levels
• Pre-Campaign (Followers)
• Campaign (Website Visits)
• Post-Campaign (Website Visits)
– Target Audiences: • Older Adults 55+
• Older Adults (Indigenous) 55+
• Caregivers 40-64
• Caregivers (Indigenous) 40-64
BCIRPU 9
Facebook Ads • Results
– Impressions: 253,386
– Reach: 110,452 people
– Link Clicks (website visits): 2,771 – 3,952*
– 307 post reactions
– 36 comments
– 178 shares
– 184 new page likes
*Error with Google Analytics
and differences in reporting
BCIRPU 10
Take-Aways
• Social media ads are cost-effective, easy to set up
• Facebook ads are an excellent way to target and segment a large population
• Do not include hashtag in Facebook ads
• Test set-up of Google Analytics so there are no errors
BCIRPU 11
Next Steps
• Campaign Knowledge Retention (n=48)
– 4 weeks and 10 weeks
– Participants retained knowledge on campaign messages after 10 weeks
– How did you hear about the website? • Email/Newsletter (20 people)
• Social media (12 people)
• Other (9 people)
• Internet search (6 people)
BCIRPU 12
Next Steps
• 2018 Campaign and Beyond
– Starting to plan 2018 campaign
– Applied for funding for French materials
– Exploring a partnership with Community Against Preventable Injuries
BCIRPU 13
Questions?
BCIRPU 14
Questions?
Type your questions into the chat box.
OR
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THIS WEBINAR IS BEING RECORDED.
THE SLIDE DECK AND RECORDING WILL BE EMAILED AFTER THE WEBINAR.
