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2. FanInvest is a new business model to select, promote , financeand manage upcoming or existing artists, using the mechanism of Crowd (= Fan)fundingWhat is FanInvest ? 3. Why do we need FanInvest ?

Alternative Income model for new/upcoming artists and artists who would like to

reinvigorate their career in stead of using the traditional channels ( grants, advantages

from record labels, etc)

Katalyser between fan, artist and the broader arts expert community , without

influencing the existing relations ships between main actors in the art community

Business model that respect the freedom of artistic creativity of the artist and his of her

independency in the way they see evolving their career

Direct to Fan Model : strengthens the connection between fan and artist ( emotional

investment )

Future business model within the digital (internet) (r)evolution taken full advantage of

the impact of social media on consumer behaviour

28/10/2009 1 Muziek Digitaal 4. Crowdfunding Culture 28/10/2009 2 Muziek Digitaal 5. Unique Selling Proposition (USP)

FanInvest is not limited to Crowdfunding for music artistsonly : focus is on any

artistic expression

Selection of artists based on combination of fan rating/ expert view

Full control from artist over budget and time to reach this

Standard and premium content offerings

FanInvest Business Model can be extended to other domains like charity, etc

Promotion via use of community toolsand ownFanInvest applications

3 28/10/2009 Muziek Digitaal 6. Crowdfunding Culture 28/10/2009 4 Muziek Digitaal 7. Cost Structure Financials (example music) (1)Including administration,ICT,Marketing, fees, incentive cost(2)Including project cost,logistic/distribution cost , rights, etc(3)Excluding financial transaction cost5 28/10/2009 Muziek Digitaal 8. You can register for the FanInvest Newsletter via urlwww.faninvest.eu Or contact us via : [email_address]