farmers market in hershey
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Draft for Diana MonroeTRANSCRIPT
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HEALTHY CHOICES IN CHOCOLATETOWN, USA: THE FARMERS MARKET IN HERSHEY
Daniel R. George, Ph.D, M.Sc
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What are farmers’ markets?
Recurrent organizations at fixed locations where vendors sell farm products and other goods
Brown A. Counting farmers markets. Geograph Rev. 2001;91:655-675.
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National growth of farmers’ markets in the US In August 2010, the USDA reported
6,132 farmers’ markets in the US
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What value do farmers’ markets have? Improving nutrition
Increasing the accessibility of fresh fruits and vegetables at peak flavor
Making healthier foods available in “food deserts”
WIC ($20 million to more than 2.2 million low income families), SNAP, SFMNP ($20 million to 800,000 low-income seniors vouchers)
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What value do farmers’ markets have? Serving environmental health
Reduce carbon footprint of food For normal grocery store produce, fruits and
vegetables can travel, on average, more than 1,500 miles before reaching the final consumer.
Support local farmers who use sustainable practices
Healthier soils, ethical treatment of animals, low to no usage of pesticides or industrial fertilizers
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What value do farmers’ markets have? Stimulating local
economy According to the 2007
Census of Agriculture, in 2005, such direct sales at farmers markets exceeded $1 billion nationwide
Creating jobs Widening local tax base
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What value do farmers’ markets have? Creating community
Revitalizing public spaces Building connections between consumers and
producers Supporting healthy lifestyles Fostering community connections & social
interaction Encouraging exercise & fresh air
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What value do farmers’ markets have? Improving food security
Increase food security through decentralizing production
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Farmers’ markets and health Markets are increasingly
viewed as one facet of the solution to national chronic health problems
White House Task Force on Childhood Obesity Report to the President has sought a greater role of farmers’ markets in reducing childhood obesity
First Lady Michele Obama has promoted markets as part of her “Let’s Move” initiative.
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Political will behind the growth of farmers’ markets
The President’s 2011 Budget proposes an additional $5 million investment in the Farmers Market Promotion Program at the USDA
Federal government is also investing millions of dollars to increase farmers’ markets that participate in supplemental nutrition programs
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Outline
Background Introduction to farmers' markets The trend towards farmers' markets
on medical center campuses Story of the Farmers Market in Hershey Vision for the future Discussion
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Trend towards farmers’ markets on medical center campuses
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Value added
Mission of medical centers is not only to treat illness but also to promote wellness for patients, employees, and the community at large
Highly trafficked by health professionals and community members concerned about their health
Can provide a sustainable supply of students/residents, researchers, and volunteer staff for health and research initiatives
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Outline
Background Introduction to farmers' markets The trend towards farmers' markets
on medical center campuses Story of the Farmers Market in Hershey Vision for the future Discussion
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Outline
Background Introduction to farmers' markets The trend towards farmers' markets on
medical center campuses Story of the Farmers Market in
Hershey Vision for the future Discussion
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Founding objectives
(1) increase community access to healthy, locally-grown foods
(2) support local farmers engaged in sustainable practices by creating another venue for the sale of their goods
(3) establish opportunities for community wellness partnerships
(4) build a community space for interaction between employees of a large medical center and neighbors from surrounding neighborhoods and towns
(5) pay homage to agricultural heritage of the land surrounding PSHMC.
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Market principles
80 percent producer’s-only and organic Sourcing: within an average 25-mile
radius (lower carbon footprint, maximize freshness)
All vendors have representation in association
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Products
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Community wellness programming “Our market will make a significant
contribution to the long-term wellness of the region and model how a partnership between a medical center and a farmers’ market can enhance the former’s capacity to provide complete care for patients and families”
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“Know Your Numbers”
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Wellness partnerships
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Community partnerships
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Fundraisers
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Chef demos/Recipe cards
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Music
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Community support