fallon brainfood: agency blog secrets revealed!
Post on 17-Oct-2014
11.736 views
DESCRIPTION
Its been 2 years since we launched the Fallon Planning Blog. So what has it gotten us? What have we learned from blogging and Brainfooding and Tweeting and social networking?TRANSCRIPT
![Page 1: Fallon Brainfood: Agency Blog Secrets Revealed!](https://reader033.vdocument.in/reader033/viewer/2022051411/5441c95bafaf9f52208b47e7/html5/thumbnails/1.jpg)
we are fallonAssessing Fallon Planning @ The Social Q109
March 15, 2009
![Page 2: Fallon Brainfood: Agency Blog Secrets Revealed!](https://reader033.vdocument.in/reader033/viewer/2022051411/5441c95bafaf9f52208b47e7/html5/thumbnails/2.jpg)
Highlights about Fallon Planning @ The SocialQ109
Since 2006, Fallon’s Insight Department has pioneered Ad Agency behaviour andstandards on the social web.
Highlights about Fallon Planning Blog:• Over 170,000 pageviews and over 27,406 unique visitors since launch in 2006• Average 600 RSS subscribers a day• Ranked #142 on AdAge Power 150 - top media and marketing blogs• over 12,000 pageviews in Feb 2009, this year may be reaching a tipping point!• Fallon Worldwide/Fallon Minneapolis receives an average blog mention every 11
days• Fallon Planning receives an average blog mention every 12 hours
Highlights about Fallon Brainfood:• over 52,000 total views of Brainfood on Slideshare plus countless live webcam
views, blog posts, and Tweets• over 4600 views of Brainfood in Q109 so far• 28,905 Twitter impressions
![Page 3: Fallon Brainfood: Agency Blog Secrets Revealed!](https://reader033.vdocument.in/reader033/viewer/2022051411/5441c95bafaf9f52208b47e7/html5/thumbnails/3.jpg)
On the Blogosphere
![Page 4: Fallon Brainfood: Agency Blog Secrets Revealed!](https://reader033.vdocument.in/reader033/viewer/2022051411/5441c95bafaf9f52208b47e7/html5/thumbnails/4.jpg)
Fallon Planning Blog: Share ideas that inspirebrave work.
Fallon Planning Blog was launched by Fallon Minneapolis Insight Department as ashowcase for thought leadership on branding and advertising trends.
Where We’ve Been since 2006:-1265 blog posts to-date-Over 170,000 pageviews and over 27,406 unique visitors since launch in 2006!-Average 600 RSS subscribers a day-Ranked #142 on AdAge Power 150 - top media and marketing blogs -Contributed many standards and practices with “Blogging the Agency”presentation at 2007’s AAAA’s Account Planning Conference-Internationally recognized as a key resource for marketers and strategists-Talent magnet, outward-facing mirror of how we roll-Deepens the client relationship - NBCU, Purina, TheLadders and others now relyon the Planning Blog as a resource
Join the conversation at http://fallontrendpoint.blogspot.com/
![Page 5: Fallon Brainfood: Agency Blog Secrets Revealed!](https://reader033.vdocument.in/reader033/viewer/2022051411/5441c95bafaf9f52208b47e7/html5/thumbnails/5.jpg)
On the Blogosphere, “Fallon Planning” and itsblog is discussed as much (or more) asFallon.com and the agency.
• Fallon SocialRank is 7/100 with an average blog mention every 11 days• Fallon Planning SocialRank is 18/100 with an average blog mention every 12 hours
Fallon Minneapolis Fallon Planning
Source: Nielsen BlogPulse, SocialMention.com
![Page 6: Fallon Brainfood: Agency Blog Secrets Revealed!](https://reader033.vdocument.in/reader033/viewer/2022051411/5441c95bafaf9f52208b47e7/html5/thumbnails/6.jpg)
This increasing volume of social mention isdriving Google rank and shapes thecontextual picture of our brand.
