farmers weekly jobs - our audience (int)

RBI Jobs Sites – User Profile Survey 2012: Farmers Weekly Jobs

Our AudienceUser Profile Survey 2012

Farmers Weekly Jobs


2

I am a jobseeker, actively look-ing for a job

I am a browser. I look at jobs, but I'm not actively applying

I am an employer / recruiter looking for candidates

71%

29%

71% of respondents are actively looking for a job

Base: all respondents (391)

Q. Which of the following best describes your job seeking status?Q. Which of the following best describes your job seeking status?

Potential job seekers.Strong link to brand – browsers from the community site or magazine

Excluded from subsequent analysis


3

Permanent - full time

Unemployed

Temporary / Contractor

Permanent- part time

Student / Recent graduate

Retired

Other

59%

16%

11%

5%

6%

2%

2%

Over half are currently in permanent roles, while nearly a quarter are unemployed


Q. What is your current working status?Q. What is your current working status?

64% are in permanent roles

High quality candidates


4

40% of respondents work for an agricultural related business

Base: all respondents that are currently working (289)

Q. Which of the following best describes your involvement in the agricultural industry?Q. Which of the following best describes your involvement in the agricultural industry?

I work for an agricultural related company/business

I own, manage, run, live or work on a farm

I'm not involvement in agricultural industry

I'm in education (e.g. academic, lecturer, student, etc)

I work for the government

I'm in media/journalism

Other

40%

28%

11%

6%

3%

1%

10%


5

Of those working for agricultural related businesses, sales/marketing are the most common roles

Base: all respondents that work for an agricultural related business (113)

Q. Which of the following best describes your job role?Q. Which of the following best describes your job role?

Sales/Marketing

Arable/agrochemical specialist

Agricultural contractor

Agricultural engineer

Agronomist

Animal feed specialist

Vet

Animal health distributor

Machinery dealer

Rural surveyor

Trader

General merchant

Other

17%

14%

13%

10%

10%

4%

3%

2%

2%

1%

1%

0%

25%


6

Of those working on a farm, farm managers and farm workers are the most common roles

Base: all respondents that own, manage, live or work on a farm (81)

Q. Which of the following best describes your job role?Q. Which of the following best describes your job role?

Farm Manager

Farm Worker

Farmer - Tenant

Farmer - Owner/Occupier

Farm Contractor

Relative of Farmer

Farm Foreman

Other

40%

37%

5%

4%

4%

4%

2%

5%


7

Just over a third have a masters or a first degree


Q. What is your highest qualification?Q. What is your highest qualification?

Profe

ssio

nal q

ualifi

catio

n

Mas

ters

/Pos

t-gra

duat

e qu

alific

atio

n

Firs

t deg

ree

(BA, B

Sc)

Diplo

ma

/HND / N

VQ

A-leve

l

GCSE / O-le

vel

Other

13%15%

19%

27%

5%

13%

8%

High proportion of industry-based training


8


Q. How old are you?Q. How old are you?

18-24

25-34

35-44

45-54

55-64

65 or over

26%

26%

24%

12%

1%

Female16%

Male84%

Q. Are you …?Q. Are you …?

Respondents are 39 years old on average

84% are male


Average age= 39 years old


9

Around a quarter are based outside the UK


Q. Which region are you based in?Q. Which region are you based in?

Outside UK (Rest of the world)

Midlands

East Anglia

South West

Outside UK (Europe)

South East

Yorkshire & Humberside

Greater London

North West

Scotland

North East

Wales

Northern Ireland

14%

13%

13%

12%

12%

9%

6%

5%

5%

4%

3%

3%

1%

Outside UK = 26%


10

Yes

Possibly

No

43%

27%

31%

43% would consider moving abroad for a new job


Q. Would you consider moving abroad for a new jobQ. Would you consider moving abroad for a new job


11

Base: those that would consider relocating (268)

Australia

Canada

New Zealand

USA

France

Germany

Saudi Arabia

Other

62%

58%

58%

51%

35%

31%

25%

31%

Q. Which of the following locations would you consider relocating to?Q. Which of the following locations would you consider relocating to?

Australia, Canada and New Zealand are the locations most respondents would consider relocating to for a new job

UK (for non UK based)AfricaSouth America


12

Two thirds visit Farmers Weekly Jobs at least once a week


Q. How often do you visit Farmers Weekly Jobs?Q. How often do you visit Farmers Weekly Jobs?

More than once a day

Once a day

Once every 2-3 days

Once a week

Once every 2 weeks

Once a month

Less often

Never

6%

14%

24%

23%

9%

13%

10%

1%

67% visit the site at least once a week

Engaged audience


13

More than one in 5 respondents have got to the job interview stage as a result of visiting Farmers Weekly Jobs


Q. As a result of visiting Farmers Weekly have you ever…?Q. As a result of visiting Farmers Weekly have you ever…?

Seen a job you would be interested in applying for

Referred a job to a friend

Applied on-line for a job (via the website, e-mail or mobile app)

Applied off-line for a job (by letter, fax, phone)

Set up an email alert/RSS feed to receive jobs

Got a job interview

Received a job offer

Moved into a new job

75%

20%

51%

21%

29%

22%

13%

10%

Good proportion of jobseekers are successful on the site

High quality candidates

*Compare to competitors on the next slide


14

12% of those that have used farmersguardian.com and 9% of those that have used Totaljobs.com have got to the interview stage via those sites

Base: all that have used Farmersguardian.com (98)

Q. As a result of visiting Farmersguardian.com, have you ever …Q. As a result of visiting Farmersguardian.com, have you ever …



Applied on-line for a job (via the website, e-mail or mobile app



Got a job interview



83%

16%

35%

14%

10%

12%

7%

2%

Base: all that have used Totaljobs.com (96)

Q. As a result of visiting Totaljobs.com have you ever…Q. As a result of visiting Totaljobs.com have you ever…



Applied on-line for a job (via the website, e-mail or mobile app



Got a job interview



75%

14%

48%

9%

18%

9%

5%

2%


15

Two thirds think Farmers Weekly Jobs is the best site overall


Q. Which website do you think is best overall when looking for a job?Q. Which website do you think is best overall when looking for a job?

Farmers Weekly Jobs

Totaljobs.com

Jobsite.co.uk

Monster.co.uk

Farmersguardian.com

Land-force.com

Fish4jobs.co.uk

Jobs24.co.uk

Thescottishfarmer.co.uk

Other

66%

7%

4%

4%

2%

2%

1%

1%

1%

13% 4xtrahands.com

farmers weekly jobs - our audience (int)

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