R O YA L T R E AT M E N T

by

TM

®

Serious Care for Beautiful Hair

FAROUK Royal Treatment by CHI White Truffle and Pearl sulfate and paraben free system offers the philosophy of balance and harmony by creating and maintaining healthy, beautiful hair. Like skin, hair is also prone to the effects of time, sun, wind, and thermal damages.

FAROUK Royal Treatment by CHI Hair Defense System offers 4 simple steps for perfect hair –

Cleanse, Nurture, Achieve, & Complete.

The History and Benefi ts of White Truffl e and Pearl

White Truffle is one of the rarest ingredients in the world. Coveted

by the nobility of ancient civilizations since 450 A.D., the rich, aromatic nature

of the white truffle deemed it a luxury product and sign of wealth among early

Mediterranean cultures. Ounce for ounce, more expensive than platinum, the

white truffle became a sign of prestige and decadence among the European noble

courts and still remains one of earth’s rarest commodities.

Farouk’s scientific team has researched and determined the numerous therapeutic

benefits of the precious white truffle for hair care. White truffle is one of the

planet’s richest sources of Vitamin B, also known as “the beautifiers,” which are

critical for the stimulation of proteins and amino acids that are vital to promote

healthy, beautiful hair. “The beautifiers” are a precursor to stronger keratin

production, enhance the strength of hair, condition without buildup, help reduce

split ends and protect the hair against brittleness and breakage.

Pearls with natural UV filters are believed to have an amazing effect on

hair and skin. Regarding women’s health and beauty, empresses discovered this

amazing effect when they used the pearl powder on their hair and skin 4,000 years

ago. The secret pearl formula was passed on from generation to generation by

doctors who treated the women of the emperor’s courts.

Pearl has a unique combination of 22 amino acids along with moisturizers,

proteins, Vitamin B and polysaccharides. These polysaccharides strengthen and

hold moisture three times longer in the hair. It contains natural substances and

minerals which, when applied topically to hair, provide the benefit of keeping the

cuticle tight and smooth offering incredible shine. Pearl also slows down the aging

of the hair and controls the color pigment.

CLEANSEThe first step to beautiful hair is proper bathing. Shampoo is much more then

cleansing, it’s caring for the hair with the finest quality and ingredients.

SUPER VOLUMEShampoo for fine, limp and oily hair

Super Volume extra gentle formula with white truffle and pearl creates a rich lather, provides exceptional volume and incredible body, while adding moisture and building strength to the hair.

PURE HYDRATIONShampoo for dry, overworked and color treated hair

Pamper your hair with Pure Hydration, a nurturing formula with white truffle and pearl that provides an extra gentle, rich and moisturizing lather. This concentrated formula nourishes hair, while preserving and maintaining color.

REAL STRAIGHTShampoo for any hair type

Indulge your hair with the nourishing formula and gentle, rich, luxurious lather of Real Straight. It will provide a cleansing action, while the rich truffle oil and pearl provide smoothness and shine.

STEP 1

NURTUREThe next step to beautiful hair is proper nourishment and care. It is equally

important to harmonize the hair with the right nurturing result after the hair bath.

AQUA CHARGEDaily conditioner to balance and detangle hair

Aqua Charge offers balanced conditioning with white truffle and pearl to the hair, while eliminating static. This leaves hair free of tangles with incredible body and exceptional shine.

INTENSE MOISTUREIntense conditioner for dry, overworked and color treated hair

Intense Moisture deep conditioning white truffle and pearl complex treats and replenishes dry, damaged, overworked and color treated hair with proper elements needed to moisturize and reconstruct. Hair will feel soft with incredible shine.

PEARL COMPLEXLightweight treatment perfect for hair and skin

Pearl Complex is a superior lightweight leave-in treatment with white truffle and pearl developed for all hair and skin types. It will replenish, reconstruct and nourish, while helping in repairing split ends without buildup or added weight.

STEP 2

ACHIEVEAchieve beautiful hair with perfect balance and harmony. Accomplish the right

styling by using finishing products with thermal protection to produce proper results.

RAPID SHINEInstant shine spray for all day brillance and gloss

Rapid Shine weightless spray with white truffle and pearl provides instant brilliant shine to all your hairstyles. This exclusive formula will help repair split ends and eliminate frizz, while providing the utmost protection.

ULTIMATE CONTROLFast drying volume shaping spray

Ultimate Control contains superior technology with white truffle and pearl, providing dual function for your styling and finishing needs. Ideal for blow dry styling, shaping and scrunching as a working spray. This superb formula also offers superior all day hold and control, while creating incredible volume and shine.

STYLE ILLUMINATION Dressing gel shiner for light to medium control

Style Illumination is a superior formula with white truffle and pearl that delivers soft control hold for all your light to medium styling and dressing needs. This rich fluid gel will supply incredible body, volume and support, while leaving hair touchable and with unbelievable shine.

SOLID FOUNDATIONDefining gel for maximum hold and control

Solid Foundation defining gel with white truffle and pearl is designed to provide maximum firm hold and control for all your hair styling and finishing needs. The truly versatile formula provides incredible shine and is ideal for defining, shaping, spiking, molding and super styling without flaking or buildup.

STEP 3

GOLD CERAMIC DIGITAL HAIRSTYLING IRON

Farouk Royal Treatment by CHI Gold Ceramic Digital Hairstyling Iron with its sophisticated curved edge plates and anti-slip balanced design heats up quickly and evenly, allowing for a multitude of glamorous styles. Create sexy waves and curls or sleek and smooth styles filled with body and control. Hair is left damage free with a magical shine. The gold plates are the next generation in hairstyling tools, producing negative ions and far infrared while gliding smoothly through the hair. By utilizing gold plates with ceramic technology, it seals the cuticle and repels humidity while locking in vital moisture. This easy to use versatile hairstyling tool is designed for all hair types and textures. This 4 button iron allows you to control the temperature for each individual hairstyle, ranging from 356 - 410˚ F (180 - 210˚ C). The optional auto shut off feature offers safety and the mode button allows you to change from Fahrenheit to Celsius.

STEP 4

COMPLETEThe final step to beautiful hair is to achieve unity. Always complete the hair with techniques

and tools that create an elegant design.

Genuine 24K Gold Overlay

COMING SOONAsk your distributor

for more details

Farouk Royal Treatment by CHI Gold Ceramic Digital Hair Dryer produces negative ions and far infrared by utilizing the latest ceramic heat technology. The combination of ions and ceramic seal the cuticle and repels humidity while locking in vital moisture. Farouk Royal Treatment by CHI Gold Ceramic Hair Dryer is lightweight, ergonomically balanced and quiet. The uniquely designed ergonomic handle and nozzle provide the ultimate comfort and balance, reducing the stress placed on arms and wrists during each blow dry. It dries hair evenly and up to 40% faster as a result of the heat and ions supplied by the internal ceramic cone. The internal ceramic cone also helps to reduce frizz and static electricity, leaves hair in impeccable condition and infuses a magical shine into the hair. The cool shot button helps to smooth the cuticle and add shine to any style.

GOLD CERAMIC DIGITAL HAIR DRYER

Digital technology provides 4 speed settings and 8 temperature settings - Light and Low speed settings are for thin

and damaged hair:

Light: Speed 1 - Temperature 1-2

Low: Speed 2 - Temperature 1-4

- Medium and High speed settings are for thick

and coarse hair:

Medium: Speed 3 - Temperature 1-6

High: Speed 4 - Temperature 1-8

SKU# PB1045For more information call 1-800-237-9175 or log onto www.farouk.com.

© 2010 Farouk Systems Inc., Houston, TX 77090