• Whereas Fallon Minneapolis conversation is typically driven by account activity (newclient wins, agency spy gossip)
• Fallon Planning conversation is driven by thought leadership and ideas that are postedfreely then shared and discussed more widely across the blogosphere
Fallon Minneapolis Fallon Planning
Source: Google Search Insights
![Page 7: Fallon Brainfood: Agency Blog Secrets Revealed!](https://reader033.vdocument.in/reader033/viewer/2022051411/5441c95bafaf9f52208b47e7/html5/thumbnails/7.jpg)
Al Kelly’s viral experiment “Kittens Inspired ByKittens” dominated the conversation in Q109.
• 5,298,441 Video views across YouTube and Yahool Video
• 95,000 Blog mentions
• 6,400 Tweets, #3 “Most Discussed” on Twitter
• 1.5MM Google Search citations
• 50+ User-gen “Mashups”
• 28 Traditional News Mentions, incl CNN, NPR, Air America, The Guardian, WiredMagazine and The Soup on E!
Viral Video Views
Source: Nielsen BlogPulse, Vidmetrix, Fallon Brainfood “Inspired By Kittens” Feb 2009
Learn more about What the “Kittens…” Experiment Teaches Us Marketershttp://fallontrendpoint.blogspot.com/2009/02/fallon-brainfood-inspired-by-kittens_27.html
• “Kittens…” teaches us that an agency can benefit from having more things tosay beyond the latest client win.
![Page 8: Fallon Brainfood: Agency Blog Secrets Revealed!](https://reader033.vdocument.in/reader033/viewer/2022051411/5441c95bafaf9f52208b47e7/html5/thumbnails/8.jpg)
Source: Google Analytics, Google Feedburner
Planning Blog garnered over 12,000views in Feb 2009, with the majority ofviews coming thru “slippy” RSS readers.
![Page 9: Fallon Brainfood: Agency Blog Secrets Revealed!](https://reader033.vdocument.in/reader033/viewer/2022051411/5441c95bafaf9f52208b47e7/html5/thumbnails/9.jpg)
Source: Google Analytics
Planning Blog is proving to be biggerthan MPLS - its extending perceptions ofFallon brand as a global thought leader.
Most Visitors by City
![Page 10: Fallon Brainfood: Agency Blog Secrets Revealed!](https://reader033.vdocument.in/reader033/viewer/2022051411/5441c95bafaf9f52208b47e7/html5/thumbnails/10.jpg)
5 ways Fallon Planning Blog benefits brandFallon.
1) participation elevates Fallon credibility, expertise, and added valueamong our clientele and prospects - when it comes to social strategiesfor our clients, we didn’t just read the book on social media, we’re co-writing it
2) extends the Fallon (and Fallon Planning) brand in press and socialmedia - over 100,000 pageviews and 27,406 unique visitors served
3) for some this is the website for Fallon - for many digital natives socialmedia is the only brand touchpoint they’ve experienced (just like ourclients’ brands)
4) big ideas in beta - exposes co-workers and clients to new trends andideas in real-time
5) poised for continued growth as the social web now reaches tippingpoint - marketers and clients now “get it”
![Page 11: Fallon Brainfood: Agency Blog Secrets Revealed!](https://reader033.vdocument.in/reader033/viewer/2022051411/5441c95bafaf9f52208b47e7/html5/thumbnails/11.jpg)
On the Twittersphere
![Page 12: Fallon Brainfood: Agency Blog Secrets Revealed!](https://reader033.vdocument.in/reader033/viewer/2022051411/5441c95bafaf9f52208b47e7/html5/thumbnails/12.jpg)
Fallon Planning buzz on Twitter is typicallysparked by its Generous approach to ideas -“share ideas that inspire.”
