fanpage trends uk by sotrender
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Fanpage Trends UK08.2015
About Fanpage Trends UKFanpage Trends is a monthly report prepared by the social media analytics company Sotrender, summing up UK brand communication on Facebook.
The report consists of 11 categories:
All UK Brands, Alcohol, Banks, IT/Electronics, Beverages, Beer, Politics, Retail, Cars, Sweets, & Telecommunications
• The biggest fanpages in this group were Amazon.co.uk, Cadbury Creme Egg and Coca−Cola
• The following pages had the highest relative (%) increase in number of fans: Cadbury Wispa, Cadbury Creme Egg and Amazon.co.uk
• The highest fan number increase happened on Amazon.co.uk, Cadbury Wispa and Cadbury Creme Egg
• The most engaging fanpages, in terms of number of engaged fans, were Britain First, ASOS and boohoo.com
• The highest percent of engaged fans was observed on Cow & Gate UK, West Ham United FC and Britain First
All UK Brands
The biggest facebook pagesAll UK Brands
The most engaging pagesAll UK Brands
Customer serviceAll UK Brands
The most engaging postsAll UK Brands
• The biggest pages: Jack Daniel’s UK, Smirnoff and Malibu Rum
• The biggest relative fan number increase was observed on the following pages: Jägermeister, Jack Daniel’s UK and Echo Falls
• The biggest fan number increase was observed on Jack Daniel’s UK, Jägermeister and Echo Falls
• The most engaging fanpages, in terms of number of engaged fans, were Jack Daniel’s UK, Malibu Rum and Captain Morgan
• The most engaging fanpages in terms of percent of engaged fans were Old Pulteney, Kumala Wine and Aberlour
Alcohol
The biggest facebook pagesAlcohol
The most engaging pagesAlcohol
Customer serviceAlcohol
The most engaging postsAlcohol
• The biggest pages: Barclays UK, Barclaycard and NatWest
• The highest percent of new fans was gained by Santander UK, Barclaycard and NatWest
• The biggest fan number increase was observed on Santander UK, Barclaycard and Barclays UK
• The highest number of engaged fans was observed on Santander UK, M&S Bank and HSBC UK
• The highest percent of fans was engaged on the following pages: M&S Bank, Clydesdale Bank and HSBC UK
Banks
The biggest facebook pagesBanks
The most engaging pagesBanks
Customer serviceBanks
The most engaging postsBanks
• The biggest pages: Stella Artois, Budweiser and Foster’s
• The following pages had the highest relative (%) increase in number of fans: Kronenbourg 1664, Carling and Corona
• The biggest fan number increase was observed on Kronenbourg 1664, Foster’s and Carling
• The highest number of engaged fans was observed on Kronenbourg 1664, Foster’s and Stella Artois
• The most engaging fanpages in terms of percent of engaged fans were Kronenbourg 1664, Sharp’s Brewery and Thatchers Cider
Beer
The biggest facebook pagesBeer
The most engaging pagesBeer
Customer serviceBeer
The most engaging postsBeer
• The biggest pages: Britain First, Conservatives and UK Independence Party (UKIP)
• The biggest relative fan number increase was observed on the following pages: Britain First, The Labour Party and 10 Downing Street
• The highest fan base growth happened on Britain First, The Labour Party and 10 Downing Street
• The most engaging fanpages, in terms of number of engaged fans, were Britain First, Jeremy Corbyn and UK Independence Party (UKIP)
• The most engaging fanpages in terms of percent of engaged fans were Jeremy Corbyn, Britain First and Occupy London
Politics
The biggest facebook pagesPolitics
The most engaging pagesPolitics
Customer servicePolitics
The most engaging postsPolitics
• The biggest fanpages in this group were O2, EE and Vodafone UK
• The highest percent of new fans was gained by Lebara, Sky and TalkTalk
• The biggest fan number increase was observed on Lebara, Sky and O2
• The highest number of engaged fans was observed on giffgaff, Virgin Media and TalkTalk
• The highest percent of fans was engaged on the following pages: giffgaff, BT UK and TalkTalk
Telecommunications
The biggest facebook pagesTelecommunications
The most engaging pagesTelecommunications
Customer serviceTelecommunications
The most engaging postsTelecommunications
If you haven’t found the results of a category that interests you in this presentation, don’t worry! Go to Sotrender’s page and read the full report where you can find 6 more categories!
Fanpage Trends UK
Read the full report
Major social media platforms: FB, YT, Tw & Insta
Compare own profiles as well as competitors & benchmarks
Facebook global profiles ready
Automated interpretation of data - data-driven tips
Human touch - we care!
Historical data for any brand available (up to 3 yrs back)
Sotrender is a SaaS platform that helps agencies and brands with reporting and strategic analysis
Find out more at www.sotrender.com
Thank you!
Aleksandra Prejs, Marketing and Communications Manager [email protected] www.sotrender.com
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