fapfw08192011by paul hattimer
DESCRIPTION
LinkedIn Presentation to Finance-Accounting Professionals Fort Worth Networking by Paul HattimerTRANSCRIPT
Gateway To Your Business Network
Presented Friday August 19, 2011FAPFW
North Richland Hills, TexasHattimer Search & Social Media
www.linkedin.com/in/paulhattimer@phattimer www.facebook.com/paulhattimer
Linkedin Gateway To Your Business Network
An introduction to the fastest growing business tool on the internet
• LinkedIn beginner? This is where you should be!• LinkedIn Pro? Some new features for you!
Skills, Groups and Signal
• Hattimer Search & Social Media –
Using LinkedIn to find key employees and for you to find leads. From strangers- to friends- to customers.
•Not just for job seekers anymore!
Linkedin Gateway To Your Business Network
Linkedin Gateway To Your Business Network
What’s New?Do you have skills?Are you a groupie?
Have something to…Signal?
LinkedIn is a free business social networking site that allows users to create a professional profile visible to others
LinkedIn links customers, companies and suppliers
LinkedIn links you to your future career
Linkedin Gateway To Your Business Network LinkedIn links
employers and job seekers
How fast is LinkedIn growing? Every second two people join LinkedIn. Over 120 million users.
Good ideas bring competition…
BranchOut –
Facebook’s answer to LinkedIn
BeKnown-
LinkedIn does not replace networking. It is a tool to facilitate networking.
Three Audiences
• LinkedIn Search Engine – Algorithms– 40 times more likely to be found if profile is 100%– Recommendations double key word strength for
job with recommendation
• Internet Search Engines – Google loves LinkedIn
• PEOPLE– Does it make sense to reader?
Today’s Topics
Getting to 100%
• A current position.• Two past positions.• Education.• Profile summary.• A profile photo.• Specialties.• At least three recommendations. LinkedIn doesn’t tell you
this, but you get 5% for each recommendation, up to a maximum of 15%.
Do not spam for connections! Intentionally or unintentionally
Obey the rules of the blue box. No email address and no contact information.
Build Your ProfileImportant rules of the road!
Search Engine Optimization• The fight for number 1• Lists network connections first
Keywords
• Test Keywords• Seek what you want to become• Remember the computer scans and people scan
Template
• Template is a guide• Use sections for your purposes•Specialties and Interests
Build Your ProfileKeywords
Use Summary to list products and services.
Use Interests to load keywords.
Use Conact Info to write closing that may also be a call to action.
Creatively use the LinkedIn template
Events•Search for continuing education. Let people know what you have been studying and following.
Boxnet•Allows people visiting your profile to download files – brochures, resumes, articles, and newsletters.
Slideshare•Create a powerpoint to highlight your career or your business. Search for other presentations.
Linkedin Gateway To Your Business Network
Languages• Highlight your bi-lingual ability•Add Sections in Edit Profile View
Certifications• Wide range of certs• Date obtained
Publications• Date• Subject• Source
Build Your ProfileNew Features
Twitter, Facebook and LinkedIn Convergence of Social Media
A sign of this convergence is
Signal
Linkedin Gateway To Your Business Network
LinkedIn Mobilefor Smart Phones and Blackberries
Limited but convienent
Caveat
LinkedIn Mobile
New and Improved!
Use Interests to load keywords.
Use Conact Info to write closing that may also be a call to action.
Going Mobile!
Do not spam for connections! Intentionally or unintentionally
Going MobileCard Crunch
Next Steps
RobustProfile
LinkedInAnswers
Polls
News
Blogs
Apps
Reading Lists
Advanced Search
Linkedin Gateway To Your Business Network
Summary
Summary
• Google loves LinkedIn! Your profile gets you noticed• LinkedIn grows your network to help you find customers• Provides you with research tools for sales calls and training• Your network continues to be an asset as you and the company move forward
Helpful Links• www.leaderhelper.com• www.wordle.net• www.owlishcommunications.com• www.youtube.com• www.twitter.com • www.windmillnetworking.com
•www.linkedindiva.com•http://executivecareerbrand.com/29-biggest-linkedin-mistakes/•http://holykaw.alltop.com/the-value-of-being-linkedin-infographic•http://klout.com/home•www.hootsuite.com•www.tweetdeck.com
•www.linkedin.com/in/paulhattimer
Thank You!Hattimer Search & Social MediaPaul Hattimer, CCMIn/[email protected]/paulhattimer
Linkedin Gateway To Your Business Network