Source: Twitter Search, (impressions=number of Tweets X their follower counts)
*28,905+ Twitter impressions about Brainfood
![Page 13: Fallon Brainfood: Agency Blog Secrets Revealed!](https://reader033.vdocument.in/reader033/viewer/2022051411/5441c95bafaf9f52208b47e7/html5/thumbnails/13.jpg)
Brainfood
![Page 14: Fallon Brainfood: Agency Blog Secrets Revealed!](https://reader033.vdocument.in/reader033/viewer/2022051411/5441c95bafaf9f52208b47e7/html5/thumbnails/14.jpg)
Fallon Brainfood: Trends, ideas, opportunities,and thought leadership for our brands.
Brainfood is a monthly presentation lead by the Fallon Insight Group.
Where We’ve Been in 2008:Virtuality // Design For All // China Rising // The Social 10 // The Mobile10
What’s Next in 2009:Return of the Hero // Fast-Acting Brands // Generosity // The Dirt onGreen// The Viral Vanguards // The Social Enterprise // Alternate RealityGaming
Missed previous Brainfoods?Go to http://www.slideshare.net/group/we-are-fallon
![Page 15: Fallon Brainfood: Agency Blog Secrets Revealed!](https://reader033.vdocument.in/reader033/viewer/2022051411/5441c95bafaf9f52208b47e7/html5/thumbnails/15.jpg)
Our Generous approach is fueling awareness,passalong and engagement with FallonBrainfood.
![Page 16: Fallon Brainfood: Agency Blog Secrets Revealed!](https://reader033.vdocument.in/reader033/viewer/2022051411/5441c95bafaf9f52208b47e7/html5/thumbnails/16.jpg)
Fallon Brainfood got over 4600 Slideshareviews in Q109.
"youre good, i learned a ton thanks for doing it, glad youre on our team complex subject done simply and very well, congratulations
"Great show. You struck a great balance between striking fear (I gotta getmy shit together) and creating a sense of opportunity (if I do this right it willbe fun, interesting and useful).
"missed the big show today but enjoyed the slideshow.
“aki inspired by kittens inspired by kittens as always learned a bunch. well done. thanks
“great topic....great presentation.definitely easy for a non-technological personlike myself to understand. Thanks!
Source: Slideshare, Twitter Search, direct email feedback from Fallon employees
![Page 17: Fallon Brainfood: Agency Blog Secrets Revealed!](https://reader033.vdocument.in/reader033/viewer/2022051411/5441c95bafaf9f52208b47e7/html5/thumbnails/17.jpg)
To date, Brainfood has garnered over 52,367views on Slideshare plus countless livewebcam views, blog posts, and Tweets.
Source: Slideshare
![Page 18: Fallon Brainfood: Agency Blog Secrets Revealed!](https://reader033.vdocument.in/reader033/viewer/2022051411/5441c95bafaf9f52208b47e7/html5/thumbnails/18.jpg)
Employee participation at The Social isenabling influential employee brands.
Source: Twitter Grader and Tweet Volume
*28,905+ Twitter impressions about Brainfood.
(Twitfluence Impressions = Number ofTweets/Mentions x Number of Each Twitterers’
Follower Count.
10,764 of Brainfood’s Twitter impressions aredirectly attributable to @akispicer’s Twitfluence!
![Page 19: Fallon Brainfood: Agency Blog Secrets Revealed!](https://reader033.vdocument.in/reader033/viewer/2022051411/5441c95bafaf9f52208b47e7/html5/thumbnails/19.jpg)
5 ways Fallon Brainfood benefits brand Fallon.
1) makes Fallon (and Fallon Planning) synonymous with thoughtleadership and innovation - exposes co-workers and clients to newtrends and ideas
2) extends the Fallon (and Fallon Planning) brand in press and socialmedia - over 52,000 views and impressions made about FallonPlanning's thought leadership since Brainfood launched in 2008!
3) a magnet for new business prospects - audiences have included execsfrom P&G, BestBuy, and Target as well as current clients
4) sparks new projects and initiatives with clients - have extended Fallondeeper into client’s business with projects like Beneful Next, andnumerous social media and mobile initiatives across our roster
5) elevates Fallon credibility, expertise, and added value among ourclients