fans, tweets, hang outs, oh my!
DESCRIPTION
Social media has radically altered the communications landscape for business. It seems everyone is doing it but are they doing it well? If you’ve been thinking about jumping into social media or are in it, but not sure how to win it, this is your learning opportunity. We’ll answer some of your most pressing questions about social media: Which social media accounts are right for my business? How do I strategically approach each one? What’s the best message mix? And most importantly, how in the world do I fit it into my already busy day? Straight talk on social media strategy and the tools to make it work for you.TRANSCRIPT
fans and tweets and hang-outs, oh my!
wendy forbes. owner. wendy92, llc.
Monday, November 5, 12
state of social*females 18-34 most active
men more likely to visit LinkedIn
users spend 53.5 billion minutes on Facebook
age 55+ on SoMe via mobile doubled
Tumblr tripled its audience
*Nielsen 09/11
Monday, November 5, 12
there’s a conversation going on about your company or organization whether you like it or not.
Over 80% of Americans are on a
social network*Nielsen 09/11
Monday, November 5, 12
local essentials
website
Monday, November 5, 12
time to engage. but how?
Businesses that post at least
1X daily will reach 22% of their fans in a
given week.*Comscore 2011
Monday, November 5, 12
first things first
Monday, November 5, 12
the 3 pillars
your storyyour customer
your competition
Monday, November 5, 12
strategic plan
what do you want to accomplish?
whom do you want talk to?
what are the elements of your story?
how will you measure success?
Monday, November 5, 12
the audience
*Forrester, “social technographics” 2009
creators
critics
collectors
joiners
spectators
Monday, November 5, 12
segment messaging
awareness consideration purchase loyalty
Monday, November 5, 12
pre-launch checklistselect your team
define roles
adopt policies
gather elements
claim accounts
set budget
Monday, November 5, 12
outreach
attract audience with original news, content, deals
drives traffic
Monday, November 5, 12
community
enable the crowd with conversation
drives consideration
Monday, November 5, 12
opportunity
guide the intrigued
Monday, November 5, 12
support
drives loyalty
Monday, November 5, 12
best practices
be transparent - clearly identify yourself and company
be ethical
be relevant
personalize and be personable
thank people
Monday, November 5, 12
shift conversation
Make the negative more positive
Make the positive more influential
Give the neutral something to believe
Monday, November 5, 12
No Silver Bullet
Can’t make bad product goodCan’t stop a bad storyCan’t squelch dissent
Can’t make money overnight
Monday, November 5, 12
Sunny-side Up
Can show you careCan build trust
Can correct misperceptionsCan address grievancesCan reward advocates
Can provide information
Monday, November 5, 12
pragmatic advice
Daily in AM & PM: Check Twitter, Facebook and Google+ for ?’s / comments
Use a tool like Hootsuite, Tweetdeck or Sprout
Monday, November 5, 12
pragmatic advice
Weekly Maintenance: Build Twitter lists to target audienceFollow back new Twitter followers
Save searches on company name, service or productUse a tool like Hootsuite, Tweetdeck or Sprout
Monday, November 5, 12
pragmatic advice
Monday: Schedule all Posts for the weekMon/Wed: Send customer email
Tues/Thurs: Check Yelp Reviews and RespondFridays: Check your traffic using Google Analytics or
Social Reports (if using Hootsuite or Sprout)
Monday, November 5, 12
questions?
Monday, November 5, 12
thank you. have fun.
Monday, November 5, 12
connect with
www.wendy92.com
text wendy92 to 72727
call 505.750.4892
download at http://www.wendy92.com/Wendy92/Presentations
Monday, November 5, 12